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市場調查報告書
商品編碼
2069265
出行即服務 (MaaS) 平台市場:預測(至 2034 年)-按服務類型、平台類型、解決方案、交通途徑、應用、最終用戶和地區分類的全球分析Mobility-as-a-Service Platform Market Forecasts to 2034 - Global Analysis By Service Type, Platform Type, Solution, Transportation Mode, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,全球旅遊即服務 (MaaS) 平台市場預計將在 2026 年達到 27 億美元,到 2034 年達到 198 億美元,在預測期內複合年成長率為 28.3%。
出行即服務 (MaaS) 平台是一種數位化解決方案,它將多種交通途徑整合到一個方便用戶使用的介面中,使用戶能夠無縫地規劃、預訂、管理和支付行程。透過整合公共交通、叫車、汽車共享、自行車共享和微出行解決方案等服務,MaaS 平台提高了出行的便利性和效率。憑藉即時資訊、路線最佳化和靈活的支付方式,MaaS 平台增強了城市交通,簡化了交通途徑,並支援更永續的出行選擇。
都市區交通堵塞日益嚴重,消費者更傾向於靈活的、基於應用程式的出行方式。
都市區交通密度不斷上升,私家車擁有帶來的經濟負擔日益加重,正促使各大城市的消費者轉向靈活、按需的替代交通途徑,而這些方式可透過整合數位平台實現。千禧世代和Z世代消費者更傾向於出行即服務(MaaS)而非私家車,並樂於接受訂閱模式,因為這種模式可以透過單一應用程式無縫存取多種交通途徑。各國政府正積極支持MaaS的普及,將其作為最佳化公共交通使用、減少都市區排放氣體和提升交通公平性的有效途徑。行動支付基礎設施和即時交通數據API的成熟,為打造引人入勝的多模態出行規劃體驗提供了必要的技術整合。
與現有公共交通系統整合的複雜性
實現無縫的多模態需要出行即服務 (MaaS) 平台與眾多獨立的交通運營商建立數據共享協議和 API 連接,這些運營商包括地方政府公交和鐵路管理部門、私營網約車服務商、共用單車運營商和微出行服務提供商。每個運營商都維護自己獨特的系統,其技術標準和商業性獎勵機制各不相同。公共運輸業者往往缺乏技術資源和組織意願,因此難以向商業性MaaS 平台開放其營運資料。在大多數市場,關於 MaaS 平台與公共運輸業者之間資料互通性和收益分成的法律規範仍然不完善,這嚴重阻礙了 MaaS提案所特有的全面服務整合。
企業流動性管理與員工交通計劃
企業是出行即服務 (MaaS) 平台的高價值且快速成長的客戶群。這是因為企業希望降低公司車輛的維護成本,履行永續發展報告義務,並改善員工的通勤體驗。企業級 MaaS 訂閱服務提供集中計費、使用情況分析以及符合內部規定的交通途徑,創造了可預測且穩定的商機,從而帶來可觀的收入機會。一些大型企業已經透過以 MaaS 使用額度取代公司用車計劃,證明了這種經營模式的可行性。隨著遠距辦公和混合辦公模式改變通勤需求,能夠適應靈活工作安排的企業出行解決方案的需求正在加速成長。
與平台盈利相關的挑戰以及依賴運輸合作夥伴所帶來的風險。
出行即服務 (MaaS) 平台營運商作為中介,在商業性處境艱難。他們既要透過卓越的使用者體驗和價格來吸引和留住消費者,又要與交通服務供應商維持有利的商業性合作關係。由於 Uber 和 Lyft 等交通網路公司歷來不願以對平台營運商有利的條件整合到第三方 MaaS 平台中,因此服務的包容性受到限制。 MaaS 平台的單位整體性面臨挑戰,原因在於其獲客成本高昂,且需要極具吸引力的價格來促進用戶成長。為了確保財務永續性,他們必須達到足夠的交易量,從而產生足夠的佣金收入來涵蓋技術開發和行銷方面的投資。
新冠疫情導致都市區出行需求急劇下降,對出行即服務(MaaS)平台營運商造成了嚴重衝擊。共享交通服務尤其受到疫情和封鎖限制的嚴重影響。疫情期間,多家MaaS公司大幅縮減營運規模或轉型經營模式。然而,疫情也加速了交通用戶的數位轉型和行動優先服務模式的普及,永久擴大了MaaS平台的數位化基本客群。隨著後疫情時代城市出行的復甦,人們對靈活、無所有權的出行模式越來越感興趣,這種模式也符合不斷變化的生活方式。
在預測期內,叫車服務領域預計將佔據最大的市場佔有率。
預計在預測期內,叫車服務將佔據最大的市場佔有率,並且是全球商業性程度最高、覆蓋範圍最廣的出行即服務 (MaaS) 類別。 Uber、Lyft、Grab 和 Bolt 等公司已在數百個城市建立了龐大的用戶群、完善的支付基礎設施和司機供應網路。叫車服務在 MaaS 生態系統中創造了最大的交易量,並且是更廣泛的多模態平台服務的主要客戶獲取管道。
預計在預測期內,訂閱式旅遊平台細分市場將呈現最高的複合年成長率。
在預測期內,訂閱式旅遊平台細分市場預計將呈現最高的成長率,因為旅遊即服務 (MaaS) 供應商和汽車製造商正在開發綜合出行方案,以取代傳統的汽車所有權模式,從而以月度訂閱的方式靈活使用汽車、公共交通、自行車和微出行服務。訂閱模式符合消費者向服務型消費轉變的更廣泛趨勢,並為平台營運商提供可預測且永續的收入。
在預測期內,亞太地區預計將佔據最大的市場佔有率。這主要得益於Grab Holdings在東南亞的龐大規模、滴滴在中國市場的絕對優勢,以及該地區龐大的城市人口、高智慧型手機普及率和對基於超級應用的出行生態系統的強勁需求。雅加達、曼谷和馬尼拉等東南亞特大城市正面臨嚴重的交通堵塞,導致對出行即服務(MaaS)解決方案的需求特別旺盛。新加坡、韓國和日本政府正積極推動智慧城市項目,為MaaS基礎建設提供資金,並試行綜合出行方案。
在預測期內,歐洲地區預計將呈現最高的複合年成長率。這主要得益於有利的法規環境、高品質的公共運輸系統(能夠實現有效的多模態)以及歐盟委員會強力的永續性政策支持。芬蘭的Whim平台率先推出了出行即服務(MaaS)的訂閱模式,在歐盟研發創新基金的支持下,歐洲各城市的MaaS試點計畫正在穩步推進。人們對大眾運輸和騎乘的文化偏好,為能夠無縫整合多種交通途徑的綜合出行應用創造了極具吸引力的市場。
According to Stratistics MRC, the Global Mobility-as-a-Service (MaaS) Platform Market is accounted for $2.7 billion in 2026 and is expected to reach $19.8 billion by 2034, growing at a CAGR of 28.3% during the forecast period. A Mobility-as-a-Service (MaaS) platform is a digital solution that integrates multiple transportation options into a single, user-friendly interface, enabling travelers to plan, book, manage, and pay for journeys seamlessly. It combines services such as public transit, ride-hailing, car sharing, bike sharing, and micro-mobility solutions to improve travel convenience and efficiency. By providing real-time information, route optimization, and flexible payment options, MaaS platforms enhance urban mobility, reduce transportation complexity, and support more sustainable travel choices.
Rising urban congestion and consumer preference for flexible, app-based mobility
Escalating urban traffic density and the economic burden of private vehicle ownership are driving consumers in major cities toward flexible, on-demand transportation alternatives accessible through integrated digital platforms. Millennials and Generation Z consumers demonstrate a pronounced preference for mobility-as-a-service over vehicle ownership, favoring subscription models that provide seamless access to multiple transportation modes through a single application. Governments are actively supporting MaaS deployment as a tool to optimize public transit utilization, reduce urban emissions, and improve transportation equity. The maturation of mobile payment infrastructure and real-time transport data APIs is enabling the technical integration essential for compelling multimodal journey planning experiences.
Integration complexity with legacy public transit systems
Achieving seamless multimodal integration requires MaaS platforms to establish data-sharing agreements and API connections with numerous independent transportation operators including municipal bus and rail authorities, private ride-hailing services, bike sharing operators, and micro-mobility providers each maintaining proprietary systems with varying technical standards and commercial incentive structures. Public transit agencies often lack the technical resources and institutional willingness to open their operational data to commercial MaaS platforms. Regulatory frameworks governing data interoperability and revenue-sharing between MaaS platforms and public transit operators remain underdeveloped in most markets, creating substantial barriers to the comprehensive service integration that defines compelling MaaS propositions.
Corporate mobility management and employee transportation programs
Enterprise employers represent a high-value, rapidly growing customer segment for MaaS platforms, as organizations seek to reduce corporate vehicle fleet costs, meet sustainability reporting obligations, and improve employee commuting experiences. Corporate MaaS subscriptions offering centralized billing, usage analytics, and policy-compliant transportation options create substantial revenue opportunities with predictable recurring characteristics. Several major corporations have already replaced company car programs with MaaS allowances, demonstrating the commercial model's viability. As remote and hybrid work patterns reshape commuting needs, demand for flexible corporate mobility solutions that adapt to variable work schedules is accelerating.
Platform profitability challenges and transportation partner dependency risks
MaaS platform operators occupy a commercially precarious intermediary position, dependent on maintaining favorable commercial arrangements with transportation service providers while simultaneously competing to attract and retain consumers through superior user experience and pricing. Transportation network companies including Uber and Lyft have historically resisted integration into third-party MaaS platforms on terms favorable to platform operators, limiting service comprehensiveness. Unit economics for MaaS platforms are challenging, as customer acquisition costs are high and the platforms must subsidize attractive pricing to drive adoption. Financial sustainability requires achieving transaction scale that generates sufficient commission revenues to cover technology development and marketing investments.
The COVID-19 pandemic severely disrupted MaaS platform operators as urban mobility demand collapsed, with shared transportation services particularly impacted by health concerns and lockdown restrictions. Several MaaS companies significantly reduced operations or pivoted business models during the crisis period. However, the pandemic accelerated digital adoption among transportation users, with the shift toward mobile-first service access creating a permanently expanded digitally-engaged customer base for MaaS platforms. Post-pandemic urban mobility recovery has been accompanied by heightened interest in flexible, non-ownership transportation models that align with changed lifestyle patterns.
The Ride-Hailing Services segment is expected to be the largest during the forecast period
The Ride-Hailing Services segment is expected to account for the largest market share during the forecast period, representing the most commercially mature and widely adopted MaaS service category globally. Companies including Uber, Lyft, Grab, and Bolt have established massive user bases with established payment infrastructure and driver supply networks across hundreds of cities. Ride-hailing services generate the highest transaction volumes within MaaS ecosystems and serve as the primary customer acquisition channel for broader multimodal platform offerings.
The Subscription-Based Mobility Platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Subscription-Based Mobility Platforms segment is predicted to witness the highest growth rate, as MaaS providers and automotive OEMs develop all-inclusive mobility packages replacing traditional vehicle ownership with monthly subscriptions providing flexible access to cars, public transit, bikes, and micro-mobility. The subscription model aligns with broad consumer trends toward service-based consumption and provides platform operators with predictable recurring revenue.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by the extraordinary scale of Grab Holdings across Southeast Asia, Didi's dominance in China, and the region's massive urban populations with high smartphone penetration and appetite for super-app mobility ecosystems. Southeast Asian megacities including Jakarta, Bangkok, and Manila face severe traffic congestion that makes MaaS solutions particularly compelling. Government smart city programs in Singapore, South Korea, and Japan are actively funding MaaS infrastructure and piloting integrated mobility schemes.
Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR, propelled by supportive regulatory environments, high public transit quality enabling meaningful multimodal integration, and strong sustainability-driven policy support from the European Commission. Finland's Whim platform pioneered the MaaS subscription model, and European cities are progressively advancing MaaS pilot schemes supported by EU research and innovation funding. Cultural preference for public transit use and cycling creates receptive markets for integrated mobility applications that seamlessly combine multiple transport modes.
Key players in the market
Some of the key players in Mobility-as-a-Service (MaaS) Platform Market include Uber Technologies Inc., Lyft Inc., Moovit Inc., Citymapper Limited, Whim, Via Transportation Inc., Transit App Inc., SkedGo Pty Ltd., Cubic Corporation, Siemens Mobility GmbH, RideCo Inc., Beeline Mobility GmbH, FREE NOW GmbH, Bolt Technology OU, and Grab Holdings Limited.
In March 2026, Uber Technologies announced an expanded strategic partnership with multiple European public transit authorities to integrate real-time rail and bus ticketing directly within the Uber app, advancing its multimodal MaaS proposition and enabling users to plan, book, and pay for complete door-to-door journeys combining ride-hailing with public transportation.
In February 2026, Grab Holdings announced the launch of its integrated GrabSuperApp mobility subscription service across five Southeast Asian markets, offering monthly packages combining ride-hailing credits, public transit top-ups, and micro-mobility minutes, positioning the company as the region's leading Mobility-as-a-Service platform.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.