美國消費者健康市場

在美國，到2025年，消費者健康產品將持續成長。儘管許多品類日益成熟，但自有品牌仍在不斷蠶食製造商品牌的價值佔有率。然而，由於分銷策略的轉變、政府的政策變化以及持續的品牌差異化努力，一些公司正在獲得市場佔有率。

Euromonitor International的研究報告「美國消費者健康市場」提供了國家層級市場規模和形態的全面指南。報告提供了2020年至2024年的最新零售數據，幫助您識別推動成長的領域。 2029年的預測則揭示了市場未來發展方向。

目標產品：過敏護理、草藥/傳統產品、非處方藥、兒科消費者健康、運動營養、維生素和膳食補充劑、體重管理和健康

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解消費者健康市場
• 確定成長領域並確定變革的推動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布100個國家。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

摘要整理

• 2025年消費者健康：整體情況
• 2025年的主要趨勢
• 競爭格局
• 通路開發
• 消費者健康的未來將如何發展？

市場指標

市場數據

附錄

• OTC註冊與分類
• 維生素和膳食補充劑註冊和分類
• 自我治療/自我護理與預防醫學
• 轉變

免責聲明

定義

資訊來源

美國的止痛藥

關鍵數據結果

2025年的發展

• 止痛藥銷售預計到 2025 年將保持穩定，但該類別面臨挑戰
• 產品創新和精準行銷創造價值成長
• 藥局引領銷售，但市佔率正被其他管道蠶食

前景與機遇

• 市場成熟度可能迫使參與企業尋找新的機會
• 數位科技與健康夥伴關係帶來機遇
• ACNU法規創造了新的成藥類別

分類資料

美國咳嗽、感冒和過敏（花粉症）治療方法

關鍵數據結果

2025年的發展

• FDA提案停止使用口服苯腎上腺素作為鼻減充血劑
• 品牌與自有品牌的碰撞
• 電子商務、超級市場和大賣場搶佔藥局市場佔有率

前景與機遇

• 小羅伯特·F·甘迺迪的任命威脅疫苗接種
• 搜尋技術向對話式和人性化介面發展
• 永續包裝創新持續發展

分類資料

美國消化器官系統藥物

關鍵數據結果

2025年的發展

• 預計 2025 年消化器官系統藥物將在創新的推動下實現穩步成長
• 投資新創新擴大市場
• 大賣場通路的強勁表現凸顯了消費者線上線下流動性

前景與機遇

• 預測期內，消化器官系統藥物可能受到非藥物選擇的威脅
• 新技術和數位應用帶來夥伴關係機會
• ACNU 最終規則可能影響消化器官系統藥物

分類資料

美國皮膚病學

關鍵數據結果

2025年的發展

• 皮膚科產品預計將實現溫和成長，重點關注頭髮和頭皮健康
• 外用藥膏面臨其他產品形式的激烈競爭
• 隨著需求的成長，脫髮治療成為創新的重點

前景與機遇

• 消費者保健和美容產品具有交叉潛力
• 人工智慧簡化並個性化皮膚診斷和治療
• 孕期安全皮膚病藥物呈現成長跡象

分類資料

美國的NRT戒菸輔助產品

關鍵數據結果

2025年的發展

• 預計 2025 年 NRT戒煙輔助劑的銷售量將下降
• 瓊斯透過將創新行銷與治療相結合而取得了成功。
• 隨著消費者追求便利性和自主性，電子商務正在興起

前景與機遇

• 現代口服尼古丁產品可能會影響 NRT戒煙輔助劑的需求
• 新的處方 NRT 可能會影響 OTC 產品的未來
• FDA 致力於降低菸草製品中的尼古丁含量

類別指標

分類資料

美國的助眠產品

關鍵數據結果

2025年的發展

• 整體健康在促進睡眠方面優於口服藥物
• 參與企業正在嘗試新的無毒品形式來提高參與度
• 電子商務市場佔有率不斷擴大，OLLY 和 Nature Made Sleep 實現健康成長

前景與機遇

• 女性健康研究為助眠產品帶來光明前景
• 植物成分短缺可能導致消費者尋求替代解決方案
• 隨著消費者尋求健康睡眠的新解決方案，睡眠輔助器具面臨不確定的未來

分類資料

美國眼科護理

關鍵數據結果

2025年的發展

• 2025年，消費者將信任品牌產品
• 創新和專利保護是眼部保健領域競爭的基礎
• 隨著消費者追求便利性和節省成本，電子商務蓬勃發展

前景與機遇

• 預測期內眼科預計會成長
• 眼保健服務體系創新推動品牌差異化
• 眼睛健康是有關日常習慣以及眼睛健康與美麗之間關係的話題。

分類資料

美國的創傷護理

關鍵數據結果

2025年的發展

• 由於市場成熟度和創新有限，創傷護理預計將出現溫和成長
• Kenvue 以創新和品牌實力引領美國創傷護理市場
• 創傷護理領域的電子商務突破

前景與機遇

• 積極的生活方式和環保意識塑造創傷護理的未來
• 創傷護理的創新差距與新興技術
• 智慧繃帶：慢性傷口管理的未來

分類資料

美國維生素

關鍵數據結果

2025年的發展

• 隨著預防醫學興趣的日益成長，2025年維生素銷售額將成長
• Nature Made 保持領先地位，但自有品牌透過創新贏得市場佔有率
• 電子商務擴大維生素領域的主導地位

前景與機遇

• 整體健康趨勢和創新推動維生素前景光明
• 功能性保健產品正日益受到維生素的競爭
• 個人化解決方案：美國維生素市場的新前沿

分類資料

美國膳食補充劑

關鍵數據結果

2025年的發展

• 健康與保健熱潮重塑美國膳食補充品市場
• 碎片化格局導致競爭加劇
• 電子商務和社群媒體推動營養補充品革命

前景與機遇

• 由於人們越來越重視個人化和多功能性，營養補充劑預計將經歷強勁成長。
• 改變健康格局的美容和腸道健康補充品
• 老年人尋求幫助，過著更長久、更健康的生活

分類資料

美國的體重管理與健康

關鍵數據結果

2025年的發展

• 處方箋減重藥佔市場佔有率
• 含有促進生長的蛋白質的能量飲料
• 傳統減肥品牌正將重點轉向提供營養、健康的飲食和體重管理處方箋。

前景與機遇

• GLP-1 藥物的普及將改變預測期內的減重
• 補充和支持 GLP-1 用戶的新產品機會
• GLP-1藥物帶來的挑戰與機會

分類資料

美國運動營養

關鍵數據結果

2025年的發展

• 2025年，運動營養仍將是消費者健康的活躍領域
• 哥蘭比亞在競爭激烈的美國運動營養市場中保持領先地位
• 2025年電子商務將引領分銷

前景與機遇

• 市場驅動趨勢和不斷發展的產品創新
• 加強個人化是運動營養的關鍵特徵
• 模糊界線－整合健康、奢華與功能營養

分類資料

美國草本/傳統產品

關鍵數據結果

2025年的發展

• 潔淨標示藥品的需求正在上升，立法正在推動全國健康運動
• 含有促生長植物成分的減肥補充劑和機能飲料
• 電子商務讓小眾品牌接觸更多消費者

前景與機遇

• 關稅可能會影響價格
• 草藥/傳統膳食補充劑：美國老齡人口日益可靠的選擇
• 日益成長的安全擔憂可能會影響成長勢頭

分類資料

美國消費者健康

關鍵數據結果

2025年的發展

• 兒科消費保健產品注重清潔、無藥物配方
• 品牌主導兒科健康與保健領域的成功
• 隨著消費者轉向線上，社群媒體引發健康擔憂

前景與機遇

• 專注於潔淨標示和非藥物配方
• 培育健康－天然兒科維生素和營養補充品的興起
• 國家主導的監管改革和青少年 GLP-1 的核准即將到來

分類資料

Consumer health is seeing positive growth in the US in 2025. Many categories are mature while private label continues to impinge on the value shares of manufacturer brands. However, there have been shifts in distribution strategies, developments on the government front, and continued efforts on the part of brands to differentiate in order to drive growth forward which has allowed some companies to gain market share.

Euromonitor International's Consumer Health in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of analgesics remain stable in 2025 but the category faces challenges
• Product innovation and targeted marketing create value growth
• Pharmacies leads sales but lose share to other channels

PROSPECTS AND OPPORTUNITIES

• Market maturity could force players to explore new opportunities
• Digital technologies and wellness partnerships present opportunities
• ACNU rule creates a new class of OTC drug

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• FDA proposes ending the use of oral phenylephrine in nasal decongestants
• Brands and private label go head to head
• E-commerce, supermarkets and hypermarkets take share from pharmacies

PROSPECTS AND OPPORTUNITIES

• Vaccinations under threat following the appointment of Robert F. Kennedy Jr
• Search technology evolving toward conversation and a human-like interface
• Innovation in sustainable packaging will acquire more momentum

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digestive remedies sees steady growth in 2025 backed by new innovations
• Market expands thanks to investment in new innovations
• Strength of hypermarket channel highlights fluidity of online to offline for consumers

PROSPECTS AND OPPORTUNITIES

• Digestive remedies could be challenged by non-drug options over the forecast period
• New technology and digital apps promise opportunities for partnership
• The ACNU Final Rule may have implications for digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dermatologicals sees modest growth with hair and scalp health a focus of sales
• Topical ointments facing stiff competition from alternative product formats
• Hair loss treatments a key focus of innovation as demand rises

PROSPECTS AND OPPORTUNITIES

• Consumer health and beauty products hold crossover potential
• AI helping to streamline and personalise skin diagnoses and treatment
• Pregnancy-safe dermatologicals positioned for growth

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of NRT smoking cessation aids set to decline in 2025
• Jones finds success by coupling fresh marketing with therapy
• E-commerce on the rise as consumers seek convenience and discretion

PROSPECTS AND OPPORTUNITIES

• Modern oral nicotine products may impact demand for NRT smoking cessation aids
• New prescription NRTs could impact the future of OTC products
• FDA seeks to reduce nicotine content in tobacco products

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Holistic wellness overtakes oral medications in promoting better sleep
• Players experiment with new drug-free formats to encourage engagement
• E-commerce wins share while OLLY and Nature Made Sleep see healthy growth

PROSPECTS AND OPPORTUNITIES

• Research into women's health provides compelling future prospects for sleep aids
• Shortages of botanical ingredients could push consumers to alternative solutions
• Sleep aids facing an uncertain future as consumers explore new solutions to healthy sleep

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumers place their trust in branded products in 2025
• Innovation and patent protection sustains competition in eye care
• E-commerce thriving as consumers look for convenience and cost savings

PROSPECTS AND OPPORTUNITIES

• Eye care is well positioned for growth over the forecast period
• Innovation in eye care delivery systems set to drive brand differentiation
• Eye wellness directs the conversation to everyday habits and the association of eye health with beauty

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wound care sees modest growth amid market maturity and limited innovation
• Kenvue leads US Wound Care market with Innovation and brand strength
• E-commerce making gains in wound care

PROSPECTS AND OPPORTUNITIES

• Active lifestyles and eco-consciousness set to shape the future of wound care
• Innovation gaps and emerging technologies in wound care
• Smart bandages: the future of chronic wound management

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of vitamins rise in 2025 amid a growing focus on preventative health
• Nature Made remains on top but private label benefits from innovation to win share
• E-commerce extends its leading position in vitamins

PROSPECTS AND OPPORTUNITIES

• Positive outlook for vitamins driven by holistic health trends and innovation
• Functional wellness products pose growing competition to vitamins
• Personalised solutions: the next frontier in the US vitamins market

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• The wellness boom reshaping the US dietary supplements market
• Competition heats up in a fragmented landscape
• E-commerce and social media leads the dietary supplements revolution

PROSPECTS AND OPPORTUNITIES

• Dietary supplements set for strong growth, with an increasing focus on personalisation and multifunctionality
• Beauty and gut health dietary supplements to redefine the wellness landscape
• Ageing population looking for support in leading longer and healthier lives

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Prescription weight loss medications take a bite out of the market
• Supplement nutrition drinks with added protein driving growth
• Legacy diet brands shift focus offering nutrient-dense healthy meals and weight management prescriptions

PROSPECTS AND OPPORTUNITIES

• Expanding access to GLP-1 medications will transform weight loss over the forecast period
• Opportunity for new products which complement and support GLP-1 users
• GLP-1 medications set to present challenges and opportunities

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sports nutrition remains a dynamic area of consumer health in 2025
• Glanbia maintains leadership in a competitive US sports nutrition market
• E-commerce leads distribution in 2025

PROSPECTS AND OPPORTUNITIES

• Evolving trends and product innovation to boost the market
• Increased personalisation set to be a feature of sports nutrition.
• Blurring boundaries: the integration of wellness, indulgence, and performance nutrition

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for clean-label drugs on the rise with legislation prompting a national health movement
• Weight loss supplements and functional beverages formulated with botanicals fuelling growth
• E-commerce enables niche brands to reach more consumers

PROSPECTS AND OPPORTUNITIES

• Tariffs could impact prices
• Herbal/traditional dietary supplements: a growing ally to the US' ageing population
• Growing safety concerns could impact growth momentum

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Paediatric consumer health focuses on clean and drug-free formulations
• Brand-driven success in paediatric health and wellness
• Social media triggering health concerns as more consumers shift online

PROSPECTS AND OPPORTUNITIES

• Focus set to fall on clean labels and non-drug formulations
• Nurturing wellness: the rise of natural paediatric vitamins and dietary supplements
• State-led regulatory changes and GLP-1 approval for adolescents on the horizon

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030