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1885664

菲律賓消費者健康市場

Consumer Health in the Philippines

出版日期: 2025年11月25日 | 出版商:

Euromonitor International | 英文 108 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

受健康意識增強、數位化加快以及消費者偏好轉變等因素的共同推動，菲律賓消費者健康市場預計在2025年實現強勁成長。登革熱和流感等感染疾病的激增引發了公眾對健康的擔憂，使得衛生和預防保健成為全年關注的重點。這導致衛生用品、流感治療藥物和綜合健康套裝的需求增加，反映出人們越來越重視自我護理。

Euromonitor International發布的《菲律賓消費者健康市場》報告全面分析了菲律賓全國各地的消費者健康市場規模和結構。報告提供2020年至2024年的最新零售銷售資料，協助識別推動市場成長的產業。此外，報告也對2029年之前的市場發展趨勢進行了預測。

目標產品：抗過敏產品、草藥/傳統產品、成藥、兒童保健產品、運動營養產品、維生素和膳食補充劑、體重管理和健康產品

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

詳細整體情況消費者健康市場
識別成長領域並了解變革促進因素
了解競爭格局、主要市場參與企業和主要品牌
利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄和表格

執行摘要

2025年消費者健康：整體情況
2025年主要趨勢
競爭格局
通路開發
消費者健康領域的下一步發展方向是什麼？

市場指標

市場資料

附錄

非處方藥註冊和分類
維生素和膳食補充劑的註冊和分類
自我治療/自我護理與預防醫學
轉變

免責聲明

定義

資訊來源

菲律賓的止痛藥

關鍵資料結果

2025年的發展

流感和日益成長的衛生擔憂將推動2024年銷售強勁成長。
對多合一止痛套裝的需求
數位教育領域的包裝形式與投資

前景與機會

醫療成本不斷上漲，持續提升人們的健康意識。
零售通路推出自有品牌止痛藥
預計消費者對非專利藥的偏好將持續存在。

分類資料

菲律賓的咳嗽、感冒和過敏（花粉症）治療方法

關鍵資料結果

2025年的發展

面對面交流機會的增加推動了對過敏藥物的需求
對地方領導人有強烈的忠誠度
口味創新提升了產品吸引力，而向天然口味的轉變仍在繼續。

前景與機會

在呼吸系統疾病發生率不斷上升的背景下，多合一包裝產品應運而生。
隨著自然趨勢加速發展，預計錠劑市場將進一步成長。
行銷策略應超越功能性，轉向提案行銷；高溫天氣可能有助於預防過敏。

分類資料

菲律賓的消化器官系統藥物

關鍵資料結果

2025年的發展

生活方式的改變推動了對消化器官系統藥物的需求。
交叉商品搭售銷售動力強勁
購買獎勵和健康教育可提升消化器官系統病品牌的用戶參與度

前景與機會

由於農村地區的衛生條件仍面臨挑戰，預計預測期內銷售額將會增加。
社會發展推動了對制酸劑的需求
城市交通發展趨勢和政府措施將持續支撐需求。

分類資料

菲律賓的皮膚科醫生

關鍵資料結果

2025年的發展

極端高溫天氣推動了對皮膚和頭髮護理產品的需求。
積極的生活方式推動了對局部消毒劑和清潔劑的需求，促使企業增加對體驗式行銷的投資。
在農村地區，自我治療仍然很普遍 - 「禁忌」產品受益於不斷發展的電子商務

前景與機會

年輕一代越來越注重美感。
隨著消費者越來越重視成分，本土品牌紛紛拓展皮膚護理領域。
消毒劑演變為噴霧劑和乳膏，而電子商務的擴張也持續推動成長。

分類資料

菲律賓的尼古丁替代療法戒菸輔助用品

關鍵資料結果

2025年的發展

尼古丁替代療法口香糖與電子煙的普及：爭奪消費者注意力的戰役
單一品牌引力：尼古丁產品組合塑造消費者預期
從認知到合規：實現尼古丁替代療法永續成長的行動步驟

前景與機會

提高菸稅帶來成長機會
尼古丁替代療法（NRT）愛滋病治療與加熱菸草製品存在競爭關係，但政府對非法電子菸的打擊可能會刺激需求。
尼古丁引領產品線擴張

類別指標

分類資料

菲律賓的助眠產品

關鍵資料結果

2025年的發展

快節奏的生活方式影響睡眠品質，促進助眠產品的銷售。
維生素助眠劑和褪黑素的興起
隨著人們越來越傾向於使用草藥，睡眠產品的供應量和價格也隨之增加。

前景與機會

提高睡眠教育意識
遠距辦公和業務流程外包（BPO）的擴張模糊了睡眠模式。
助眠軟糖越來越受歡迎

分類資料

菲律賓的眼科護理

關鍵資料結果

2025年的發展

數位時代的到來推動了眼科護理的需求。
冷卻效果越來越受歡迎
將重點轉向預防性眼科保健

前景與機會

先進的眼科解決方案邁向主流
線上管道持續推廣
隨著氣溫升高，需求增加，日本品牌的影響力也日益增強。

分類資料

菲律賓的創傷護理

關鍵資料結果

2025年的發展

2025年，健康意識的提高將推動創傷護理產品的銷售。
隨著美容創傷護理在年輕消費者中越來越受歡迎，創新推動了成長。
急救箱也在不斷發展，朝著更小的容量和更小的尺寸方向演變。

前景與機會

預計以金額為準創傷護理業務在預測期內將加速成長。
預計極化現象即將開始
投資於急救訓練（包括基本傷口處理）的機構

分類資料

菲律賓營養補充品

關鍵資料結果

2025年的發展

隨著人們對草藥產品的興趣日益濃厚，軟糖在年輕人中越來越受歡迎。
生活方式的改變著重於消化器官系統健康。
醫療成本上漲推動了人們對保健品的興趣。

前景與機會

數位影響力進一步鞏固了小眾保健品市場。
美容保健品市場預計未來將進一步成長。
膠囊產品將繼續受到市場歡迎，催生出針對個人需求的特色保健品。

分類資料

菲律賓的體重管理與健康

關鍵資料結果

2025年的發展

便利文化推動了對體重管理解決方案的需求。
腸道健康正逐漸成為體重管理的重要考量。
社會影響力和都市化推動青年參與

前景與機會

提升消費者信心的熟悉成分：左旋肉鹼與蘋果醋
小尺寸，大影響：試用裝和旅行裝的興起
雙用途創新：兼具美容及體重管理功效的飲品

分類資料

菲律賓的運動營養

關鍵資料結果

2025年的發展

跑步文化推動了對運動營養的需求
隨著零售商加大促銷投入，Optimum Nutrition 引領潮流。
蛋白質正日益融入日常零售和生活方式，而不斷擴展的電子商務支付方式則推動了這項需求。

前景與機會

口味創新吸引年輕消費者
隨著健身房服務計畫的拓展，成分透明度影響消費者的購買行為。
健康教育、政府宣傳活動和電子商務活動將進一步擴大市場覆蓋範圍。

分類資料

菲律賓草藥/傳統產品

關鍵資料結果

2025年的發展

消費者對免疫力、美容和消化器官系統健康的需求
在日益碎片化的競爭格局中，「其他」因素迅速成長
線上消費的快速普及和對原料日益成長的興趣

前景與機會

持續創新和複合材料產品的興起
監管日益嚴格和消費者日益成熟
零售通路的拓展和香草種植作為一種愛好的日益普及推動需求成長。

分類資料

菲律賓兒童消費者健康

關鍵資料結果

2025年的發展

2025年，家長們的擔憂將推動該類別的成長。
忠誠度計畫和會員計畫推動消費者支出
小兒科被認為是重要的資訊來源。

前景與機會

儘管市場接近飽和，但在預測期內仍將維持成長。
兒童益生菌需求不斷成長，人們也越來越關注兒童消化器官系統健康。
兒童螢幕使用時間增加，推動了對兒童眼部護理產品的需求。

分類資料

菲律賓的維生素

關鍵資料結果

2025年的發展

美容維生素因名人及網紅代言而價格飆升
綜合維他命銷量成長最快，維生素C仍然是一種可靠的預防性補充劑。
數位化提升了知名度較低的品牌。

前景與機會

綜合維他命因其性價比高且方便服用而備受青睞。
膠囊在價格和健康方面勝出，但軟糖憑藉誘人的口味而發展壯大。
教育和數位工具驅動更明智的購買行為

分類資料

簡介目錄

Product Code: CHPH

In 2025, consumer health in the Philippines is shaped by a convergence of health consciousness, digitalisation, and evolving consumer preferences, with overall value sales rising strongly. Heightened public health concerns, driven by a surge in infectious diseases such as dengue and influenza, have made hygiene and preventive care a year-round priority. This has led to increased demand for hygiene-related products, flu remedies, and all-in-one health kits, reflecting a broader shift toward self-...

Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Rising flu and hygiene concerns support solid sales growth in 2024
Demand for all-in-one analgesic kits
Investment in packaging formats and digital education

PROSPECTS AND OPPORTUNITIES

Rising medical costs will continue to drive health consciousness
Retail channels launching own analgesics lines
Preference for generic brands set to persist

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Rise in face-to-face occasions boosts allergy remedy demand
Strong loyalty towards local leaders
Flavour innovation enhances product appeal while shift towards natural variants continues

PROSPECTS AND OPPORTUNITIES

Emergence of all-in-one packs, amid rising incidence of respiratory illnesses
Lozenges set to see further expansion as natural trend accelerates
Shift towards proposition marketing beyond functionality, while high temperatures may boost allergy solutions

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Lifestyle shifts drive demand for digestive remedies
Cross-bundling gains momentum
Purchase incentives and health education boost engagement for digestive remedy brands

PROSPECTS AND OPPORTUNITIES

Rising sales projected for forecast period as hygiene challenges persist in rural areas
Social development set to drive antacid demand
Urban mobility trends and government initiatives will continue to support demand

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Unusual heat drives demand for skin and hair treatments
Topical germicidals/antiseptics rises with active lifestyles, while players invest in experiential marketing
Self-medication remains common in rural areas - 'taboo' products benefit from e-commerce expansion

PROSPECTS AND OPPORTUNITIES

Aesthetic consciousness increases among younger generations
Local brands expand into dermatological care with consumers focusing more on ingredients
Antiseptics evolve into sprays and creams, and e-commerce expansion will continue to push growth

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

NRT gum vs the vape surge: a battle for consumer attention
Singlebrand gravity: Nicorette's portfolio is shaping shopper expectations
From awareness to adherence: execution levers to unlock sustainable NRT growth

PROSPECTS AND OPPORTUNITIES

Rising tobacco taxes represent opportunity for growth
NRT Aids will compete with heated tobacco products, although government crackdown on illegal vapes may boost demand
Nicorette will spearhead the expansion of product offerings

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

On-the-go lifestyles impacting sleep quality and supporting sales in sleep aids
Rise of vitamin-infused sleep aids and melatonin
Improved accessibility and affordability of sleep products amid strong herbal shift

PROSPECTS AND OPPORTUNITIES

Growing awareness of sleep education
Remote work and BPO expansion blurring sleep patterns
Gummy format to become more prevalent in sleep aids

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Digital exposure drives eye care demand
Cooling effects gain popularity
Shift in focus towards preventative eye care

PROSPECTS AND OPPORTUNITIES

Advanced eye care solutions become mainstream
Online channels maintain constant promotions
Japanese brands expand influence, while demand increases as temperatures rise

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Rising health awareness supports sales in wound care in 2025
Innovation fuels growth, with aesthetic wound care gaining ground among young consumers
Shift towards smaller volumes and formats, while first aid kits evolve

PROSPECTS AND OPPORTUNITIES

Growth for wound care set to accelerate in value terms during forecast period
Polarisation expected to set in
Institutions to invest in first-aid training, including basic wound management

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Gummy formats gain traction with youth amid continued interest in herbal variants
Lifestyle shifts drive digestive health focus
Supplements see rising interest amid increased healthcare costs

PROSPECTS AND OPPORTUNITIES

Digital influence to further boost niche supplements
Beauty supplements among those set to see further growth
Capsules will remain in demand while personalisation will give rise to niche supplements

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Convenience culture fuels demand for weight management solutions
Gut health gains ground as a weight management priority
Social influence and urbanisation drive youth engagement

PROSPECTS AND OPPORTUNITIES

Familiar ingredients drive consumer trust: L-carnitine and apple cider vinegar
Small formats, big impact: the rise of trial and travel sizes
Dual-purpose innovation: beauty drinks with weight management benefits

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Running culture fuels demand for sports nutrition
Optimum Nutrition leads as retailers increase investment in promotions
Protein integrates more into everyday retail and lifestyle, while expanding e-commerce payment options boost demand

PROSPECTS AND OPPORTUNITIES

Flavour innovation attracts younger consumers
Ingredient transparency to shape purchasing behaviour as gyms expand their offerings
Health education, government campaigns and e-commerce activity will further expand market reach

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Consumer demand for immunity, beauty and digestive health
Rapid growth of 'others' within increasingly fragmented competitive landscape
Rapid online shift and rising interest in ingredients

PROSPECTS AND OPPORTUNITIES

Continued innovation and the rise of combination products
Increased regulatory scrutiny and consumer sophistication
Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Parental concern drives category growth in 2025
Loyalty and membership programmes drive consumer purchases
Paediatricians are valued as key source of information

PROSPECTS AND OPPORTUNITIES

Despite near-saturation, growth will continue during forecast period
Greater demand for paediatric probiotics, alongside sharpened focus on digestive health in children
Increased screen time will drive demand for children's eye care products

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

VITAMINS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Beauty vitamins surge with celebrity and influencer endorsements
Multivitamins rises fastest, while vitamin C remains trusted preventive supplement
Digitalisation elevates lesser-known brands

PROSPECTS AND OPPORTUNITIES

Multivitamins preferred for value and convenience
Capsules win out on price and perceived healthiness, though gummies will expand thanks to appealing taste
Smarter buying behaviour will be driven by education and digital tools