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市場調查報告書
商品編碼
1295331
全球冰淇淋市場 - 預測 2023-2028Global Ice Cream Market - Forecasts from 2023 to 2028 |
該市場競爭激烈,有許多全球和區域參與者,從小型手工生產商到大型跨國公司。冰淇淋市場受到多種因素的推動,包括對無乳製品和純素食產品的需求不斷增長、消費者口味和習慣的變化、可支配收入的增加以及生活方式的改變。隨著越來越多的消費者採用植物性飲食並且患有乳糖不耐症,對無乳製品和純素冰淇淋的需求正在增長。因此,人們正在探索新的植物冰淇淋產品來滿足這個市場的需求。按產品類型劃分,市場分為手工冰淇淋、衝動冰淇淋和外帶冰淇淋。Artisan冰淇淋通常是小批量生產並在高端零售商中出售,而Impulse冰淇淋則在便利店和自動售貨機中出售。外賣冰淇淋在超市和雜貨店出售。
此外,冰淇淋市場可以按產品類型細分,包括硬冰淇淋、軟冰淇淋、法式冰淇淋、非乳製冰淇淋和自製冰淇淋。自製冰淇淋可能比商業產品更受青睞,因為您可以完全控制原料的質量和製造過程。這意味著您可以監控整個過程,以確保您的冰淇淋採用優質原料製成,並且您的冰淇淋得到正確攪拌和冷凍。
預計推動冰淇淋市場的主要因素是可支配收入的增加。由於人們有更多的錢可以花在非必需品上,他們往往會花更多的錢在冰淇淋等奢侈美食上。更高的收入將使消費者能夠購買比普通替代品更貴的優質冰淇淋。此外,消費者將有更多機會沉浸在就餐體驗中,包括冰淇淋等甜點,比如外出就餐。這種趨勢正在推動手工冰淇淋店的發展,提供批量生產的冰淇淋中不常見的獨特新穎的口味和質地。
越來越多的素食顧客正在推動顧客購買非乳製冰淇淋,而越來越多的消費者群體轉向純素飲食正在推動對非乳製冰淇淋的需求。例如,Oatly 於 2021 年 11 月推出了純素冰淇淋棒品牌,目前在美國 3,000 家商店出售。這款新的冰棒有四種口味,以燕麥奶為基底,外面覆蓋著厚厚的巧克力殼。在國際市場上消費者對植物性產品需求不斷增長的推動下,純素食社區的數量在過去幾年中穩步增長。根據Plant Based Foods Association的數據,到 2021 年,大約 6% 的美國消費者將成為素食主義者,並且這一比例預計在預測期內還會上升。
此外,乳糖不耐受和過敏是增加非乳製冰淇淋增長的重要原因。牛奶過敏是新生兒和幼兒最常見的食物過敏之一,特別是根據食物過敏統計數據。例如,美國國立衛生研究院(NIH)估計,到2022年,超過65%的成年人將出現一定程度的乳糖不耐受,導致食用乳製品後出現胃痛和消化不良。根據Holland and Barrett公司2022年發布的英國腸道健康報告,英國人普遍存在多種消化問題,其中腹脹、消化不良和胃灼熱是英國人最常見的一些消化問題。
冰淇淋市場按地區分為北美、南美、歐洲、中東和非洲以及亞太地區。
主要增長動力之一是消費者對包括冰淇淋在內的冷凍甜點的強勁需求。冷凍甜點作為一種奢侈和舒適的食品深深植根於美國文化中。除了增加消費者可支配收入外,消費者偏好的變化和飲食習慣的變化也促進了美國冰淇淋市場的增長。另一個重要的增長動力是冰淇淋製造商不斷創新和產品多樣化,以滿足不斷變化的消費者口味。這包括推出新口味、獨特組合和優質產品,以及滿足特定飲食需求,例如無乳糖、植物性和低糖冰淇淋,以吸引更廣泛的消費者群體。主要參與者包括Nestle SA, Unilever PLC, Kroger, Wells Enterprises, Mars, General Mills等。
此外,冰淇淋公司有效的營銷和促銷策略,例如廣告、社交媒體活動以及與流行品牌和影響者的合作,有助於提高美國對冰淇淋產品的認識和需求。
根據國際乳製品協會的洞察,美國冰淇淋市場潛力巨大。2021 年冰淇淋產量超過 13 億加侖,該行業正在蓬勃發展。家庭仍然是冰淇淋零售商的重要客戶群,美國人平均每年消耗約 20 磅(相當於 4 加侖)的冰淇淋。儘管對非乳製品和植物性冰淇淋的需求不斷增長,但當談到最常消費的冰淇淋和冷凍甜點類型時,消費者仍然將這些選擇排在最後。這表明美國人仍然強烈偏愛傳統的乳製品冰淇淋。
The market is highly competitive and includes many global and regional players, ranging from small artisanal producers to large multinational corporations. The ice cream market is driven by various factors, such as the growing demand for dairy-free and vegan products, changing consumer preferences and habits, rising disposable income, and changing lifestyles. As more consumers adopt plant-based diets or have lactose intolerance, there is a growing demand for dairy-free and vegan ice cream options. This has led to the development of new plant-based ice cream products that cater to this market. The market is segmented by product type into artisanal, impulse, and take-home ice cream. Artisanal ice cream is usually made in small batches and is sold in high-end retail outlets, while impulse ice cream is sold in convenience stores and vending machines. Take-home ice cream is sold in supermarkets and grocery stores.
Additionally, the ice cream market can be segmented by product type, which includes hard ice cream, soft ice cream, french ice cream, non-dairy ice cream, and homemade ice cream. People may prefer homemade ice cream over store-bought options as people have complete control over the quality of the ingredients and the process of making the ice cream. This means that people can ensure that the ice cream is made with high-quality ingredients and monitor the process to ensure that the ice cream is properly churned and frozen.
The prime factor anticipated to drive the global ice cream market is the rising disposable income; as people have more money to spend on discretionary items, they tend to spend more on indulgent treats like ice cream. With higher income, consumers can purchase premium and high-quality ice creams, which are typically more expensive than standard options. Furthermore, consumers have more opportunities to indulge in food experiences such as dining out, which include desserts like ice cream. This trend has driven the growth of artisanal ice cream shops offering unique and innovative flavors and textures not typically found in mass-produced ice creams.
The increasing number of vegetarian customers is driving customers to buy non-dairy ice cream, while a rising segment of consumers shifting to a vegan diet is driving the demand for non-dairy ice creams. For instance, Oatly introduced a brand of vegan ice cream bars in November 2021, and it is now available in 3,000 locations in the United States. The new ice cream bars come in four flavors and are constructed with an oat milk base covered in a thick chocolate shell. Due to the growing consumer demand for plant-based products in the international market, there has been a steady increase in the number of vegan communities over the past years. Approximately 6% of American consumers will be vegan in 2021, according to Plant Based Foods Association, and this percentage is expected to rise during the forecast years.
Further, lactose intolerance and allergies are important reasons for increasing the growth of non-dairy ice creams. Cow's milk allergy is one of the most common food allergies in newborns and young children, especially in light of the food allergy statistic. For instance, the National Institutes of Health (NIH) estimates that in 2022, over 65% of adult humans have some degree of lactose intolerance, which results in stomach pain and digestion problems after consuming dairy products. According to the UK Gut Health Report issued by Holland and Barrett Company in 2022, the prevalence rates of several digestive problems in the UK have been identified, with bloating, indigestion, and heartburn being some of the most prevalent digestive difficulties experienced by the UK population.
The global ice cream market has been segmented by geography into North America, South America, Europe, Middle East and Africa, and Asia Pacific.
One of the key growth factors is the strong consumer demand for frozen desserts, including ice cream, which is deeply ingrained in American culture as a popular indulgence and comfort food. The increasing disposable income of consumers, coupled with changing consumer preferences and evolving dietary habits, has also contributed to the growth of the ice cream market in the USA. Another important growth factor is ice cream manufacturers' constant innovation and product diversification to cater to changing consumer preferences. This includes the introduction of new flavors, unique combinations, and premium offerings, as well as catering to specific dietary needs, such as lactose-free, plant-based, and low-sugar ice creams, to attract a wider consumer base. Some major players include Nestle SA, Unilever PLC, Kroger Co., Wells Enterprises, Inc., Mars, Inc., and General Mills, Inc., among others.
Furthermore, ice cream companies' effective marketing and promotional strategies, such as advertising, social media campaigns, and collaborations with popular brands or influencers, have helped create awareness and drive demand for ice cream products in the USA.
According to insights from the International Dairy Foods Association, there is immense potential for the ice cream market in the USA. The industry is thriving, with over 1.3 billion gallons of ice cream produced in 2021. Families remain a significant customer group for ice cream retailers, with the average American consuming roughly 20 pounds (equivalent to 4 gallons) of ice cream each year. Despite the increased demand for non-dairy and plant-based ice creams, consumers still rank these options lower in terms of the most-consumed types of ice cream and frozen desserts. This suggests that there is still a strong preference for traditional dairy-based ice creams in the USA.