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市場調查報告書
商品編碼
1904605
乳製品替代品和純素產品市場預測至2032年:按產品、成分、價格分佈、配方類型、分銷管道、最終用戶和地區分類的全球分析Dairy Alternatives & Vegan Products Market Forecasts to 2032 - Global Analysis By Product, Source, Price Range, Formulation Type, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球乳製品替代品和純素產品市場價值將達到 243.4 億美元,到 2032 年將達到 409.1 億美元,在預測期內的複合年成長率為 7.7%。
乳製品替代品和純素產品涵蓋了廣泛的食品和飲料類別,這些產品均不含動物性成分,旨在滿足尋求植物來源或無乳糖食品的消費者的需求。乳製品替代品通常包括植物奶、植物乳酪、植物優格和植物奶油,其原料包括大豆、杏仁、燕麥、椰子和豌豆蛋白等。純素產品的範圍更廣,不僅包括乳製品替代品,還包括植物來源肉、植物零食、植物甜點和營養補充劑,強調符合倫理、永續和健康的食品選擇。這些產品旨在滿足不同的飲食限制、環境問題和生活方式偏好,同時保持與傳統動物性食品相同的口感、質地和營養價值,從而促進包容性消費。
健康與保健趨勢
全球健康生活方式的興起推動了對乳製品替代品和純素產品的需求。消費者越來越重視營養豐富的植物來源食品,這些食品有助於心血管健康、體重管理和消化系統健康。人們對乳糖不耐症、純素主義和植物性營養的認知不斷提高,也促進了市場的持續成長。功能性成分的添加進一步提升了這些產品的吸引力。這一趨勢與更廣泛的健康生活方式運動不謀而合,使乳製品替代品和純素產品成為世界各地現代健康飲食的重要組成部分。
產品成本高
儘管需求不斷成長,但高昂的生產和配方成本阻礙了市場成長。與傳統乳製品相比,植物來源原料、特殊的加工過程和強化要求推高了整體價格。這種成本壁壘可能會限制價格敏感型消費者和新興市場的接受度。此外,大規模採購永續原料對製造商來說也是一項挑戰,影響了盈利。純素和植物來源產品的高價仍然是一個重要的障礙。
產品創新與多元
創新為乳製品替代品和純素產品市場帶來了巨大的成長機會。為了迎合不斷變化的消費者偏好,各公司正透過豐富產品線來拓展市場,包括植物奶、植物起司、植物甜點和機能飲料。口味、質地和強化成分的改進提高了產品的接受度,並擴大了市場覆蓋範圍。獨特的風味和針對特定地區的配方進一步刺激了市場需求。持續拓展產品系列併加大研發投入,有助於製造商吸引新客戶、增強品牌忠誠度,並推動市場長期成長。
監管和標籤方面的挑戰
監管的複雜性和標籤要求給市場參與企業帶來了巨大挑戰。 「純素」或「不含乳製品」標籤的嚴格定義,以及跨境合規要求,都可能延緩產品上市。標籤錯誤或資訊揭露不足會帶來法律處罰和聲譽損害的風險。此外,不斷變化的食品安全法規和品質標準要求持續監測和調整。製造商必須應對不同的區域法規結構,以維護消費者信任並降低可能阻礙市場擴張的風險。
新冠疫情對消費者行為和市場動態了重大影響。人們健康意識的提高和對增強免疫力的關注加速了對植物來源營養產品的需求。供應鏈中斷初期影響了原料供應和生產進度。然而,線上購物的普及和居家消費的增加抵消了這些挑戰,從而擴大了市場准入。疫情後,人們對增強免疫力和永續飲食的關注持續推動著乳製品替代品和純素產品產業的發展,鞏固了其長期成長勢頭,並促進了便利、安全、營養產品的創新。
預計在預測期內,純素奶油細分市場將佔據最大的市場佔有率。
由於其用途廣泛、風味獨特且符合健康意識,預計在預測期內,純素奶油細分市場將佔據最大的市場佔有率。消費者對能夠媲美傳統奶油口感的植物性塗抹醬的偏好日益成長。烘焙和即食食品領域的應用正在推動市場滲透。強化型產品和口味變體等產品創新進一步促進了市場接受度。此外,人們越來越傾向於無膽固醇和無乳糖飲食,這也支撐了純素奶油的持續成長,使其成為全球乳製品替代品市場的主要收入來源。
預計椰子細分市場在預測期內將呈現最高的複合年成長率。
預計在預測期內,椰子產品細分市場將實現最高成長率,因為椰子奶、椰子奶油和椰子優格等椰子衍生產品為注重健康和素食的消費者提供了一種天然營養的替代品。椰子產品固有的風味和功能性益處(例如富含健康脂肪)正在推動其廣泛應用。人們對植物性營養日益成長的興趣以及對乳糖不耐受的認知不斷提高,也進一步促進了椰子產品的消費。專注於創新和便利性的製造商有望從中受益,椰子產品有望成為不斷成長的乳製品替代品和素食產品市場的關鍵成長引擎。
由於乳糖不耐症的增加和素食產品日益普及,預計亞太地區將在預測期內佔據最大的市場佔有率。快速的都市化和飲食習慣的改變正在推動植物性產品的普及。中國、印度、日本和澳洲等市場對乳製品替代品(包括牛奶和塗抹醬)的消費者需求不斷成長。此外,政府為促進營養和健康所採取的措施也推動了市場成長。龐大的人口規模、成熟的植物性飲食文化以及不斷創新的產品供應,共同使亞太地區成為重要的區域市場。
在預測期內,北美地區預計將實現最高的複合年成長率,這主要得益於消費者對植物性飲食的強烈偏好以及創新產品推出。美國和加拿大是純素食和無乳製品的主要市場,這得益於人們健康的生活方式和有利的法規結構。市場成長的驅動力來自於對產品研發的持續投入、功能增強型產品的推出、高階定位。千禧世代和Z世代消費者群體對符合倫理、營養豐富且便利的替代方案的需求不斷成長,這將確保全部區域市場強勁加速發展。
According to Stratistics MRC, the Global Dairy Alternatives & Vegan Products Market is accounted for $24.34 billion in 2025 and is expected to reach $40.91 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Dairy alternatives and vegan products encompass a broad category of food and beverage items formulated without animal-derived ingredients, catering to consumers seeking plant-based or lactose-free options. Dairy alternatives typically include products such as plant-based milk, cheese, yogurt, and cream, derived from sources like soy, almond, oat, coconut, and pea protein. Vegan products extend beyond dairy substitutes to include plant-based meat, snacks, desserts, and nutritional supplements, offering ethical, sustainable, and health-conscious choices. These products are designed to meet dietary restrictions, environmental concerns, and lifestyle preferences while maintaining comparable taste, texture, and nutritional value to traditional animal-based foods, supporting inclusive consumption.
Health & Wellness Trends
The global shift toward health-conscious lifestyles is driving demand for dairy alternatives and vegan products. Consumers increasingly prioritize nutrient-rich, plant-based options that support cardiovascular health, weight management, and digestive wellness. Growing awareness of lactose intolerance, veganism, and plant-based nutrition contributes to sustained market growth. Functional ingredients further enhance appeal. This trend aligns with broader wellness movements, positioning dairy alternatives and vegan products as essential components of modern, health-oriented diets worldwide.
High Product Costs
Despite rising demand, high production and formulation costs continue to restrain market growth. Plant-based raw materials, specialized processing techniques, and fortification requirements increase overall pricing compared to conventional dairy products. This cost barrier can limit adoption among price-sensitive consumers and emerging markets. Additionally, sourcing sustainable ingredients at scale poses challenges for manufacturers, impacting profitability. The premium pricing of vegan and plant-based products remains a significant hurdle.
Product Innovation & Variety
Innovation presents significant growth opportunities in the dairy alternatives and vegan products market. Companies are introducing diverse offerings, including plant-based milk, cheese, desserts, and functional beverages, catering to evolving consumer preferences. Advancements in taste, texture and fortified ingredients enhance acceptance and broaden appeal. Limited-edition flavors and region-specific formulations further stimulate demand. By continuously expanding product portfolios and investing in research, manufacturers can attract new consumer, strengthen brand loyalty, and drive long-term market growth.
Regulatory & Labeling Challenges
Regulatory complexities and labeling requirements pose significant challenges for market participants. Stricter definitions for "vegan" or "dairy-free" claims and cross-border compliance requirements can delay product launches. Mislabeling or inadequate disclosure risks legal penalties and reputational damage. Additionally, evolving food safety regulations and quality standards necessitate continuous monitoring and adaptation. Manufacturers must navigate diverse regulatory frameworks across regions to maintain consumer trust and mitigate threats that could hinder market expansion.
The Covid-19 pandemic significantly influenced consumer behavior and market dynamics. Heightened health awareness and immunity concerns accelerated demand for plant-based and nutrient-rich products. Supply chain disruptions initially affected raw material availability and production schedules. However, increased online grocery adoption and home consumption offset challenges, expanding market accessibility. Post-pandemic, immune support, and sustainable diets continues to benefit the dairy alternatives and vegan products sector, reinforcing long-term growth trajectories while encouraging innovation in convenient, safe, and nutritious offerings.
The vegan butter segment is expected to be the largest during the forecast period
The vegan butter segment is expected to account for the largest market share during the forecast period, due to its versatility, flavor, and health-conscious appeal. Rising consumer preference for plant-based spread that replicates traditional butter's taste demand. Its applications in baking and ready-to-eat products enhance market penetration. Product innovations, including fortified and flavored variants, further strengthen adoption. Additionally, the growing shift toward cholesterol-free and lactose-free diets supports sustained growth, positioning vegan butter as a key revenue contributor within the global dairy alternatives landscape.
The coconut segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the coconut segment is predicted to witness the highest growth rate, due to Coconut-derived milk, cream, yogurt, and other products offer natural, nutrient-rich alternatives appealing to health-conscious and vegan consumers. Its inherent flavor and functional benefits, such as healthy fats, drive widespread adoption. Growing awareness of plant-based nutrition and lactose intolerance further accelerates consumption. Manufacturers focusing on innovation and convenient formats will benefit, making coconut-based products a primary growth engine in the expanding dairy alternatives and vegan products market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to increasing lactose intolerance prevalence, and expanding vegan product availability. Rapid urbanization and evolving dietary preferences drive plant-based product adoption. Markets such as China, India, Japan, and Australia witness rising consumer demand for dairy alternatives, including milk and spreads. Additionally, government initiatives promoting nutrition and wellness further support growth. The combination of population size, cultural adoption of plant-based diets, and innovative product offerings positions Asia Pacific as a dominant regional market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer preference for plant-based diets and innovative product launches. The United States and Canada are major hubs for vegan and dairy-free products, supported by health-focused lifestyles and favorable regulatory frameworks. Market growth is fueled by continuous investment in product R&D, fortified and functional variants, and premium positioning. Rising adoption among millennials and Gen Z consumers seeking ethical, nutritious, and convenient alternatives ensures robust market acceleration across the region.
Key players in the market
Some of the key players in Dairy Alternatives & Vegan Products Market include SunOpta Inc., Danone S.A., Vitasoy International Holdings Ltd, Ripple Foods, Daiya Foods Inc., Elmhurst Milked Direct, Oatly Group AB, Califia Farms, The Hain Celestial Group, Inc., Valsoia S.p.A., Follow Your Heart, Blue Diamond Growers, Sahmyook Foods, Earth's Own Food Company Inc., and Sanitarium Health and Wellbeing Company.
In October 2025, Lifeway Foods and Danone North America have agreed to work together to refresh Lifeway's board by appointing four new independent directors and separating the chair and CEO roles, while pausing related litigation and stabilizing governance to move forward.
In May 2025, Danone has agreed to acquire a majority stake in US plant-based nutrition firm Kate Farms, bringing its organic, medical- and everyday-nutrition products into Danone's specialized nutrition portfolio to reach more patients and consumers with quality, science-based nutritional solutions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.