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市場調查報告書
商品編碼
2068657
2034年交通行動服務(MaaS) 市場預測-按服務類型、交通途徑、經營模式、最終用戶和地區分類的全球分析Mobility as a Service Market Forecasts to 2034 - Global Analysis By Service Type, Mode of Transportation, Business Model, End User, and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球交通行動服務(MaaS) 市場規模將達到 2,742 億美元,在預測期內以 18.6% 的複合年成長率成長,到 2034 年將達到 1.0736 兆美元。
交通行動服務(MaaS) 將各種交通服務整合到一個便捷易用的按需平台上,使用戶能夠無縫規劃、預訂和支付多模態出行。這種創新模式正在改變消費者的出行習慣,使其從擁有私家車轉向靈活、共用且高效的出行解決方案。該市場涵蓋了叫車、汽車共享、自行車共享、公共交通整合以及微出行等多種選擇,所有這些都可透過最佳化路線規劃和支付處理的數位應用程式實現。這正在從根本上重塑全球城市交通生態系統。
主要城市的都市化進程與交通壅塞的加劇
都市區的快速成長加劇了交通堵塞,迫切需要更聰明的出行方式來取代私家車。隨著城市擴張而道路基礎設施建設卻未能跟上步伐,通勤者面臨更長的旅行時間和飆升的燃油成本,使得傳統的交通模式效率日益降低。出行即服務 (MaaS) 平台提供了一種極具吸引力的解決方案,它能夠實現無縫銜接的多模態出行,將公共交通、共享汽車和微出行相結合,從而減少單人駕駛車輛的使用。地方政府正積極支持這些平台,將其作為緩解交通堵塞而無需耗資巨大的道路擴建項目的策略,從而為在人口稠密的大都會圈加速推廣 MaaS 創造了有利的政策環境。
法律規範因管轄權而異,呈現出碎片化的特徵。
交通法規和許可要求因城市、州和國家而異,為尋求擴充性解決方案的出行即服務 (MaaS) 提供者帶來了巨大的營運障礙。叫車服務規則、資料共用義務和保險要求因地區而異,迫使平台營運商針對每個市場客製化服務。與公共交通合作時,傳統交通提供者不同的管治結構和技術標準,使得統一票務系統和即時資料共用變得複雜,造成了進一步的障礙。這種分散化減緩了市場擴張速度,增加了營運成本,限制了 MaaS 價值提案的核心——無縫用戶體驗,並阻礙了對跨區域平台開發的投資。
將自動駕駛車隊整合到旅遊即服務 (MaaS) 平台
自動駕駛汽車的商業化指日可待,這為提升出行即服務 (MaaS) 帶來了突破性機遇,可透過降低營運成本和實現全天候服務來增強 MaaS 功能。自動駕駛接駁車、無人計程車和配送艙可透過 MaaS 應用進行動態調度,從而減少對人類駕駛員的依賴,並實現更具競爭力的定價模式。與公共交通系統整合的自動駕駛車隊能夠比現有共享出行方案更有效率地解決「最後一公里」和「首公里」的出行難題。隨著自動駕駛技術的成熟和法規核准的擴展,那些率先建立整合能力的 MaaS 平台將透過為用戶提供流暢、按需且日益普及的無人駕駛多模態出行體驗,獲得顯著的市場優勢。
互聯平台中的資料隱私和網路安全漏洞
出行即服務 (MaaS) 平台廣泛收集用戶位置、支付資訊和出行模式,使其成為網路犯罪分子的理想目標,並引發了人們對隱私的擔憂。即使是單一的資料外洩事件,也可能暴露數百萬用戶的日常出行路線、家庭住址、工作地點和行為模式,從而導致聲譽受損,並可能因資料保護法律的不斷演變而受到監管機構的處罰。此外,與關鍵公共交通基礎設施的整合也存在潛在的安全漏洞,一旦平台遭到入侵,可能會擾亂城市交通網路。隨著消費者對數位隱私意識的不斷增強,安全漏洞可能會迅速削弱人們對 MaaS 解決方案的信心,儘管其具有許多便利優勢,但仍可能減緩其普及速度。
新冠疫情初期對共享出行服務造成了毀滅性打擊,封鎖措施和健康擔憂導致叫車和公共交通的使用量急劇下降。然而,這場危機也加速了出行即服務(MaaS)的長期普及,凸顯了靈活、非接觸式和具有韌性的替代交通途徑的必要性。許多通勤者為了避開擁擠的公車和火車,轉向了共享單車和電動滑板車等微出行方式,這推動了這些交通方式與數位平台的整合。疫情也促進了數位支付的普及和政府對永續交通基礎設施的投資。隨著城市復甦,MaaS的柔軟性和多模態高效性比以往任何時候都更加重要,為疫情後的永續發展奠定了基礎。
在預測期內,叫車產業預計將佔據最大的市場佔有率。
在消費者認知度高、地域覆蓋範圍廣以及按需出行領域持續創新的推動下,叫車領域預計將在預測期內佔據最大的市場佔有率。各公司透過便利的智慧型手機應用程式(提供即時追蹤、動態定價和無現金支付等功能)建構了龐大的用戶群體,使叫車成為進入出行即服務 (MaaS) 生態系統的最便捷途徑。該領域受益於成熟的司機網路和雄厚的創業投資支持,從而能夠在已開發市場和新興市場實現快速擴張和積極的市場滲透。隨著叫車平台發展成為整合更多交通途徑的超級應用程式,其市場主導地位預計將在預測期內進一步鞏固。
預計在預測期內,「多模態」細分市場將呈現最高的複合年成長率。
在預測期內,「多模態」細分市場預計將呈現最高的成長率,這體現了出行即服務 (MaaS) 的最終願景:在單一出行路線中無縫整合多種交通途徑。在該細分市場中,用戶將共乘用於「首公里」出行,使用公共交通工具完成長途旅行,並使用微出行工具抵達最終目的地,所有行程均透過統一的支付和路線規劃平台進行協調。隨著城市交通網路日益複雜,消費者對最佳化出行時間的需求不斷成長,多模態行計畫的價值正呈指數級成長。即時資料共用和開放支付標準的進步正在消除整合障礙,隨著 MaaS 從概念走向現實,多模態正成為成長最快的出行方式。
在預測期內,北美預計將佔據最大的市場佔有率,這主要得益於智慧型手機的高普及率、共享出行服務的早期應用以及創業投資投資對出行新創企業的強勁投入。該地區正在湧現出主要的出行即服務(MaaS)平台,這得益於對實驗性方法較為寬容的監管環境以及消費者對新型交通模式的高度接受度。紐約、芝加哥和舊金山等城市完善的公共交通基礎設施為與共享出行模式的整合奠定了堅實的基礎。大型科技公司的存在以及自動駕駛汽車部署的持續創新將進一步鞏固北美的領先地位,並使其在整個預測期內保持主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於大規模的都市化、不斷壯大的中產階級以及政府大力推進智慧城市建設。包括中國、印度和東南亞國家在內的各國正在突破以汽車為中心的傳統發展模式,積極擁抱數位化旅遊解決方案,以因應快速成長的人口。在空氣污染日益嚴峻的背景下,各國積極推行共享旅遊和電動出行政策,加速了出行即服務(MaaS)的普及。在中國和新加坡等市場,超級應用平台已深度融入人們的日常生活,為提供全面的旅遊服務奠定了理想的基礎。隨著基礎設施投資和數位素養的不斷提升,亞太地區正崛起為出行即服務(MaaS)成長最快的地區。
According to Stratistics MRC, the Global Mobility as a Service MaaS Market is accounted for $274.2 billion in 2026 and is expected to reach $1073.6 billion by 2034 growing at a CAGR of 18.6% during the forecast period. Mobility as a Service (MaaS) integrates various forms of transport services into a single accessible on-demand platform, allowing users to plan, book, and pay for multimodal journeys seamlessly. This transformative approach shifts consumer behavior away from private vehicle ownership toward flexible, shared, and efficient mobility solutions. The market encompasses ride hailing, car sharing, bike sharing, public transit integration, and micro-mobility options, all accessible via digital applications that optimize route planning and payment processing, fundamentally reshaping urban transportation ecosystems worldwide.
Increasing urbanization and traffic congestion in major cities
Rapid urban population growth has intensified traffic gridlock, creating urgent demand for smarter mobility alternatives to private car ownership. As cities expand and road infrastructure struggles to keep pace, commuters face longer travel times and higher fuel costs, making traditional transport models increasingly inefficient. MaaS platforms offer a compelling solution by enabling seamless intermodal trips that combine public transit, shared vehicles, and micro-mobility options, reducing single-occupancy vehicle usage. Municipal governments are actively supporting these platforms as a strategy to alleviate congestion without expensive road expansions, creating a favorable policy environment that accelerates MaaS adoption across densely populated metropolitan regions.
Fragmented regulatory frameworks across jurisdictions
Divergent transportation regulations and licensing requirements across cities, states, and countries create significant operational barriers for MaaS providers seeking scalable solutions. Ride hailing rules, data sharing mandates, and insurance requirements vary widely, forcing platform operators to customize their offerings for each market. Public transit integration faces additional hurdles as legacy transit agencies operate under different governance structures and technology standards, complicating unified ticketing and real-time data sharing. This fragmentation slows market expansion and increases operational costs, limiting the seamless user experience that defines the MaaS value proposition and discouraging investment in cross-regional platform development.
Integration of autonomous vehicle fleets into MaaS platforms
The imminent commercialization of autonomous vehicles presents a transformative opportunity to enhance MaaS offerings with lower operational costs and 24/7 availability. Self-driving shuttles, robotaxis, and delivery pods can be dynamically dispatched through MaaS applications, reducing reliance on human drivers and enabling more competitive pricing models. Autonomous fleets integrated with public transit can solve first-mile and last-mile connectivity challenges more efficiently than current shared mobility options. As autonomous technology matures and regulatory approval expands, early MaaS platforms that establish integration capabilities will capture significant market advantage, offering users frictionless, on-demand, and increasingly driverless multimodal journeys.
Data privacy and cybersecurity vulnerabilities in connected platforms
Extensive collection of user location data, payment information, and travel patterns makes MaaS platforms attractive targets for cybercriminals and raises legitimate privacy concerns. A single breach could expose millions of users' daily movements, home addresses, workplace locations, and behavioral patterns, causing reputational damage and regulatory penalties under evolving data protection laws. Furthermore, integration with critical public transit infrastructure introduces potential vulnerabilities where compromised platforms could disrupt city-wide transportation networks. Heightened consumer awareness of digital privacy means that security failures could rapidly erode trust in MaaS solutions, slowing adoption rates regardless of convenience benefits.
The COVID-19 pandemic initially devastated shared mobility services as lockdowns and health concerns caused ridership to collapse across ride hailing and public transit. However, the crisis also accelerated long-term MaaS adoption by highlighting the need for flexible, contactless, and resilient transportation alternatives. Many commuters shifted to micro-mobility options like bike sharing and e-scooters to avoid crowded buses and trains, driving integration of these modes into digital platforms. The pandemic also catalyzed digital payment adoption and government investment in sustainable transport infrastructure. As cities recover, the flexibility and multimodal efficiency of MaaS have become more valuable than ever, positioning the market for sustained post-pandemic growth.
The Ride Hailing segment is expected to be the largest during the forecast period
The Ride Hailing segment is expected to account for the largest market share during the forecast period, driven by widespread consumer familiarity, extensive geographic coverage, and continuous innovation in on-demand transportation. Companies have built massive user bases through convenient smartphone applications offering real-time tracking, dynamic pricing, and cashless payments, making ride hailing the most accessible entry point to MaaS ecosystems. The segment benefits from established driver networks and substantial venture capital backing, enabling rapid scaling and aggressive market penetration across both developed and emerging economies. As ride hailing platforms evolve into super-apps integrating additional transport modes, their dominant market position is expected to strengthen further throughout the forecast timeline.
The Multimodal Combinations segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Multimodal Combinations segment is predicted to witness the highest growth rate, reflecting the ultimate vision of MaaS as a seamless integrator of diverse transport options within single journeys. This segment involves users combining ride hailing for first-mile connectivity, public transit for longer distances, and micro-mobility for final destination access, all coordinated through unified payment and route planning platforms. As urban transportation networks become increasingly complex and consumers seek optimized travel times, the value of multimodal trip planning grows exponentially. Technological advancements in real-time data sharing and open payment standards are removing historical barriers to integration, making multimodal combinations the fastest-growing mode as MaaS matures from concept to everyday reality.
During the forecast period, the North America region is expected to hold the largest market share, supported by high smartphone penetration, early adoption of ride hailing services, and strong venture capital investment in mobility startups. Major MaaS platforms originated in the region, benefiting from favorable regulatory experimentation and extensive consumer willingness to embrace new transportation models. Well-developed public transit infrastructure in cities like New York, Chicago, and San Francisco provides a robust foundation for integration with shared mobility options. The presence of technology giants and continuous innovation in autonomous vehicle deployment further reinforces North America's leadership, maintaining its dominant position throughout the forecast period.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by massive urbanization, growing middle-class populations, and government commitments to smart city development. Countries including China, India, and Southeast Asian nations are leapfrogging traditional car-centric development models, embracing digital mobility solutions to manage rapid population growth. Severe air quality challenges have prompted aggressive policies promoting shared and electric mobility, accelerating MaaS adoption. Super-app platforms already deeply integrated into daily life in markets like China and Singapore provide ideal foundations for comprehensive mobility services. As infrastructure investment and digital literacy continue expanding, Asia Pacific emerges as the fastest-growing region for Mobility as a Service.
Key players in the market
Some of the key players in Mobility as a Service MaaS Market include Uber Technologies, Inc., Lyft, Inc., Didi Global Inc., Grab Holdings Limited, Bolt Technology OU, BlaBlaCar, PT GoTo Gojek Tokopedia Tbk, BMW AG, Mercedes-Benz Group AG, Volkswagen AG, Toyota Motor Corporation, Stellantis N.V., Hyundai Motor Company, Ford Motor Company and General Motors Company.
In April 2026, Grab became the first operator to secure the official International Cross-border Ride-hail Service Operator Licence from Singaporean and Malaysian regulators, enabling automated cross-border ride-hailing transits between Singapore and Johor.
In February 2026, Uber launched Uber Autonomous Solutions, a dedicated multi-layered platform providing specialized infrastructure, custom venue data, and automated fleet asset financing designed to accelerate the deployment of Level 4 autonomous vehicles globally.
In December 2025, Bolt officially reached a milestone of 200 million users across 50 countries, leveraging its core pay-as-you-go transactional strategy across ridesharing, Bolt Drive car-sharing, and its high-retention Bolt Plus loyalty program.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.