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商品編碼

1746934

日本行動廣告市場報告（按格式類型、行業垂直和地區）2025 年至 2033 年

Japan Mobile Advertising Market Report by Format Type, Industry Vertical, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本行動廣告市場規模達136.62億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到744.79億美元，2025-2033年期間的複合年成長率（CAGR）為20.7%。政府機構正在廣泛採用行動廣告方式，以提高公眾對新推出的項目、舉措、政策和指南的認知度，這是推動市場成長的主要動力。

行動廣告是一種經濟高效的推廣方式，可在智慧型手機、平板電腦和筆記型電腦等多種行動裝置上使用。這種廣告形式涵蓋多種途徑，包括透過簡訊和電子郵件發送優惠簡訊、在下載的行動應用程式和遊戲中展示廣告、在社交媒體平台上分享故事型廣告以及在網站上投放橫幅廣告。它充分利用廣告公司可用的所有互動管道，透過網路連結傳播品牌訊息、新聞和誘人的促銷活動。行動廣告充分利用了現代行動技術的功能，例如定位服務，從而能夠根據個人地理位置客製化行銷活動。此外，它還能幫助公司收集有價值的客戶資訊和偏好，從而有效地觸及目標受眾。除了這些優勢之外，與傳統廣告方式相比，行動廣告還能為企業帶來許多經濟效益。因此，全球許多公共和私人機構都青睞這種廣告模式。

日本行動廣告市場趨勢：

在日本市場，有幾個關鍵因素促成了積極的成長軌跡。首先，網路連接的日益普及以及消費者對智慧型手機和其他連網裝置的依賴轉變，正在發揮關鍵作用。此外，行動技術的快速發展和應用程式的激增，也為市場前景帶來了良好的發展。此外，3G 和 4G 用戶的大幅成長，以及各國 5G 網路的部署，是市場擴張的重要驅動力。此外，社群媒體平台影響力的不斷增強也為市場成長提供了進一步的支持。此外，一些值得關注的市場參與者正致力於開發即使在網路連線受限地區也能有效運作的先進行動廣告內容。他們也採用了多樣化的行銷策略，例如針對特定年齡層的人群客製化促銷內容，以瞄準龐大的行動網路用戶群。最後，預計各國政府採取的各種數位化推廣措施將在未來幾年推動市場成長。

日本行動廣告市場細分：

格式類型洞察：

搜尋
展示
影片
社群媒體
網站
其他

產業垂直洞察：

零售與電子商務
媒體和娛樂
衛生保健
金融服務業
教育
旅行和旅遊
汽車
其他

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭指標和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本行動廣告市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本行動廣告市場有何影響？
日本行動廣告市場如何依格式類型分類？
日本行動廣告市場依產業垂直分類的狀況是怎麼樣的？
日本行動廣告市場的價值鏈分為哪些階段？
日本行動廣告的主要促進因素和挑戰是什麼？
日本行動廣告市場的結構是怎麼樣的？主要參與者有哪些？
日本行動廣告市場的競爭程度如何？

本報告回答的關鍵問題：

日本行動廣告市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本行動廣告市場有何影響？
日本行動廣告市場如何依格式類型分類？
日本行動廣告市場依產業垂直分類的狀況是怎麼樣的？
日本行動廣告市場的價值鏈分為哪些階段？
日本行動廣告的主要促進因素和挑戰是什麼？
日本行動廣告市場的結構是怎麼樣的？主要參與者有哪些？
日本行動廣告市場的競爭程度如何？

Japan mobile advertising market size reached USD 13,662 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 74,479 Million by 2033, exhibiting a growth rate (CAGR) of 20.7% during 2025-2033. Government bodies are widely adopting mobile advertising methods to enhance public awareness about newly launched programs, initiatives, policies, and guidelines, which is primarily driving the market growth.

Mobile advertising represents a cost-effective method of promotion that occurs across a range of mobile devices, encompassing smartphones, tablets, and laptops. This advertising format comprises various approaches, including sending SMS offers via text and email, displaying ads within downloaded mobile apps and games, sharing story-based ads on social media platforms, and featuring banner advertisements on websites. It leverages all interactive channels available to advertising firms for disseminating brand information, news, and enticing promotions through internet connectivity. Mobile advertising takes full advantage of contemporary mobile technology features, such as location services, enabling the creation of marketing campaigns tailored to an individual's geographic location. Moreover, it aids companies in gathering valuable customer information and preferences to effectively reach their target audiences. In addition to these advantages, mobile advertising offers several financial benefits to businesses when compared to traditional advertising methods. Consequently, many public and private organizations worldwide favor this mode of advertisement.

Japan Mobile Advertising Market Trends:

In the context of the Japan market, several key factors are contributing to the positive growth trajectory. Firstly, the increasing adoption of network connectivity and the shift in consumer reliance towards smartphones and other connected devices are playing a pivotal role. Furthermore, the rapid advancements in mobile technology and the proliferation of applications are fostering a favorable market outlook. Moreover, the substantial growth in 3G and 4G subscriptions, alongside the deployment of 5G networks in various countries, is a significant driver of market expansion. Additionally, the rising influence of social media platforms is providing further support for market growth. Furthermore, noteworthy market players are concentrating on the development of advanced mobile advertising content that can function effectively even in areas with limited internet connectivity. They are also employing diverse marketing strategies, such as tailoring promotional content to specific age groups, targeting the vast mobile internet user population. Lastly, the various digitalization-promotion initiatives undertaken by governments in numerous countries are anticipated to fuel market growth in the years ahead.

Japan Mobile Advertising Market Segmentation:

Format Type Insights:

Search
Display
Video
Social Media
Websites
Others

Industry Vertical Insights:

Retail and E-commerce
Media and Entertainment
Healthcare
BFSI
Education
Travel and Tourism
Automotive
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan mobile advertising market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan mobile advertising market?
What is the breakup of the Japan mobile advertising market on the basis of format type?
What is the breakup of the Japan mobile advertising market on the basis of industry vertical?
What are the various stages in the value chain of the Japan mobile advertising market?
What are the key driving factors and challenges in the Japan mobile advertising?
What is the structure of the Japan mobile advertising market and who are the key players?
What is the degree of competition in the Japan mobile advertising market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Mobile Advertising Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Mobile Advertising Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Mobile Advertising Market - Breakup by Format Type

6.1 Search
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Display
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Video
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Social Media
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Websites
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Mobile Advertising Market - Breakup by Industry Vertical

7.1 Retail and E-commerce
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Media and Entertainment
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Healthcare
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 BFSI
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Education
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Travel and Tourism
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2019-2024)
- 7.6.3 Market Forecast (2025-2033)
7.7 Automotive
- 7.7.1 Overview
- 7.7.2 Historical and Current Market Trends (2019-2024)
- 7.7.3 Market Forecast (2025-2033)
7.8 Others
- 7.8.1 Historical and Current Market Trends (2019-2024)
- 7.8.2 Market Forecast (2025-2033)

8 Japan Mobile Advertising Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Services Offered
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Services Offered
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Services Offered
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Services Offered
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Services Offered
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Mobile Advertising Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis