優格乳酸飲料市場規模、佔有率及成長分析（按類型、包裝、通路和地區）－2025-2032 年產業預測

預計到 2023 年乳酸飲料市場規模將達到 388 億美元，從 2024 年的 414 億美元成長到 2032 年的 695.5 億美元，預測期內（2025-2032 年）的複合年成長率為 6.7%。

由於消費者對健康和功能性飲料的偏好日益增加，乳酸飲料市場正在經歷顯著成長。這些飲料由發酵優格製成，通常與水或果汁混合，以富含益生菌而聞名，有助於支持消化和免疫健康。它也受到注重健康的人群的歡迎，因為它提供蛋白質和鈣等必需的營養素。隨著各大公司擴大其產品供應，更加多樣化的口味和創新的混合物正在湧現。亞太地區佔據全球市場主導地位，佔總銷售額的 40% 以上，其次是歐洲和北美，這兩個地區對植物來源和無乳糖食品的需求日益增加。市場擴張的動力源自於人們健康意識的增強、可支配收入的增加以及對方便、營養飲料的渴望。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 原料分析

優格乳酸飲料市場規模（按類型及複合年成長率）（2025-2032）

• 市場概覽
• 純素
• 傳統的

乳酸飲料市場規模（按包裝和複合年成長率） (2025-2032)

• 市場概覽
• 瓶子
• 利樂

乳酸飲料市場規模（依通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 大賣場和超級市場
• 便利商店
• 線上
• 其他

乳酸飲料市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Danone（France）
• Yakult Honsha（Japan）
• Chobani（USA）
• Muller（Germany）
• Nestle（Switzerland）
• Yoplait（France）
• Fage（Greece）
• Meiji（Japan）
• Morinaga Milk Industry（Japan）
• Valio（Finland）
• Dutch Mill（Thailand）
• Vigor SA（Brazil）
• Suntory（Japan）
• Amul（India）
• Parmalat（Italy）
• Arla Foods（Denmark）
• FrieslandCampina（Netherlands）
• Groupe Lactalis（France）
• Saputo Inc.（Canada）
• General Mills（USA）

結論和建議

Yogurt Drink Market size was valued at USD 38.8 billion in 2023 and is poised to grow from USD 41.4 billion in 2024 to USD 69.55 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The yogurt drink market is experiencing notable growth due to a rising consumer inclination towards healthy and functional beverages. These drinks, made from fermented yogurt and often blended with water and fruit juices, are celebrated for their rich probiotic content, supporting digestion and immune health. They provide essential nutrients like protein and calcium, catering to a health-conscious demographic. Diverse flavors and innovative blends are emerging as major players expand their product offerings. The Asia-Pacific region dominates the global market, representing over 40% of total revenue, followed by Europe and North America, where demand for plant-based and lactose-free options is increasing. Market expansion is driven by heightened health awareness, increased disposable incomes, and a thirst for convenient, nutrient-rich beverages.

Top-down and bottom-up approaches were used to estimate and validate the size of the Yogurt Drink market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Yogurt Drink Market Segments Analysis

Global Yogurt Drink Market is segmented by Type, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Vegan and Conventional. Based on Packaging, the market is segmented into Bottles and Tetra Packs. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Yogurt Drink Market

A significant factor fueling the growth of the global yogurt drink market is the rising health awareness among consumers. As individuals become more informed about the health advantages associated with probiotics and various functional components present in yogurt drinks, they are increasingly inclined to choose these beverages over sugary sodas and other unhealthy alternatives. Yogurt drinks are viewed as nutritious and convenient options, aligning perfectly with the trend towards healthier lifestyles. This shift in consumer preferences towards prioritizing functional and nutritious foods and beverages is likely to propel continued market expansion as demand for healthier drink alternatives increases.

Restraints in the Yogurt Drink Market

A significant challenge facing the global yogurt drink market is the presence of substitute products, including various probiotic beverages, smoothies, and alternatives made from plant-based milks. With consumers having access to a diverse array of functional and health-focused beverages, the demand for yogurt drinks may be negatively affected. Furthermore, the rising trend of preparing homemade yogurt and smoothies is likely to influence consumer preferences, further complicating market dynamics. These elements present hurdles for established yogurt drink brands and could impede growth prospects for the market moving forward, as competition from these alternatives intensifies.

Market Trends of the Yogurt Drink Market

The global yogurt drink market is experiencing a significant transformation, largely driven by the rising demand for plant-based and lactose-free alternatives as consumers shift towards healthier, dairy-free lifestyles. This trend has prompted manufacturers to innovate and launch diverse product lines that cater to vegan preferences. Additionally, the market is witnessing a surge in functional yogurt drinks enriched with probiotics, vitamins, and other healthful ingredients, appealing to health-conscious consumers seeking convenient nutrition on-the-go. Furthermore, the premiumization trend, where shoppers exhibit a willingness to invest in high-quality, unique offerings, is further fueling product innovation and market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Yogurt Drink Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vegan
• Conventional

Global Yogurt Drink Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottles
• Tetra Packs

Global Yogurt Drink Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others

Global Yogurt Drink Market Size & CAGR (2025-2032)

• North America (Type, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Type, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoplait (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fage (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga Milk Industry (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valio (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dutch Mill (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vigor S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parmalat (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Lactalis (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations