行動廣告市場規模、佔有率和成長分析（按格式、類別、解決方案、垂直行業、設備和地區）—2025-2032 年行業預測

預計 2023 年全球行動廣告市場規模將達到 1,774 億美元，並從 2024 年的 2,173.2 億美元成長到 2032 年的 1,1019.9 億美元，預測期內（2025-2032 年）的複合年成長率為 22.5%。

擴增實境（AR）和虛擬實境（VR）正在迅速崛起，成為世界和商業的關鍵技術，徹底改變了廣告投放方式，同時增強了專業人士的創造力。 AR能夠提供互動和沈浸式體驗，加強品牌與受眾之間的聯繫，已成為重要的市場趨勢。此外，行動行銷仍然是一項關鍵策略，因為它提供了一種快速且環保的方式來吸引消費者，尤其是在超過 90％ 的年輕人依靠智慧型手機收集資訊的情況下。調查顯示，人們對 VR 的興趣日益濃厚，目前 19% 的美國成年人擁有頭戴式裝置，高於 2019 年的 16%，31% 的人每月使用 VR。這一趨勢凸顯了 VR 巨大的市場成長潛力，因為它彌合了體驗與行動之間的差距，促進了產品推廣。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析

行動廣告市場規模（按形式）

• 市場概況
• 搜尋
• 本土社交
• 螢幕
• 應用內
• 網站
• 影片
• 短訊服務 (SMS)

行動廣告市場規模（按類別）

• 市場概況
• 藝術和娛樂
• 嗜好和興趣
• 其他

行動廣告市場規模（按解決方案）

• 市場概況
• 行動廣告網路
• 行動廣告平台
• 行動廣告伺服器
• 其他

行動廣告市場規模（按行業）

• 市場概況
• 媒體和娛樂
• 銀行、金融服務和保險（BFSI）
• 教育
• 政府
• 日常消費品(FMCG)
• 衛生保健
• 其他

行動廣告市場規模（按設備）

• 市場概況
• 智慧型手機
• 藥片
• 筆記型電腦和筆記本
• 其他設備

行動廣告市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Google（USA）
• Meta（USA）
• InMobi（India）
• AppLovin（USA）
• Unity Technologies（USA）
• ironSource（Israel）
• Liftoff（USA）
• Adjust（Germany）
• Branch（USA）
• Moburst（USA）
• Yodel Mobile（UK）
• Fetch（UK）
• CleverTap（USA）
• PropellerAds.（Cyprus）
• Remerge（Germany）
• RevX（Singapore）
• Adikteev（France）
• Data.ai（USA）
• Smaato（Germany）
• Chartboost（USA）

結論和建議

Global Mobile Advertising Market size was valued at USD 177.4 billion in 2023 and is poised to grow from USD 217.32 billion in 2024 to USD 1101.99 billion by 2032, growing at a CAGR of 22.5% during the forecast period (2025-2032).

Augmented Reality (AR) and Virtual Reality (VR) are rapidly emerging as pivotal technologies for global businesses, revolutionizing advertising techniques while enhancing professionals' creative capabilities. With the ability to deliver interactive and immersive experiences, AR is poised to strengthen brand-audience connections, making it a crucial market trend. Additionally, mobile marketing remains a cornerstone strategy, offering a swift and eco-friendly way to engage with consumers, especially as over 90% of youth leverage smartphones for information. Surveys show a growing interest in VR, with 19% of U.S. adults owning a headset, up from 16% in 2019, and 31% using VR monthly. This trend underscores the potential for significant market growth as VR bridges the gap between experience and action, driving product promotion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Advertising Market Segments Analysis

Global Mobile Advertising Market is segmented by Format, Category Solution, Industry Vertical, Devices and region. Based on Format, the market is segmented into Search, Native Social, Display, In-App, Websites, Video and Short Message Service (SMS). Based on Category, the market is segmented into Art and Entertainment, Hobbies and Interests and Others. Based on Solution, the market is segmented into Mobile Advertising Network, Mobile Advertising Platform, Mobile Advertising Server and Others. Based on Industry Vertical, the market is segmented into Media and Entertainment, Banking, Financial Services and Insurance (BFSI), Education, Government, Fast Moving Consumable Goods (FMCG), Healthcare and Others. Based on Devices, the market is segmented into Smartphones, Tablets, Laptops and Notebooks and Other Devices. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Advertising Market

The mobile advertising market is primarily propelled by the growing adoption of smartphones and the widespread availability of internet connectivity. As billions of individuals globally rely on smartphones, these devices have emerged as pivotal channels for accessing various digital content, encompassing social media, streaming platforms, and e-commerce. The rise of cost-effective smartphones, coupled with the enhanced accessibility of mobile networks and advancements in speed with technologies like 4G and 5G, has empowered advertisers to target and engage larger audiences in real-time. Consequently, these factors have significantly contributed to the dynamism and expansion of the mobile advertising landscape.

Restraints in the Mobile Advertising Market

The mobile advertising market faces considerable challenges stemming from data privacy and security concerns, which significantly hinder its growth. With the reliance on user data for effective campaigns, strict regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States impose limitations on data collection and usage, complicating advertisers' efforts to create personalized marketing strategies. Moreover, rising consumer awareness regarding data privacy has resulted in a heightened adoption of ad-blocking technologies, creating additional barriers and further restricting the outreach of mobile advertisers in an increasingly cautious digital landscape.

Market Trends of the Mobile Advertising Market

The mobile advertising market is witnessing a significant shift with the surge of video advertising, driven predominantly by the explosive growth of short-form video platforms like TikTok, YouTube Shorts, and Instagram Reels. This trend capitalizes on the modern consumer's preference for engaging, bite-sized content that captures attention within seconds. Advertisers are leveraging this dynamic medium to enhance user engagement and foster deeper connections, resulting in substantial boosts in conversion rates. As brands increasingly adopt video advertising strategies, the landscape is rapidly evolving, signaling a robust future where immersive visual storytelling becomes integral to mobile marketing success.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Mobile Advertising Market Size by Format & CAGR (2025-2032)

• Market Overview
• Search
• Native Social
• Display
• In-App
• Websites
• Video
• Short Message Service (SMS)

Global Mobile Advertising Market Size by Category & CAGR (2025-2032)

• Market Overview
• Art and Entertainment
• Hobbies and Interests
• Others

Global Mobile Advertising Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Mobile Advertising Network
• Mobile Advertising Platform
• Mobile Advertising Server
• Others

Global Mobile Advertising Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• Media and Entertainment
• Banking, Financial Services and Insurance (BFSI)
• Education
• Government
• Fast Moving Consumable Goods (FMCG)
• Healthcare
• Others

Global Mobile Advertising Market Size by Devices & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Laptops and Notebooks
• Other Devices

Global Mobile Advertising Market Size & CAGR (2025-2032)

• North America (Format, Category, Solution, Industry Vertical, Devices)
  • US
  • Canada
• Europe (Format, Category, Solution, Industry Vertical, Devices)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Format, Category, Solution, Industry Vertical, Devices)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Format, Category, Solution, Industry Vertical, Devices)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Format, Category, Solution, Industry Vertical, Devices)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InMobi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppLovin (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ironSource (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liftoff (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adjust (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Branch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moburst (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yodel Mobile (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fetch (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CleverTap (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PropellerAds. (Cyprus)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remerge (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RevX (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adikteev (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Data.ai (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smaato (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chartboost (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations