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市場調查報告書

商品編碼

1775501

行動廣告市場：2025-2030 年預測

Mobile Advertising Market - Forecasts from 2025 to 2030

出版日期: 2025年07月01日 | 出版商:

Knowledge Sourcing Intelligence | 英文 142 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計行動廣告市場規模將從 2025 年的 3,200.76 億美元成長至 2030 年的 9,724.07 億美元，複合年成長率為 24.89%。

受智慧型手機普及率不斷提升、網路滲透率不斷提升以及4G/5G技術進步的推動，預計行動廣告市場將從2025年起迎來強勁成長。這些因素使廣告主能夠利用行動平台精準推廣產品和服務，從而抓住數位內容消費日益成長的機會。本報告探討了關鍵的市場促進因素和區域趨勢，為深入探索這個充滿活力的行業的專業人士提供深刻見解。

市場促進因素

智慧型手機日益普及

全球智慧型手機的快速普及是行動廣告市場的主要驅動力。智慧型手機已成為日常生活中不可或缺的一部分，它提供了娛樂、社交網路、遊戲和電子商務等各種應用的入口。消費行為的這種變化導致人們越來越依賴行動裝置獲取資訊和娛樂，為行動廣告創造了肥沃的土壤。例如，印度資訊和廣播部強調，6億智慧型手機用戶和低廉的資料通訊資費正在顯著推動數位內容消費，為廣告主透過行動平台觸達受眾提供了更多機會。

網路的普及

在技術進步和價格實惠的資料方案的推動下，高速網路存取的快速擴張正在顯著推動行動廣告市場的發展。 4G 和新興 5G 網路的廣泛普及支援無縫存取影片串流和社交媒體等資料密集型應用，而這些應用程式是行動廣告的關鍵管道。已開發市場和新興市場的數位基礎設施建設和網路存取的改善，使廣告主能夠透過個人化的即時宣傳活動觸及更廣泛的受眾。

區域展望

美國：市場領導者

憑藉其先進的數位生態系統以及較高的智慧型手機和網路普及率，美國預計將引領行動廣告市場。 5G技術的廣泛應用以及Google公司和AdColony公司等主要行動廣告平台的出現，進一步鞏固了市場地位。包括播客在內的數位音訊消費的不斷成長也推動了行動廣告的需求。廣告商正在利用這些平台來觸及精通科技的受眾。對數位基礎設施的投資以及政府積極部署先進連接解決方案的努力，預計將有助於美國保持在該市場的主導地位。

全球觀點

儘管美國處於領先地位，但其他地區，尤其是亞太地區，行動廣告也呈現快速成長態勢。印度等國家憑藉其龐大的智慧型手機用戶和低廉的資料方案，正成為重要的市場。全球數位化趨勢，加上5G網路的擴張，為廣告主創造了在不同地區提供創新互動廣告體驗的機會。

主要企業和平台

InMobi、AdMob 和 Digital Turbine 等領先的行動廣告平台正透過提供連接品牌與受眾的解決方案來推動市場成長。例如，InMobi 憑藉其互聯消費者平台 Roposo 和 Glance，在行動和連網電視螢幕上提供獨特的現場娛樂和零售體驗。這些平台透過精準的身臨其境型，進而推動市場擴張。

結論

受智慧型手機普及率、網路普及率和互聯技術進步的推動，行動廣告市場預計將自2025年起穩步成長。美國憑藉其強大的數位基礎設施和創新的廣告平台繼續引領市場，而亞太等地區則正在為全球擴張做出貢獻。隨著消費者越來越依賴行動裝置獲取娛樂和訊息，行動廣告仍將是品牌有效吸引受眾的關鍵工具。

本報告的主要優點

深入分析：深入了解主要地區和新興地區的市場，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場。
競爭格局：了解主要企業採用的策略策略，並了解正確策略的市場滲透潛力。
市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
可行的建議：利用洞察力進行策略決策，並在動態環境中發現新的業務流和收益。
受眾範圍廣：對於新興企業、研究機構、顧問、中小企業和大型企業來說都是有益且具成本效益的。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

調查範圍

實際數據為2022年至2024年，預測數據為2025年至2030年
成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
競爭定位、策略和市場佔有率分析
收益成長和預測細分市場和區域分析（包括國家）
公司概況（策略、產品、財務、主要發展等）

The mobile advertising market is poised for robust growth from 2025 onward, driven by the widespread adoption of smartphones, increasing internet penetration, and advancements in 4G/5G technologies. These factors enable advertisers to leverage mobile platforms for targeted promotion of goods and services, capitalizing on the growing consumption of digital content. This report examines key market drivers and regional trends, providing insights for industry experts navigating this dynamic sector.

Market Drivers

Growing Smartphone Penetration

The rapid global adoption of smartphones is a primary driver of the mobile advertising market. Smartphones have become integral to daily life, offering access to a wide range of applications for entertainment, social networking, gaming, and e-commerce. This shift in consumer behavior has increased the reliance on mobile devices for information and entertainment, creating a fertile ground for mobile advertising. In India, for instance, the Ministry of Information & Broadcasting highlights that 600 million smartphone users and affordable data rates are driving significant digital content consumption, amplifying opportunities for advertisers to engage audiences through mobile platforms.

Increasing Internet Adoption

The surge in high-speed internet access, fueled by technological advancements and affordable data plans, is significantly boosting the mobile advertising market. The proliferation of 4G and emerging 5G networks supports seamless access to data-intensive applications, such as video streaming and social media, which are key channels for mobile ads. The growing digital infrastructure in both developed and emerging markets enhances internet accessibility, enabling advertisers to reach broader audiences with personalized, real-time campaigns.

Regional Outlook

United States: Market Leader

The United States is anticipated to lead the mobile advertising market, driven by its advanced digital ecosystem and high smartphone and internet penetration. The widespread adoption of 5G technology and the presence of major mobile advertising platforms, such as Google LLC and AdColony Inc., further strengthen the market. The growing consumption of digital audio, including podcasts, is also increasing the demand for mobile advertising, as advertisers leverage these platforms to engage tech-savvy audiences. Investments in digital infrastructure and favorable government initiatives to roll out advanced connectivity solutions are expected to sustain the U.S.'s dominance in the market.

Global Perspective

While the U.S. leads, other regions, particularly in Asia Pacific, are witnessing rapid growth in mobile advertising. Countries like India, with a massive smartphone user base and low-cost data plans, are becoming key markets. The global trend toward digitalization, coupled with the expansion of 5G networks, is creating opportunities for advertisers to deliver innovative, interactive ad experiences across diverse regions.

Key Players and Platforms

Leading mobile advertising platforms, such as InMobi, AdMob, and Digital Turbine, are driving market growth by offering solutions that connect brands with engaged audiences. InMobi, for instance, leverages its connected consumer platforms, Roposo and Glance, to deliver unique live entertainment and retail experiences on mobile and CTV screens. These platforms enhance audience engagement through targeted, immersive advertising, supporting the market's expansion.

Conclusion

The mobile advertising market is set for steady growth from 2025, propelled by increasing smartphone penetration, rising internet adoption, and advancements in connectivity technologies. The United States remains a market leader, driven by its robust digital infrastructure and innovative advertising platforms, while regions like Asia Pacific contribute to global expansion. As consumer reliance on mobile devices for entertainment and information continues to grow, mobile advertising will remain a critical tool for brands to engage audiences effectively.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Type

Display Advertising
In-App Advertising
Search Advertising
In-Game Advertising

By Solution

Mobile Advertising Platform
Mobile Advertising Network
Mobile Advertising Server
Others

By Industry Vertical

BFSI
Media & Entertainment
Education
Government
Healthcare
FMCG
Others

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
France
Germany
Italy
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
Japan
China
India
Thailand
Taiwan
Indonesia
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MOBILE ADVERTISING MARKET BY TYPE

5.1. Introduction
5.2. Display Advertising
5.3. In-App Advertising
5.4. Search Advertising
5.5. In-Game Advertising

6. MOBILE ADVERTISING MARKET BY SOLUTION

6.1. Introduction
6.2. Mobile Advertising Platform
6.3. Mobile Advertising Network
6.4. Mobile Advertising Server
6.5. Others

7. MOBILE ADVERTISING MARKET BY INDUSTRY VERTICAL

7.1. Introduction
7.2. BFSI
7.3. Media & Entertainment
7.4. Education
7.5. Government
7.6. Healthcare
7.7. FMCG
7.8. Others

8. MOBILE ADVERTISING MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others