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市場調查報告書
商品編碼
1904681
個人化營養食品飲料市場預測至2032年:全球產品類型、個人化方法、形式、分銷管道、應用、最終用戶和區域分析Personalized Nutrition Foods & Drinks Market Forecasts to 2032 - Global Analysis By Product Type (Personalized Foods and Personalized Drinks), Personalization Approach, Form, Distribution Channel, Application, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球個人化營養食品和飲料市場預計到 2025 年價值 226.4 億美元,到 2032 年達到 539.2 億美元,在預測期內以 13.2% 的複合年成長率成長。
個人化營養食品和飲料是根據個人資料(包括基因資訊、健康狀況、活動量和生物標記)專門配製,以滿足個人特定營養需求的消費品。這些產品利用數位健康工具、微生物組檢測和生活方式分析的洞察,提供客製化的營養方案。這種方法旨在透過以精準的個人化營養策略取代標準化的飲食建議,從而改善健康狀況、支持預防保健並提升整體健康水平。
數位化和穿戴式設備整合
消費者越來越依賴智慧型設備即時追蹤膳食攝取、健康指標和代謝反應。這種整合使得食品和飲料解決方案能夠根據數據進行個性化客製化,以滿足個人營養需求。人工智慧和機器學習的進步正在增強預測分析能力,從而實現更精準的膳食建議。注重健康的消費者正在尋找與自身生活方式、基因和活動水平相匹配的產品。市場參與者正在利用行動應用程式、穿戴式感測器和雲端平台提供全面的營養管理。這一趨勢正在加速從「一刀切」的飲食模式轉變為高度個人化的營養干預。
數據解讀的複雜性
生物特徵和飲食指標的複雜性可能導致消費者難以理解相關建議。製造商和服務提供者必須確保分析結果具有可操作性、準確性和易於解讀。跨多個裝置和平台的整合可能導致資料品質不一致。監管機構對健康聲明和數位工具的審查進一步增加了複雜性。中小企業通常缺乏有效處理和利用消費者數據的專業知識,這些挑戰可能會減緩個人化營養服務的普及速度,並限制其發展潛力。
高度個人化的交付模式
訂閱模式和直接面對消費者的服務正在實現精準的按需營養,滿足特定需求。企業正透過可客製化的食材自煮包、強化飲料和機能性食品進行創新,以滿足個人目標。人工智慧驅動的配方引擎使品牌能夠開發出根據回饋和健康指標隨時間推移而調整的產品。與醫療保健機構和健康計劃的合作正在擴大個人化營養的覆蓋範圍。物流和包裝技術的進步確保了產品的新鮮度、品質和便利性。這種模式正在開闢新的市場收入來源,並有助於提高消費者忠誠度。
資料隱私和倫理問題
消費者越來越意識到其機密資訊可能被企業和第三方濫用的風險。諸如GDPR和HIPAA等法規結構對資料處理和儲存制定了嚴格的準則。資料外洩和管理不善可能導致企業聲譽受損並承擔法律責任。透明度和用戶同意管理對於維護用戶信任至關重要。企業必須實施強而有力的網路安全措施來保護消費者資訊。未能解決這些問題可能會阻礙市場成長和個人化營養技術的普及應用。
疫情加速了全球對健康、免疫力和個人化營養解決方案的關注。封鎖和遠距辦公的普及導致人們對線上平台和直接面對消費者的營養服務依賴性增強。消費者健康意識的提升推動了對機能飲料、營養補充品和客製化食材自煮包的需求。各大品牌紛紛推出數位健康工具和遠距營養服務,以維繫客戶參與。供應鏈中斷初期影響了產品供應,但物流創新穩定了市場。疫情後,企業正著力提升韌性、推動自動化以及運用技術實現個人化策略。
預計在預測期內,即飲飲料(RTD)細分市場將佔據最大的市場佔有率。
由於忙碌的消費者對健康飲品的便利性需求日益成長,即飲品(RTD)飲品預計將在預測期內佔據最大的市場佔有率。都市生活方式以及人們對個人營養需求的日益關注,正在推動消費者對即飲型產品的偏好。此外,配方技術的進步使製造商能夠提供針對特定健康目標的機能飲料,例如補充能量、增強免疫力和改善腸道健康。數位化平台的整合進一步推動了個人化營養即飲型飲品的普及。
預計在預測期內,企業健康計劃細分市場將實現最高的複合年成長率。
在企業日益重視員工健康和生產力的推動下,企業健康計畫領域預計將在預測期內實現最高成長率。企業越來越意識到,個人化營養計畫可以降低員工缺勤率、提高專注力並提升整體員工效率。不斷上漲的醫療保健成本和日益成長的文明病預防需求正促使企業進一步實施客製化飲食方案。此外,數位健康工具和穿戴式科技的進步使得精準監測員工營養狀況成為可能,進一步促進了個人化健康計畫的推廣和實施。
預計在預測期內,北美將佔據最大的市場佔有率,這主要得益於消費者健康意識的不斷提高,以及肥胖、糖尿病和心血管疾病等文明病的日益增多。可支配收入的增加和對客製化飲食方案的偏好正在推動個人化食品和飲料的需求。人工智慧營養管理應用程式、基因檢測和穿戴式裝置等技術進步,使得制定個人化營養計畫變得更加便利。此外,電子商務和線上健康平台的快速發展也提升了便利性,進一步推動了該地區的市場成長。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於人們健康意識的提高和可支配收入的增加。快速的都市化和快節奏的生活方式促使消費者尋求便利且個人化的飲食解決方案。人工智慧營養平台和穿戴式健康設備等技術進步使得個人化推薦成為可能。此外,政府為促進健康和預防性醫療保健而採取的舉措,以及不斷發展的電子商務環境,進一步推動了全部區域對客製化營養產品的需求。
According to Stratistics MRC, the Global Personalized Nutrition Foods & Drinks Market is accounted for $22.64 billion in 2025 and is expected to reach $53.92 billion by 2032 growing at a CAGR of 13.2% during the forecast period. Personalized Nutrition Foods & Drinks are specially formulated consumables designed to match an individual's specific nutritional requirements based on personal data such as genetics, health status, activity levels, and biological markers. Using insights from digital health tools, microbiome testing, and lifestyle analysis, these products provide customized nourishment. The approach focuses on improving health outcomes, supporting preventive care, and enhancing wellbeing by replacing standardized dietary recommendations with precise, individualized nutrition strategies.
Digitalization & wearable integration
Consumers increasingly rely on smart devices to track dietary intake, health metrics, and metabolic responses in real time. This integration allows for data-driven customization of food and beverage solutions tailored to individual nutritional needs. Advances in AI and machine learning are enhancing predictive analytics, enabling more precise dietary recommendations. Health-conscious consumers are demanding products that align with their lifestyle, genetics, and activity levels. Market players are leveraging mobile apps, wearable sensors, and cloud platforms to offer holistic nutrition management. This trend is accelerating the shift from generic diets to highly individualized nutrition interventions.
Complexity in data interpretation
Consumers may struggle to understand recommendations due to the complexity of biometric and dietary metrics. Manufacturers and service providers must ensure that analytics are actionable, accurate, and easily interpretable. Integration across multiple devices and platforms can lead to inconsistencies in data quality. Regulatory scrutiny regarding health claims and digital tools adds further complexity. Small and mid-sized companies often lack the expertise to process and utilize consumer data effectively. These challenges can slow adoption rates and limit the potential for fully personalized nutrition offerings.
Hyper-personalized delivery models
Subscription models and direct-to-consumer delivery services are enabling precise, on-demand nutrition tailored to specific needs. Companies are innovating with customizable meal kits, fortified beverages, and functional foods designed for individual goals. AI-driven formulation engines allow brands to create products that adapt over time based on feedback and health metrics. Collaborations with healthcare providers and wellness programs are expanding the reach of personalized nutrition. Advances in logistics and packaging ensure freshness, quality, and convenience for consumers. This approach is opening new revenue streams and enhancing consumer loyalty in the market.
Data privacy & ethical concerns
Consumers are increasingly aware of potential misuse of sensitive information by companies or third parties. Regulatory frameworks such as GDPR and HIPAA impose strict guidelines on data handling and storage. Breaches or mismanagement of data can lead to reputational damage and legal consequences. Transparency and consent management are critical to maintaining trust with users. Companies must implement robust cybersecurity measures to safeguard consumer information. Failure to address these concerns may hinder market growth and adoption of personalized nutrition technologies.
The pandemic accelerated interest in health, immunity, and personalized nutrition solutions globally. Lockdowns and remote lifestyles increased the reliance on online platforms and direct-to-consumer nutrition services. Consumers became more conscious of wellness, driving demand for functional beverages, supplements, and tailored meal kits. Brands responded by integrating digital health tools and tele-nutrition services to maintain engagement. Supply chain disruptions initially slowed product availability, but innovations in logistics helped stabilize the market. Post-pandemic, companies are focusing on resilience, automation, and tech-enabled personalization strategies.
The ready-to-drink (RTD) segment is expected to be the largest during the forecast period
The ready-to-drink (RTD) segment is expected to account for the largest market share during the forecast period, fueled by the increasing demand for convenience among busy consumers seeking health-focused beverages. Urban lifestyles, coupled with rising awareness of individualized nutrition needs, are driving preference for ready-to-consume options. Additionally, advancements in formulation technology allow manufacturers to offer functional drinks targeting specific health goals, such as energy, immunity, or gut health. The integration of digital platforms for customization further supports the adoption of RTD personalized nutrition products.
The corporate wellness programs segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the corporate wellness programs segment is predicted to witness the highest growth rate, due to rising awareness among organizations about employee health and productivity. Companies increasingly recognize that tailored nutrition programs can reduce absenteeism, enhance focus, and improve overall workforce efficiency. Growing healthcare costs and the desire to prevent lifestyle-related illnesses further push firms to adopt customized dietary solutions. Additionally, advancements in digital health tools and wearable technology enable precise monitoring of employee nutrition, making personalized wellness programs more accessible and effective.
During the forecast period, the North America region is expected to hold the largest market share, driven by growing consumer awareness about health and wellness, coupled with increasing lifestyle-related health issues such as obesity, diabetes, and cardiovascular diseases. Rising disposable incomes and a preference for customized dietary solutions fuel demand for personalized foods and beverages. Technological advancements, including AI-driven nutrition apps, genetic testing, and wearable devices, facilitate tailored nutrition plans. Moreover, a surge in e-commerce and online health platforms ensures convenient access, further boosting market growth in the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to increasing health awareness and rising disposable incomes. Rapid urbanization and busy lifestyles are driving consumers to seek convenient, tailored dietary solutions. Technological advancements, such as AI-driven nutrition platforms and wearable health devices, enable personalized recommendations. Additionally, government initiatives promoting wellness and preventive healthcare, coupled with a growing e-commerce landscape, are further fueling demand for customized nutrition products across the region.
Key players in the market
Some of the key players in Personalized Nutrition Foods & Drinks Market include Nestle Health Science, GenoPalate, Herbalife, Atlas Biomed, Amway Corp, DayTwo, Abbott Laboratories, DNAfit Ltd, BASF SE, Nutrigenomix, DSM-Firmenich, Persona Nutrition, Viome Life Sciences, Care/of, and ZOE Limited.
In November 2025, Nestle Health Science to collaborated with universities in the U.S. and Australia to further the science of nutrition. The collaborations with the Food & Nutrition Innovation Institute at the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University, the University of California Davis Innovation Institute for Food & Health, and Australia Catholic University are focused on advancing promising innovations in the science of nutrition. Through the strategic alliances, Nestle Health Science will provide mentorship, internships, professional development, and scientific advisory support.
In October 2024, Abbott announced it has achieved new major milestones to support the company's growing suite of pulsed field ablation (PFA) solutions in electrophysiology: early completion of enrollment in the VOLT-AF IDE Study supporting the Volt(TM) PFA System, and the launch of the FOCALFLEX trial to assess the company's TactiFlex(TM) Duo Ablation Catheter, Sensor Enabled(TM) (SE), which will be used in the treatment of patients with paroxysmal atrial fibrillation.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.