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1778876

跨平台和行動廣告市場－全球產業規模、佔有率、趨勢、機會和預測（按廣告平台、廣告類型、垂直行業、地區和競爭情況，2020-2030 年預測）

Cross Platform and Mobile Advertising Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Advertising Platform, By Advertising Type, By Vertical, By Region, By Competition 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球跨平台和行動廣告市場價值為 225.2 億美元，預計到 2030 年將達到 332.3 億美元，複合年成長率為 6.70%。全球跨平台和行動廣告市場是指廣告生態系統，使行銷人員能夠在各種裝置和平台（如智慧型手機、平板電腦、桌上型電腦、連網電視和穿戴式裝置）上進行協調的、有針對性的廣告活動。

市場概覽
預測期 2026-2030
2024年市場規模 225.2億美元
2030年市場規模 332.3億美元
2025-2030 年複合年成長率 6.70%
成長最快的領域 媒體和娛樂
最大的市場 北美洲

與局限於單一媒介的傳統廣告不同，跨平台廣告運用技術和工具，確保品牌訊息傳遞和使用者體驗的一致性。行動廣告尤其著重於透過行動應用程式、瀏覽器、社群媒體和基於位置的服務觸達用戶。它利用即時資料和用戶行為分析來提供個人化內容，從而有效率地提升消費者參與度。

由於行動網際網路使用量、社群媒體滲透率以及行動裝置影片消費的激增，該市場正經歷強勁成長。由於用戶在日常生活中經常切換設備，廣告主正在投資能夠提供跨平台追蹤、資料整合和廣告活動歸因的工具。對程式化廣告和人工智慧驅動的內容交付日益依賴，進一步增強了市場提供可衡量回報的能力。此外，應用程式內廣告、原生廣告和行動影片等行動廣告形式比傳統的展示橫幅廣告更具吸引力且干擾性更低，促使廣告主更多地採用這些廣告形式。

隨著全球數位轉型加速，市場可望持續擴張。為了吸引碎片化的消費者注意力，品牌正在將預算從傳統管道轉向數位管道。此外，5G 連線、擴增實境 (AR) 和位置智慧的進步正在增強行動和跨平台廣告的功能。亞太、拉丁美洲和非洲的新興市場正在經歷行動用戶的激增，這帶來了巨大的新機會。隨著隱私法規的不斷發展，投資於基於同意、符合資料合規策略的公司將脫穎而出，使合乎道德、個人化和無縫的廣告體驗成為全球跨平台和行動廣告市場未來成長的基石。

關鍵市場促進因素

多螢幕消費者行為激增

主要市場挑戰

生態系統片段化和缺乏標準化

主要市場趨勢

統一廣告平台的興起

目錄

第 1 章：解決方案概述

  • 市場定義
  • 市場範圍
    • 覆蓋市場
    • 考慮學習的年限
    • 主要市場區隔

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球跨平台與行動廣告市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按廣告平台（跨平台廣告、行動廣告）
    • 依廣告類型（搜尋廣告、簡訊/彩信/P2P 訊息廣告、富媒體、展示廣告、遊戲內廣告、應用程式內廣告、其他）
    • 按垂直產業（消費品、零售和餐飲、電信和 IT、BFSI、媒體和娛樂、旅遊、交通和汽車、供應鏈和物流、醫療保健、能源、電力和公用事業、學術界和政府、其他）
    • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
  • 按公司分類（2024）
  • 市場地圖

第6章：北美跨平台與行動廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲跨平台與行動廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太跨平台與行動廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲跨平台和行動廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲跨平台與行動廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：公司簡介

  • Alphabet Inc.
  • Meta Platforms, Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Microsoft Corporation
  • Snap Inc.
  • Verizon Communications Inc.
  • Adobe Inc.

第 14 章：策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 30082

The Global Cross Platform and Mobile Advertising Market was valued at USD 22.52 Billion in 2024 and is expected to reach USD 33.23 Billion by 2030 with a CAGR of 6.70% through 2030. The Global Cross Platform and Mobile Advertising Market refers to the advertising ecosystem that enables marketers to deliver coordinated, targeted campaigns across a variety of devices and platforms-such as smartphones, tablets, desktops, connected TVs, and wearables.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 22.52 Billion
Market Size 2030USD 33.23 Billion
CAGR 2025-20306.70%
Fastest Growing SegmentMedia and Entertainment
Largest MarketNorth America

Unlike traditional advertising confined to a single medium, cross-platform advertising uses technologies and tools that ensure consistency in brand messaging and user experience. The mobile advertising component, in particular, focuses on reaching users through mobile apps, browsers, social media, and location-based services. It leverages real-time data and user behavior analytics to serve personalized content, making it highly effective in consumer engagement.

This market is witnessing robust growth due to the explosion of mobile internet usage, social media penetration, and video consumption on mobile devices. With users constantly switching between devices during their daily routines, advertisers are investing in tools that offer cross-platform tracking, data unification, and campaign attribution. The growing reliance on programmatic advertising and AI-driven content delivery further fuels the market's ability to provide measurable returns. In addition, mobile advertising formats like in-app ads, native ads, and mobile video are proving more engaging and less intrusive than traditional display banners, prompting higher adoption by advertisers.

The market is poised for continued expansion as digital transformation accelerates globally. Brands are shifting budgets from traditional to digital channels, driven by a need to capture fragmented consumer attention. Additionally, advancements in 5G connectivity, augmented reality (AR), and location intelligence are enhancing the capabilities of mobile and cross-platform advertising. Emerging markets in Asia-Pacific, Latin America, and Africa are experiencing a surge in mobile users, opening vast new opportunities. As privacy regulations evolve, companies investing in consent-based, data-compliant strategies will stand out, making ethical, personalized, and seamless ad experiences the cornerstone of future growth in the Global Cross Platform and Mobile Advertising Market.

Key Market Drivers

Surge in Multiscreen Consumer Behavior

Modern consumers interact with multiple devices throughout their daily routines, shifting between smartphones, laptops, tablets, and connected TVs. This multiscreen engagement has reshaped advertising, as it demands cohesive messaging across all digital touchpoints. Traditional advertising models, confined to single platforms, are ineffective in capturing the attention of users who now consume content across varied formats and devices. As a result, brands are moving towards unified strategies that span platforms and screen types, thereby ensuring consistent user experiences.

To address fragmented user journeys, advertisers are increasingly leveraging advanced data analytics and cross-device tracking tools. These technologies allow for audience targeting based on behavior, location, and engagement across different platforms. Seamless synchronization of ad campaigns across channels not only improves user retention but also ensures higher ad recall and conversion rates. With this growing complexity in user interaction, businesses are prioritizing solutions that offer precision, personalization, and measurable outcomes through integrated mobile and cross platform advertising frameworks. In 2024, 81% of internet users accessed content using three or more digital devices daily. This consumer behavior emphasizes the urgency for advertisers to adopt cross platform advertising strategies that maintain consistency, relevance, and engagement across screens, reinforcing the value of synchronized messaging in today's fragmented and multiscreen digital environment.

Key Market Challenges

Fragmented Ecosystems and Lack of Standardization

The Global Cross Platform and Mobile Advertising Market faces significant complexity due to the fragmented nature of digital ecosystems. With an ever-expanding array of devices, platforms, operating systems, browsers, and content formats, advertisers struggle to maintain consistent campaign delivery and performance measurement. Each platform-ranging from social media apps and search engines to smart televisions and connected devices-operates on different standards, data protocols, and privacy policies. This fragmentation not only hampers unified campaign execution but also increases the technical burden on advertisers and publishers. Developers often need to create separate ad formats or adapt user experiences for each ecosystem, which inflates costs and slows down innovation.

Moreover, the lack of standardization impedes the ability to track user journeys across devices accurately. Cross device identity resolution-essential for understanding how users interact with content over time-is difficult without uniform frameworks. As a result, performance metrics such as reach, impressions, and conversions become diluted or misleading. This challenge also creates vulnerabilities in attribution models, making it harder for marketers to determine which platform or touchpoint drove a user to convert. Without standardized protocols and interoperable technology stacks, the advertising industry continues to operate in silos, reducing the overall effectiveness of multi-platform campaigns and limiting return on investment.

Key Market Trends

Rise of Unified Advertising Platforms

A major trend in the Global Cross Platform and Mobile Advertising Market is the emergence of unified advertising platforms that integrate campaign creation, audience targeting, delivery, and performance analytics across devices. These platforms are designed to overcome fragmentation by offering end-to-end solutions, enabling brands to deploy ads consistently across mobile applications, desktop websites, social media platforms, connected televisions, and even wearables. This unified infrastructure simplifies operations, reduces overhead costs, and improves campaign agility-allowing marketers to respond in real time to consumer behavior.

As demand for multi-device engagement grows, these platforms are becoming increasingly intelligent, leveraging artificial intelligence and machine learning to automate decision-making, optimize budgets, and identify high-performing channels. Advertisers can now use a single dashboard to track the effectiveness of an ad viewed on a smartphone but clicked on a desktop later. This seamless integration is not just improving operational efficiency but also strengthening customer experiences by maintaining message consistency across touchpoints. The future of advertising lies in eliminating silos and embracing unified ecosystems that reflect how users interact with content.

Key Market Players

  • Alphabet Inc.
  • Meta Platforms, Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Microsoft Corporation
  • Snap Inc.
  • Verizon Communications Inc.
  • Adobe Inc.

Report Scope:

In this report, the Global Cross Platform and Mobile Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cross Platform and Mobile Advertising Market, By Advertising Platform:

  • Cross-Platform Advertising
  • Mobile Advertising

Cross Platform and Mobile Advertising Market, By Advertising Type:

  • Search Advertising
  • SMS/MMS/P2P Messaging Advertising
  • Rich Media
  • Display Advertising
  • In-Game Advertising
  • In-App Advertising
  • Others

Cross Platform and Mobile Advertising Market, By Vertical:

  • Consumer Goods, Retail, and Restaurants
  • Telecom and IT
  • BFSI
  • Media and Entertainment
  • Travel, Transportation, and Automobile
  • Supply Chain and Logistics
  • Healthcare
  • Energy, Power and Utilities
  • Academia and Government
  • Others

Cross Platform and Mobile Advertising Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
  • South America
    • Brazil
    • Colombia
    • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cross Platform and Mobile Advertising Market.

Available Customizations:

Global Cross Platform and Mobile Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Cross Platform and Mobile Advertising Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Advertising Platform (Cross-Platform Advertising, Mobile Advertising)
    • 5.2.2. By Advertising Type (Search Advertising, SMS/MMS/P2P Messaging Advertising, Rich Media, Display Advertising, In-Game Advertising, In-App Advertising, Others)
    • 5.2.3. By Vertical (Consumer Goods, Retail, and Restaurants, Telecom and IT, BFSI, Media and Entertainment, Travel, Transportation, and Automobile, Supply Chain and Logistics, Healthcare, Energy, Power and Utilities, Academia and Government, Others)
    • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 5.3. By Company (2024)
  • 5.4. Market Map

6. North America Cross Platform and Mobile Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Advertising Platform
    • 6.2.2. By Advertising Type
    • 6.2.3. By Vertical
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Cross Platform and Mobile Advertising Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Advertising Platform
        • 6.3.1.2.2. By Advertising Type
        • 6.3.1.2.3. By Vertical
    • 6.3.2. Canada Cross Platform and Mobile Advertising Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Advertising Platform
        • 6.3.2.2.2. By Advertising Type
        • 6.3.2.2.3. By Vertical
    • 6.3.3. Mexico Cross Platform and Mobile Advertising Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Advertising Platform
        • 6.3.3.2.2. By Advertising Type
        • 6.3.3.2.3. By Vertical

7. Europe Cross Platform and Mobile Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Advertising Platform
    • 7.2.2. By Advertising Type
    • 7.2.3. By Vertical
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Cross Platform and Mobile Advertising Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Advertising Platform
        • 7.3.1.2.2. By Advertising Type
        • 7.3.1.2.3. By Vertical
    • 7.3.2. France Cross Platform and Mobile Advertising Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Advertising Platform
        • 7.3.2.2.2. By Advertising Type
        • 7.3.2.2.3. By Vertical
    • 7.3.3. United Kingdom Cross Platform and Mobile Advertising Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Advertising Platform
        • 7.3.3.2.2. By Advertising Type
        • 7.3.3.2.3. By Vertical
    • 7.3.4. Italy Cross Platform and Mobile Advertising Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Advertising Platform
        • 7.3.4.2.2. By Advertising Type
        • 7.3.4.2.3. By Vertical
    • 7.3.5. Spain Cross Platform and Mobile Advertising Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Advertising Platform
        • 7.3.5.2.2. By Advertising Type
        • 7.3.5.2.3. By Vertical

8. Asia Pacific Cross Platform and Mobile Advertising Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Advertising Platform
    • 8.2.2. By Advertising Type
    • 8.2.3. By Vertical
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Cross Platform and Mobile Advertising Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Advertising Platform
        • 8.3.1.2.2. By Advertising Type
        • 8.3.1.2.3. By Vertical
    • 8.3.2. India Cross Platform and Mobile Advertising Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Advertising Platform
        • 8.3.2.2.2. By Advertising Type
        • 8.3.2.2.3. By Vertical
    • 8.3.3. Japan Cross Platform and Mobile Advertising Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Advertising Platform
        • 8.3.3.2.2. By Advertising Type
        • 8.3.3.2.3. By Vertical
    • 8.3.4. South Korea Cross Platform and Mobile Advertising Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Advertising Platform
        • 8.3.4.2.2. By Advertising Type
        • 8.3.4.2.3. By Vertical
    • 8.3.5. Australia Cross Platform and Mobile Advertising Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Advertising Platform
        • 8.3.5.2.2. By Advertising Type
        • 8.3.5.2.3. By Vertical

9. Middle East & Africa Cross Platform and Mobile Advertising Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Advertising Platform
    • 9.2.2. By Advertising Type
    • 9.2.3. By Vertical
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Cross Platform and Mobile Advertising Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Advertising Platform
        • 9.3.1.2.2. By Advertising Type
        • 9.3.1.2.3. By Vertical
    • 9.3.2. UAE Cross Platform and Mobile Advertising Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Advertising Platform
        • 9.3.2.2.2. By Advertising Type
        • 9.3.2.2.3. By Vertical
    • 9.3.3. South Africa Cross Platform and Mobile Advertising Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Advertising Platform
        • 9.3.3.2.2. By Advertising Type
        • 9.3.3.2.3. By Vertical

10. South America Cross Platform and Mobile Advertising Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Advertising Platform
    • 10.2.2. By Advertising Type
    • 10.2.3. By Vertical
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Cross Platform and Mobile Advertising Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Advertising Platform
        • 10.3.1.2.2. By Advertising Type
        • 10.3.1.2.3. By Vertical
    • 10.3.2. Colombia Cross Platform and Mobile Advertising Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Advertising Platform
        • 10.3.2.2.2. By Advertising Type
        • 10.3.2.2.3. By Vertical
    • 10.3.3. Argentina Cross Platform and Mobile Advertising Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Advertising Platform
        • 10.3.3.2.2. By Advertising Type
        • 10.3.3.2.3. By Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends and Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Company Profiles

  • 13.1. Alphabet Inc.
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel
    • 13.1.5. Key Product/Services Offered
  • 13.2. Meta Platforms, Inc.
  • 13.3. Amazon.com, Inc.
  • 13.4. Apple Inc.
  • 13.5. Microsoft Corporation
  • 13.6. Snap Inc.
  • 13.7. Verizon Communications Inc.
  • 13.8. Adobe Inc.

14. Strategic Recommendations

15. About Us & Disclaimer