印尼消費者保健市場

預計到2025年，印尼消費者健康零售將以目前的速度成長，這得益於健康意識的不斷增強、都市化進程加快以及現代貿易和數位通路產品供應的改善。新冠疫情爆發以來，消費者流動性的恢復持續支撐著衝動性購買和便利式消費，尤其是在咳嗽感冒藥、運動營養品和維生素等類別。都市化進程，尤其是雅加達的都市化進程，正進一步加速該成長。

Euromonitor International的這份報告分析並預測了印尼的消費者健康市場。報告提供了2020年至2024年的最新零售資料，幫助識別將推動成長的產業。2029年的預測則揭示了市場未來的發展方向。

目標產品：過敏護理、草藥/傳統產品、非處方藥、兒科消費者健康、運動營養、維生素和膳食補充劑、體重管理和健康

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解消費者健康市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布100個國家。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 2025年消費者健康：整體情況
• 2025年的主要趨勢
• 競爭格局
• 通路開發
• 消費者健康的未來將如何發展？

市場指標

市場資料

附錄

• OTC註冊與分類
• 維生素和膳食補充劑註冊和分類
• 自我治療/自我護理與預防醫學
• 轉變

免責聲明

定義

資訊來源

印尼止痛藥

關鍵資料結果

2025年的發展

• 2025年止痛藥銷售量將成長
• 充滿活力的中小企業
• 分銷策略

前景與機會

• 預計在整個預測期內止痛藥的銷售額將會增加。
• 數位和技術進步
• 健康與保健趨勢

分類資料

印尼的咳嗽、感冒和過敏（花粉症）治療方法

關鍵資料結果

2025年的發展

• 2025年止咳藥、感冒藥和過敏藥（花粉症）的銷售額將會增加
• 本地企業維護消費者信任
• 印尼領先的藥房

前景與機會

• 多重因素推動成長
• 業態創新
• 健康與保健發展

分類資料

印尼消化器官系統藥

關鍵資料結果

2025年的發展

• 2025年消化器官系統藥物銷售額將成長
• 競爭格局
• 保健品和個人保養用品商店以及藥局是主要的通路

前景與機會

• 預測期內消化器官系統藥物銷售量預計將增加
• 消化器官系統藥物的創新
• 健康與保健趨勢影響需求

分類資料

印尼的皮膚科

關鍵資料結果

2025年的發展

• 皮膚健康重點與消費行為的變化
• 競爭動態和品牌動力
• 分銷狀況及通路表現

前景與機會

• 預測方向和市場前景
• 創新和技術主導的擴張
• 健康、永續性和監管發展

分類資料

印尼的助眠產品

關鍵資料結果

2025年的發展

• 消費者對睡眠和休息的態度改變
• 品牌動態與市場競爭
• 保健和個人保養用品商店主導分銷

前景與機會

• 消費者態度的轉變促進了經濟成長
• 利用創新和數位技術的睡眠解決方案
• 不斷發展的健康文化和永續性意識

分類資料

印尼眼科護理

關鍵資料結果

2025年的發展

• 不斷變化的消費者習慣和需求促進因素
• Rohto Laboratories Indonesia引領潮流
• 消費者信任零售業的健康專家

前景與機會

• 預計進一步成長
• 創新與數位融合
• 健康第一的心態和監管護欄

分類資料

印尼的創傷護理

關鍵資料結果

2025年的發展

• 消費者在家中儲備基本的傷口護理產品
• Beiersdorf Indonesia保持領先地位
• 保健和個人保養用品商店推動銷售

前景與機會

• 提升急救知識水準以增加需求的舉措
• 產品創新與技術整合
• 健康文化、永續性和監管

分類資料

印尼維生素

關鍵資料結果

2025年的發展

• 不斷變化的消費行為支援需求
• Bayer Indonesia維持領先地位
• 藥局在分散分銷領域處於領先地位

前景與機會

• 健康至上的生活方式推動需求
• 創新、數位化和產品多樣化
• 法律規範、不斷增強的健康意識和永續性

分類資料

印尼營養補充品

關鍵資料結果

2025年的發展

• 擴大中產階級並提升健康素養
• Tempo Scan Pacific 是主要廠商
• 電子商務的快速成長導致分銷格局碎片化

前景與機會

• 向預防醫學轉變支持需求
• 產品與技術創新
• 健康領域持續演變

分類資料

印尼的體重管理與健康

關鍵資料結果

2025年的發展

• 消費者觀點的轉變促進了成長
• Herbalife仍保持領先地位，但減肥茶標誌著競爭格局的轉變
• 直銷引領體重管理與健康理念

前景與機會

• 不斷發展的體重管理和健康習慣方法
• 融合創新與數位健康
• 監管、健康和永續性發展

分類資料

印尼的運動營養

關鍵資料結果

2025年的發展

• 健康觀念成為主流
• 在中型車市場享有較高知名度的本土品牌
• 保健和個人保養用品商店是主要通路

前景與機會

• 支持成長的長期生活方式改變
• 科技提升
• 法規環境的持續發展

分類資料

印尼草藥/傳統產品

關鍵資料結果

2025年的發展

• 使用草本產品的悠久傳統
• Sido Muncul 受惠於 Tolak Angin 品牌的廣泛使用
• 保健品和個人保養用品商店以及藥局佔據主導，但小吃店也發揮著重要作用。

前景與機會

• 當地產業發展潛力大
• 草藥產業的數位化與創新
• 健康文化的興起和對永續性的日益關注

分類資料

印尼的兒科消費者健康

關鍵資料結果

2025年的發展

• 不斷壯大的都市區中產階級支持經濟成長
• Soho Industri Pharmasi 擴大領先優勢
• 家長非常重視專家的建議和建議

前景與機會

• 提高對兒童健康和發展的認知
• 數位平台發揮越來越重要的作用
• 衛生官員仔細審查兒科配方

分類資料

Retail value sales of consumer health are expected to rise in current terms in Indonesia in 2025, driven by rising health consciousness, urbanisation, and the increasing accessibility of products through modern trade and digital channels. The recovery in consumer mobility since the COVID-19 crisis has continued to support impulse and on-the-go formats, especially within categories such as cough and cold remedies, sports nutrition, and vitamins. Urbanisation, especially in Jakarta, is further fue...

Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of analgesics increase in 2025
• Dynamic smaller companies
• Distribution strategies

PROSPECTS AND OPPORTUNITIES

• Value sales of analgesics are expected to rise over the forecast period overall
• Digital and technological advances
• Health and wellness trends

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of cough, cold and allergy (hay fever) remedies increase in 2025
• Local companies retain consumer trust
• Pharmacies leading in Indonesia

PROSPECTS AND OPPORTUNITIES

• Multiple factors driving growth
• Format innovation
• Health and wellness development

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of digestive remedies increase in 2025
• Competitive landscape
• Health and personal care stores and pharmacies are the leading distribution channels

PROSPECTS AND OPPORTUNITIES

• Value sales of digestive remedies are expected to rise over the forecast period
• Innovation in digestive remedies
• Health and wellness trends shaping demand

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting skin health priorities and consumer behaviour
• Competitive dynamics and brand momentum
• Distribution landscape and channel performance

PROSPECTS AND OPPORTUNITIES

• Forecast direction and market outlook
• Innovation and tech-driven expansion
• Wellness, sustainability, and regulatory movement

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

SLEEP AIDS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer attitudes towards sleep and rest
• Brand dynamics and market competition
• Health and personal care stores leads distribution

PROSPECTS AND OPPORTUNITIES

• Changing consumer attitudes to support growth
• Innovation and digitally enabled sleep solutions
• Evolving wellness culture and sustainability awareness

CATEGORY DATA

• Table 37 Sales of Sleep Aids: Value 2020-2025
• Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer habits and demand drivers
• Rohto Laboratories Indonesia stays out in front
• Consumers trust health specialists in retailing

PROSPECTS AND OPPORTUNITIES

• Further growth anticipated
• Innovation and digital integration
• Health-first mindsets and regulatory guardrails

CATEGORY DATA

• Table 43 Sales of Eye Care by Category: Value 2020-2025
• Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumers stock basic wound care items at home
• Beiersdorf Indonesia remains dominant
• Health and personal care stores leads sales

PROSPECTS AND OPPORTUNITIES

• Efforts to improve first aid literacy to boost demand
• Product innovation and tech integration
• Wellness culture, sustainability, and regulation

CATEGORY DATA

• Table 49 Sales of Wound Care by Category: Value 2020-2025
• Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Evolving consumer behaviour supporting demand
• Bayer Indonesia retains lead
• Pharmacies leads a fragmented distribution landscape

PROSPECTS AND OPPORTUNITIES

• Wellness-first living driving up demand
• Innovation, digitalisation, and product diversification
• Regulatory oversight, rising health awareness, and sustainability

CATEGORY DATA

• Table 55 Sales of Vitamins by Category: Value 2020-2025
• Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Expanding middle class and growing health literacy
• Tempo Scan Pacific is the leading player
• Fragmented distribution landscape, with e-commerce growing fast

PROSPECTS AND OPPORTUNITIES

• Shift towards preventive health practices supports demand
• Innovation in products and technology
• Ongoing evolution of the wellness landscape

CATEGORY DATA

• Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shift in consumer perspective supports growth
• Herbalife still on top, but slimming teas hints at changing competitive environment
• Direct selling leads distribution of weight management and wellbeing

PROSPECTS AND OPPORTUNITIES

• Evolving approaches to weight management and wellbeing routines
• Innovation and digital wellness integration
• Regulatory, health, and sustainability developments

CATEGORY DATA

• Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wellness mindset moves into the mainstream
• Local brands highly visible in mid-tier segments
• Health and personal care stores is the leading distribution channel

PROSPECTS AND OPPORTUNITIES

• Long-term lifestyle shift to support growth
• Technological enhancements
• Ongoing development of regulatory environment

CATEGORY DATA

• Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong tradition of using herbal products
• Sido Muncul benefits from wide-ranging use of Tolak Angin brand
• Health and personal care stores and pharmacies lead, but warungs have important role to play

PROSPECTS AND OPPORTUNITIES

• Strong potential for the development of local industry
• Digitalisation and innovation in the herbal space
• Rise of wellness culture and increasing emphasis on sustainability

CATEGORY DATA

• Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growing urban middle class supporting growth
• Soho Industri Pharmasi extends lead
• Parents appreciate expert advice and recommendations

PROSPECTS AND OPPORTUNITIES

• Growing awareness of child health and development
• Digital platforms play increasingly central role
• Health authorities scrutinise paediatric formulations

CATEGORY DATA

• Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030