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市場調查報告書
商品編碼
1776737
2032 年植物性乳製品替代品市場預測:按產品類型、來源、配方、性質、分銷管道、應用、最終用戶和地區進行的全球分析Plant-Based Dairy Alternatives Market Forecasts to 2032 - Global Analysis by Product Type, Source, Formulation, Nature, Distribution Channel, Application, End User and Geography |
根據 Stratistics MRC 的數據,全球植物性乳製品替代品市場預計在 2025 年達到 371 億美元,到 2032 年將達到 970 億美元,預測期內的複合年成長率為 14.7%。
植物性乳製品替代品是指由杏仁、大豆、燕麥和椰子等植物來源製成的非乳製品,旨在複製傳統乳製品的風味、質地和營養價值。它們通常被用作牛奶、起司、優格和冰淇淋的替代品,以滿足消費者對無乳糖、純素和永續食品的需求。隨著人們日益成長的健康意識和對傳統乳製品生產的環境擔憂,這些替代品越來越受歡迎。
根據國際食品資訊委員會(IFIC)調查顯示,到2022年,超過40%的美國消費者將在未來六個月內購買植物性蛋白質或乳製品替代品。
提高健康意識和飲食偏好
日益成長的健康意識和飲食偏好推動了植物性乳製品替代品的成長。消費者越來越意識到傳統乳製品中高膽固醇和飽和脂肪帶來的健康風險,促使他們尋求更健康的選擇。此外,乳糖不耐症和乳製品過敏症的增加也促使許多人選擇植物來源飲食,增加了對替代品的需求。素食主義和彈性素食主義等生活方式的日益普及,加上對道德和環境的擔憂,推動了市場擴張,因為消費者正在積極尋求永續且營養豐富的食品選擇。
營養充足和強化
營養充足性和強化仍是植物性乳製品替代品的主要阻礙因素。雖然這些產品對注重健康的消費者很有吸引力,但許多植物性乳製品替代品缺乏傳統乳製品的完整營養成分,尤其是蛋白質含量和必需微量營養素。因此,它們需要添加維生素和礦物質,例如鈣和維生素D。然而,消費者對強化產品的功效和安全性存疑,加上口味和質地的差異,阻礙了它們的廣泛應用。
目標行銷與消費者教育
精準行銷和消費者教育為植物性乳製品替代品提供了巨大的成長機會。透過進行宣傳宣傳活動,強調植物來源產品的健康、環境和道德效益,企業可以吸引並轉化更多消費者。此外,向消費者普及乳製品替代品的營養價值和多功能性,可以消除誤解,培養品牌忠誠度。隨著消費者認知度的提升,尤其是在新興市場,精準的策略可以幫助品牌脫穎而出,拓展新的消費者群體,最終推動市場永續擴張。
來自無乳糖乳製品的競爭
傳統乳製品製造商正在拓展其創新的無乳糖產品,以吸引那些追求消化舒適度但尚未準備好完全轉向植物來源產品的消費者。此外,無乳糖乳製品保留了傳統乳製品熟悉的風味、質地和營養成分,使其成為強大的競爭對手。日益激烈的競爭促使植物來源品牌不斷提升產品品質和差異化,以維持市場佔有率。
新冠疫情以多種方式影響了植物性乳製品替代品市場。隨著健康意識的增強和對免疫力的重新關注,消費者開始尋求營養豐富的植物來源產品。然而,供應鏈中斷和勞動力短缺暫時阻礙了生產和分銷,尤其是在亞太地區等關鍵市場。隨著限制措施的放鬆和疫苗接種率的提高,在消費者對健康和永續性持續關注的推動下,需求開始復甦。疫情最終加速了人們向植物性飲食的轉變,增強了市場的長期成長前景。
預計植物奶市場將成為預測期內最大的市場
預計植物奶將在預測期內佔據最大的市場佔有率。這種主導地位可以歸因於消費者對健康和環境問題的日益關注,以及乳糖不耐症和乳製品過敏的普遍性。此外,不斷的技術創新帶來了各種各樣的植物奶選擇,例如杏仁奶、豆奶、燕麥奶和椰奶,以滿足不同的飲食偏好。健康專家和名人的推薦進一步增強了消費者信心,鞏固了植物奶作為市場領先地位。
預計營養補充品領域在預測期內將出現最高的複合年成長率。
膳食補充劑領域預計將在預測期內達到最高成長率。消費者對健康和保健日益成長的興趣推動了這一快速成長,因為膳食補充劑提供了一種便捷的方式,將必需營養素融入日常生活。此外,植物性生活方式的日益普及也推動了對兼容純素和素食飲食的補充劑的需求。製造商正推出針對特定健康需求的創新強化產品,預計將推動該領域的強勁成長。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於乳糖不耐症的高發生率、日益增強的健康意識以及中國和印度等國家純素人口的不斷成長。此外,西方飲食趨勢的影響以及植物來源產品透過各種零售管道的普及,正在加速植物性產品的普及。該地區龐大的人口和快速的都市化進一步加劇了對植物性乳製品替代品的強勁需求,使其成為產業相關人員的關鍵市場。
預計歐洲在預測期內將呈現最高的複合年成長率。這一快速成長得益於消費者對健康、永續性和動物福利問題的強烈關注,這些因素正在推動人們轉向植物性飲食。此外,支持性的法律規範、廣泛的產品供應以及創新的行銷策略正在創造一個充滿活力的市場環境。歐洲消費者樂於嘗試新食品,加上領先的植物來源品牌的出現,預計將維持該地區令人矚目的成長軌跡。
According to Stratistics MRC, the Global Plant-Based Dairy Alternatives Market is accounted for $37.1 billion in 2025 and is expected to reach $97.0 billion by 2032 growing at a CAGR of 14.7% during the forecast period. Plant-based dairy alternatives are non-dairy products made from plant sources like almonds, soy, oats, or coconut, designed to replicate the taste, texture, and nutritional benefits of traditional dairy. Commonly used in milk, cheese, yogurt, and ice cream substitutes, they cater to consumers seeking lactose-free, vegan, or sustainable options. These alternatives are gaining popularity due to growing health awareness and environmental concerns around conventional dairy production.
According to research cited by the International Food Information Council (IFIC), over 40% of U.S. consumers purchased plant-based protein and/or dairy alternatives within a six-month period in 2022.
Increasing health consciousness and dietary preferences
Increasing health consciousness and dietary preferences are significantly propelling the growth of the plant-based dairy alternatives. As consumers become more aware of the health risks associated with high cholesterol and saturated fat found in traditional dairy, they are seeking healthier options. Furthermore, the rise in lactose intolerance and dairy allergies has led many to adopt plant-based diets, boosting demand for alternatives. The growing popularity of veganism and flexitarian lifestyles, coupled with ethical and environmental concerns, continues to drive market expansion as consumers actively seek sustainable and nutritious food choices.
Nutritional adequacy and fortification
Nutritional adequacy and fortification remain key restraints for the plant-based dairy alternatives. While these products appeal to health-conscious consumers, many plant-based alternatives lack the complete nutritional profile of traditional dairy, particularly in protein content and essential micronutrients. This shortfall necessitates fortification with vitamins and minerals such as calcium and vitamin D. However, consumer skepticism regarding the efficacy and safety of fortified products, along with taste and texture differences, can hinder widespread adoption.
Targeted marketing and consumer education
Targeted marketing and consumer education present substantial opportunities for growth in the plant-based dairy alternatives. By leveraging informative campaigns that highlight the health, environmental, and ethical benefits of plant-based products, companies can better engage and convert a broader audience. Additionally, educating consumers about the nutritional value and versatility of these alternatives can dispel misconceptions and foster brand loyalty. As awareness increases, especially in emerging markets, targeted strategies can help brands differentiate themselves, tap into new consumer segments, and ultimately drive sustained market expansion.
Competition from lactose-free dairy
Traditional dairy producers innovate and expand their lactose-free offerings; they attract consumers who seek digestive comfort but are not ready to switch entirely to plant-based options. Moreover, lactose-free dairy retains the familiar taste, texture, and nutritional profile of conventional dairy, making it a strong competitor. This intensifying rivalry challenges plant-based brands to continuously improve product quality and differentiation to maintain their market share.
The Covid-19 pandemic had a mixed impact on the plant-based dairy alternatives market. Heightened health awareness and a renewed focus on immunity drove consumers to seek nutritious, plant-based options. However, supply chain disruptions and workforce shortages temporarily hampered production and distribution, particularly in key markets like Asia Pacific. As restrictions eased and vaccination rates increased, demand rebounded, supported by ongoing consumer interest in wellness and sustainability. The pandemic ultimately accelerated the shift toward plant-based diets, reinforcing long-term market growth prospects.
The plant-based milk segment is expected to be the largest during the forecast period
The plant-based milk segment is expected to account for the largest market share during the forecast period. This dominance is attributed to rising consumer awareness of health and environmental issues, as well as the widespread prevalence of lactose intolerance and dairy allergies. Moreover, continuous innovation has resulted in a diverse range of plant-based milk options, such as almond, soy, oat, and coconut milk, catering to varied dietary preferences. Endorsements by health professionals and celebrities have further boosted consumer confidence, solidifying plant-based milk as the leading segment in the market.
The dietary supplements segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dietary supplements segment is predicted to witness the highest growth rate. This surge is driven by increasing consumer interest in health and wellness, as dietary supplements offer a convenient way to incorporate essential nutrients into daily routines. Additionally, the growing popularity of plant-based lifestyles has led to a demand for supplements that align with vegan and vegetarian diets. Manufacturers are responding with innovative, fortified products targeting specific health needs, which is expected to fuel robust growth in this segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by a high prevalence of lactose intolerance, rising health consciousness, and a growing vegan population across countries like China and India. Additionally, the influence of Western dietary trends and increased availability of plant-based products through diverse retail channels have accelerated adoption. The region's large population base and rapid urbanization further contribute to the robust demand for plant-based dairy alternatives, making Asia Pacific a pivotal market for industry players.
Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR. This rapid growth is underpinned by strong consumer awareness of health, sustainability, and animal welfare issues, driving the shift toward plant-based diets. Furthermore, supportive regulatory frameworks, widespread product availability, and innovative marketing strategies have fostered a dynamic market environment. European consumers' willingness to experiment with new food products and the presence of leading plant-based brands are expected to sustain the region's impressive growth trajectory.
Key players in the market
Some of the key players in Plant-Based Dairy Alternatives Market include Danone S.A., Blue Diamond Growers, Oatly Group AB, Califia Farms, LLC, The Hain Celestial Group, Inc., SunOpta Inc., Vitasoy International Holdings Limited, Eden Foods, Inc., Ripple Foods PBC, Elmhurst 1925, Miyoko's Creamery, Good Karma Foods, Inc., Daiya Foods Inc., Tofutti Brands Inc. and Earth's Own Food Company Inc.
In July 2025, Danone announced that it has successfully completed the acquisition of a majority stake in Kate Farms, a fast-growing U.S. business and the #1 doctor-recommended plant-based brand in the U.S., offering a wide array of plant-based, organic nutrition products for both medical and everyday needs. By bringing together the Kate Farms, Nutricia, Real Food Blends, and Functional Formularies brands, the combined business will now reach more patients, consumers and healthcare providers in North America with a complementary and differentiated offering of high-quality nutritional solutions that support a wide range of health needs.
In June 2025, Oatly Group AB the world's original and largest oatmilk company announced the nationwide launch of its newest product in the US: a delectable plant-based cream cheese. Available in two flavors, Plain and Chive & Onion, Oatly's latest food innovation cracks the deliciousness code by delivering all the savory, tangy goodness of a "traditional" cream cheese without any dairy whatsoever. Developed by food scientists at the Company's Philadelphia R&D lab, the new dairy-free, gluten-free and non-GMO products deliver the same performance and taste cream cheese lovers have come to expect.
In May 2025, Oatly Group AB the world's original and largest oat drink company, has published its updated Global Sustainability Plan, laying out plans for reducing climate emissions, contributing to societal net zero, and broadening its impact to include commitments to protecting nature, nutritious diets, and empowering people to help futureproof the food system.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.