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飲用優格市場規模、佔有率、成長分析（按類別、類型、包裝、分銷管道、目標消費者和地區）—2025 年至 2032 年行業預測

市場調查報告書

商品編碼

1838239

飲用優格市場規模、佔有率、成長分析（按類別、類型、包裝、分銷管道、目標消費者和地區）—2025 年至 2032 年行業預測

Drinkable Yogurt Market Size, Share, and Growth Analysis, By Category (Dairy Based, Non Dairy Based), By Type (Flavored, Plain), By Packaging, By Distribution Channel, By Target Consumer, By Region - Industry Forecast 2025-2032

出版日期: 2025年10月07日 | 出版商:

SkyQuest | 英文 187 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球飲用優格市場預計將在 2023 年達到 535 億美元，從 2024 年的 571.9 億美元成長到 2032 年的 975.3 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

隨著消費者越來越重視營養和便利的飲品，並希望能夠無縫融入他們忙碌的生活方式，飲用優格市場正在穩步成長。與傳統的勺式優格不同，飲用優格便於攜帶，這使其對專業、學生和注重健康的人士特別有吸引力。隨著人們對消化器官系統健康和免疫力的認知不斷提高，對添加益生菌、維生素和礦物質的機能性食品和飲料的需求不斷成長，推動了這個細分市場的擴張。從無乳糖和低糖到植物性和強化蛋白質的口味和配方創新，正在擴大市場的吸引力。此外，包括現代零售店、網路購物和單份銷售在內的多種零售模式的出現，為消費者提供了輕鬆獲取和嘗試這些便捷產品的機會。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司佔有率按部門分析
- 收益同比比較（2022-2024 年）

主要企業簡介

Danone SA（France）
Nestle SA（Switzerland）
General Mills Inc.（USA）
Chobani LLC（USA）
Royal FrieslandCampina NV（Netherlands）
Groupe Lactalis（France）
Yakult Honsha Co., Ltd.（Japan）
Arla Foods amba（Denmark）
Fonterra Co-operative Group Ltd.（New Zealand）
Meiji Holdings Co., Ltd.（Japan）
Morinaga Nutritional Foods, Inc.（USA）
Pillars Yogurt（USA）
Benecol Ltd.（Finland）
China Mengniu Dairy Company Limited（China）
Fage International SA（Luxembourg）
Stonyfield Organic（USA）
LALA US Inc.（USA）
Bega Group（Australia）
Ehrmann AG（Germany）
Muller Group（UK）

結論和建議

簡介目錄

Product Code: SQMIG30I2605

Global Drinkable Yogurt Market size was valued at USD 53.5 billion in 2023 and is poised to grow from USD 57.19 billion in 2024 to USD 97.53 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The drinkable yogurt market is witnessing steady growth as consumers prioritize nutritious and convenient options that seamlessly integrate into their busy lifestyles. Unlike traditional spoonable yogurt, drinkable varieties offer enhanced portability, making them particularly appealing to professionals, students, and health-conscious individuals. The segment's expansion is fueled by the rising demand for functional foods and beverages that incorporate probiotics, vitamins, and minerals, reflecting a heightened awareness of digestive health and immunity. Innovations in flavors and formulations-ranging from lactose-free and low-sugar to plant-based and protein-enriched-broaden market appeal. Additionally, the emergence of varied retail formats, including modern retail, online shopping, and single-serve options, provides consumers with easier access and opportunities to trial these convenient products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Drinkable Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Drinkable Yogurt Market Segments Analysis

Global Drinkable Yogurt Market is segmented by Category, Type, Packaging, Distribution Channel, Target Consumer and region. Based on Category, the market is segmented into Dairy Based and Non Dairy Based. Based on Type, the market is segmented into Flavored and Plain. Based on Packaging, the market is segmented into Bottles and Tetra Pack. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores and Others. Based on Target Consumer, the market is segmented into Children and Adults and Health-conscious Consumers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Drinkable Yogurt Market

The growing consumer awareness regarding digestive health and the benefits of probiotics in boosting immunity is significantly fueling the demand for drinkable yogurt. Individuals are increasingly seeking functional foods and beverages that promote gut balance and overall well-being, leading to a rise in the daily consumption of probiotic drinks. This health-conscious demographic views drinkable yogurt as an accessible and convenient choice that aligns with their nutritional needs while delivering essential health advantages. As more people prioritize wellness, drinkable yogurt emerges as a favorable option that caters to their desire for tasty, beneficial, and easy-to-consume nutritional solutions.

Restraints in the Global Drinkable Yogurt Market

A significant challenge facing the drinkable yogurt market is the growing consumer concern regarding sugar content in flavored or sweetened options. As health-conscious individuals increasingly avoid high-sugar beverages, products that fail to deliver satisfying taste while reducing sugar levels are likely to see diminished appeal. To address this issue and maintain consumer interest, brands are urged to innovate by incorporating natural sweeteners and developing low-calorie formulations. This strategic repositioning is essential for attracting health-oriented consumers and ensuring sustained demand within the highly competitive market for drinkable yogurt.

Market Trends of the Global Drinkable Yogurt Market

The Global Drinkable Yogurt market is experiencing significant growth driven by a surge in consumer demand for functional and health-promoting products. As health-conscious individuals increasingly recognize the intrinsic link between diet and wellness, they are gravitating towards drinkable yogurts that offer more than basic nutrition. Products fortified with probiotics for improved gut health, essential vitamins for bolstering immune function, and high-protein formulations catering to fitness enthusiasts are becoming increasingly popular. Additionally, innovations are addressing dietary requirements, including lactose intolerance and plant-based preferences, allowing brands to expand their offerings and capture diverse consumer segments in a rapidly evolving market landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Drinkable Yogurt Market Size by Category & CAGR (2025-2032)

Market Overview
Dairy Based
Non Dairy Based

Global Drinkable Yogurt Market Size by Type & CAGR (2025-2032)

Market Overview
Flavored
- Chocolate
- Vanilla
- Berries
- Mango
- Others
Plain

Global Drinkable Yogurt Market Size by Packaging & CAGR (2025-2032)

Market Overview
Bottles
Tetra Pack

Global Drinkable Yogurt Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others

Global Drinkable Yogurt Market Size by Target Consumer & CAGR (2025-2032)

Market Overview
Children
Adults and Health-conscious Consumers

Global Drinkable Yogurt Market Size & CAGR (2025-2032)

North America (Category, Type, Packaging, Distribution Channel, Target Consumer)
- US
- Canada
Europe (Category, Type, Packaging, Distribution Channel, Target Consumer)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Category, Type, Packaging, Distribution Channel, Target Consumer)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Category, Type, Packaging, Distribution Channel, Target Consumer)
- Brazil
- Rest of Latin America
Middle East & Africa (Category, Type, Packaging, Distribution Channel, Target Consumer)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Mills Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chobani LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Royal FrieslandCampina N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Groupe Lactalis (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yakult Honsha Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arla Foods amba (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fonterra Co-operative Group Ltd. (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meiji Holdings Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Morinaga Nutritional Foods, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pillars Yogurt (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Benecol Ltd. (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
China Mengniu Dairy Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fage International S.A. (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stonyfield Organic (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LALA U.S. Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bega Group (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ehrmann AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Muller Group (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments