行動廣告市場按格式類型和地區分類

Mobile Advertising Market, By Format Type (Search, Display, Video, Native Social, and Others), and By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

出版日期: 2025年06月23日 | 出版商:

Coherent Market Insights | 英文 167 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計 2025 年行動廣告市場價值將達到 2,647.2 億美元，到 2032 年將達到 6,871.9 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 14.6%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	2647.2億美元
效能數據	2020-2024	預測期	2025-2032
預測期：2025-2032年	14.60%	2032年價值預測	6871.9億美元

近年來，隨著智慧型手機的普及和行動應用程式的激增，行動廣告市場顯著成長。行動廣告能夠根據用戶偏好、位置資訊和行為提供個人化和精準的廣告，徹底改變了品牌與消費者互動的方式。隨著5G網路和人工智慧等技術進步推動行動環境的不斷發展，行動廣告市場預計將隨之成長。

市場動態

全球智慧型手機和行動裝置的普及是一大驅動力。隨著越來越多的人使用行動裝置進行通訊、娛樂和獲取訊息，行動廣告的覆蓋範圍也在不斷擴大。此外，行動數據消費量的成長和行動應用程式的普及為廣告主提供了一個多元化的產品推廣平台。然而，對用戶隱私和資料安全的擔憂被認為是參與企業必須應對的挑戰。此外，激烈的競爭也使廣告商難以脫穎而出。人工智慧和機器學習等先進技術的融合將有助於廣告商投放更個人化的廣告，並提高轉換率。

研究的主要特點

本報告對全球行動廣告市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模（以十億美元為單位）和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
全球行動廣告市場的主要企業是根據公司亮點、產品系列、主要亮點、財務績效和策略等參數進行的分析。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
全球行動廣告市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。
相關人員可以透過全球行動廣告市場分析中使用的各種策略矩陣來促進他們的決策。

介紹
北美洲
- 美國
- 加拿大
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 東南亞國協
- 其他亞太地區
中東
- 海灣合作理事會國家
- 以色列
- 其他中東地區
非洲
- 南非
- 北非
- 中部非洲

第6章競爭態勢

Google（Alphabet Inc.）
Meta Platforms Inc.
Amazon.com Inc.
AppLovin
Apple Inc.
Adobe Systems Inc.
IBM Corporation
InMobi Pte Ltd.
ironSource（Unity）
Magnite Inc.
Equativ（以前稱為 Smart AdServer）
Ubisoft
Pandora Media
MobVista
Tencent Holdings Ltd.

第7章分析師建議

機會
一致的機會地圖

第8章參考文獻與調查方法

參考
調查方法
關於出版商

簡介目錄

Product Code: CMI8136

Mobile Advertising Market is estimated to be valued at USD 264.72 Bn in 2025 and is expected to reach USD 687.19 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.6% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 264.72 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	14.60%	2032 Value Projection:	USD 687.19 Bn

The market has seen a lot of growth in recent years, because of the increasing adoption of smartphones and the proliferation of mobile applications. With the ability to deliver personalized and targeted advertisements based on user preferences, location, and behavior, mobile advertising has revolutionized the way brands engage with consumers. As the mobile landscape continues to evolve, with advancements in technology such as 5G networks and artificial intelligence, the mobile advertising market will also grow by extension.

Market Dynamics:

The increasing penetration of smartphones and mobile devices globally is a big driver. As more people use mobile devices for communication, entertainment, and information, the reach of mobile advertising also increases. Also, the growing consumption of mobile data and the popularity of mobile applications provide advertisers with diverse platforms to showcase their offerings. However, concerns over user privacy and data security will be a challenge to tackle for the players. To add, it is a very competitive, making it difficult for advertisers to stand out. Nevertheless, the integration of advanced technologies, such as artificial intelligence and machine learning, will help advertisers deliver more personalized ads, improving conversion rates.

Key Features of the Study:

This report provides in-depth analysis of the global mobile advertising market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global mobile advertising market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Google (Alphabet Inc.), Meta Platforms Inc., Amazon.com Inc., AppLovin, Apple Inc., Adobe Systems Inc., IBM Corporation, InMobi Pte Ltd., ironSource (Unity), Magnite Inc., Equativ (formerly Smart AdServer), Ubisoft, Pandora Media, MobVista, and Tencent Holdings Ltd.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global mobile advertising market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global mobile advertising market

Market Segmentation

Format Type Insights (Revenue, USD Bn, 2020 - 2032)
- Search
- Display
- Video
- Native Social
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Google (Alphabet Inc.)
- Meta Platforms Inc.
- Amazon.com Inc.
- AppLovin
- Apple Inc.
- Adobe Systems Inc.
- IBM Corporation
- InMobi Pte Ltd.
- ironSource (Unity)
- Magnite Inc.
- Equativ (formerly Smart AdServer)
- Ubisoft
- Pandora Media
- MobVista
- Tencent Holdings Ltd.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Mobile Advertising Market, By Format Type
- Global Mobile Advertising Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Mobile Advertising Market, By Format Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Search
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Display
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Video
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Native Social
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Mobile Advertising Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

6. Competitive Landscape

Google (Alphabet Inc.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Meta Platforms Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amazon.com Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
AppLovin
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adobe Systems Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
IBM Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
InMobi Pte Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
ironSource (Unity)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Magnite Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Equativ (formerly Smart AdServer)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Ubisoft
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Pandora Media
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
MobVista
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tencent Holdings Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies