越南數位化工作場所：市場佔有率分析、產業趨勢與統計及成長預測（2026-2031）

據 Mordor Intelligence 稱，越南數位工作場所市場在 2025 年的價值為 2.4 億美元，預計到 2031 年將達到 11.4 億美元，2026 年至 2031 年的複合年成長率為 29.95%。

本報告按組件（解決方案和服務）、部署模式（雲端、本地部署、混合部署）、組織規模（大型企業和中小企業）以及最終用戶行業（IT和電信、銀行、金融服務和保險、醫療保健、製造業、零售業、政府和公共部門、能源和公共產業等）進行細分。市場預測以價值（美元）表示。

越南數位化工作場所市場趨勢與洞察

胡志明市與河內企業快速數位轉型

由於胡志明市和河內是越南企業數位化工作場所現代化進程中的領頭羊，它們在越南數位化工作場所市場中持續引領著這一趨勢。這兩個城市位置了超過50%的越南企業，並在軟體應用、採購規模和系統深度整合方面遙遙領先。此外，2025年越南電子商務指數預測河內得分為74.7分，胡志明市得分為73.5分，顯示與越南其他地區相比，這兩個城市在數位化業務營運方面準備更為充分。這項政策舉措的具體落實體現在河內市科技廳與微軟越南公司聯合舉辦的2025年研討會上，該研討會重點探討了公共部門如何應用Microsoft 365和Copilot。隨著這兩個城市不斷樹立行業標桿，預計周邊產業中心將面臨來自國內外母公司越來越大的壓力，需要建構類似的職場架構。

在知識密集產業建立混合工作模式

混合辦公模式如今已成為越南數位化辦公市場中一種成熟的營運模式，尤其是在科技、金融、行銷和媒體等高度依賴數位化協作的行業。根據萬寶盛華集團（ManpowerGroup）發布的2026年就業展望報告，越南的招聘意願強勁，63%的雇主計劃增加員工人數，這反映出企業對協作、溝通和員工體驗工具的持續需求。 Reeracoen和Rakuten Insight聯合發布的2026年調查顯示，雖然74%的越南員工希望採用混合辦公模式，但實際上只有51%的員工能夠實現，這造成了雇主在柔軟性方面亟需解決的重大差距。發表在《人文與社會科學傳播》（Humanities and Social Sciences Communications）期刊上的一項研究表明，在越南的外資企業和本土企業在管理混合辦公模式方面存在差異，這表明他們對數位化辦公平台的管治、工作流程和政策管理功能有著不同的需求。這一趨勢意味著，越南數位化辦公市場的發展不僅受到招募成長的驅動，也受到員工期望與本地企業現有工具之間差距的限制。

數位工作場所轉型和管理工具的技能差距

許多企業發現，平台部署雖然迅速，但管理和最佳化卻落後，導致技能缺口巨大，仍是越南數位化工作場所市場發展的一大障礙。在河內和胡志明市以外的地區，這種壓力尤其突出，因為與這兩個主要大都會圈尋找專業的管理員、數位化工作場所架構師和整合負責人仍然十分困難。因此，許多實施專案嚴重依賴外部服務合作夥伴，這增加了成本，並可能延緩預算有限的企業的採用進程。政府在其2026-2030年中小企業數位轉型計畫中認知到了這個問題，該計畫旨在支持30萬家企業，並建立一個至少由500名數位化和人工智慧應用專家顧問組成的網路。在內部技能更加均衡分佈之前，越南數位化工作場所市場的採用水準在城鄉之間可能仍將存在不平衡。

細分市場分析

CAGR 指的是企業年齡成長率。此外，隨著企業尋求在同一環境下提升搜尋功能、任務分配效率和內部內容存取能力，對工作流程自動化和知識管理工具的需求仍然強勁。根據微軟越南發布的《2025 年工作趨勢指數》，65% 的越南企業已使用人工智慧代理實現了特定工作流程的完全自動化，高於 46% 的全球平均水平。這一事實凸顯了數位化工作場所套件中對自動化層的持續需求。因此，越南數位化工作場所市場繼續圍繞著將通訊、設備控制和工作流程支援整合到單一操作層中的解決方案。

儘管該服務的收入佔有率仍然小規模，但它在越南的數位化辦公室產業中扮演著策略性角色，因為實施、整合和託管支援往往決定了客戶在購買後獲得的長期價值。在越南的數位化辦公室市場，能夠將一次性軟體專案轉化為與用戶留存和系統性能相關的持續支援關係的公司仍然備受青睞。 Meta於2025年9月1日停止了「Workplace」服務，迫使FPT內部溝通直接遷移。 FPT隨即推出了針對其85,000名員工的自有內網平台「FPT Place」。 2026年1月，金山辦公與FPT簽署了一項協議，旨在將WPS 365在地化應用於越南市場，並擴展企業數位化辦公室產品。這些發展表明，服務主導的在地化仍然是越南數位化辦公室市場的關鍵要素，服務層能夠影響未來的解決方案選擇。

預計到2025年，雲端運算將佔越南數位化工作場所市場規模的70.27%，並將以30.29%的複合年成長率持續成長至2031年。這意味著雲端運算仍將是規模最大、成長最快的應用方式。這反映出越南數位化工作場所市場正朝著託管平台方向發生顯著轉變，這些平台支援分散式員工，易於更新，基礎設施管理負擔更輕。跨國公司進一步推動了這一趨勢，其中許多公司已在其區域營業單位中實現了數位化工作場所工具的標準化，並希望其越南團隊在相同的環境中工作。政策也在促進雲端運算的採用，國家雲端運算推廣政策鼓勵公共部門使用雲端運算，並鼓勵私營部門廣泛參與。因此，在越南數位化工作場所市場，雲端運算正從許多大型企業的「首選方案」轉變為「預設架構」。

在越南的數位化工作場所市場，對於那些對資料外洩和長期基礎設施變更保持謹慎態度的政府部門、國有機構和其他用戶而言，本地部署仍然至關重要。混合配置也依然重要，因為許多組織需要將傳統系統與新的雲端協作層整合，而不是一次替換所有系統。 2025年發表在《人文與社會科學傳播》上的一項研究指出，安全問題和整合挑戰是越南企業全面遷移到雲端的主要障礙。這些發現有助於解釋為什麼儘管雲端運算推動了整體成長，越南的數位化工作場所產業仍然傾向於混合部署模式。這也表明，能夠同時管理遷移和共存的供應商仍然比專注於單一部署路徑的供應商更具優勢。

其他好處：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 研究假設和市場定義
• 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

• 市場概覽
• 市場促進因素
  • 胡志明市與河內企業快速數位轉型
  • 在知識密集產業建立混合工作模式
  • 跨國公司和國內大型企業正採用「雲端優先」的方式來實現數位化工作場所的現代化。
  • 託管終端和身分管理面臨越來越大的安全性和合規性壓力。
  • 協作套件中的人工智慧驅動的生產力、搜尋和自動化
  • 受監管的商業營運對虛擬桌面和安全遠端存取的需求日益成長。
• 市場限制因素
  • 數位工作場所轉型和管理工具的技能差距
  • 與現有ERP、HR和文件管理系統整合面臨的挑戰。
  • 中小企業對多供應商數位化工作場所解決方案的成本敏感性
  • 外國供應商的資料居住要求、主權和採購複雜性
• 產業價值鏈分析
• 宏觀經濟因素對市場的影響
• 監理情勢
• 技術展望
• 波特五力分析

第5章 市場規模與成長預測

• 按組件
  • 解決方案
    • 整合通訊與協作
    • 整合端點管理
    • 企業移動性與管理
    • 員工體驗平台與內網
    • 工作流程自動化與知識管理
    • 虛擬桌面基礎架構與雲端電腦
  • 服務
• 部署模式
  • 雲
  • 現場
  • 混合
• 按組織規模
  • 大公司
  • 小型企業
• 按最終用戶行業分類
  • 資訊科技/通訊
  • 銀行業、金融服務業及保險業
  • 衛生保健
  • 製造業
  • 零售
  • 政府/公共部門
  • 教育
  • 能源公用事業
  • 法律與專業服務
  • 其他終端用戶產業

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Microsoft Corporation
  • Cisco Systems, Inc.
  • Zoom Communications, Inc.
  • Google LLC
  • ServiceNow
  • VMware, Inc.
  • Citrix Systems, Inc.
  • HCL Technologies Limited
  • Accenture plc
  • Capgemini SE
  • Fujitsu Limited
  • Nutanix
  • Unisys Corporation
  • NTT DATA Group Corporation
  • DXC Technology Company
  • IBM Corporation
  • Dell Technologies Inc.
  • Lenovo Group Limited
  • Zoho Corporation Pvt. Ltd.
  • Viettel Group
  • FPT Corporation
  • CMC Corporation

第7章 市場機會與未來展望

According to Mordor Intelligence, the Vietnam digital workplace market size was valued at USD 0.24 billion in 2025 and is projected to reach USD 1.14 billion by 2031, growing at a CAGR of 29.95% during 2026-2031.

This report is Segmented by Component (Solutions, and Services), Deployment Mode (Cloud, On-Premises, and Hybrid), Organization Size (Large Enterprises, and Small and Medium-Sized Enterprises), End-User Industry (IT and Telecommunications, BFSI, Healthcare, Manufacturing, Retail, Government and Public Sector, Energy and Utilities, and More). The Market Forecasts are Provided in Terms of Value (USD).

Vietnam Digital Workplace Market Trends and Insights

Rapid Enterprise Digitization in Ho Chi Minh City and Hanoi

Ho Chi Minh City and Hanoi continue to set the pace for enterprise workplace modernization in the Vietnam digital workplace market because they contain the country's largest concentration of business activity. Together, these 2 cities housed more than 50% of Vietnam's enterprises, which gives them a clear lead in software adoption, procurement scale, and systems integration depth. They also led the 2025 Vietnam eBusiness Index, with Hanoi scoring 74.7 points and Ho Chi Minh City scoring 73.5 points, which shows stronger readiness for digital business operations than the rest of the country. The policy push became more concrete when Hanoi's Department of Science and Technology co-hosted a 2025 workshop with Microsoft Vietnam focused on Microsoft 365 and Copilot adoption in the public sector. As these 2 cities keep setting enterprise standards, nearby industrial centers are likely to face stronger pressure from domestic and foreign parent organizations to follow the same workplace architecture.

Hybrid Work Normalization Across Knowledge-Heavy Sectors

Hybrid work is now a lasting operating model in the Vietnam digital workplace market, especially across technology, finance, marketing, and media roles that rely on digital coordination. ManpowerGroup's 2026 employment outlook showed strong hiring intent in Vietnam, with 63% of employers planning to increase headcount, which supports continued demand for collaboration, communication, and employee experience tools. A 2026 study by Reeracoen and Rakuten Insight found that 74% of Vietnamese workers wanted hybrid arrangements while only 51% had access, leaving a large flexibility gap for employers to address. Research published in Humanities and Social Sciences Communications also found that foreign-owned and domestic firms in Vietnam manage hybrid work differently, which points to varied demand for governance, workflow, and policy-management features inside workplace platforms. This pattern keeps the Vietnam digital workplace market tied not only to hiring growth but also to the gap between worker expectations and the tools currently available inside local organizations.

Skills Gaps in Workplace Transformation and Admin Tooling

Skills gaps remain a clear brake on the Vietnam digital workplace market because many organizations can buy platforms faster than they can manage or optimize them. The pressure is strongest outside Hanoi and Ho Chi Minh City, where specialist administrators, workplace architects, and integration staff remain less available than in the 2 major metro areas. This makes many deployments more dependent on outside service partners, which raises costs and can slow adoption in firms with tighter budgets. The government acknowledged the issue in its 2026-2030 SME digital transformation project, which aims to support 300,000 firms and build a network of at least 500 professional consultants for digital and AI adoption. Until internal skills become more evenly distributed, the Vietnam digital workplace market is likely to see uneven usage depth between large-city enterprises and provincial adopters.

Other drivers and restraints analyzed in the detailed report include:

1. Cloud-First Workplace Modernization by Multinationals and Large Local Firms
2. Rising Security and Compliance Pressure for Managed Endpoints and Identity Control
3. Integration Friction With Legacy ERP, HR, and Document Systems

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Solutions captured 73.43% of the Vietnam digital workplace market share in 2025 and is projected to grow at 30.12% CAGR through 2031, which showed a clear enterprise preference for integrated platforms instead of fragmented point tools. In the Vietnam digital workplace market, unified communication and collaboration and unified endpoint management drew the broadest deployments because buyers wanted fewer vendors and lower administrative complexity. Demand also remained strong for workflow automation and knowledge management tools as enterprises looked for better search, task routing, and internal content access inside the same environment. Microsoft Vietnam's 2025 Work Trend Index said that 65% of Vietnamese organizations were already using AI agents to fully automate specific workflows, compared with 46% globally, which supports continued demand for automation layers inside workplace suites This kept the Vietnam digital workplace market centered on solutions that can combine communication, device control, and workflow support in one operating layer.

Services remained smaller in revenue share, but they played a strategic role in the Vietnam digital workplace industry because implementation, integration, and managed support often determined how much long-term value a client received after purchase. The Vietnam digital workplace market continued to reward firms that could turn one-time software projects into recurring support relationships tied to user adoption and system performance. Meta's shutdown of Workplace on September 1, 2025 created a direct migration event in internal communications, and FPT responded by launching its own intranet platform, FPT Place, for its 85,000-member workforce. In January 2026, Kingsoft Office and FPT also signed an agreement to localize WPS 365 for Vietnam and expand enterprise workplace delivery. These moves show why service-led localization remains an important part of the Vietnam digital workplace market and why the services layer can shape future solution choice.

Cloud held 70.27% of the Vietnam digital workplace market size in 2025 and is projected to grow at a 30.29% CAGR through 2031, which keeps it as the largest and fastest-expanding deployment mode. This reflects a clear shift in the Vietnam digital workplace market toward hosted platforms that support distributed workforces, easier updates, and lower infrastructure management needs. Multinational companies have reinforced this direction because many of them have already standardized workplace tools across regional entities and want Vietnam teams to operate in the same environment. The policy backdrop also supports cloud adoption, with the national cloud agenda encouraging both public-sector use and broader private-sector participation. As a result, the Vietnam digital workplace market is seeing cloud move from a preferred option to a default architecture for many large organizations.

On-premises deployments still matter in the Vietnam digital workplace market for ministries, state-linked institutions, and other users that remain cautious about data exposure and long-standing infrastructure change. Hybrid setups also retain importance because many organizations still need to connect older systems with newer cloud collaboration layers rather than replace everything at once. A 2025 study in Humanities and Social Sciences Communications identified security concerns and integration challenges as major barriers to full cloud migration among Vietnamese enterprises. That finding helps explain why the Vietnam digital workplace industry continues to support mixed deployment models even while cloud leads overall growth. It also suggests that suppliers able to manage both migration and coexistence should remain better positioned than vendors focused on a single deployment path.

Complete Report Scope:

• By Component
  • Solutions
    • Unified Communication and Collaboration
    • Unified Endpoint Management
    • Enterprise Mobility and Management
    • Employee Experience Platforms and Intranet
    • Workflow Automation and Knowledge Management
    • Virtual Desktop Infrastructure and Cloud PC
  • Services
• By Deployment Mode
  • Cloud
  • On-premises
  • Hybrid
• By Organization Size
  • Large Enterprises
  • Small and Medium-sized Enterprises
• By End-user Industry
  • Information Technology and Telecommunications
  • Banking, Financial Services, and Insurance
  • Healthcare
  • Manufacturing
  • Retail
  • Government and Public Sector
  • Education
  • Energy and Utilities
  • Legal and Professional Services
  • Other End-user Industries

List of Companies Covered in this Report:

1. Microsoft Corporation
2. Cisco Systems, Inc.
3. Zoom Communications, Inc.
4. Google LLC
5. ServiceNow
6. VMware, Inc.
7. Citrix Systems, Inc.
8. HCL Technologies Limited
9. Accenture plc
10. Capgemini SE
11. Fujitsu Limited
12. Nutanix
13. Unisys Corporation
14. NTT DATA Group Corporation
15. DXC Technology Company
16. IBM Corporation
17. Dell Technologies Inc.
18. Lenovo Group Limited
19. Zoho Corporation Pvt. Ltd.
20. Viettel Group
21. FPT Corporation
22. CMC Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid Enterprise Digitization in Ho Chi Minh City and Hanoi
  • 4.2.2 Hybrid Work Normalization Across Knowledge-Heavy Sectors
  • 4.2.3 Cloud-First Workplace Modernization by Multinationals and Large Local Firms
  • 4.2.4 Rising Security and Compliance Pressure for Managed Endpoints and Identity Control
  • 4.2.5 AI-Enabled Productivity, Search, and Automation Inside Collaboration Suites
  • 4.2.6 Rising Demand for Virtual Desktops and Secure Remote Access in Regulated Roles
• 4.3 Market Restraints
  • 4.3.1 Skills Gaps in Workplace Transformation and Admin Tooling
  • 4.3.2 Integration Friction With Legacy ERP, HR, and Document Systems
  • 4.3.3 Cost Sensitivity Among SMEs for Multi-Vendor Digital Workplace Stacks
  • 4.3.4 Data Residency, Sovereignty, and Procurement Complexity for Foreign Vendors
• 4.4 Industry Value Chain Analysis
• 4.5 Impact of Macroeconomic Factors on the Market
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Buyers
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Industry Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Solutions
    • 5.1.1.1 Unified Communication and Collaboration
    • 5.1.1.2 Unified Endpoint Management
    • 5.1.1.3 Enterprise Mobility and Management
    • 5.1.1.4 Employee Experience Platforms and Intranet
    • 5.1.1.5 Workflow Automation and Knowledge Management
    • 5.1.1.6 Virtual Desktop Infrastructure and Cloud PC
  • 5.1.2 Services
• 5.2 By Deployment Mode
  • 5.2.1 Cloud
  • 5.2.2 On-premises
  • 5.2.3 Hybrid
• 5.3 By Organization Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium-sized Enterprises
• 5.4 By End-user Industry
  • 5.4.1 Information Technology and Telecommunications
  • 5.4.2 Banking, Financial Services, and Insurance
  • 5.4.3 Healthcare
  • 5.4.4 Manufacturing
  • 5.4.5 Retail
  • 5.4.6 Government and Public Sector
  • 5.4.7 Education
  • 5.4.8 Energy and Utilities
  • 5.4.9 Legal and Professional Services
  • 5.4.10 Other End-user Industries

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Microsoft Corporation
  • 6.4.2 Cisco Systems, Inc.
  • 6.4.3 Zoom Communications, Inc.
  • 6.4.4 Google LLC
  • 6.4.5 ServiceNow
  • 6.4.6 VMware, Inc.
  • 6.4.7 Citrix Systems, Inc.
  • 6.4.8 HCL Technologies Limited
  • 6.4.9 Accenture plc
  • 6.4.10 Capgemini SE
  • 6.4.11 Fujitsu Limited
  • 6.4.12 Nutanix
  • 6.4.13 Unisys Corporation
  • 6.4.14 NTT DATA Group Corporation
  • 6.4.15 DXC Technology Company
  • 6.4.16 IBM Corporation
  • 6.4.17 Dell Technologies Inc.
  • 6.4.18 Lenovo Group Limited
  • 6.4.19 Zoho Corporation Pvt. Ltd.
  • 6.4.20 Viettel Group
  • 6.4.21 FPT Corporation
  • 6.4.22 CMC Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment