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市場調查報告書
商品編碼
2081843
交通行動服務(MaaS) 市場:按服務類型、收費模式、通勤模式、驅動系統、最終用戶、提供者類型和車輛類型分類-2026-2032 年全球市場預測Mobility-as-a-Service Market by Service Type, Payment Model, Commuting Pattern, Propulsion Type, End User, Provider Type, Vehicle type - Global Forecast 2026-2032 |
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預計到 2032 年,交通行動服務(MaaS) 市場規模將成長至 6,970.4 億美元,複合年成長率為 11.52%。
| 主要市場統計數據 | |
|---|---|
| 基準年 2025 | 3247.3億美元 |
| 預計年份:2026年 | 3605.5億美元 |
| 預測年份 2032 | 6970.4億美元 |
| 複合年成長率 (%) | 11.52% |
交通行動服務(MaaS) 正在從以應用程式為中心的便利模式演變為城市出行的數位化編配層,將行程規劃、預訂、購票、支付和即時資訊連接起來,涵蓋公共交通、鐵路、叫車、汽車共享、計程車、自行車共享、滑板車、停車和按需班車等各種交通方式。
出行即服務 (MaaS) 格局正從孤立的出行應用程式轉變為基於開放 API、帳戶式票務、即時資料饋送和數位支付基礎設施的整合生態系統。公共運輸業者日益將 MaaS 視為客戶觸點和網路管理工具,而私人旅遊營運商則利用 MaaS 來提高利用率、增強客戶忠誠度並視覺化需求。
人工智慧透過提高出行相關決策的準確性、速度和個人化程度,進一步提升了出行即服務 (MaaS) 的價值。人工智慧驅動的 MaaS 平台可以利用歷史乘客數據、天氣、事件、交通狀況和服務中斷數據,來輔助路線提案、需求預測、車輛部署最佳化和動態服務規劃。
亞太地區擁有眾多人口稠密的特大城市、行動優先的消費行為、日本和韓國先進的鐵路網路,以及中國和東南亞的超級應用生態系統,這些都為出行即服務 (MaaS) 提供了大規模的發展機遇。此外,該地區地鐵網路的持續擴張、基於QR碼的票務系統、即時乘客資訊系統以及旨在緩解交通堵塞和改善空氣品質的政策也為其發展提供了有力支撐。在北美,公共交通現代化、開放回路型非接觸式支付、微出行技術的整合以及美國聯邦政府的基礎設施建設資金(包括根據《基礎設施投資與就業法案》對公共交通的大規模預算撥款)、加拿大都市區的票價整合以及以應對氣候變遷為重點的城市交通規劃,都推動了出行即服務的發展。
東協地區旅遊即服務(MaaS)的普及得益於快速的都市化、旅遊業的復甦、數位錢包的廣泛應用以及公共交通系統的擴張。新加坡在綜合公共交通、基於帳戶的票價系統和智慧運輸管治方面樹立了典範。海灣合作理事會(GCC)國家正透過地鐵系統建設、智慧城市投資和國家多元化政策推進出行即服務的發展,而阿拉伯聯合大公國、沙烏地阿拉伯和卡達則將數位出行作為更廣泛的城市轉型計畫的一部分,這些計畫強調公共交通、電動出行和無縫的遊客體驗。
在美國,出行即服務 (MaaS) 的發展得益於交通應用程式的整合、開放支付、微出行監管、輔助客運的現代化以及聯邦政府對運輸的投資。同時,加拿大受益於諸如 PRESTO 等大都會圈票價系統、區域路線規劃工具以及健全的城市氣候政策。墨西哥和巴西是拉丁美洲的重點市場。墨西哥城和聖保羅擁有大規模的公共交通網路,而數位化票務、與快速公車系統 (BRT) 的整合、行動支付以及多模態應用程式將改善日常出行體驗,並促進網路的高效利用。
產業供應商應優先考慮互通性而非規模。支援 GTFS、GBFS、開放 API、基於帳戶的票務系統和安全支付整合的 MaaS 平台,更有利於連接公共機構、私人企業和支付合作夥伴,同時確保用戶體驗的流暢性。
本調查方法採用三角測量法,結合了檢驗的二手研究、結構化的原始資訊和分析檢驗。二級資訊來源包括公共運輸管理機構、聯合國經濟和社會事務部(UN DESA)、國際能源總署(IEA)、世界銀行、經合組織/國際運輸工人聯合會(OECD/ITF)、國際公共交通聯盟(UITP)、國家基礎設施項目、監管出版刊物、公共資訊和同行評審的出行研究。
交通行動服務(MaaS) 正成為實現互聯互通、低碳環保、以使用者為中心的交通系統的關鍵要素。公共交通現代化、數位支付、開放資料、微出行和人工智慧最佳化等技術的融合,正湧現出巨大的機會。
The Mobility-as-a-Service Market is projected to grow by USD 697.04 billion at a CAGR of 11.52% by 2032.
| KEY MARKET STATISTICS | |
|---|---|
| Base Year [2025] | USD 324.73 billion |
| Estimated Year [2026] | USD 360.55 billion |
| Forecast Year [2032] | USD 697.04 billion |
| CAGR (%) | 11.52% |
Mobility-as-a-Service (MaaS) is evolving from an app-centric convenience model into a digital orchestration layer for urban mobility, connecting journey planning, booking, ticketing, payment, and real-time information across public transit, rail, ride-hailing, car sharing, taxis, bike sharing, scooters, parking, and on-demand shuttles.
The demand case is supported by structural data. UN DESA reports that the global urban population is expected to rise from about 56% of the world's population in 2021 to 68% by 2050, while the IEA identifies transport as one of the largest energy-related sources of CO2 emissions. MaaS platforms address these pressures by improving multimodal transportation access, reducing private-car dependence, and helping agencies and operators use capacity more efficiently through data-driven mobility management.
The MaaS landscape is shifting from isolated mobility apps toward integrated ecosystems built on open APIs, account-based ticketing, real-time data feeds, and digital payment rails. Public transit agencies are increasingly treating MaaS as a customer interface and network management tool, while private mobility operators are using it to improve utilization, loyalty, and demand visibility.
Regulation is also reshaping adoption. Low-emission zones, climate targets, accessibility rules, and data-sharing mandates are pushing cities to connect MaaS with broader transportation policy. At the same time, post-pandemic commuting patterns, hybrid work, and rising congestion are increasing demand for flexible, multimodal journey planning rather than fixed, car-centric travel behavior.
Artificial intelligence is compounding the value of Mobility-as-a-Service by improving the accuracy, speed, and personalization of mobility decisions. AI-enabled MaaS platforms can use historical ridership, weather, events, traffic conditions, and service disruption data to recommend routes, predict demand, optimize fleet placement, and support dynamic service planning.
The cumulative impact extends beyond convenience. For operators, AI improves asset utilization, fraud detection, customer support, and predictive maintenance. For cities, AI can support congestion management, emissions monitoring, and equitable service design. However, responsible deployment requires privacy-by-design, explainable decisioning, cybersecurity controls, and compliance with emerging frameworks such as the EU AI Act and national data protection laws.
Asia-Pacific is a high-scale MaaS opportunity due to dense megacities, mobile-first consumer behavior, advanced rail networks in Japan and South Korea, and super-app ecosystems in China and Southeast Asia. The region is also supported by sustained metro expansion, QR-based ticketing, real-time passenger information systems, and policy focus on congestion and air-quality management. North America is driven by public transit modernization, open-loop contactless payments, micromobility integration, and U.S. federal infrastructure funding, including the Infrastructure Investment and Jobs Act's major public transit allocations, alongside Canadian metropolitan fare integration and climate-oriented urban transport planning.
Europe remains a policy-led MaaS market, supported by EU climate targets, multimodal travel information rules, strong rail systems, and mature public transport networks. Latin America is advancing through BRT corridors, fare-card modernization, and mobile payments in large metropolitan areas, where MaaS can improve access across formal and informal transport modes. The Middle East is accelerating MaaS through smart city programs, metro investments, airport-city connectivity, and tourism-linked mobility platforms, while Africa's opportunity is shaped by mobile money adoption, informal transit digitization, population growth in major cities, and demand for affordable urban access.
ASEAN MaaS adoption is supported by rapid urbanization, tourism recovery, digital wallet penetration, and expanding mass transit systems, with Singapore providing a strong reference model for integrated public transport, account-based fare systems, and smart mobility governance. The GCC is advancing through metro systems, smart city investments, and national diversification agendas, with the UAE, Saudi Arabia, and Qatar using digital mobility as part of broader urban transformation programs that emphasize public transport, electric mobility, and seamless visitor experiences.
The European Union is influential because it combines climate regulation, data governance, passenger rights, accessibility requirements, and cross-border transport integration. BRICS markets provide scale, especially through China, India, and Brazil, where affordability, public transit reach, digital payments, and interoperability are central to MaaS adoption. G7 countries are shaping MaaS standards around safety, cybersecurity, emissions reduction, inclusive mobility, and digital public infrastructure. NATO member states add a resilience dimension, as secure digital mobility infrastructure becomes relevant to critical transport continuity, cyber preparedness, emergency response, and the protection of connected transport systems.
The United States is advancing MaaS through transit app integration, open payments, micromobility rules, paratransit modernization, and federal transit investment, while Canada benefits from metropolitan fare systems such as PRESTO, regional trip-planning tools, and strong urban climate policy. Mexico and Brazil are priority Latin American markets because Mexico City and Sao Paulo operate large transit networks where digital ticketing, BRT integration, mobile payments, and multimodal apps can improve daily mobility and support better network utilization.
In Europe, the United Kingdom has strong contactless payment experience from London's transport network, Germany's Deutschlandticket has demonstrated national appetite for simplified fare access, and France is supported by mobility legislation, rail investment, and urban sustainability goals. Russia's Moscow transport system shows the role of unified fare media and advanced passenger information, while Italy and Spain are expanding MaaS through city-level pilots, rail integration, low-emission urban policies, and tourism-driven urban mobility demand.
China leads through super-app ecosystems, QR payments, extensive urban rail development, and high-speed digital adoption, while India's UPI payment infrastructure, National Common Mobility Card framework, and urban metro expansion create a strong foundation for integrated mobility. Japan's Suica and PASMO systems, Australia's Opal, myki, and go card environments, and South Korea's T-money ecosystem show how mature smart ticketing, high smartphone penetration, and reliable public transport networks can evolve into broader MaaS platforms.
Industry vendors should prioritize interoperability before scale. MaaS platforms that support GTFS, GBFS, open APIs, account-based ticketing, and secure payment integration are better positioned to connect public agencies, private operators, and payment partners without creating fragmented user experiences.
Vendors should also build trusted data partnerships with cities and transit authorities, embed accessibility and affordability into product design, and use AI for measurable outcomes such as lower wait times, better fleet utilization, improved service reliability, and reduced emissions. Cybersecurity, privacy governance, procurement readiness, and transparent revenue-sharing models should be treated as core infrastructure rather than back-office functions.
The research methodology applies a triangulated approach that combines verified secondary research, structured primary inputs, and analytical validation. Secondary sources include public transportation authorities, UN DESA, the IEA, World Bank, OECD/ITF, UITP, national infrastructure programs, regulatory publications, public disclosures, and peer-reviewed mobility research.
Primary validation is conducted through expert interviews and market participant inputs across MaaS technology providers, transit agencies, mobility operators, payment firms, infrastructure stakeholders, and policy experts. Findings are assessed through demand-side indicators, regulatory analysis, technology adoption patterns, digital payment readiness, competitive benchmarking, and regional comparability to ensure that insights are data-backed, current, and commercially actionable.
Mobility-as-a-Service is becoming a critical enabler of connected, low-carbon, and user-centered transportation systems. The strongest opportunities are emerging where public transit modernization, digital payments, open data, micromobility, and AI-enabled optimization converge.
For industry leaders, success will depend on more than app functionality. The winning MaaS models will integrate policy alignment, trusted partnerships, resilient data infrastructure, accessible design, and measurable sustainability outcomes. As urban populations rise and mobility networks become more complex, MaaS is positioned to serve as the connective layer for the next generation of multimodal transportation.