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1934832

泰國資訊通訊技術：市場佔有率分析、產業趨勢與統計、成長預測（2026-2031）

Thailand ICT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計泰國資訊通訊技術市場將從 2025 年的 177.4 億美元成長到 2026 年的 196.8 億美元，到 2031 年達到 330.8 億美元，2026 年至 2031 年的複合年成長率為 10.95%。

泰國資訊通訊技術市場-IMG1

這項擴張反映了泰國致力於成為區域數位中心的策略，其動力源於全國範圍內的5G網路部署、對超大規模資料中心的投資以及政府主導的「雲端優先」政策。通訊服務供應商正利用5G網路切片技術為工業IoT創造收益，同時，超過10億美元的外國直接投資正流入人工智慧賦能的液冷設施，為資料中心生態系統提供支援。泰國的ICT市場也受益於東部經濟走廊的工業4.0現代化、對保全服務日益成長的需求以及虛擬銀行牌照的發放，這些都擴大了該國的金融科技基礎。然而，泰國也面臨著人才短缺和因更嚴格的數據本地化法規而導致的合規成本增加等挑戰。

泰國資訊通訊技術市場趨勢及展望

5G網路快速部署和用戶成長

到2024年，全國5G網路將實現95%的人口覆蓋，從而支援邊緣運算應用，例如製造業的預測性維護和即時物流追蹤。通訊業者正在採用網路切片技術，為關鍵任務應用提供專用頻寬，從而在消費者語音和資料通訊之外，開拓企業新的收入來源。國家電信委員會的頻譜分配和基礎設施共用規則正在降低遍遠地區的部署成本，並加速曼谷以外地區的普及。東部經濟走廊的製造商正在將5G感測器與人工智慧分析相結合，以減少計劃外停機時間並提高吞吐量。 5G設備的快速普及正在推動用戶遷移，並將每位用戶的平均每月數據消耗量推至兩位數GB等級。

政府的「雲端優先」政策加速了雲端技術的普及應用。

自2024年起，所有公共機構都必須對本地採購的例外情況作出合理說明。各部會和機構正在將舊有系統遷移到通過ISO 27001和《個人資訊保護法》認證的國家雲端區域。耗資150億泰銖（約4.7億美元）的「智慧國家，智慧生活」計畫支援創建共用API閘道器和名為「ThaiLLM」的自主大型語言模型平台，該平台託管在政府認證的雲端平台上。國營企業正透過單一採購入口網站發布服務目錄，為私人供應商提供清晰的整合藍圖。這項政策鼓勵受監管產業採取類似舉措，金融機構也正在以政府框架為基準評估其雲端安全基礎設施。因此，雲端技能、參考架構和採購模板在私部門的普及程度越來越高，因此惠及泰國的ICT市場。

中小企業在數位化技能和網路安全準備方面的差距

泰國十分之九的中小企業缺乏正式的數位化投資計劃，即使是那些已經遷移到雲端的企業，也常常忽視多因素身份驗證和基於角色的存取控制等基本安全設定。由於缺乏對零信任框架的認知，中小企業極易遭受網路釣魚和勒索軟體攻擊，面臨營運癱瘓數週的風險。儘管政府透過「中小企業4.0」計畫提供補貼，涵蓋培訓和諮詢費用，但由於企業主優先考慮的是眼前的融資，補貼利用率仍低於30%。隨著保險公司反映出中小企業資料外洩事件日益頻繁，網路保險費也在上漲。如果缺乏持續的技能發展，泰國資訊通訊技術市場在都市區的雲端運算普及率可能會放緩。

細分市場分析

到2025年，IT服務將佔據泰國ICT市場佔有率的最大佔有率（32.08%），這主要得益於託管服務合約和多重雲端遷移計劃的推動。通訊業者正在將其網路營運中心外包，而製造商則利用系統整合商實施預測性維護。在此背景下，隨著企業將單體應用程式重構為API驅動的微服務，雲端服務預計將以11.45%的複合年成長率成長。 5G無線電設備升級和資料中心資本支出將推動硬體需求保持強勁，而網路安全支出則因持續存在的威脅因素而加速成長。

從資本支出 (CapEx) 向營運支出 (OpEx) 的轉變正在重塑供應商的收入模式。泰國國家石油探勘與生產公司 (PTT Exploration and Production) 向雲端原生開發平台的轉型，使其應用程式發布週期縮短了 480%，充分展現了舊有系統現代化改造的有效性。邊緣運算設備在製造工廠中日益普及，以滿足低延遲需求，為獲得泰國國家廣播和電信委員會 (NBTC) 認證的硬體供應商開闢了新的收入來源。泰國的 ICT 市場也正在推廣低程式碼開發工具，使業務分析師能夠快速建立應用程式原型，從而緩解開發人員短缺的壓力。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 5G網路快速部署和用戶數量不斷成長
    • 政府的「雲端優先」政策加速了雲端技術的普及應用。
    • 企業產業4.0數位轉型快速發展
    • 外國直接投資（FDI）流入超大規模資料中心
    • 虛擬銀行牌照促進金融科技基礎建設
    • 人工智慧賦能的液冷資料中心樞紐概念
  • 市場限制
    • 中小企業缺乏數位化技能和網路安全應對力不足
    • 高技能資訊通訊技術人才短缺和人事費用上升
    • 由於資料本地化要求增加，總擁有成本 (TCO) 增加
    • 網路詐騙責任成本飆升，限制了資訊通訊技術預算。
  • 價值鏈分析
  • 監管環境
  • 技術展望
  • 波特五力分析
    • 供應商的議價能力
    • 買方的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 投資分析
  • 宏觀經濟因素的影響
  • 產業相關人員分析

第5章 市場規模與成長預測

  • 依產品類型
    • IT硬體
      • 電腦硬體
      • 網路裝置
      • 周邊設備
    • IT軟體
    • IT服務
      • IT諮詢與實施支持
      • IT外包（ITO）
      • 業務流程外包（BPO）
      • 資安管理服務
      • 雲端和平台服務
    • IT基礎設施
    • IT安全/網路安全
    • 通訊服務
  • 按公司規模
    • 小型企業
    • 主要企業
  • 按最終用戶行業分類
    • 政府和公共機構
    • BFSI
    • 資訊科技和電信
    • 能源與公共產業
    • 零售、電子商務與物流
    • 製造業和工業4.0
    • 醫療保健和生命科學
    • 石油和天然氣
    • 遊戲和電子競技
    • 其他行業

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Advanced Info Service Public Company Limited
    • True Corporation Public Company Limited
    • National Telecom Public Company Limited
    • Huawei Technologies Co., Ltd.
    • Cisco Systems, Inc.
    • International Business Machines Corporation
    • Dell Technologies Inc.
    • Amazon Web Services, Inc.
    • Google LLC
    • Microsoft Corporation
    • Oracle Corporation
    • SAP SE
    • Cognizant Technology Solutions Corporation
    • Wipro Limited
    • Ericsson AB
    • Nokia Corporation
    • Check Point Software Technologies Ltd.
    • Palo Alto Networks, Inc.
    • Alibaba Cloud Computing Co., Ltd.
    • VMware, Inc.
    • Fujitsu Limited
    • NEC Corporation
    • Accenture plc
    • Hewlett Packard Enterprise Company
    • Seagate Technology Holdings plc

第7章 市場機會與未來展望

簡介目錄
Product Code: 92885

The Thailand ICT market is expected to grow from USD 17.74 billion in 2025 to USD 19.68 billion in 2026 and is forecast to reach USD 33.08 billion by 2031 at 10.95% CAGR over 2026-2031.

Thailand ICT - Market - IMG1

This expansion reflects the country's push to become a regional digital hub, propelled by nationwide 5G coverage, hyperscale data-center investment, and a government cloud-first mandate. Telecommunications service providers monetize 5G network slicing for industrial IoT, while foreign direct investment exceeding USD 1 billion in AI-ready, liquid-cooled facilities anchors the data-center ecosystem. The Thailand ICT market is also buoyed by Industry 4.0 modernization across the Eastern Economic Corridor, rising demand for cybersecurity services, and virtual-bank licensing that expands fintech infrastructure. At the same time, the market confronts talent shortages and stricter data-localization rules that heighten compliance costs.

Thailand ICT Market Trends and Insights

Rapid 5G Network Deployment and Subscriber Uptake

Nationwide 5G roll-out reached 95% population coverage by 2024, enabling edge-computing use cases for predictive maintenance in manufacturing and real-time logistics tracking. Operators deploy network-slicing to offer dedicated throughput for mission-critical applications, unlocking enterprise revenue streams that move beyond consumer voice and data. The National Broadcasting and Telecommunications Commission's spectrum allocations and infrastructure-sharing rules lower deployment costs for rural areas, accelerating adoption outside Bangkok. Manufacturers in the Eastern Economic Corridor integrate 5G sensors with AI analytics to cut unplanned downtime and boost throughput. Rising 5G handset penetration fuels subscriber migration, pushing average data consumption to double-digit gigabyte levels per user each month.

Government "Cloud-First" Policy Accelerating Adoption

Since 2024, every public-sector agency must justify on-premises procurements as exceptions, prompting ministries to migrate legacy systems onto domestic cloud regions certified under ISO 27001 and the Personal Data Protection Act. The THB 15 billion (USD 0.47 billion) Smart Nation Smart Life program funds shared API gateways and a sovereign large-language-model platform dubbed ThaiLLM hosted in government-approved clouds. State-owned enterprises now publish service catalogs through a single procurement portal, giving private vendors a clear roadmap for integration. The policy has catalyzed similar behavior in regulated industries, with financial institutions benchmarking cloud-security baselines against the government framework. As a result, the Thailand ICT market enjoys a multiplier effect as cloud skills, reference architectures, and procurement templates trickle into the private sector.

Fragmented SME Digital-Skills and Cyber-Readiness Gap

Nine in ten Thai SMEs lack formal digital investment plans, and many who do migrate to cloud overlook basic security configurations such as multi-factor authentication or role-based access. Limited awareness of zero-trust frameworks leaves smaller firms exposed to phishing and ransomware that can cripple operations for weeks. Government vouchers under the SME 4.0 program subsidize training and consulting, yet usage remains below 30% because owners prioritize immediate cash-flow concerns. Cyber-insurance premiums climb as underwriters factor in elevated breach frequency among small businesses. Without continuous skills development, the Thailand ICT market risks slower cloud uptake outside the urban core.

Other drivers and restraints analyzed in the detailed report include:

  1. Enterprise Industry 4.0 Digital-Transformation Surge
  2. Hyperscale Data-Center FDI Inflows
  3. Shortage of Advanced ICT Talent and Rising Labor Cost

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

IT Services contributed the largest 32.08% slice of the Thailand ICT market share in 2025, led by managed services contracts and multi-cloud migration projects. Telecom operators outsource network operations centers, and manufacturers engage system integrators for predictive-maintenance deployments. Within this umbrella, Cloud Services is forecast to grow at an 11.45% CAGR as enterprises refactor monolithic applications into API-driven microservices. Hardware demand holds steady on the back of 5G radio upgrades and data-center capital expenditure, while cybersecurity outlays accelerate due to persistent threat vectors.

The migration from capex to opex spending reshapes vendor revenue models. PTT Exploration and Production's move to a cloud-native development platform reduced application release cycles by 480%, illustrating payoffs realized when legacy systems are modernized. Edge-computing appliances proliferate in manufacturing plants to meet low-latency requirements, creating fresh revenue for hardware vendors certified under National Broadcasting and Telecommunications Commission standards. The Thailand ICT market incorporates low-code development tools that empower business analysts to prototype applications, easing pressure on scarce developer talent.

The Thailand ICT Market Report is Segmented by Product Type (IT Hardware, IT Software, IT Services, IT Infrastructure, IT Security, Communication Services), End-User Enterprise Size (Small and Medium Enterprises, Large Enterprises), and End-User Industry Vertical (Government and Public Administration, BFSI, Energy and Utilities, and More). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

  1. Advanced Info Service Public Company Limited
  2. True Corporation Public Company Limited
  3. National Telecom Public Company Limited
  4. Huawei Technologies Co., Ltd.
  5. Cisco Systems, Inc.
  6. International Business Machines Corporation
  7. Dell Technologies Inc.
  8. Amazon Web Services, Inc.
  9. Google LLC
  10. Microsoft Corporation
  11. Oracle Corporation
  12. SAP SE
  13. Cognizant Technology Solutions Corporation
  14. Wipro Limited
  15. Ericsson AB
  16. Nokia Corporation
  17. Check Point Software Technologies Ltd.
  18. Palo Alto Networks, Inc.
  19. Alibaba Cloud Computing Co., Ltd.
  20. VMware, Inc.
  21. Fujitsu Limited
  22. NEC Corporation
  23. Accenture plc
  24. Hewlett Packard Enterprise Company
  25. Seagate Technology Holdings plc

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rapid 5G network deployment and subscriber uptake
    • 4.2.2 Government "Cloud-First" policy accelerating adoption
    • 4.2.3 Enterprise Industry 4.0 digital-transformation surge
    • 4.2.4 Hyperscale data-center FDI inflows
    • 4.2.5 Virtual-bank licensing fuelling fintech infrastructure
    • 4.2.6 AI-ready, liquid-cooling data-center hub ambitions
  • 4.3 Market Restraints
    • 4.3.1 Fragmented SME digital-skills and cyber-readiness gap
    • 4.3.2 Shortage of advanced ICT talent and rising labor cost
    • 4.3.3 Stricter data-localization mandates increasing TCO
    • 4.3.4 Soaring cyber-fraud liability dampening ICT budgets
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Investment Analysis
  • 4.9 Impact of Macroeconomic Factors
  • 4.10 Industry Stakeholder Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 IT Hardware
      • 5.1.1.1 Computer Hardware
      • 5.1.1.2 Networking Equipment
      • 5.1.1.3 Peripherals
    • 5.1.2 IT Software
    • 5.1.3 IT Services
      • 5.1.3.1 IT Consulting and Implementation
      • 5.1.3.2 IT Outsourcing (ITO)
      • 5.1.3.3 Business Process Outsourcing (BPO)
      • 5.1.3.4 Managed Security Services
      • 5.1.3.5 Cloud and Platform Services
    • 5.1.4 IT Infrastructure
    • 5.1.5 IT Security/Cybersecurity
    • 5.1.6 Communication Services
  • 5.2 By Enterprise Size
    • 5.2.1 Small and Medium-sized Enterprises
    • 5.2.2 Large Enterprises
  • 5.3 By End-user Industry Vertical
    • 5.3.1 Government and Public Administration
    • 5.3.2 BFSI
    • 5.3.3 IT and Telecom
    • 5.3.4 Energy and Utilities
    • 5.3.5 Retail, E-commerce, and Logistics
    • 5.3.6 Manufacturing and Industry 4.0
    • 5.3.7 Healthcare and Life Sciences
    • 5.3.8 Oil and Gas
    • 5.3.9 Gaming and Esports
    • 5.3.10 Other Verticals

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Advanced Info Service Public Company Limited
    • 6.4.2 True Corporation Public Company Limited
    • 6.4.3 National Telecom Public Company Limited
    • 6.4.4 Huawei Technologies Co., Ltd.
    • 6.4.5 Cisco Systems, Inc.
    • 6.4.6 International Business Machines Corporation
    • 6.4.7 Dell Technologies Inc.
    • 6.4.8 Amazon Web Services, Inc.
    • 6.4.9 Google LLC
    • 6.4.10 Microsoft Corporation
    • 6.4.11 Oracle Corporation
    • 6.4.12 SAP SE
    • 6.4.13 Cognizant Technology Solutions Corporation
    • 6.4.14 Wipro Limited
    • 6.4.15 Ericsson AB
    • 6.4.16 Nokia Corporation
    • 6.4.17 Check Point Software Technologies Ltd.
    • 6.4.18 Palo Alto Networks, Inc.
    • 6.4.19 Alibaba Cloud Computing Co., Ltd.
    • 6.4.20 VMware, Inc.
    • 6.4.21 Fujitsu Limited
    • 6.4.22 NEC Corporation
    • 6.4.23 Accenture plc
    • 6.4.24 Hewlett Packard Enterprise Company
    • 6.4.25 Seagate Technology Holdings plc

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and unmet-need assessment