首頁 > 市場調查報告書 > 汽車工業

遠距傳送 ADAS LBS IoT 雲端服務智能交通

市場調查報告書

商品編碼

1995914

綠色交通行動服務(MaaS) 市場：策略性洞察與預測 (2026–2031)

Green Mobility-as-a-Service (MaaS) Market - Strategic Insights and Forecasts (2026-2031)

出版日期: 2026年03月06日 | 出版商:

Knowledge Sourcing Intelligence | 英文 146 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

綠色交通行動服務(MaaS) 市場預計將從 2026 年的 524 億美元成長到 2031 年的 1,151 億美元，複合年成長率為 17.1%。

綠色交通行動服務(MaaS) 是新一代城市交通平台，它將永續出行方式整合到一個統一的數位生態系統中。這些平台將公共交通、共享電動車、微出行服務和共乘方案整合到一個應用程式中，使用戶能夠透過單一介面規劃、預訂和支付行程。隨著城市推廣低碳交通策略並尋求減少對私家車的依賴，這個市場正變得日益重要。數位旅遊平台使通勤者能夠組合公車、地鐵、電動自行車、電動滑板車和共享電動車，從而選擇最環保、最最佳化的出行路線。隨著城市人口的成長和交通堵塞的加劇，政府和市政當局正擴大將 MaaS 解決方案作為智慧城市發展的關鍵要素。數位支付系統、物聯網車輛管理和即時路線最佳化技術的整合正在加速綠色出行平台在主要大都會圈的部署。

市場促進因素

各國政府以脫碳和永續城市交通為重點的政策是綠色出行即服務（MaaS）市場的主要驅動力。歐洲、北美和亞洲的城市正在實施排放目標和緩解交通堵塞的措施，鼓勵使用共用和低排放量交通途徑。旨在實現交通領域淨零排放的計畫正在鼓勵市政當局實施綜合性數位化出行平台，以促進公共交通和電動出行。

連接性和數據分析的技術進步也在推動市場成長。即時交通數據的日益普及，以及5G網路和物聯網車輛監控系統的擴展，使得出行即服務（MaaS）平台能夠提供精準的路線規劃和調度。這些技術縮短了等待時間，提高了可靠性，有助於將偶爾使用旅行服務的用戶轉化為經常使用數位旅行服務的用戶。

另一個關鍵促進因素是對多模態交通規劃日益成長的需求。都市區通勤者正在尋求靈活的出行方式，以便在一次行程中結合不同的交通途徑。出行即服務 (MaaS) 平台將購票、路線規劃和支付功能整合到一個應用程式中，從而簡化了出行流程。這種整合提高了用戶便利性，並促進了永續替代交通途徑的普及。

市場限制因素

儘管綠色旅遊即服務 (MaaS) 市場具有巨大的成長潛力，但仍面臨許多營運挑戰。其中一個主要障礙是公共運輸業者和私人出行業者之間缺乏標準化的資料共用框架。數據系統的分散化常常阻礙不同交通途徑之間服務的無縫整合。這種分散化會降低 MaaS 平台的整體效率，並影響使用者體驗。

財務永續性也是該產業面臨的一大挑戰。早期的旅遊即服務 (MaaS) 供應商通常依賴面向個人消費者的訂閱式經營模式。然而，由於營運成本高、利潤率低，一些早期平檯面臨財務困境。因此，市場正逐漸轉向官民合作關係和企業對政府的服務模式，以提供更穩定的收入來源。

供應鏈波動也可能影響綠色出行車輛的推廣。電動巴士、微型出行車輛和電池系統的採購可能會受到貿易政策和關稅的影響，從而增加出行即服務 (MaaS) 營運商的購置成本。

對技術和細分市場的洞察

綠色旅遊即服務 (MaaS) 市場可依服務類型、平台功能和交通途徑進行細分。自行車共享和電動滑板車共享等微出行服務是 MaaS 生態系統的關鍵組成部分。這些服務透過將通勤者與主要公共交通樞紐連接起來，解決了「最後一公里」的出行難題。

數位化平台技術是出行即服務 (MaaS) 解決方案的基礎。出行應用整合了路線規劃演算法、即時車輛追蹤、數位支付系統和碳排放追蹤功能。這些功能使用戶能夠根據便利性、成本和環境影響選擇出行路線。

另一項新興技術趨勢是將碳會計工具整合到出行即服務 (MaaS) 應用中。這些工具可以衡量選擇永續交通方式所減少的排放。檢驗的減排放將轉化為排碳權，從而為旅遊服務供應商創造新的收入來源。

競爭格局與策略展望

競爭格局包括全球旅遊平台、共乘公司和專業交通技術供應商。市場上的主要企業包括 Uber Technologies Inc.、Grab Holdings Inc.、滴滴出行、Bolt Mobility、Moovit、Transit App、Citymapper、FreeNow 和 Voi Technology。

產業相關人員越來越重視與地方政府和公共交通機構的合作。這些合作使出行平台能夠將公共交通網路與共享旅遊服務整合起來。市場也正在經歷從純粹面向消費者的應用向面向企業和政府的出行平台的轉變，這些平台旨在支援城市範圍內的交通管理。

重點

隨著城市將永續交通途徑和數位化出行解決方案列為優先事項，綠色出行即交通行動服務多種交通途徑整合到一個統一的數位生態系統中，從而實現更有效率、更環保的出行。儘管數據整合、財務永續性和供應鏈波動性等方面仍存在挑戰，但對智慧城市基礎設施和數位化出行技術的持續投資有望支撐該市場的長期發展。

本報告的主要益處

深入分析：獲得跨地區、客戶群、政策、社會經濟因素、消費者偏好和產業領域的詳細市場洞察。
競爭格局：了解主要企業的策略舉措，並確定最佳的市場進入方式。
市場促進因素與未來趨勢：我們評估影響市場的關鍵成長要素和新興趨勢。
實用建議：我們支援制定策略決策以開發新的收入來源。
適合各類讀者：非常適合Start-Ups、研究機構、顧問公司、中小企業和大型企業。

我們的報告的使用範例

產業和市場洞察、機會評估、產品需求預測、打入市場策略、區域擴張、資本投資決策、監管分析、新產品開發和競爭情報。

報告範圍

2021年至2025年的歷史數據和2026年至2031年的預測數據
成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
競爭定位、策略和市場佔有率評估
細分市場和區域銷售成長及預測評估
公司簡介，包括策略、產品、財務狀況和主要發展動態。

北美洲
- 按服務類型
- 按部署模式
- 按組件
- 車輛類型
- 國家
  - 美國
  - 加拿大
  - 墨西哥
南美洲
- 按服務類型
- 按部署模式
- 按組件
- 車輛類型
- 國家
  - 巴西
  - 阿根廷
  - 其他
歐洲
- 按服務類型
- 按部署模式
- 按組件
- 車輛類型
- 國家
  - 德國
  - 法國
  - 英國
  - 西班牙
  - 其他
中東和非洲
- 按服務類型
- 按部署模式
- 按組件
- 車輛類型
- 國家
  - 以色列
  - 沙烏地阿拉伯
  - 其他
亞太地區
- 按服務類型
- 按部署模式
- 按組件
- 車輛類型
- 國家
  - 中國
  - 日本
  - 韓國
  - 印度
  - 其他

第10章：競爭環境與分析

主要企業及策略分析
市佔率分析
合併、收購、協議和合作關係
競爭環境儀錶板

第11章：公司簡介

Uber Technologies Inc.
Grab Holdings Inc.
Didi Chuxing Technology Co.
Bolt Mobility
Moovit
Transit App
Citymapper
FreeNow
Voi Technology

第12章附錄

簡介目錄

Product Code: KSI-008360

The Green Mobility-as-a-Service (MaaS) Market will increase from USD 52.4 billion in 2026 to USD 115.1 billion in 2031, reflecting a 17.1% CAGR.

Green Mobility-as-a-Service (MaaS) represents a new generation of urban transportation platforms that integrate sustainable mobility options into a unified digital ecosystem. These platforms combine public transport, shared electric vehicles, micro-mobility services, and ride-sharing solutions into a single application that allows users to plan, book, and pay for journeys through one interface. The market is gaining strategic importance as cities pursue low-carbon transportation strategies and seek to reduce private vehicle dependency. Digital mobility platforms enable commuters to choose environmentally optimized travel routes by combining buses, metro systems, e-bikes, electric scooters, and shared electric vehicles. As urban populations grow and congestion intensifies, governments and municipalities are increasingly adopting MaaS solutions as a key component of smart city development. The convergence of digital payment systems, IoT-enabled fleet management, and real-time route optimization technologies is accelerating the deployment of green mobility platforms across major metropolitan areas.

Market Drivers

Government policies focused on decarbonization and sustainable urban mobility are among the primary drivers of the Green MaaS market. Cities across Europe, North America, and Asia are introducing emission reduction targets and congestion control measures that encourage the use of shared and low-emission transportation options. Programs aimed at achieving net-zero emissions in transportation sectors are motivating municipalities to deploy integrated digital mobility platforms that promote public transit and electric mobility.

Technological advancements in connectivity and data analytics also support market growth. The increasing availability of real-time transit data, combined with the expansion of 5G networks and IoT-enabled fleet monitoring systems, enables MaaS platforms to deliver accurate route planning and scheduling. These technologies reduce wait times and improve reliability, which helps convert occasional users into regular subscribers of digital mobility services.

Another important driver is the growing demand for multimodal transportation planning. Urban commuters are seeking flexible mobility options that combine different transportation modes within a single journey. MaaS platforms simplify travel by integrating ticketing, route planning, and payment functions into one application. This integration improves user convenience and supports higher adoption of sustainable transport alternatives.

Market Restraints

Despite strong growth potential, the Green MaaS market faces several operational challenges. One of the primary obstacles is the lack of standardized data-sharing frameworks between public transport authorities and private mobility providers. Fragmented data systems often limit the seamless integration of services across different transportation modes. This fragmentation can reduce the overall efficiency of MaaS platforms and affect user experience.

Financial sustainability is another challenge for the industry. Early MaaS providers often relied on subscription-based business models targeting individual consumers. However, several early platforms faced financial difficulties due to high operational costs and low margins. As a result, the market is gradually shifting toward public-private partnerships and business-to-government service models that provide more stable revenue streams.

Supply chain volatility can also affect the deployment of green mobility fleets. The procurement of electric buses, micro-mobility vehicles, and battery systems may be influenced by trade policies and tariffs that increase acquisition costs for MaaS operators.

Technology and Segment Insights

The Green MaaS market can be segmented by service type, platform functionality, and transportation mode. Micro-mobility services such as bike-sharing and e-scooter sharing represent important components of MaaS ecosystems. These services address last-mile connectivity challenges by linking commuters to major public transportation hubs.

Digital platform technology is the foundation of MaaS solutions. Mobility applications integrate route planning algorithms, real-time fleet tracking, digital payment systems, and carbon tracking features. These capabilities allow users to select travel routes based on convenience, cost, and environmental impact.

Another emerging technological trend is the integration of carbon accounting tools within MaaS applications. These tools measure the emissions avoided through sustainable travel choices. Verified emission reductions can be converted into carbon credits, creating new revenue streams for mobility service providers.

Competitive and Strategic Outlook

The competitive landscape includes global mobility platforms, ride-hailing companies, and specialized transit technology providers. Key companies operating in the market include Uber Technologies Inc., Grab Holdings Inc., Didi Chuxing Technology Co., Bolt Mobility, Moovit, Transit App, Citymapper, FreeNow, and Voi Technology.

Industry participants are increasingly focusing on partnerships with municipal governments and public transit agencies. These collaborations allow mobility platforms to integrate public transport networks with shared mobility services. The market is also witnessing a transition from purely consumer-focused applications toward enterprise and government mobility platforms designed to support city-wide transportation management.

Key Takeaways

The Green Mobility-as-a-Service market is evolving as cities prioritize sustainable transportation and digital mobility solutions. Integrated mobility platforms are enabling more efficient and environmentally responsible travel by combining multiple transportation modes into unified digital ecosystems. Although challenges related to data integration, financial sustainability, and supply chain volatility remain, continued investments in smart city infrastructure and digital mobility technologies are expected to support the long-term development of the market.

Key Benefits of this Report

Insightful Analysis: Gain detailed market insights across regions, customer segments, policies, socio-economic factors, consumer preferences, and industry verticals.
Competitive Landscape: Understand strategic moves by key players to identify optimal market entry approaches.
Market Drivers and Future Trends: Assess major growth forces and emerging developments shaping the market.
Actionable Recommendations: Support strategic decisions to unlock new revenue streams.
Caters to a Wide Audience: Suitable for startups, research institutions, consultants, SMEs, and large enterprises.

What businesses use our reports for

Industry and market insights, opportunity assessment, product demand forecasting, market entry strategy, geographical expansion, capital investment decisions, regulatory analysis, new product development, and competitive intelligence.

Report Coverage

Historical data from 2021 to 2025 and forecast data from 2026 to 2031
Growth opportunities, challenges, supply chain outlook, regulatory framework, and trend analysis
Competitive positioning, strategies, and market share evaluation
Revenue growth and forecast assessment across segments and regions
Company profiling including strategies, products, financials, and key developments

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY SERVICE TYPE

5.1. Introduction
5.2. Ride-hailing
5.3. Car-sharing
5.4. Bike-sharing
5.5. E-scooter sharing
5.6. Public transport integration
5.7. Shuttle services
5.8. Others

6. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY DEPLOYMENT MODEL

6.1. Introduction
6.2. Cloud-based
6.3. On-premises

7. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY COMPONENT

7.1. Introduction
7.2. Solution
- 7.2.1. Platform/Software
- 7.2.2. Fleet Management
- 7.2.3. Payment & Billing Systems
- 7.2.4. Route Optimization
7.3. Services
- 7.3.1. Consulting
- 7.3.2. Support & Maintenance

8. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY VEHICLE TYPE

8.1. Introduction
8.2. Electric Vehicles (EVs)
8.3. Hybrid Vehicles
8.4. Conventional Vehicles

9. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. By Service Type
- 9.2.2. By Deployment Model
- 9.2.3. By Component
- 9.2.4. By Vehicle Type
- 9.2.5. By Country
  - 9.2.5.1. USA
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. South America
- 9.3.1. By Service Type
- 9.3.2. By Deployment Model
- 9.3.3. By Component
- 9.3.4. By Vehicle Type
- 9.3.5. By Country
  - 9.3.5.1. Brazil
  - 9.3.5.2. Argentina
  - 9.3.5.3. Others
9.4. Europe
- 9.4.1. By Service Type
- 9.4.2. By Deployment Model
- 9.4.3. By Component
- 9.4.4. By Vehicle Type
- 9.4.5. By Country
  - 9.4.5.1. Germany
  - 9.4.5.2. France
  - 9.4.5.3. United Kingdom
  - 9.4.5.4. Spain
  - 9.4.5.5. Others
9.5. Middle East and Africa
- 9.5.1. By Service Type
- 9.5.2. By Deployment Model
- 9.5.3. By Component
- 9.5.4. By Vehicle Type
- 9.5.5. By Country
  - 9.5.5.1. Israel
  - 9.5.5.2. Saudi Arabia
  - 9.5.5.3. Others
9.6. Asia Pacific
- 9.6.1. By Service Type
- 9.6.2. By Deployment Model
- 9.6.3. By Component
- 9.6.4. By Vehicle Type
- 9.6.5. By Country
  - 9.6.5.1. China
  - 9.6.5.2. Japan
  - 9.6.5.3. South Korea
  - 9.6.5.4. India
  - 9.6.5.5. Others