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市場調查報告書

商品編碼

1871221

個人化營養市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

Personalized Nutrition Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年10月31日 | 出版商:

Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球個人化營養市場價值為 142 億美元，預計到 2034 年將以 11.4% 的複合年成長率成長至 419 億美元。

近年來，由於基因組學、數位健康平台的發展以及對個人化健康解決方案的日益重視，市場規模不斷擴大。人們對營養基因組學和以微生物組為中心的飲食的日益關注，凸顯了科學研究與商業創新之間日益緊密的聯繫。疫情大大加速了個人化健康方法的普及，人們開始尋求增強免疫力和預防疾病的營養解決方案。個人化健康服務正日益整合即時資料分析、基因檢測和生物特徵追蹤，以提供適應性強且精準的營養建議。人工智慧平台、智慧穿戴裝置和行動應用程式的結合，正在改變消費者監測和管理自身健康的方式，促使人們轉向積極主動、數據驅動的健康管理。全球對自我量化、便利性和個人化的追求，持續推動人們對能夠提供個人化見解和可衡量結果的日常營養和健康解決方案的需求。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	142億美元
預測值	419億美元
複合年成長率	11.4%

個人化營養計畫市場規模在2024年達到30億美元，預計在2025年至2034年間將以12%的複合年成長率成長。這一成長主要得益於消費者對數位化追蹤工具、DNA和微生物組檢測以及訂閱式膳食和營養補充劑計劃的日益普及。智慧營養平台如今整合使用者資料，提供客製化的飲食指導、功能性食品和營養補充劑，以滿足特定的健康需求。人工智慧驅動的規劃系統的日益普及，使得即時飲食調整成為可能，從而提高了追求精準營養解決方案的消費者的依從性和效果。

2024年，人工智慧和機器學習領域的市場規模達到25億美元，預計2025年至2034年將以9.7%的複合年成長率成長。人工智慧與基因組學、巨量資料和行為分析的融合正在重塑個人化營養建議的方式。先進的演算法分析基因譜、微生物組組成和生活方式指標，從而提供針對個體生物反應量身定做的建議。互聯設備、行動應用程式和穿戴式感測器的結合，使用戶能夠持續追蹤進展，從而支援自適應的、以用戶為中心的營養管理。

北美個人化營養市場預計在2024年達到54億美元。美國憑藉其強大的數位醫療基礎設施、不斷擴張的直銷品牌以及先進的基因組檢測能力，引領著這一成長。加拿大也取得了顯著進展，專注於預防性醫療保健和個人化健康技術，儘管其市場規模在2024年仍低於10億美元。該地區的技術成熟度和消費者對創新的開放態度將繼續推動其在行業中的領先地位。

活躍於全球個人化營養市場的主要公司包括安麗、雀巢健康科學、帝斯曼-菲美意、康寶萊營養和Viome。為了鞏固其在個人化營養市場的地位，這些主要企業正積極推行以數位轉型、策略合作和產品創新為核心的策略。各公司正在擴展其基於人工智慧的分析平台，以提供高度個人化的營養建議和客製化的營養補充方案。與生技公司和數位健康新創公司的合作有助於加速基於DNA和微生物組的產品的開發。

產業生態系分析
- 供應商格局
- 利潤率
- 每個階段的價值增加
- 影響價值鏈的因素
- 中斷
產業影響因素
- 成長促進因素
- 產業陷阱與挑戰
- 市場機遇
成長潛力分析
監管環境
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東和非洲
波特的分析
PESTEL 分析
價格趨勢
- 按地區
未來市場趨勢
技術與創新格局
- 當前技術趨勢
- 新興技術
專利格局
貿易統計（註：僅提供重點國家的貿易統計）
- 主要進口國
- 主要出口國
永續性和環境方面
- 永續實踐
- 減少廢棄物策略
- 生產中的能源效率
- 環保舉措
碳足跡考量

第4章：競爭格局

介紹
公司市佔率分析
- 按地區
  - 北美洲
  - 歐洲
  - 亞太地區
  - 拉丁美洲
  - MEA
公司矩陣分析
主要市場參與者的競爭分析
競爭定位矩陣
關鍵進展
- 併購
- 合作夥伴關係與合作
- 新產品發布
- 擴張計劃

第5章：市場估算與預測：依產品/服務類型分類，2025-2034年

主要趨勢
主動測量與評估工具
- DNA/基因檢測試劑盒
- 微生物組/腸道健康檢測
- 血液生物標記分析
- 穿戴式健康追蹤器
- 行動健康應用
個人化營養計劃
- 飲食和膳食規劃平台
- 訂閱式營養服務
- 人工智慧驅動的營養建議
個人化補充品
- 客製化維生素和礦物質
- 益生菌和益生元
- 功能性食品和飲料
- 運動營養
個性化食品
- 客製化餐點套裝
- 功能性零食
- 強化食品
諮詢和輔導服務
- 註冊營養師/營養師諮詢
- 健康與保健指導
- 遠距營養服務

第6章：市場估算與預測：依技術分類，2025-2034年

主要趨勢
人工智慧與機器學習
巨量資料分析
基因組學與營養基因組學
微生物組定序
數位健康平台
行動應用
穿戴式裝置整合
區塊鏈用於資料安全和可追溯性

第7章：市場估計與預測：依應用領域分類，2025-2034年

主要趨勢
整體健康與保健
體重管理
運動與健身
消化/腸道健康
疾病預防與管理
- 糖尿病
- 心血管健康
- 食物過敏/不耐受
- 其他慢性疾病
健康老化
兒科營養

第8章：市場估算與預測：依最終用途分類，2025-2034年

主要趨勢
直接面對消費者（D2C）
企業健康計劃
醫療保健提供者
健身及運動中心
研究與學術機構
食品飲料製造商
藥房和零售店

第9章：市場估計與預測：依地區分類，2025-2034年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 南非
- 阿拉伯聯合大公國
- 中東和非洲其他地區

第10章：公司簡介

Nestle Health Science
Herbalife Nutrition
DSM-Firmenich
Amway
Viome
Nutrigenomix
Persona Nutrition
Care/of
DayTwo
23andMe
InsideTracker
Noom
MyFitnessPal
Teladoc Health
Habit
FoodMarble
GNC Holdings
Bayer AG
Abbott Laboratories
Unilever

簡介目錄

Product Code: 15090

The Global Personalized Nutrition Market was valued at USD 14.2 Billion in 2024 and is estimated to grow at a CAGR of 11.4% to reach USD 41.9 Billion by 2034.

The market has expanded in recent years due to advancements in genomics, digital health platforms, and an increasing emphasis on tailored wellness solutions. The rising interest in nutrigenomics and microbiome-focused diets highlights the growing intersection between scientific research and commercial innovation. The pandemic significantly accelerated the adoption of personalized health approaches as individuals sought immune-supportive and preventive nutrition solutions. Personalized wellness services are increasingly integrating real-time data analytics, genetic testing, and biometric tracking to deliver adaptive and precise nutritional recommendations. The combination of AI-based platforms, smart wearables, and mobile applications is transforming how consumers monitor and manage their health, encouraging a shift toward proactive and data-driven wellness management. The global trend toward self-quantification, convenience, and customization continues to strengthen demand for solutions that offer personalized insights and measurable results in daily nutrition and health routines.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$14.2 Billion
Forecast Value	$41.9 Billion
CAGR	11.4%

The personalized nutrition plans segment reached USD 3 Billion in 2024 and is forecast to grow at a CAGR of 12% during 2025-2034. This expansion is driven by increasing consumer adoption of digital tracking tools, DNA and microbiome testing, and subscription-based meal and supplement programs. Smart nutrition platforms now integrate user data to offer customized diet guidance, functional foods, and supplements designed to target specific health needs. The growing use of AI-powered planning systems allows real-time dietary adjustments, improving adherence and results for consumers pursuing precision nutrition solutions.

The artificial intelligence and machine learning segment was valued at USD 2.5 Billion in 2024 and is projected to grow at a CAGR of 9.7% from 2025 to 2034. AI integration with genomics, big data, and behavioral analytics is reshaping how nutritional advice is personalized. Advanced algorithms analyze genetic profiles, microbiome compositions, and lifestyle metrics to deliver recommendations tailored to individual biological responses. The combination of connected devices, mobile apps, and wearable sensors enables users to track progress continuously, supporting adaptive and user-centric nutrition management.

North America Personalized Nutrition Market reached USD 5.4 Billion in 2024. The United States leads this growth due to its strong digital health infrastructure, expanding direct-to-consumer brands, and sophisticated genomic testing capabilities. Canada is also showing notable progress, focusing on preventive healthcare and personalized wellness technologies, although its market value remains below USD 1 Billion in 2024. The region's technological maturity and consumer openness to innovation continue to drive its leading position in the industry.

Major companies active in the Global Personalized Nutrition Market include Amway, Nestle Health Science, DSM-Firmenich, Herbalife Nutrition, and Viome. To strengthen their foothold in the Personalized Nutrition Market, key players are pursuing strategies focused on digital transformation, strategic partnerships, and product innovation. Companies are expanding their AI-based analytics platforms to offer hyper-personalized nutrition insights and tailored supplement programs. Collaborations with biotech firms and digital health startups help accelerate the development of DNA- and microbiome-driven products.

Chapter 1 Methodology

1.1 Market scope and definition
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/Country
1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
1.5 Primary research and validation
- 1.5.1 Primary sources
1.6 Forecast model
1.7 Research assumptions and limitations

Chapter 2 Executive Summary

2.1 Industry 360° synopsis
2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Product/service type
- 2.2.3 Technology
- 2.2.4 Application
- 2.2.5 End Use
2.3 TAM Analysis, 2025-2034
2.4 CXO perspectives: Strategic imperatives
- 2.4.1 Executive decision points
- 2.4.2 Critical success factors
2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
- 3.1.5 Disruptions
3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.2 Industry pitfalls and challenges
- 3.2.3 Market opportunities
3.3 Growth potential analysis
3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.2 Europe
- 3.4.3 Asia Pacific
- 3.4.4 Latin America
- 3.4.5 Middle East & Africa
3.5 Porter's analysis
3.6 PESTEL analysis
3.7 Price trends
- 3.7.1 By region
3.8 Future market trends
3.9 Technology and Innovation landscape
- 3.9.1 Current technological trends
- 3.9.2 Emerging technologies
3.10 Patent Landscape
3.11 Trade statistics (Note: the trade statistics will be provided for key countries only)
- 3.11.1 Major importing countries
- 3.11.2 Major exporting countries
3.12 Sustainability and environmental aspects
- 3.12.1 Sustainable practices
- 3.12.2 Waste reduction strategies
- 3.12.3 Energy efficiency in production
- 3.12.4 Eco-friendly initiatives
3.13 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
- 4.2.1 By region
  - 4.2.1.1 North America
  - 4.2.1.2 Europe
  - 4.2.1.3 Asia Pacific
  - 4.2.1.4 LATAM
  - 4.2.1.5 MEA
4.3 Company matrix analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New Product Launches
- 4.6.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product/Service Type, 2025 - 2034 (USD Billion)

5.1 Key trends
5.2 Active measurement & assessment tools
- 5.2.1 DNA/genetic testing kits
- 5.2.2 Microbiome/gut health testing
- 5.2.3 Blood biomarker analysis
- 5.2.4 Wearable health trackers
- 5.2.5 Mobile health apps
5.3 Personalized nutrition plans
- 5.3.1 Diet and meal planning platforms
- 5.3.2 Subscription-based nutrition services
- 5.3.3 AI-driven nutrition recommendations
5.4 Personalized supplements
- 5.4.1 Custom vitamins & minerals
- 5.4.2 Probiotics & prebiotics
- 5.4.3 Functional foods & beverages
- 5.4.4 Sports nutrition
5.5 Personalized food products
- 5.5.1 Customized meal kits
- 5.5.2 Functional snacks
- 5.5.3 Fortified foods
5.6 Consulting & coaching services
- 5.6.1 Registered dietitian/nutritionist consultations
- 5.6.2 Health and wellness coaching
- 5.6.3 Tele-nutrition services

Chapter 6 Market Estimates and Forecast, By Technology, 2025 - 2034 (USD Billion)

6.1 Key trends
6.2 Artificial intelligence & machine learning
6.3 Big data analytics
6.4 Genomics & nutrigenomics
6.5 Microbiome sequencing
6.6 Digital health platforms
6.7 Mobile applications
6.8 Wearable devices integration
6.9 Blockchain for data security & traceability

Chapter 7 Market Estimates and Forecast, By Application, 2025 - 2034 (USD Billion)

7.1 Key trends
7.2 General health & wellness
7.3 Weight management
7.4 Sports & fitness
7.5 Digestive/gut health
7.6 Disease prevention & management
- 7.6.1 Diabetes
- 7.6.2 Cardiovascular health
- 7.6.3 Food allergies/intolerances
- 7.6.4 Other chronic conditions
7.7 Healthy aging
7.8 Pediatric nutrition

Chapter 8 Market Estimates and Forecast, By End Use, 2025 - 2034 (USD Billion)

8.1 Key trends
8.2 Direct-to-consumer (D2C)
8.3 Corporate wellness programs
8.4 Healthcare providers
8.5 Fitness & sports centers
8.6 Research & academic institutions
8.7 Food & beverage manufacturers
8.8 Pharmacies & retail stores

Chapter 9 Market Estimates and Forecast, By Region, 2025 - 2034 (USD Billion)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
- 9.4.6 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 Middle East & Africa
- 9.6.1 Saudi Arabia
- 9.6.2 South Africa
- 9.6.3 UAE
- 9.6.4 Rest of Middle East & Africa