優格市場規模、佔有率、成長分析、按類型、類別、分銷管道和地區分類的行業預測 - 2025 年至 2032 年

預計全球優格市場規模將在 2023 年達到 1,318 億美元，從 2024 年的 1,408.9 億美元成長到 2032 年的 2,402.8 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

全球優格市場正經歷強勁成長，這得益於消費者偏好的轉變以及對健康保健日益成長的關注。隨著消費者日益追求清潔、簡單的食品以滿足其飲食需求，尤其是隨著人們對益生菌益處和消化器官系統健康的認知不斷提高，優格的接受度正在飆升。此外，無乳糖和植物來源的選擇也日益受到青睞，反映了多樣化的飲食選擇。產品創新，例如單份和方便即食的形式，正契合當今消費者快節奏、「解放雙手」的生活方式。技術進步增強了發酵過程，延長了保存期限，提高了生產效率，並帶來了一致的口感和風味。高壓加工和現代巴氏殺菌技術確保了營養成分的保存，在提高大規模生產品質的同時，也滿足了不斷變化的消費者需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

優格市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 希臘優格
• 乳酸飲料
• 固狀優格
• 霜凍優格

優格市場規模（依類別分類）及複合年成長率（2025-2032）

• 市場概況
• 無味
• 調味

優格市場規模（依通路分類）及複合年成長率（2025-2032）

• 市場概況
• 超級市場和大賣場
• 專賣店
• 便利商店
• 網路商店
• 其他

優格市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Danone（France）
• Chobani（USA）
• Nestle（Switzerland）
• Lactalis（France）
• Yili Group（China）
• Fage（Greece/Luxembourg）
• General Mills（USA）
• Arla Foods（Denmark/Sweden）
• Muller（Germany）
• Stonyfield Farms（USA）
• Tillamook County Creamery Association（USA）
• The Greek Gods（USA）
• Cabot Creamery（USA）
• Siggi's（USA/Iceland）
• Oikos（USA）
• Friendly Farms（USA）
• Milky Mist（India）
• Hatsun Agro Product（India）
• Akshayakalpa Organic（India）
• Fonterra Co-operative Group（New Zealand）

結論和建議

Global Yogurt Market size was valued at USD 131.8 billion in 2023 and is poised to grow from USD 140.89 billion in 2024 to USD 240.28 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global yogurt market is witnessing robust expansion, fueled by shifting consumer preferences and a heightened focus on health and wellness. As consumers increasingly seek clean, simple foods that cater to their dietary needs, the acceptance of yogurt has surged, particularly with the rising awareness of probiotic benefits and digestive health. Additionally, lactose-free and plant-based yogurt options are gaining traction, reflecting diverse dietary choices. Innovations in product offerings, such as single-serve and convenience-ready formats, align with the fast-paced, "hands-free" lifestyles of today's consumers. Technological advancements are enhancing fermentation processes, extending shelf life, and improving manufacturing efficiency, yielding consistent texture and flavor. High-pressure processing and modern pasteurization techniques ensure nutrient preservation, thereby driving quality in mass production while meeting evolving consumer demands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yogurt Market Segments Analysis

Global Yogurt Market is segmented by Type, Category, Distribution Channel and region. Based on Type, the market is segmented into Greek Yogurt, Yogurt Drinks, Set Yogurt and Frozen Yogurt. Based on Category, the market is segmented into Unflavored and Flavored. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yogurt Market

The global yogurt market is experiencing significant growth driven by an increasing health consciousness among consumers. As individuals become more aware of the importance of gut health, immunity, and overall wellness, many are incorporating yogurt into their daily diets. This shift towards health-focused nutrition is also fueling the demand for functional yogurts, which are enriched with vitamins, probiotics, and digestive benefits. As a result, consumers are prioritizing nutrition over flavor, compelling manufacturers to innovate and create yogurt products that align with this trend towards healthier eating habits. This evolving landscape underscores the rising importance of health-oriented choices in the yogurt segment.

Restraints in the Global Yogurt Market

The global yogurt market experiences significant constraints due to its intense competition, characterized by numerous local and international brands offering a wide range of products. This oversaturation leads to a highly reactive and price-sensitive consumer base, forcing companies to lower their prices to gain a competitive edge. Consequently, profit margins become narrow, posing challenges, especially for smaller or newer entrants in the market. Maintaining product quality while ensuring competitive pricing proves to be a difficult balance in such a fiercely contested environment, making it essential for businesses to continuously innovate and adapt to remain successful amidst the pressures of competition.

Market Trends of the Global Yogurt Market

The Global Yogurt market is experiencing a notable shift toward functional and probiotic-rich offerings, reflecting consumers' increasing desire for products that deliver more than just flavor. As awareness grows about the benefits of digestive health, immune support, and enhanced nutrition, demand for probiotic, vitamin-, and protein-enriched yogurts is surging. Manufacturers are innovating by creating yogurts that cater to specific health needs, positioning these products as integral components of a balanced diet. This trend not only enhances consumer engagement but also fuels long-term growth in the functional foods sector, as health-conscious consumers seek nutritious options that align with their wellness goals.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Yogurt Market Size by Type & CAGR (2025-2032)

• Market Overview
• Greek Yogurt
• Yogurt Drinks
• Set Yogurt
• Frozen Yogurt

Global Yogurt Market Size by Category & CAGR (2025-2032)

• Market Overview
• Unflavored
• Flavored

Global Yogurt Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Global Yogurt Market Size & CAGR (2025-2032)

• North America (Type, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fage (Greece/Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods (Denmark/Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stonyfield Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tillamook County Creamery Association (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Greek Gods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cabot Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siggi's (USA/Iceland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oikos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Friendly Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milky Mist (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hatsun Agro Product (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akshayakalpa Organic (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations