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市場調查報告書
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1861813

跨平台和行動廣告市場：按裝置、平台、廣告格式、垂直產業、廣告模式、定價模式和受眾群體分類－全球預測，2025-2032年

Cross-Platform & Mobile Advertising Market by Device, Platform, Ad Format, Industry Vertical, Advertising Model, Pricing Model, Audience Demographic - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 194 Pages | 商品交期: 最快1-2個工作天內

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預計到 2032 年，跨平台和行動廣告市場將成長至 3,085.8 億美元，複合年成長率為 13.46%。

關鍵市場統計數據
基準年 2024 1123億美元
預計年份：2025年 1274.6億美元
預測年份 2032 3085.8億美元
複合年成長率 (%) 13.46%

這是一份簡潔的策略入門指南，介紹了跨平台和行動廣告趨勢、重塑數位媒體生態系統的關鍵力量以及決策框架。

本執行摘要總結了定義跨平台和行動廣告的策略趨勢，為領導者提供了簡潔而嚴謹的指導，幫助他們了解影響媒體規劃和商業性決策的各種因素。引言部分闡述了不斷變化的消費行為、平台經濟和廣告技術之間的相互作用，並為解讀後續的分析和建議提供了實用觀點。

權威指南，帶您了解行動和跨平台管道中重新定義受眾定向、隱私、程序化執行和創新形式的變革性變化

過去幾年帶來了變革性的變化，重塑了品牌、代理商和平台在行動和跨平台管道上的定向、效果衡量和創新執行方式。受平台政策、監管機構關注和消費者期望的推動，隱私優先的趨勢減少了確定性標識符的使用，並加速了機率性和情境化方法的應用。因此，程序化廣告技術堆疊正在演進，更加依賴第一方資料、隱私保護的衡量技術和身分最小化的訊號協調。

美國2025年實施的關稅所造成的經濟、營運和媒體市場累積影響的實證評估

2025年美國關稅政策引發了一系列營運和商業性影響，波及整個跨平台和行動廣告生態系統。雖然關稅通常被視為貿易政策，但其下游影響遠不止於此，還延伸至設備採購、硬體生命週期、創新製作預算以及支撐消費性電子產品和連網設備的全球供應鏈的經濟效益。採購前置作業時間和零件成本的變化迫使品牌和平台重新評估其智慧型手機、平板電腦和連網電視硬體的採購計劃。

全面的細分分析揭示了跨裝置、平台、廣告形式、垂直產業、模式、定價和受眾的關鍵績效促進因素和戰術性意義。

詳細的細分分析揭示了不同的績效促進因素以及廣告主和平台應採取的策略，以在不同的受眾群體和廣告資源類型中維持廣告成效。按裝置分類，對連網聯網電視(CTV)、桌上型電腦、智慧型手機和平板電腦的分析突顯了不同的消費場景。連網電視適合播放長篇內容、提供輕鬆的觀看體驗以及製作優質影片創新，而桌上型電腦和智慧型手機則支援快速交易和豐富的互動形式。平板電腦通常在兼顧使用者注意力時長和螢幕大小的環境中，起到連接這兩種體驗的作用。

嚴謹的區域情報，揭示美洲、歐洲、中東和非洲以及亞太市場的需求促進因素、監管細微差別、庫存趨勢和貨幣化模式

區域特徵導致平台行為、監管限制和消費者偏好有顯著差異，廣告主需要在策略中反映這些差異。在美洲，成熟的程序化基礎設施和高聯網電視（CTV）普及率與嚴格的數據實踐審查並存。這迫使廣告主優先考慮以隱私為中心的衡量方法和整合的夥伴關係，以確保在主要封閉平台中接觸受眾，同時保持第一方資料收集。

從策略層面洞察平台趨勢、供應方演變、封閉迴路境策略以及影響媒體購買和變現的競爭格局

公司層面的措施持續影響整個生態系統的進入、定價和效果衡量。大型平台營運商維護著整合的庫存、身分基礎設施和分析能力，這不僅創造了規模經濟效益，也增加了廣告主談判的複雜性。獨立的需求端和供應端專注於互通性、身分解析和庫存多元化，而發布商聯盟和發布商端技術則投資於直接銷售的程式化廣告和增強的上下文定向，以保障收入。

為行業領導者提供實用建議，以最佳化程序化策略、緩解供應衝擊、優先考慮效果衡量並加速符合隱私保護原則的成長舉措。

產業領導者應採取一系列協同措施，以確保在快速變化的環境中保持績效韌性和策略優勢。首先，應實現設備類型和供應管道的多元化，以減少對單一平台和競標機制的依賴。這將有助於維持市場覆蓋範圍，並在供應衝擊發生時確保議價能力。同時，他們應投資於以隱私為先的衡量能力，例如基於用戶群的歸因分析、實驗性增量影響測試以及伺服器間分析，以便決策者能夠在不影響合規性的前提下評估效果。

我們採用透明的調查方法，詳細說明資料來源、主要訪談、分析框架和檢驗程序，這些都構成了我們跨平台和行動廣告分析的基礎。

本分析所依據的研究採用了混合方法，將定性初步發現與結構化的定量訊號分析相結合，從而得出可靠且可操作的洞察。關鍵投資包括與來自廣告主、代理商、發布商和平台的資深從業人員進行結構化訪談和研討會，以了解他們的決策標準、營運挑戰和新興用例。這些定性洞察與從廣告投放日誌、SDK遙測資料和公開平台資訊披露（如有）中提取的匯總行為和投放訊號進行了交叉比對。

簡潔的結論，整合了策略意義、已識別的風險和優先行動，為高階主管和媒體領導的短期決策提供資訊。

總而言之，由於隱私保護措施的演變、廣告形式的多樣化、平台集中度的提高以及關稅相關供應衝擊等宏觀經濟政策的影響，跨平台和行動廣告格局正在經歷結構性變革。成功的企業將能夠將庫存和商業模式的策略多元化與穩健的、保護隱私的衡量方法以及模組化的創新實踐相結合。適應這種新格局需要進行戰術性調整，以及對管治、身分架構和行銷、產品和採購等跨職能部門協作的長期投資。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 透過人工智慧驅動的預測模型實現跨裝置廣告個人化和投放時間最佳化
  • 將支援 5G 的擴增實境體驗融入行動和桌面廣告宣傳中
  • 推出以隱私為先的識別解決方案，實現無 Cookie 的跨平台定向。
  • 利用程式化採購在即時競價環境中同步聯網電視和行動設備
  • 結合超當地語系化地理圍欄和信標技術，實現更精準的行動受眾定向
  • 我們引入了應用程式內激勵影片廣告和可玩廣告，以提高 Android 和 iOS 生態系統中的用戶參與度。
  • 在無 cookie 環境下建立統一的跨通路歸因測量框架
  • 在行動廣告中利用互動式聊天機器人來改善用戶互動並收集零方數據

第6章美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

8. 跨平台和行動廣告市場（按設備分類）

  • 聯網電視
  • 桌面
  • 智慧型手機
  • 藥片

9. 跨平台和行動廣告市場（按平台分類）

  • Android
  • iOS

第10章：跨平台和行動廣告市場（依廣告格式分類）

  • 聲音的
    • podcast
    • 串流媒體
  • 展示
    • 橫幅
    • 間質
    • 富媒體
  • 原生廣告
    • 進料
    • 建議Widgets
  • 搜尋
    • 情境
    • 關鍵字
  • 影片
    • 串流內
    • 外流

第11章：按產業垂直領域分類的跨平台與行動廣告市場

  • 車
  • 金融服務、保險和銀行業
  • 衛生保健
  • 零售
  • 旅行

12. 按廣告模式分類的跨平台與行動廣告市場

  • 程序化擔保
  • 程序化公開競標
  • 程序化私人競標

13. 跨平台與行動廣告市場定價模式

  • CPA
  • CPC
  • CPI
  • CPM
  • CPV

14. 按受眾群體分類的跨平台和行動廣告市場

  • 年齡層
    • 18-24歲
    • 25-34歲
    • 35-44歲
    • 45-54歲
    • 55歲或以上
  • 性別
    • 女士
    • 男性
  • 收入水平
    • 高所得群體
    • 低收入群體
    • 中等收入群體
  • 有興趣的領域
    • 娛樂
    • 運動的
    • 科技

15. 各地區的跨平台和行動廣告市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

16. 跨平台和行動廣告市場（按群體分類）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

17. 各國跨平台與行動廣告市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第18章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Alphabet Inc.
    • Meta Platforms, Inc.
    • Amazon.com, Inc.
    • Tencent Holdings Limited
    • Alibaba Group Holding Limited
    • Microsoft Corporation
    • Baidu, Inc.
    • Snap Inc.
    • Criteo SA
    • The Trade Desk, Inc.
Product Code: MRR-2A0283E2566A

The Cross-Platform & Mobile Advertising Market is projected to grow by USD 308.58 billion at a CAGR of 13.46% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 112.30 billion
Estimated Year [2025] USD 127.46 billion
Forecast Year [2032] USD 308.58 billion
CAGR (%) 13.46%

A concise strategic primer introducing cross-platform and mobile advertising dynamics, key forces reshaping digital media ecosystems and decision frameworks

This executive summary synthesizes the strategic dynamics that now define cross-platform and mobile advertising, offering leaders a compact but rigorous orientation to the forces shaping media planning and commercial decisions. The introduction frames the interplay between evolving consumer behavior, platform economics, and advertising technology, setting up a pragmatic lens for interpreting subsequent analysis and recommendations.

The document foregrounds the practical implications of continued fragmentation across device types and formats, accelerating privacy and identity changes, and the structural influence of major platform operators. In addition, it highlights operational contingencies that media buyers and sellers must consider as supply-side constraints and policy shifts alter campaign delivery. Taken together, this primer establishes a common vocabulary for stakeholders across marketing, product, and finance to evaluate trade-offs in allocation, measurement, and partner selection.

Finally, the introduction clarifies the analytic scope and intent: to move beyond descriptive overviews and toward strategic levers that buyers, sellers, and technology vendors can apply. Subsequent sections unpack the systemic shifts, segmentation insights, regional differences, and practical recommendations that equip organizations to adapt and compete in a more privacy-aware, multi-device media environment.

Definitive account of the transformative shifts redefining audience targeting, privacy, programmatic execution, and creative formats across mobile and cross-platform channels

The last several years have ushered in transformative shifts that reframe how brands, agencies, and platforms approach targeting, measurement, and creative execution across mobile and cross-platform channels. Privacy-first changes driven by platform policy, regulatory attention, and consumer expectations have diminished deterministic identifiers and accelerated the adoption of probabilistic and contextual approaches. Consequently, programmatic stacks are evolving to rely more on first-party data, privacy-preserving measurement techniques, and identity-light signal orchestration.

At the same time, the migration of attention away from traditional linear channels toward connected TV and streaming has reshaped inventory composition and creative requirements. Video and audio formats demand longer-form storytelling and convergent production workflows that bridge short-form mobile assets with higher-resolution CTV and streaming outputs. In parallel, AI-driven creative tooling and automated optimization are improving velocity and iteration while posing governance and brand-safety considerations.

Operationally, advertisers and publishers are navigating a more complex partner ecosystem where walled gardens maintain scale and independent ad-technology vendors pursue interoperability. As a result, measurement frameworks are fragmenting and consolidating simultaneously: new attribution approaches, cohort measurement, and incrementality testing are being deployed to restore confidence in cross-channel effectiveness. Taken together, these shifts require an integrated strategy that balances privacy compliance, creative differentiation, and diversified inventory access.

An evidence-based appraisal of the cumulative economic, operational, and media-market impacts stemming from United States tariff actions introduced in 2025

Tariff actions introduced by the United States in 2025 have created a cascade of operational and commercial effects that extend into the cross-platform and mobile advertising ecosystem. While tariffs are often framed as trade policy, their downstream impacts touch device procurement, hardware lifecycles, creative production budgets, and the economics of global supply chains that underpin consumer electronics and connected devices. Brands and platforms have had to reassess procurement timelines for smartphones, tablets, and CTV hardware as lead times and component costs have shifted.

These supply-side pressures translate into media-market friction in several ways. First, rising device replacement cycles can alter audience composition and engagement patterns, which in turn affect inventory availability and the distribution of attention across device classes. Second, higher production and logistics costs influence campaign budgets, prompting advertisers to reweight spend toward digital channels that offer more immediate scaling and measurement. Third, regional manufacturing adjustments-where manufacturers diversify suppliers or relocate production-drive temporal supply constraints that influence where advertisers prioritize reach and frequency investments.

In addition, tariff-induced volatility increases the premium on adaptable creative workflows and modular asset strategies that reduce rework and localization expense. For programmatic buyers, the indirect consequence is a greater emphasis on flexible deal structures and closer collaboration with supply partners to secure predictable access to high-quality inventory. Ultimately, the cumulative effects of 2025 tariff measures accentuate the need for resilient commercial models, cross-border contingency planning, and tighter alignment between media strategy and physical supply considerations.

Comprehensive segmentation analysis revealing performance levers and tactical implications across devices, platforms, ad formats, verticals, models, pricing and audience cohorts

A granular segmentation lens reveals differentiated performance levers and tactical decisions that advertisers and platforms must apply to remain effective across heterogeneous audiences and inventory types. By device, analysis across Connected TV, Desktop, Smartphone, and Tablet highlights distinct consumption contexts: Connected TV favors longer-form, lean-back engagement and premium video creative, while Desktop and Smartphone support rapid transaction paths and richer interactive formats; Tablet often bridges these experiences in environments where attention and screen real estate both matter.

By platform, the Android and iOS divide continues to inform targeting precision, operating-system level privacy settings, and monetization dynamics, requiring platform-aware campaign design and measurement. By ad format, the landscape spans Audio, Display, Native, Search, and Video. Audio itself bifurcates into Podcast and Streaming channels, each with unique creative and sponsorship mechanics. Display segments into Banner, Interstitial, and Rich Media executions with varying viewability and engagement profiles. Native occurs both In Feed and within Recommendation Widgets, demanding contextual relevance and seamless UX. Search is split between Contextual and Keyword approaches, and Video differentiates In Stream from Out Stream placements, implicating attention, completion, and frequency strategies.

By industry vertical, insights across Automotive, BFSI, Healthcare, Retail, and Travel demonstrate that creative complexity, regulatory constraints, and customer journey length vary widely and should influence measurement windows and creative sequencing. By advertising model, Programmatic Guaranteed, Programmatic Open Auction, and Programmatic Private Auction each offer trade-offs in predictability, scale, and yield management. Pricing model considerations span CPA, CPC, CPI, CPM, and CPV and must be evaluated against campaign objectives and funnel stage. Finally, audience demographic segmentation across age cohorts 18-24 through 55+, gender categories Female and Male, income levels High, Medium, and Low, and interests such as Entertainment, Sports, and Technology supports precise persona hypotheses and audience value modeling that inform bid strategy, creative personalization, and attribution cadence.

Rigorous regional intelligence unpacking demand drivers, regulatory nuances, inventory dynamics and monetization patterns across the Americas, EMEA, and Asia-Pacific markets

Regional dynamics introduce meaningful heterogeneity in platform behavior, regulatory constraints, and consumer preferences that advertisers must incorporate into strategy. In the Americas, mature programmatic infrastructure and high CTV adoption coexist with intensive scrutiny of data practices, leading buyers to prioritize privacy-forward measurement and consolidated partnerships that ensure reach across major walled gardens while preserving first-party data capture.

In Europe, Middle East & Africa, regulatory complexity and localization requirements shape creative and data strategies; consent frameworks and data transfer considerations necessitate robust governance, while variations in device penetration and payment preferences require adaptable monetization approaches. Meanwhile, publisher ecosystems in this region present opportunities for premium contextual placements and collaborative audience solutions that align with compliance regimes.

Across Asia-Pacific, mobile-first consumption patterns and diverse platform ecosystems favor rapid experimentation with short-form video, in-app native formats, and localized commerce integrations. Regional supply chains and manufacturing hubs also influence device availability and user upgrade cycles, impacting creative refresh cadence and inventory mix. Taken together, these regional insights underscore the importance of tailoring measurement windows, creative assets, and partner selection to the specific maturity and regulatory contours of each geography.

Strategic company-level intelligence on platform behavior, supply-side evolution, walled garden strategies, and the competitive landscape shaping media buying and monetization

Company-level behaviors continue to shape access, pricing, and measurement across the ecosystem. Major platform operators maintain integrated stacks that combine inventory, identity primitives, and analytics capabilities, creating both scale advantages and negotiation complexities for advertisers. Independently operated demand-side and supply-side platforms focus on interoperability, identity resolution, and inventory diversification, while publisher consortiums and publisher-side technologies invest in direct-sold programmatic and enhanced contextual targeting to protect yield.

Within audio and streaming, specialist publishers and platforms are professionalizing ad tools to support dynamic ad insertion, audience targeting, and measurement frameworks that align with brand safety standards. Connected TV and device makers are increasingly central to planning conversations, as device manufacturers introduce proprietary app ecosystems, ad SDKs, and measurement kits that affect campaign reach and attribution. Additionally, identity and measurement providers are advancing cohort-based and server-side solutions to bridge cross-platform reporting gaps.

Competitive dynamics reveal a mix of consolidation and niche specialization: incumbents seek to defend scale and supply relationships, while agile vendors compete on integration speed, transparency, and privacy-first measurement. For advertisers, the practical implication is to maintain a balanced vendor portfolio that includes direct-sold relationships with premium publishers, strategic engagements with major platforms, and partnerships with programmatic vendors that prioritize clean signal management and cross-device consistency.

Actionable recommendations for industry leaders to optimize programmatic strategy, mitigate supply shocks, prioritize measurement, and accelerate privacy-compliant growth initiatives

Industry leaders should pursue a set of coordinated actions to secure performance resilience and strategic advantage in a rapidly evolving environment. First, diversify inventory across device types and supply pathways to reduce reliance on any single platform or auction mechanism; doing so preserves reach and gives negotiation leverage when supply shocks occur. At the same time, invest in privacy-first measurement capabilities, including cohort-based attribution, experimental incrementality testing, and server-to-server analytics, so that decision-makers can evaluate effectiveness without compromising compliance.

Second, align creative production to the multi-format reality of modern media: develop modular assets that can be repurposed across short-form mobile, audio spots, and premium CTV placements to reduce incremental production cost and time to market. Third, adopt commercial flexibility by negotiating a mix of programmatic guaranteed, private auction, and select open-auction buys tied to transparent viewability and verification metrics; this hybrid approach balances predictability with scale.

Fourth, fortify procurement and supply-chain collaboration to mitigate the downstream effects of tariff and component volatility, including contingency plans for localized creative production and staggered inventory commitments. Finally, cultivate strategic partnerships with identity and measurement vendors that offer interoperable, privacy-preserving solutions and integrate these partners into regular governance and performance reviews to ensure continuous optimization.

Transparent research methodology detailing data sources, primary interviews, analytical frameworks, and validation steps underpinning the cross-platform and mobile advertising analysis

The research underpinning this analysis uses a mixed-methods approach that triangizes primary qualitative insights with structured quantitative signal analysis to yield robust, actionable findings. Primary inputs included structured interviews and workshops with senior practitioners across advertiser, agency, publisher, and platform roles to capture decision criteria, operational pain points, and emerging use cases. These qualitative threads were then cross-referenced with aggregated behavioral and delivery signals derived from ad-serving logs, SDK telemetry, and public platform disclosures where available.

Analytical steps included data cleansing, normalization across disparate attribution windows and measurement conventions, and the construction of segmentation taxonomies that align creative, inventory, and audience definitions. Cohort analyses and controlled incrementality tests were reviewed where possible to validate causal claims and to isolate format- and device-specific effects. Finally, findings were subjected to expert validation with experienced practitioners to stress-test assumptions and ensure the recommendations are operationally grounded.

Throughout the methodology, emphasis was placed on transparency, reproducibility, and minimizing bias by documenting inclusion criteria, exclusion rules, and the limitations of available telemetry. This approach supports confidence in strategic conclusions while highlighting areas where ongoing monitoring and iterative testing are required.

Concise conclusion synthesizing strategic implications, emergent risks and priority actions that should inform C-suite and media leadership decision-making in the near term

In conclusion, the cross-platform and mobile advertising landscape is undergoing structural change driven by privacy evolution, format diversification, platform concentration, and macroeconomic policy influences such as tariff-related supply shocks. Organizations that succeed will be those that combine strategic diversification of inventory and commercial models with robust, privacy-preserving measurement and modular creative practices. Adapting to these conditions requires both tactical adjustments and longer-term investments in governance, identity architecture, and cross-functional collaboration between marketing, product, and procurement.

Moreover, regional nuance and vertical-specific constraints demand differentiated approaches to measurement windows, creative sequencing, and partner selection. The practical imperative is to translate the insights in this summary into prioritized pilots that test cohort-based measurement, modular creative reuse, and multi-supply commercial mixes. By doing so, organizations can improve agility, reduce exposure to singular supply or policy shocks, and maintain the ability to demonstrate campaign effectiveness to stakeholders.

Taken together, the strategic posture recommended throughout this document positions advertisers, publishers, and technology providers to navigate uncertainty while unlocking sustainable growth in an increasingly fragmented and privacy-conscious media ecosystem.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. How AI-driven predictive modeling is optimizing cross-device ad personalization and timing
  • 5.2. Integration of 5G-enabled augmented reality experiences into mobile and desktop ad campaigns
  • 5.3. Implementation of privacy-first identity solutions to enable cross-platform targeting without cookies
  • 5.4. Leveraging programmatic buying to synchronize connected TV and mobile in real time bidding environments
  • 5.5. Adoption of hyper-local geofencing combined with beacon technology for precision mobile audience targeting
  • 5.6. Deployment of in-app rewarded video and playable ads to drive engagement across Android and iOS ecosystems
  • 5.7. Development of unified measurement frameworks for cross-channel attribution in a cookieless advertising landscape
  • 5.8. Use of conversational chatbots within mobile ads to enhance user interaction and collect zero-party data

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Cross-Platform & Mobile Advertising Market, by Device

  • 8.1. Connected TV
  • 8.2. Desktop
  • 8.3. Smartphone
  • 8.4. Tablet

9. Cross-Platform & Mobile Advertising Market, by Platform

  • 9.1. Android
  • 9.2. iOS

10. Cross-Platform & Mobile Advertising Market, by Ad Format

  • 10.1. Audio
    • 10.1.1. Podcast
    • 10.1.2. Streaming
  • 10.2. Display
    • 10.2.1. Banner
    • 10.2.2. Interstitial
    • 10.2.3. Rich Media
  • 10.3. Native
    • 10.3.1. In Feed
    • 10.3.2. Recommendation Widget
  • 10.4. Search
    • 10.4.1. Contextual
    • 10.4.2. Keyword
  • 10.5. Video
    • 10.5.1. In Stream
    • 10.5.2. Out Stream

11. Cross-Platform & Mobile Advertising Market, by Industry Vertical

  • 11.1. Automotive
  • 11.2. BFSI
  • 11.3. Healthcare
  • 11.4. Retail
  • 11.5. Travel

12. Cross-Platform & Mobile Advertising Market, by Advertising Model

  • 12.1. Programmatic Guaranteed
  • 12.2. Programmatic Open Auction
  • 12.3. Programmatic Private Auction

13. Cross-Platform & Mobile Advertising Market, by Pricing Model

  • 13.1. CPA
  • 13.2. CPC
  • 13.3. CPI
  • 13.4. CPM
  • 13.5. CPV

14. Cross-Platform & Mobile Advertising Market, by Audience Demographic

  • 14.1. Age Group
    • 14.1.1. 18-24
    • 14.1.2. 25-34
    • 14.1.3. 35-44
    • 14.1.4. 45-54
    • 14.1.5. 55+
  • 14.2. Gender
    • 14.2.1. Female
    • 14.2.2. Male
  • 14.3. Income Level
    • 14.3.1. High
    • 14.3.2. Low
    • 14.3.3. Medium
  • 14.4. Interests
    • 14.4.1. Entertainment
    • 14.4.2. Sports
    • 14.4.3. Technology

15. Cross-Platform & Mobile Advertising Market, by Region

  • 15.1. Americas
    • 15.1.1. North America
    • 15.1.2. Latin America
  • 15.2. Europe, Middle East & Africa
    • 15.2.1. Europe
    • 15.2.2. Middle East
    • 15.2.3. Africa
  • 15.3. Asia-Pacific

16. Cross-Platform & Mobile Advertising Market, by Group

  • 16.1. ASEAN
  • 16.2. GCC
  • 16.3. European Union
  • 16.4. BRICS
  • 16.5. G7
  • 16.6. NATO

17. Cross-Platform & Mobile Advertising Market, by Country

  • 17.1. United States
  • 17.2. Canada
  • 17.3. Mexico
  • 17.4. Brazil
  • 17.5. United Kingdom
  • 17.6. Germany
  • 17.7. France
  • 17.8. Russia
  • 17.9. Italy
  • 17.10. Spain
  • 17.11. China
  • 17.12. India
  • 17.13. Japan
  • 17.14. Australia
  • 17.15. South Korea

18. Competitive Landscape

  • 18.1. Market Share Analysis, 2024
  • 18.2. FPNV Positioning Matrix, 2024
  • 18.3. Competitive Analysis
    • 18.3.1. Alphabet Inc.
    • 18.3.2. Meta Platforms, Inc.
    • 18.3.3. Amazon.com, Inc.
    • 18.3.4. Tencent Holdings Limited
    • 18.3.5. Alibaba Group Holding Limited
    • 18.3.6. Microsoft Corporation
    • 18.3.7. Baidu, Inc.
    • 18.3.8. Snap Inc.
    • 18.3.9. Criteo S.A.
    • 18.3.10. The Trade Desk, Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DEVICE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DEVICE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AD FORMAT, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AD FORMAT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PRICING MODEL, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PRICING MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIENCE DEMOGRAPHIC, 2024 VS 2032 (%)
  • FIGURE 15. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIENCE DEMOGRAPHIC, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. AMERICAS CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. NORTH AMERICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. LATIN AMERICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. EUROPE CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. MIDDLE EAST CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. AFRICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASIA-PACIFIC CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. ASEAN CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. GCC CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. EUROPEAN UNION CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. BRICS CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. G7 CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. NATO CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 32. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 33. CROSS-PLATFORM & MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 34. CROSS-PLATFORM & MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. CROSS-PLATFORM & MOBILE ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DEVICE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DEVICE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AD FORMAT, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING MODEL, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIENCE DEMOGRAPHIC, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIENCE DEMOGRAPHIC, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY COUNTRY, 2018-2024 (USD