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市場調查報告書
商品編碼
1725061
2032 年美食市場預測:按產品類型、分銷管道、最終用戶和地區進行的全球分析Gourmet Food Market Forecasts to 2032 - Global Analysis By Product Type (Dairy and Frozen Desserts, Bakery and Confectionery, Snacks and Savories and Other Product Types), Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球美食市場預計在 2025 年達到 332.5 億美元,預計到 2032 年將達到 612.1 億美元,預測期內的複合年成長率為 9.11%。美食被定義為採用優質原料並注重細節製作的精緻菜餚。美食注重獨特的風味、創意的呈現和烹飪創新,通常與精緻的餐飲和奢華的體驗聯繫在一起。一些例子包括手工起司、熟肉、松露、魚子醬和手工巧克力。此外,無論是在高級餐廳供應的美食,還是由美食愛好者在家中烹製的美食,都頌揚了烹飪職業以及享受精緻、精心烹製的飯菜的樂趣。
美國特色食品協會 (SFA) 是一家領先的非營利貿易協會,代表著特色食品行業 3,600 多家公司。據該協會稱,美國特色食品銷售額到 2023 年將達到 2,070 億美元,比 2013 年的 880 億美元成長 149%。這一成長凸顯了消費者對高品質、手工和美食產品日益成長的需求。
沉浸式用餐日益受到青睞
現今的消費者,尤其是年輕一代,更注重體驗而非僅僅消費。用餐是一種社會和文化活動,已被廣泛記錄並在社交媒體上共用。美食烹飪滿足了這一需求,透過精心的呈現、獨特的食材和廚師的創造力,將飯菜變成令人難忘的機會。此外,美食餐廳、快閃餐飲活動和品嚐菜單在小城鎮中也變得越來越普遍。
昂貴的美食產品
由於使用優質原料、手工生產技術和受限的供應鏈,美食的價格通常要高得多。它的價格令許多中下層消費者,尤其是開發中國家的消費者望而卻步。由於價格昂貴,美食被視為偶爾的奢侈品而非主食,即使在富裕國家,其頻繁消費也可能受到限制。此外,通膨和經濟不穩定時期可能導致消費者尋求更便宜的選擇,從而阻礙市場擴張。
訂閱模式和線上美食零售的成長
美食製造商可以透過數位商務有效地接觸世界各地的消費者。忙碌的城市專業人士和美食家選擇直接面對消費者 (DTC) 的經營模式、美食訂購盒和精心策劃的送貨上門的品嚐體驗。透過講述產品來源和生產過程的故事和內容,該模式使企業能夠避免典型的零售價格加價,收集客戶數據以客製化行銷,並培養一個充滿熱情的社群。
市場競爭加劇
對美食日益成長的需求帶來了國內和國際的新競爭對手,某些細分市場正在飽和。大型快速消費品公司推出高階子品牌,迫使小型手工生產商陷入競爭。這可能會破壞美食產品通常具有的排他性,並對價格造成壓力。此外,仿冒品和劣質仿製品可能會侵入市場,削弱消費者對正宗美食品牌的信心。
由於旅行限制和大規模封鎖,COVID-19 疫情對美食市場產生了多種影響,導致供應鏈崩壞,並減少了高級餐廳、豪華酒店和美食活動等酒店業的需求。然而,這場危機也導致了消費行為的改變,許多人轉向網路資源來研究在家的美食用餐體驗。因此,使用特色食材的家庭烹飪、DIY餐套件以及美食電子商務均有所成長。此外,疫情加速了數位轉型,儘管最初面臨挑戰,特別是對小型手工生產商而言,但它也為那些在家中尋求享受和烹飪探索的消費者開闢了新的市場。
烘焙和糖果甜點產業預計將成為預測期內最大的市場
由於對優質烘焙點心、手工糕點和手工巧克力的需求不斷成長,預計烘焙和糖果甜點行業將在預測期內佔據最大的市場佔有率。這個市場利基受益於消費者對奢華、視覺吸引力強的產品的高度偏好,這些產品通常與慶祝、送禮和私人享受有關。實體店和網路精品店均販售美味烘焙食品和糖果甜點,如馬卡龍、松露巧克力、酸麵包和設計師蛋糕。此外,低糖和無麩質糖果甜點等客製化健康食品的興起也有助於擴大客戶群。
預計線上平台部分在預測期內將以最高複合年成長率成長
受送貨上門的便利性、網際網路普及率的提高以及消費者購買模式的變化的推動,在線平台領域預計將在預測期內實現最高成長率。電子商務的發展使更廣泛的消費者能夠享用美食,包括專賣店和高階商店稀缺的都市區的消費者。用戶評論、詳細的產品描述和食譜建議等數位功能使消費者可以輕鬆瀏覽大量優質、特色和異國美食產品。此外,有影響力的行銷、訂閱盒和精選美食禮籃進一步推動了線上需求。
由於富裕消費者對奢侈品、有機產品和手工產品的需求不斷增加,預計北美將在預測期內佔據最大的市場佔有率。該地區擁有完善的零售基礎設施、蓬勃發展的電子商務行業以及眾多的專賣店和超級市場,美食選擇豐富多樣。此外,北美消費者擴大轉向永續、符合道德規範和更健康的食品,推動了對手工起司、有機巧克力和異國風香辛料等優質美食產品的需求。不斷擴大的市場也推動了烹飪創新、美食旅遊和飲食文化日益成長的吸引力。
由於該地區經濟快速成長、可支配收入增加和中產階級不斷擴大、西方烹飪潮流的影響力不斷增強、美食旅遊在該地區的日益普及、對異國風食材、手工小吃和特色甜點等優質食品的需求不斷成長,以及都市化加快和消費者偏好日趨成熟,市場正在不斷擴大。此外,中國、印度和日本等國家美食消費量正在成長,尤其是透過線上平台和高階零售通路。
According to Stratistics MRC, the Global Gourmet Food Market is accounted for $33.25 billion in 2025 and is expected to reach $61.21 billion by 2032 growing at a CAGR of 9.11% during the forecast period. Gourmet food is defined as fine, well-prepared meals created with premium ingredients and remarkable attention to detail. Gourmet cuisine places an emphasis on distinctive flavors, creative presentation, and culinary innovation and is frequently linked to fine dining and opulent experiences. Handcrafted cheeses, aged meats, truffles, caviar, and artisan chocolates are just a few examples of what might be included. Moreover, gourmet cuisine honors the profession of cooking and the joy of enjoying elegant, well-prepared meals, whether they are served in fine dining establishments or are made at home by ardent foodies.
According to the Specialty Food Association (SFA), a leading nonprofit trade group representing over 3,600 businesses in the specialty food industry, U.S. specialty food sales reached an estimated $207 billion in 2023, marking a 149% increase from $88 billion in 2013. This surge highlights the growing consumer demand for high-quality, artisanal, and gourmet products.
Growing interest in immersion dining
Experiences rather than merely consumption are what motivate today's consumers, especially those in younger generations. A social and cultural activity, dining has become widely recorded and shared on social media. This demand is satisfied by gourmet cuisine, which turns meals into unforgettable occasions with its focus on elaborate presentation, unusual ingredients, and chef-led creativity. Additionally, gourmet restaurants, pop-up dining events, and tasting menus have become increasingly common as a result, even in smaller towns and cities.
Expensive gourmet goods
Due to the use of premium ingredients, artisanal production techniques, and constrained supply chains, gourmet food usually fetches a much higher price. Many middle-class and lower-class consumers, particularly those in developing nations, cannot afford it due to its price. Gourmet food is more of an occasional luxury than a mainstay due to its high cost, which might restrict frequent consumption even in wealthy nations. Furthermore, consumers sometimes turn to less expensive options during times of inflation or economic instability, which hinders market expansion.
Growth in subscription models and online gourmet retail
Gourmet food manufacturers can effectively reach a worldwide audience through digital commerce. Busy urban professionals and foodies are increasingly choosing direct-to-consumer (DTC) business models, gourmet food subscription boxes, and carefully planned tasting experiences that are delivered right to their homes. Through storytelling and content about the origin and preparation of items, this model enables firms to avoid typical retail markups, gather customer data for tailored marketing, and cultivate devoted communities.
Growing competition in the market
Certain market segments are becoming saturated as a result of the influx of new domestic and foreign competitors brought about by the growing demand for gourmet cuisine. The introduction of premium sub-brands by large FMCG companies has put small artisanal producers in competition. This can weaken the exclusivity that is typically connected to gourmet products and puts pressure on prices. Additionally, the market may be invaded by fake or subpar imitations, which could erode consumer confidence in authentic gourmet brands.
Due to travel restrictions and widespread lockdowns, the COVID-19 pandemic had a mixed effect on the gourmet food market, causing supply chains to break down and decreasing demand in the hospitality industries of fine dining, upscale hotels, and gourmet events. The crisis did, however, also cause a change in consumer behaviour, as many people started using internet resources to research gourmet dining experiences at home. Home cooking with specialty ingredients, DIY meal kits, and gourmet food e-commerce all increased as a result. Furthermore, the pandemic eventually sped up digital transformation and expanded the market's reach to at-home consumers seeking indulgence and culinary exploration during isolation, despite the huge initial challenges, particularly for small artisanal producers.
The bakery and confectionery segment is expected to be the largest during the forecast period
The bakery and confectionery segment is expected to account for the largest market share during the forecast period, driven by the rising demand for premium baked goods, artisanal pastries, and handcrafted chocolates. This market niche benefits from a high consumer preference for luxuriant, visually appealing goods that are frequently connected to festivities, presents, and private indulgences. Both in-person and online boutiques sell gourmet bakery and confectionery products like macarons, truffles, sourdough breads, and designer cakes. Moreover, the increase in customized and health-conscious options, like low-sugar or gluten-free confections, has also broadened the customer base.
The online platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online platforms segment is predicted to witness the highest growth rate, driven by the ease of doorstep delivery, rising internet penetration, and shifting consumer purchasing patterns. A broader audience, including those in non-urban areas with few specialty or premium stores, can now afford gourmet food owing to the growth of e-commerce. Owing to digital features like user reviews, thorough product descriptions, and recipe recommendations, consumers can now easily browse a large selection of premium, specialty, and foreign gourmet products. Additionally, online demand is further fueled by influencer-driven marketing, subscription boxes, and carefully chosen gourmet hampers.
During the forecast period, the North America region is expected to hold the largest market share, driven by wealthy consumers' strong desire for high-end, organic, and artisanal goods. Gourmet food options are widely accessible owing to the area's well-established retail infrastructure, which also includes a thriving e-commerce industry, a large number of specialty shops, and supermarkets. Furthermore, consumers in North America are becoming more interested in sustainable, ethically sourced, and health-conscious food, which increases demand for premium gourmet goods like artisanal cheeses, organic chocolates, and exotic spices. Market expansion is also aided by the rising appeal of culinary innovation, food tourism, and food culture.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, Propelled by the region's rapid economic growth, rising disposable incomes, and expanding middle class, the market is expanding due to the growing influence of Western culinary trends, the growing popularity of food tourism in the region, and the increased demand for premium, high-quality food products, including exotic ingredients, artisanal snacks, and specialty desserts, as well as the growing urbanization and sophistication of consumer tastes. Moreover, countries such as China, India, and Japan are seeing an increase in the consumption of gourmet food, especially through online platforms and premium retail channels.
Key players in the market
Some of the key players in Gourmet Food Market include ADF Foods, Mondelez International, Inc., Hindustan Unilever PLC, Nestle S.A., Kerry Group, Associated British Foods plc, Danone S.A, ITC, General Mills Inc, Ferrero Group, Symrise AG, Kraft Heinz Company, Amul, Tate & Lyle and Britannia Industries.
In January 2025, Hindustan Unilever, the India unit of the global personal care conglomerate, announced that it will acquire a majority stake in Minimalist, the Indian premium beauty brand. Financial terms of the deal were not disclosed. Hindustan Unilever has taken a 90.5 percent stake in the company and will progress to full ownership within two years.
In November 2024, Kerry Group has entered into an agreement to sell Kerry Dairy Holdings (Ireland) Limited to Kerry Co-Operative Creameries Limited for an expected total consideration of €500 million. This transaction marks a pivotal step for Kerry Group as it transitions to a pure play in taste and nutrition solutions, shedding its dairy operations to sharpen its focus on core competencies.
In September 2024, Nestle has partnered with Saudi Authority for Industrial Cities and Technology Zones "MODON" to construct its first food manufacturing plant in the Kingdom. The agreement allocates a 117,000 square meter plot in Jeddah city's Third Industrial City for the facility.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.