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市場調查報告書
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2120769

歐洲農業機械：市場佔有率分析、行業趨勢和統計數據、成長預測（2026-2031 年）

Europe Agricultural Machinery - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

據 Mordor Intelligence 稱，歐洲農業機械市場預計到 2026 年價值 446.9 億美元，高於 2025 年的 433.4 億美元，預計到 2031 年將達到 520.8 億美元。

預計從 2026 年到 2031 年，其複合年成長率將達到 3.12%。

歐洲農業機械市場-IMG1

本報告按類型（曳引機、犁地和中耕設備、灌溉機械、收割機械等）和地區（德國、法國、英國、義大利、西班牙、俄羅斯和其他歐洲國家）進行分類。市場預測以美元計價。

歐洲農業機械市場趨勢與洞察

歐盟和各國的補貼正在加速農業機械化。

歐洲投資銀行 (EIB) 提供的 10 億歐元（10.5 億美元）永續發展掛鉤融資工具 AGTEK，可為檢驗排放的設備採購提供高達標價 70% 的融資。加上德國聯邦政府對機械採購提供的 20% 補貼，符合第五階段排放標準的曳引機的淨購買成本降至與傳統第三階段車型相同的水平，即使對於較保守的買家而言，也能縮短投資回收期。法國和義大利也推出了類似的補充支持措施，並且 2025 年至 2027 年期間補貼預算的加速發放，導致領先量激增。原始設備製造商 (OEM) 正在協調產品發布計劃與補貼申請截止日期，以最大限度地提高市場接受度。租賃公司正在將合約期限延長至七年，以與補貼償還期保持一致，從而減輕年度現金流負擔，並有助於提前淘汰 40 馬力以下的車輛。

農業機械的快速型號升級

受排放氣體法規修訂和數位化子系統引入的推動，主流曳引機產品的平均發布週期已從六年縮短至不到兩年。迪爾公司宣布將於2025年推出的自動駕駛曳引機配備了新型雷射雷達陣列和空中下載（OTA）韌體，無需更換硬體即可最佳化路徑規劃。如今，農民將農業機械視為一個不斷發展的平台，47%的德國受訪者計劃每季升級軟體，以實現農業利潤最大化。這種快速迭代迫使經銷商投資先進的服務工具。歐洲農業機械市場的製造商正在轉向基於訂閱的定價模式，以解鎖各種功能，從而實現收入來源多元化，不再僅依賴單一設備的銷售。

高昂的初始成本和維修成本

2024年至2025年間，配備眾多感測器的聯合收割機和自動噴藥機的標價上漲了18%，部分機型的單價甚至超過100萬美元。管理200至400公頃土地的中型農戶，尤其是在平均淨利率維持在7%左右的東歐地區，面臨投資農業機械還是土地改良計畫的艱難抉擇。由於客製化電子設備需要經銷商介入，維護成本也不斷上升。在法國，服務費用的平均小時費率已從2020年的68歐元（71美元）上漲至目前的平均105歐元（110美元）。小規模農戶正透過組成機械共享小組來降低成本，但協調所需的工作量可能會抵消效率提升帶來的效益。

細分市場分析

預計到2025年，曳引機將佔據市場主導地位，市佔率將達到48.85%。這反映了曳引機在大多數歐洲農場作業中作為主要動力來源所發揮的基礎性作用。在曳引機類別中，100-150馬力細分市場在平均面積為65公頃的歐洲農場中佔最大佔有率。同時，隨著大型農場主追求更有高功率的設備，150匹馬力以上的細分市場正經歷最快的成長。犁地和栽培設備是第二大類別，其中耕耘機和旋耕機表現特別出色，因為保護性耕作方法在歐洲的普及程度越來越高。歐盟委員會在2023年向選擇高成本投入品（包括犁等農業機械）的農民提供的4.3億歐元（4.55億美元）津貼也是推動這些設備普及率成長的重要因素。

灌溉機械正以3.74%的複合年成長率成為成長最快的細分市場，這主要得益於日益不穩定的降雨模式和用水法規對提高效率的強制性要求。滴灌系統引領此一成長，與傳統噴灌系統相比，滴灌系統可節水40%至60%，同時也能精準施肥，進而提高作物產量。收割機械的需求仍然強勁，聯合收割機在該領域佔據主導地位，但隨著關鍵收割季節勞動力短缺問題的日益嚴重，智慧自動收割機已成為成長最快的細分市場。乾草和飼料機械為歐洲龐大的酪農行業提供支持，其中打包機的需求尤其旺盛，因為農民們都在尋求最佳化飼料生產效率。 「其他類型」機械，包括無人機和精準播種機，由於農民們正在嘗試那些有望在操作上優於傳統方法的新興技術，因此該類別正經歷著從小規模基數到爆炸式成長的局面。

其他好處：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 市場促進因素
    • 農業勞動力長期短缺
    • 由於歐盟和各國的補貼，機械化進程正在加速。
    • 農業機械的快速型號升級
    • 遠端資訊處理和預測性維護的採用率很高
    • 低排放機械的環保獎勵計劃
    • OEM廠商為農業軟硬體捆綁包提供資金籌措
  • 市場限制因素
    • 高昂的初始成本和維護費用
    • 連網裝置的網路安全風險
    • 半導體供應受限
    • 遵守柴油引擎廢氣排放法規的成本不斷上升
  • 監理情勢
  • 技術展望
  • 波特五力分析

第5章 市場規模與成長預測

  • 按類型
    • 聯結機
      • 小於50馬力
      • 50～100 HP
      • 100～150 HP
      • 150馬力或以上
    • 犁地及農用設備
      • 犁
      • 光環
      • 耕耘機和中耕機
      • 其他設備（起獨佔機、旋耕機等）
    • 灌溉機械
      • 噴灌
      • 滴灌
      • 其他灌溉設備（微灌、中心支軸式噴灌等）
    • 收割機械
      • 結合
      • 飼料收割機
      • 智慧/自主收割機
    • 乾草和飼料機械
      • 割草機
      • 打包機
      • 其他乾草收割設備（耙草機、翻曬機等）
    • 其他類型（無人機、精準播種機）
  • 按地區
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他歐洲國家

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Deere & Company
    • CNH Industrial NV
    • AGCO Corporation
    • Kubota Corporation
    • CLAAS KGaA mbH
    • SDF SpA
    • Kuhn SAS（Bucher Industries AG）
    • Yanmar Holdings Co., Ltd.
    • GRIMME Landmaschinenfabrik GmbH & Co. KG
    • Horsch Maschinen GmbH（HORSCH PIRK Forestry GmbH）
    • Mahindra & Mahindra Ltd.
    • Pottinger Landtechnik GmbH
    • Tractors and Farm Equipment Limited（TAFE）

第7章 市場機會與未來展望

簡介目錄
Product Code: 49618

According to Mordor Intelligence, the Europe agricultural machinery market size in 2026 is estimated at USD 44.69 billion, growing from 2025 value of USD 43.34 billion with 2031 projections showing USD 52.08 billion, growing at 3.12% CAGR over 2026-2031.

Europe Agricultural Machinery - Market - IMG1

This report is Segmented by Type (Tractors, Plowing and Cultivating Equipment, Irrigation Machinery, Harvesting Machinery, and More), and by Geography (Germany, France, United Kingdom, Italy, Spain, Russia, and Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

Europe Agricultural Machinery Market Trends and Insights

European Union and National Subsidies are Accelerating Mechanization

The European Investment Bank's EUR 1 billion (USD 1.05 billion) sustainability-linked agtech loan window covers up to 70% of equipment list prices for emissions-verified purchases. When stacked with Germany's federal 20% machinery grant, net acquisition costs for Stage V tractors drop to parity with legacy Tier III units, flattening payback curves for conservative buyers. France and Italy deploy similar top-up schemes, ensuring that subsidy budgets are front-loaded into the 2025-2027 window, which drives a spike in advance orders. OEMs are synchronizing product-launch calendars with grant-application deadlines to maximize uptake. Leasing companies are extending contracts to seven years to align with subsidy claw-back periods, lowering annual cash footprints and fostering premature retirement of sub-40-horsepower fleets.

Rapid Model Upgrades in Agricultural Machinery

Average release cycles for mainstream tractor lines have compressed from six years to fewer than two, propelled by emission revisions and the influx of digital subsystems. Deere & Company's 2025 autonomous tractors debuted new LiDAR arrays and over-the-air firmware that optimize path planning without hardware swaps. Farmers now view machinery as an evolving platform, with 47% of German survey respondents plan to upgrade software quarterly to capture agronomic gains. The speed of iteration pushes dealers to invest in advanced service tools. Manufacturers in the Europe agricultural machinery market are pivoting to subscription pricing for feature unlocks, diversifying revenue beyond unit sales.

High Upfront and Maintenance Costs

List prices for sensor-rich combines and autonomous sprayers jumped 18% between 2024 and 2025, pushing some configurations beyond USD 1 million per unit. Mid-sized growers operating 200-400 hectares face difficult trade-offs between machinery and land-improvement projects, especially in Eastern Europe where average net margins hover near 7%. Maintenance expenses have also climbed as proprietary electronics require dealer intervention. Hourly service rates in France now average EUR 105 (USD 110) compared with EUR 68 (USD 71) in 2020. Smaller farms mitigate costs by forming machinery rings, but coordination overhead can erode efficiency gains.

Other drivers and restraints analyzed in the detailed report include:

  1. High Adoption of Telematics and Predictive Maintenance
  2. Eco-Scheme Incentives for Low-Emission Machinery
  3. Cybersecurity Risks in Connected Equipment

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Tractors maintain commanding market leadership with a 48.85% share in 2025, reflecting their fundamental role as the primary power source for most European farming operations. Within the tractor category, the 100-150 HP segment captures the largest share among European farms that average 65 hectares, while the greater than 150 HP segment experiences the fastest growth as large-scale operations pursue efficiency through higher-capacity equipment. Plowing and cultivating equipment represents the second-largest category, with cultivators and tillers showing particular strength as conservation tillage practices gain adoption across the continent. The financial grant of Euro 430 million (USD 455 million) by the European Commission for the farmers opting for high-cost inputs in 2023, including agricultural equipment such as plows, is also one of the major factors increasing the adoption rates.

Irrigation machinery emerges as the fastest-growing segment at 3.74% CAGR, driven by increasingly erratic precipitation patterns and water usage regulations that mandate efficiency improvements. Drip irrigation systems lead this expansion as they deliver 40-60% water savings compared to traditional sprinkler systems while enabling precise nutrient delivery that enhances crop yields. Harvesting machinery maintains steady demand with combine harvesters dominating the category, though smart and autonomous harvesters represent the highest-growth subsegment as labor shortages intensify during critical harvest windows. Haying and forage machinery serves the substantial European dairy sector, with balers experiencing particular demand as farmers optimize feed production efficiency. The "Other Types" category, including drones and precision seeders, shows explosive growth from a small base as farmers experiment with emerging technologies that promise operational advantages over conventional approaches.

Complete Report Scope:

  • By Type
    • Tractor
      • Less than 50 HP
      • 50 to 100 HP
      • 100 to 150 HP
      • More than 150 HP
    • Plowing and Cultivating Equipment
      • Plows
      • Harrows
      • Cultivators and Tillers
      • Other Equipment (Ridger, Rotary tillers, etc.)
    • Irrigation Machinery
      • Sprinkler
      • Drip
      • Other Irrigation Machinery (Micro-irrigation, Pivot irrigation, etc.)
    • Harvesting Machinery
      • Combine Harvesters
      • Forage Harvesters
      • Smart/Autonomous Harvesters
    • Haying and Forage Machinery
      • Mowers
      • Balers
      • Other Haying Equipment (Rakes, Tedders, etc.)
    • Other Types (Drones, Precision Seeders)
  • By Geography
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Rest of Europe

List of Companies Covered in this Report:

  1. Deere & Company
  2. CNH Industrial N.V.
  3. AGCO Corporation
  4. Kubota Corporation
  5. CLAAS KGaA mbH
  6. SDF S.p.A
  7. Kuhn SAS (Bucher Industries AG)
  8. Yanmar Holdings Co., Ltd.
  9. GRIMME Landmaschinenfabrik GmbH & Co. KG
  10. Horsch Maschinen GmbH (HORSCH PIRK Forestry GmbH)
  11. Mahindra & Mahindra Ltd.
  12. Pottinger Landtechnik GmbH
  13. Tractors and Farm Equipment Limited (TAFE)

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Chronic farm-labor shortage
    • 4.2.2 European Union and national subsidies are accelerating mechanization
    • 4.2.3 Rapid model upgrades in agricultural machinery
    • 4.2.4 High adoption of telematics and predictive maintenance
    • 4.2.5 Eco-scheme incentives for low-emission machinery
    • 4.2.6 OEM ag-software hardware-bundle financing
  • 4.3 Market Restraints
    • 4.3.1 High upfront and maintenance costs
    • 4.3.2 Cybersecurity risks in connected equipment
    • 4.3.3 Semiconductor supply constraints
    • 4.3.4 Diesel-emission compliance cost escalation
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value)

  • 5.1 By Type
    • 5.1.1 Tractor
      • 5.1.1.1 Less than 50 HP
      • 5.1.1.2 50 to 100 HP
      • 5.1.1.3 100 to 150 HP
      • 5.1.1.4 More than 150 HP
    • 5.1.2 Plowing and Cultivating Equipment
      • 5.1.2.1 Plows
      • 5.1.2.2 Harrows
      • 5.1.2.3 Cultivators and Tillers
      • 5.1.2.4 Other Equipment (Ridger, Rotary tillers, etc.)
    • 5.1.3 Irrigation Machinery
      • 5.1.3.1 Sprinkler
      • 5.1.3.2 Drip
      • 5.1.3.3 Other Irrigation Machinery (Micro-irrigation, Pivot irrigation, etc.)
    • 5.1.4 Harvesting Machinery
      • 5.1.4.1 Combine Harvesters
      • 5.1.4.2 Forage Harvesters
      • 5.1.4.3 Smart/Autonomous Harvesters
    • 5.1.5 Haying and Forage Machinery
      • 5.1.5.1 Mowers
      • 5.1.5.2 Balers
      • 5.1.5.3 Other Haying Equipment (Rakes, Tedders, etc.)
    • 5.1.6 Other Types (Drones, Precision Seeders)
  • 5.2 By Geography
    • 5.2.1 Germany
    • 5.2.2 France
    • 5.2.3 United Kingdom
    • 5.2.4 Italy
    • 5.2.5 Spain
    • 5.2.6 Russia
    • 5.2.7 Rest of Europe

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
    • 6.4.1 Deere & Company
    • 6.4.2 CNH Industrial N.V.
    • 6.4.3 AGCO Corporation
    • 6.4.4 Kubota Corporation
    • 6.4.5 CLAAS KGaA mbH
    • 6.4.6 SDF S.p.A
    • 6.4.7 Kuhn SAS (Bucher Industries AG)
    • 6.4.8 Yanmar Holdings Co., Ltd.
    • 6.4.9 GRIMME Landmaschinenfabrik GmbH & Co. KG
    • 6.4.10 Horsch Maschinen GmbH (HORSCH PIRK Forestry GmbH)
    • 6.4.11 Mahindra & Mahindra Ltd.
    • 6.4.12 Pottinger Landtechnik GmbH
    • 6.4.13 Tractors and Farm Equipment Limited (TAFE)

7 Market Opportunities and Future Outlook