個人化營養市場規模、佔有率和成長分析（按產品類型、成分、劑型、分銷管道、年齡層、應用、最終用途和地區）—2025 年至 2032 年產業預測

個人化營養市場規模預計在 2023 年達到 158.3 億美元，並從 2024 年的 181.4 億美元成長到 2032 年的 539.7 億美元，預測期內（2025-2032 年）的複合年成長率為 14.6%。

個人化營養市場正在獲得發展動力，因為人們認知到飲食方法需要根據個人的生物化學、遺傳和生活方式進行客製化。這項運動正在從“精準營養”轉向“營養基因組學”，強調食物和遺傳傾向之間的獨特關係，以實現最佳健康結果。隨著消費者的生活方式向更健康的方向轉變，對改善飲食習慣的需求不斷增加，從而刺激了該行業的成長。此外，膳食補充劑配方的進步預計將進​​一步增加市場活力。然而，監管挑戰也可能阻礙成長勢頭。總體而言，個人化營養市場提供了龐大的商機，因為消費者擴大尋求個人化的解決方案來滿足他們的特定飲食需求，這表明人們正在轉向更客製化的健康策略。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析

個人化營養市場規模（依產品類型）

• 市場概況
• 主動測量
• 標準測量

個人化營養市場規模：依成分

• 市場概況
• 蛋白質和胺基酸
• 維他命
• 礦物
• 益生菌
• 其他

個人化營養市場規模（以劑型分類）

• 市場概況
• 錠劑/膠囊
• 液體
• 粉末
• 其他

個人化營養市場規模（依分銷管道）

• 市場概況
• 超級市場/大賣場
• 藥局
• 網路商店
• 其他

個人化營養市場規模（依年齡層）

• 市場概況
• 孩子
• 成人
• 老年人

個人化營養市場規模（按應用）

• 市場概況
• 標準補充
• 按疾病

個人化營養市場規模（依最終用途分類）

• 市場概況
• 直接面對消費者（D2C）
• 健康與健身中心
• 醫院和診所

個人化營養市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Herbalife Nutrition（USA）
• Amway（USA）
• Nestle Health Science（Switzerland）
• DSM Nutritional Products（Netherlands）
• BASF SE（Germany）
• Nutrigenomix（Canada）
• Persona Nutrition（USA）
• Viome（USA）
• DayTwo（Israel）
• Care/of（USA）
• Nutrigenomix（Canada）

結論和建議

Personalized Nutrition Market size was valued at USD 15.83 billion in 2023 and is poised to grow from USD 18.14 billion in 2024 to USD 53.97 billion by 2032, growing at a CAGR of 14.6% during the forecast period (2025-2032).

The personalized nutrition market is gaining traction due to the recognition that individual biochemistry, genetics, and lifestyle necessitate tailored dietary approaches. This trend, varying from "precision nutrition" to "nutritional genomics," emphasizes the unique relationship between food and genetic makeup for optimal health outcomes. Increased consumer demand for dietary improvements, driven by a shift towards healthier lifestyles across demographics, is fueling growth in this sector. Additionally, advances in dietary supplement formulations are expected to further enhance market dynamics. However, regulatory challenges may hinder growth momentum. Overall, the personalized nutrition market presents substantial opportunities as consumers increasingly seek individualized solutions to meet their specific dietary needs, signaling a shift towards more customized health strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personalized Nutrition market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personalized Nutrition Market Segments Analysis

Global Personalized Nutrition Market is segmented by Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use and region. Based on Product Type, the market is segmented into Active Measurement and Standard Measurement. Based on Ingredient, the market is segmented into Proteins & Amino Acids, Vitamins, Minerals, Probiotics and Others. Based on Dosage Form, the market is segmented intotablets/Capsules, Liquids, Powders and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacies, Online Stores and Others. Based on Age Group, the market is segmented into Children, Adults and Elderly. Based on Application, the market is segmented into Standard Supplements and Disease-Based. Based on End-Use, the market is segmented into Direct-to-Consumer (D2C), Wellness and Fitness Centers and Hospitals and Clinics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personalized Nutrition Market

The Personalized Nutrition market is poised for significant growth, driven by the increasing capacity to continuously monitor health metrics through wearable technologies. These innovations enable individuals to gather valuable health data regularly, leading to more tailored nutritional approaches. Additionally, the continual advancements in personalized nutrition and customized supplements further fuel market expansion. As consumers become more health-conscious and seek individualized dietary solutions, the demand for these personalized products is expected to surge, thus propelling the market forward during the forecast period. Overall, the convergence of technology and personalized health management is creating new opportunities in this dynamic industry.

Restraints in the Personalized Nutrition Market

The growth of the global personalized nutrition market may be hindered by the elevated expenses associated with nutritional supplements and personalized nutrition plans, alongside the complexities involved in implementing these approaches. As consumers seek tailored dietary solutions, the financial burden of these products can deter potential clients. Additionally, the intricacies of developing and adhering to customized nutrition strategies may create barriers for individuals looking to engage in this market. Together, these factors contribute to the challenges faced by the sector, ultimately limiting its expansion and accessibility to a broader audience seeking optimized dietary support.

Market Trends of the Personalized Nutrition Market

The Personalized Nutrition market is witnessing a significant trend characterized by a growing consumer awareness regarding the nutritional composition of food and supplements. As individuals seek not only basic nutrition but also enhanced health benefits, products infused with adaptogens and immunity-boosting ingredients are rapidly gaining favor. This shift reflects consumers' desire for tailored nutritional solutions that meet specific health goals, particularly within the fitness and sports nutrition sectors. Moreover, the integration of technology and data-driven approaches in personal nutrition is enabling more precise product customization, leading to a robust demand for innovative, health-focused offerings in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Personalized Nutrition Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Active Measurement
• Standard Measurement

Global Personalized Nutrition Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Proteins & Amino Acids
• Vitamins
• Minerals
• Probiotics
• Others

Global Personalized Nutrition Market Size by Dosage Form & CAGR (2025-2032)

• Market Overview
• Tablets/Capsules
• Liquids
• Powders
• Others

Global Personalized Nutrition Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacies
• Online Stores
• Others

Global Personalized Nutrition Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Elderly

Global Personalized Nutrition Market Size by Application & CAGR (2025-2032)

• Market Overview
• Standard Supplements
• Disease-Based

Global Personalized Nutrition Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Direct-to-Consumer (D2C)
• Wellness and Fitness Centers
• Hospitals and Clinics

Global Personalized Nutrition Market Size & CAGR (2025-2032)

• North America (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • US
  • Canada
• Europe (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSM Nutritional Products (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrigenomix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persona Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viome (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DayTwo (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care/of (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrigenomix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations