![]() |
市場調查報告書
商品編碼
1818112
2032 年個人化營養市場預測:按產品類型、技術、應用、最終用戶和地區進行的全球分析Personalized Nutrition Market Forecasts to 2032 - Global Analysis By Product Type, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球個人化營養市場預計在 2025 年達到 180.8 億美元,到 2032 年將達到 533.2 億美元,預測期內的複合年成長率為 16.7%。
個人化營養市場根據個人健康數據、基因、生活方式和偏好提供量身定做的飲食解決方案,以最佳化健康結果。 DNA分析、穿戴式裝置和數位應用程式等技術能夠提供有針對性的飲食建議和客製化飲食計畫。消費者對健康管理、慢性病預防和體能提升的意識不斷增強,推動了個人化營養的普及。數據分析、人工智慧和生物技術的進步正在塑造個人化營養市場,促進醫療保健提供者、營養師和科技公司之間的合作,以提供可擴展且經過科學檢驗的營養服務。
最佳健康的需求不斷增加
消費者越來越尋求客製化的營養解決方案,以解決特定的健康問題,例如體重管理、慢性病預防和改善代謝功能。此外,消費者對營養在整體健康中作用的認知日益增強,促使他們擺脫千篇一律的飲食習慣。醫療保健專業人員正在將個人化營養納入其患者護理策略,進一步推動市場成長。此外,基因組學、微生物組分析和生物標記識別方面的進步正在提高個人化飲食建議的準確性和有效性,從而促進其在各個人群中的應用。
消費者對個人化營養的了解有限
許多潛在客戶並不了解個人化營養與傳統飲食的區別,這導致他們對此抱持懷疑態度,並導致其普及速度緩慢。此外,個人化營養服務的複雜性和高昂成本也阻礙了價格敏感型消費者的購買。此外,不同地區法律規範的不一致也引發了人們對個人化營養產品功效和安全性的擔憂。標準化指南的缺乏進一步影響了消費者的信任,如果沒有適當的教育宣傳活動和專家指導,市場擴張將面臨巨大障礙,從而限制其更廣泛的消費者滲透。
穿戴式裝置整合
健身追蹤器和智慧型手錶等智慧型裝置可以持續收集即時健康數據,例如體力活動水平、心率和睡眠模式,這些數據可用於調整個人化營養建議。此外,人工智慧和數據分析技術的進步有助於更深入地洞察個人健康趨勢,從而製定預測性營養策略。此外,消費者對便利性驅動解決方案的偏好日益成長,這推動了將穿戴式裝置與營養平台同步的行動應用程式的發展。這種無縫的數據流為消費者提供了切實可行的洞察,提高了參與度,並鼓勵他們隨著時間的推移進行更精準的飲食調整。
消費者數據濫用
消費者資料的濫用對個人化營養市場構成了重大威脅。由於這些服務依賴敏感的個人健康訊息,例如基因數據、生物特徵測量數據和生活習慣,人們對隱私侵犯和未經授權的數據共用的擔憂日益加劇。監管機構仍在製定該領域資料保護的綜合框架,這留下了潛在的漏洞。此外,惡意行為者瞄準消費者資料庫進行身分竊盜或商業利用,進一步損害了市場信譽。此外,相關產業過去數據醜聞引發的負面大眾認知也可能損害消費者的信任。
新冠疫情再形成了消費者行為,加速了人們對旨在增強免疫力和整體健康的個人化營養的興趣。健身房和健康中心的關閉和使用受限,促使消費者更加重視自我護理飲食。此外,疫情提高了人們對慢性病風險因素的認知,並提升了客製化營養解決方案的吸引力。此外,醫療保健的數位轉型推動了遠距會診和虛擬營養服務的快速普及,進一步刺激了市場擴張。然而,經濟不確定性和供應鏈中斷最初為市場營運帶來了挑戰。整體而言,這場危機促使人們永久轉向預防性健康措施,從而增強了長期市場前景。
預計在預測期內,一般健康和保健領域將成為最大的領域
預計在預測期內,一般健康和保健領域將佔據最大的市場佔有率。這一領域涉及針對廣泛消費者關注點的個人化解決方案,例如均衡營養、增強能量和整體幸福感,而不是針對特定疾病的干涉措施。文明病疾病的盛行率上升和預防性醫療保健意識的增強是推動這一領域佔據主導地位的關鍵因素。此外,一般健康和保健領域吸引了廣泛的人群,從千禧世代到尋求永續飲食習慣的老年人。此外,補充劑和食材自煮包等多種產品形式的可用性也在推動大眾市場採用並加強其市場領導地位。
預計健康和健身中心領域在預測期內將實現最高的複合年成長率
預計健康和健身中心細分市場將在預測期內實現最高成長率。此細分市場受益於將個人化營養融入整體健身制度的日益成長的趨勢,即營養計劃與運動計劃相輔相成。此外,健身中心和健康診所正在利用個人化營養來吸引注重健康的消費者,他們尋求全面的健康管理解決方案。健身愛好者和職業運動員對客製化飲食計畫的需求激增,進一步推動了市場擴張。
預計北美將在預測期內佔據最大的市場佔有率。這一優勢主要歸功於該地區先進的醫療基礎設施、消費者高度的健康意識以及對數位健康技術的大量投資。此外,美國主要產業參與者的存在以及基因組和生物標記解決方案的早期採用,也支撐了市場的成長。此外,良好的法規環境和報銷框架進一步刺激了消費者和臨床領域對個人化營養的採用。慢性病盛行率的上升以及人們對預防性醫療保健解決方案日益成長的興趣,也促進了北美市場的持續成長。
預計亞太地區將在預測期內實現最高的複合年成長率。快速的都市化、不斷成長的可支配收入以及中階日益增強的健康意識正在推動市場擴張。此外,精通科技的消費者擴大採用穿戴式裝置和數位健康應用程式,這推動了個人化營養的普及。此外,旨在改善公共衛生和推廣預防性醫療保健實踐的政府措施也正在提升市場前景。電子商務行業的擴張使得該地區的個人化營養產品更容易獲得。
According to Stratistics MRC, the Global Personalized Nutrition Market is accounted for $18.08 billion in 2025 and is expected to reach $53.32 billion by 2032 growing at a CAGR of 16.7% during the forecast period. The Personalized Nutrition Market offers tailored dietary solutions based on individual health data, genetics, lifestyle, and preferences, aiming to optimize health outcomes. Utilizing technologies such as DNA analysis, wearable devices, and digital apps, it enables precise dietary recommendations and customized meal plans. Rising consumer awareness of health management, chronic disease prevention, and performance enhancement drives adoption. The market is shaped by advancements in data analytics, AI, and biotechnology, with increasing collaboration between healthcare providers, nutritionists, and technology companies to deliver scalable, scientifically validated nutrition services.
Rising demand for health optimization
Consumers are increasingly seeking tailored nutritional solutions to address specific health concerns such as weight management, chronic disease prevention, and improved metabolic function. Additionally, growing awareness about the role of nutrition in overall wellness is encouraging consumers to move away from one-size-fits-all diets. Healthcare professionals are integrating personalized nutrition into patient care strategies, further propelling market growth. Moreover, advancements in genomics, microbiome analysis, and biomarker identification have enhanced the accuracy and effectiveness of personalized dietary recommendations, stimulating adoption across demographic segments.
Limited consumer understanding of personalized nutrition
Many potential customers remain unaware of how personalized nutrition differs from conventional dietary practices, leading to skepticism and slower adoption rates. Additionally, the complexity and perceived high cost of personalized nutrition services deter price-sensitive consumers. Moreover, inconsistent regulatory frameworks across regions raise concerns regarding the efficacy and safety of personalized nutrition products. Lack of standardized guidelines further complicates consumer trust, and without adequate educational campaigns or professional guidance, market expansion faces critical hurdles, restricting broader consumer penetration.
Integration with wearable devices
Smart devices such as fitness trackers and smartwatches can continuously collect real-time health data like physical activity levels, heart rate, and sleep patterns which can be leveraged to fine-tune personalized nutritional recommendations. Additionally, advances in AI and data analytics facilitate deeper insights into individual health trends, enabling predictive nutrition strategies. Moreover, growing consumer preference for convenience-driven solutions fosters the development of mobile applications that sync wearables with nutrition platforms. This seamless data flow empowers consumers with actionable insights, fostering engagement and encouraging more precise dietary adjustments over time.
Misuse of consumer data
The misuse of consumer data poses a substantial threat to the personalized nutrition market. As these services rely on sensitive personal health information including genetic data, biometric readings, and lifestyle habits concerns regarding privacy breaches and unauthorized data sharing have intensified. Regulatory bodies are still developing comprehensive frameworks to govern data protection in this domain, leaving potential loopholes. Additionally, malicious actors targeting consumer databases for identity theft or commercial exploitation further undermine market credibility. Moreover, negative public perception due to past data scandals in related industries may impede consumer trust.
The COVID-19 pandemic reshaped consumer behavior, accelerating interest in personalized nutrition as individuals sought to boost immunity and overall health. Lockdowns and limited access to gyms and wellness centers led consumers to focus more on dietary habits for self-care. Moreover, the pandemic heightened awareness of chronic conditions as risk factors, increasing the appeal of tailored nutritional solutions. Additionally, digital transformation in healthcare fast-tracked remote consultations and virtual nutrition services, fostering market expansion. However, economic uncertainty and supply chain disruptions initially challenged market operations. Overall, the crisis catalyzed a permanent shift toward preventive health measures, strengthening long-term market prospects.
The general health and wellness segment is expected to be the largest during the forecast period
The general health and wellness segment is expected to account for the largest market share during the forecast period. This segment encompasses personalized solutions targeting broad consumer concerns, such as balanced nutrition, energy enhancement, and overall well-being, rather than disease-specific interventions. The rising prevalence of lifestyle diseases and growing preventive healthcare awareness are key factors driving its dominance. Moreover, the general health and wellness segment appeals to a wide demographic, ranging from millennials to older adults seeking sustainable dietary solutions. Additionally, the availability of diverse product formats, such as supplements and meal kits, supports mass-market adoption, reinforcing its market leadership.
The wellness and fitness centers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the wellness and fitness centers segment is predicted to witness the highest growth rate. This segment is benefiting from an increasing trend of integrating personalized nutrition into holistic fitness regimes, where nutrition plans complement exercise programs. Additionally, fitness centers and wellness clinics are leveraging personalized nutrition to attract health-conscious consumers seeking comprehensive health management solutions. The surge in demand for tailored dietary plans among fitness enthusiasts and professional athletes further drives market expansion.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is primarily due to the region's advanced healthcare infrastructure, high consumer health awareness, and significant investments in digital health technologies. Additionally, the presence of key industry players and early adoption of genomic and biomarker-based solutions in the U.S. support market growth. Moreover, favorable regulatory environments and reimbursement frameworks further stimulate personalized nutrition adoption across consumer and clinical segments. The prevalence of chronic diseases and growing interest in preventive healthcare solutions also contribute to North America's sustained market leadership.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, increasing disposable incomes, and rising health awareness among the middle class are driving market expansion. Additionally, a growing number of tech-savvy consumers adopting wearable devices and digital health applications facilitate personalized nutrition penetration. Moreover, government initiatives aimed at improving public health and promoting preventive healthcare practices are enhancing market prospects. The expanding e-commerce sector further enables easy access to personalized nutrition products in the region.
Key players in the market
Some of the key players in Personalized Nutrition Market include Abbott Laboratories, Amway Corporation, Archer Daniels Midland Company, Atlas Biomed Group Limited, BASF SE, Bayer AG, Care/of, DayTwo Inc, DSM-Firmenich, Herbalife Nutrition Ltd., Nestle Health Science, Nutrigenomix, Persona Nutrition, Viome Life Sciences, Inc., and Zoe Limited.
In July 2025, Herbalife launched its new weight-loss supplement, MultiBurn(TM) which features clinically studied botanical ingredients like Morosil(TM) (Moro blood orange extract), Metabolaid(R) (hibiscus and lemon verbena), and Capsifen(TM) (red chili pepper and fenugreek blend) to support fat reduction, healthy weight loss, and metabolic health. The gluten-free and vegan-friendly product is designed for daily use as part of a complete weight management program and became available in the United States and Puerto Rico in September 2025.
In April 2025, BASF launched natural-based innovations for personal care at in-cosmetics Global 2025 expanding their portfolio with three new sustainable products. The company reported €1,978 million in Nutrition & Health sales for 2024, focusing on sustainable nutrition solutions.
In July 2024, DayTwo released app version 2.47.0, offering personalized nutrition based on gut microbiome analysis. The company continues providing personalized food scoring systems that predict blood sugar responses to different foods, helping users make informed dietary choices for better metabolic health.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.