泰國消費者保健市場

預計2025年消費者健康銷售將按現以金額為準穩定成長。一些新興趨勢將影響2025年泰國消費者健康的整體表現。例如，泰國消費者，尤其是Z世代和千禧世代，對預防性醫療保健表現出濃厚的興趣，因為他們正從被動醫療保健轉向主動自我護理。健康現在被視為一種生活方式的投資，泰國消費者往往對預防性醫療保健更感興趣。

Euromonitor International的研究報告《泰國消費者健康市場》提供了國家層級市場規模和形態的全面指南。報告提供了2020年至2024年的最新零售數據，幫助您識別推動成長的領域。 2029年的預測則揭示了市場未來發展方向。

目標產品：過敏護理、草藥/傳統產品、非處方藥、兒科消費者健康、運動營養、維生素和膳食補充劑、體重管理和健康

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解消費者健康市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布100個國家。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 2025 年消費者健康：整體情況
• 2025年的主要趨勢
• 競爭格局
• 通路開發
• 消費者健康的未來將如何發展？

市場指標

市場數據

附錄

• OTC註冊與分類
• 維生素和膳食補充劑註冊和分類
• 自我治療/自我護理與預防醫學
• 轉變

免責聲明

定義

資訊來源

泰國止痛藥

關鍵數據結果

2025年的發展

• 人口老化和對自我護理的關注將推動止痛藥的成長
• 自有品牌攫取利潤，競爭加劇
• 藥局在止痛藥銷售中佔據關鍵地位，但電子商務正在穩步推進

前景與機遇

• 人口老化和旅遊需求增加，泰國前景光明
• 數位市場提供了巨大的銷售和行銷機會
• 隨著消費者轉向草藥和傳統產品，健康成為新的財富

分類資料

泰國咳嗽、感冒和過敏（花粉症）的治療方法

關鍵數據結果

2025年的發展

• 環境條件推動抗組織胺/過敏藥物的需求
• 隨著新參與企業對新產品開發和品牌重塑的投資，競爭日益激烈。
• 保健和美容專賣店是常態，但便利商店也很有前景。

前景與機遇

• 自我治療趨勢可能促進銷售
• 製造商專注於提供快速有效的解決方案以滿足現代消費者的需求。
• 立法可能有助於增強消費者對該類別的信心

分類資料

泰國的消化器官系統藥物

關鍵數據結果

2025年的發展

• 人們對腸道健康重要性的認知不斷提高，推動了消化器官系統藥物的銷售
• 飛兔與蓋胃平2025年業績亮眼
• 藥局提供可靠的建議，但便利商店正在興起

前景與機遇

• 消化器官系統藥市場擴張前景光明
• 自然療法可以為製造商提供競爭和激勵
• 質子幫浦抑制劑和制酸劑預計將成為最活躍的類別

分類資料

泰式皮膚科醫生

關鍵數據結果

2025年的發展

• 環境條件影響皮膚健康，銷售增加
• GSK 消費者保健品處於領先地位，但本土公司 T-Man Pharma 也在進軍該領域
• 藥局仍然很重要，但電子商務和便利商店提供了其他選擇

前景與機遇

• 隨著消費者意識的增強，皮膚健康變得越來越受關注。
• 皮膚科可能面臨來自其他市場領域的更激烈的競爭
• 聲稱具有皮膚病功效的產品可能面臨更嚴格的監管

分類資料

泰國的NRT戒菸輔助產品

關鍵數據結果

2025年的發展

• 高吸菸率帶來巨大的成長機會
• 儘管來自利基品牌的競爭日益激烈，市場仍保持穩定
• 藥局仍是戒菸過程中的核心

前景與機遇

• 預計高吸煙率將維持需求，但可能面臨處方藥的競爭。
• 行銷和分銷是成長的關鍵
• 新的反菸草法應能促進菸草銷售

類別指標

分類資料

泰式助眠劑

2025年的發展

• 睡眠輔助劑的嚴格配發規定限制了銷售

前景與機遇

• 法規不太可能改變，發展空間很小

分類資料

泰國眼科護理

關鍵數據結果

2025年的發展

• 受老化和數位化生活方式影響的成長
• 國產品牌持續佔據市場主導地位，但進口品牌也展現出巨大潛力。
• 藥局憑藉專家建議佔優勢，但電子商務正在獲益

前景與機遇

• 人口老化和空氣污染加劇推動了眼科護理收入的增加
• 新產品開發預計將專注於標準眼部護理
• 眼科前景光明，但必須採取新策略才能在市場中脫穎而出

分類資料

泰國的創傷護理

關鍵數據結果

2025年的發展

• OK繃和OK繃需求推動穩定成長
• Jack Chia Industries 和 3M 繼續佔據主導地位，但規模較小的公司也取得了成功。
• 不同通路滿足不同需求

前景與機遇

• 隨著消費者生活方式更加積極，創傷護理也受益
• 新產品開發和多樣化是成功的關鍵
• 需求可能會轉向聲稱天然的產品

分類資料

泰國維生素

關鍵數據結果

2025年的發展

• 消費者健康投資不斷成長，維生素市場蓬勃發展
• 安麗依然是熱門經營模式的佼佼者
• 隨著線上線下新機會的出現，分銷格局正在改變

前景與機遇

• 維生素仍有很大的成長空間
• 新產品開發可能是維生素的主要成長動力
• 新立法和對心理健康的關注為市場提供了資訊

分類資料

泰國營養補充品

關鍵數據結果

2025年的發展

• 由於新產品的開發和對預防醫學的關注，營養補充劑的銷售正在蓬勃發展
• 老字型大小企業安麗和美加生命科學保持領先地位
• 藥局推動銷售，但電子商務因促銷成長

前景與機遇

• 預計人口和生活方式因素將在預測期內推動需求
• 新產品開發和數位銷售與行銷是成長的關鍵
• FDA 可能會加強監管，消費者的要求預計也會變得更加嚴格。

分類資料

泰國的體重管理和健康

關鍵數據結果

2025年的發展

• 肥胖率上升和人口老化將成為2025年的主要成長要素
• 安麗領先，但隨著泰國大塚取得巨大成功，競爭愈演愈烈
• 藥局和電子商務正在挑戰直銷的傳統優勢

前景與機遇

• 對體重管理和健康的正面看法
• 數位市場將在教育和告知消費者方面發揮越來越重要的作用
• 泰國食品藥物管理局或考慮加強監管

分類資料

泰國的運動營養

關鍵數據結果

2025年的發展

• 隨著消費者追求更健康的生活方式，越來越多的消費者開始關注運動蛋白
• 本土品牌尋求突破，但 VitaXtrong 和 Optimum Nutrition 仍佔據領先地位
• 健康與美容專家和電子商務是成長的關鍵

前景與機遇

• 由於目標族群的擴大和消費者對更健康生活方式的追求，預計銷售額將會增加。
• 新產品配方和數位行銷將成為創新的重點
• 更嚴格的監管可能會增強消費者對運動營養的信心

分類資料

泰國草本/傳統產品

關鍵數據結果

2025年的發展

• 草藥/傳統滋補品仍是主要銷售動力
• 競爭格局受益於品牌主導的新產品開發
• 藥局仍然是主要的銷售點，但便利商店受益於衝動購買

前景與機遇

• 由於消費者尋求現代問題的自然解決方案，這一類別的前景光明
• 數位市場提供潛在的成長機會
• 泰國政府預計將加強對某些原料的監管

分類資料

泰國兒童消費者健康

關鍵數據結果

2025年的發展

• 兒童維生素和補充劑是成長的關鍵
• 參與企業推出新產品以滿足日益成長的市場需求
• 藥局引領銷售，但電子商務在市場中發揮越來越重要的作用

前景與機遇

• 隨著重點轉向預防性護理，這一類別的前景光明
• 隨著參與企業尋求教育消費者，數位行銷將成為重點
• 預測期內，有關數位行銷的監管可能會得到加強

分類資料

Sales of consumer health products have seen steady growth in current value terms in 2025. There are several trends happening that are shaping the overall performance of consumer health in Thailand in 2025. For instance, there is a strong focus on preventative health among consumers in Thailand, especially Gen Z and millennials, who are shifting from reactive healthcare to proactive self-care. Health is now seen as a lifestyle investment and Thai consumers tend to have high interest in adopting v...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ageing population and focus on self-care fuelling growth in analgesics
• Competition heats up with private label making gains
• Pharmacies remain key to sales of analgesics but e-commerce making steady inroads

PROSPECTS AND OPPORTUNITIES

• Positive outlook backed by Thailand's ageing population and tourist demand
• The digital market presents strong opportunities for sales and marketing
• Health is the new wealth as consumers turn to herbal/traditional products

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Environmental conditions fuelling demand for antihistamines/allergy remedies
• Competition intensifies as players invest in new product development and rebranding
• Health and beauty specialists dominate but convenience stores show promise

PROSPECTS AND OPPORTUNITIES

• Self-medication trend likely to boost sales
• Manufacturers focus on offering fast and effective solutions to meet the needs of modern consumers
• Legislation could help boost consumer confidence in the category

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising awareness of the importance of gut health driving sales of digestive remedies
• Flying Rabbit and Gaviscon the standout performers in 2025
• Pharmacies dominate with trusted advice but convenience stores on the rise

PROSPECTS AND OPPORTUNITIES

• Positive outlook for digestive remedies supported by expanded distribution
• Natural remedies could provide competition and inspiration for manufacturers
• Proton pump inhibitors and antacids set to be the most dynamic categories

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales rise as environmental conditions impact skin health
• GSK Consumer Healthcare leads but local player T Man Pharma makes inroads
• Pharmacies remain key but e-commerce and convenience stores offer alternative options

PROSPECTS AND OPPORTUNITIES

• Skin health receiving growing attention as consumer awareness increases
• Dermatologicals could face increasing competition from other areas of the market
• Stricter regulation could be imposed on products with dermatological claims

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• High rate of smoking prevalence presents strong growth opportunities
• The market remains consolidated despite the growing competition from niche brands
• Pharmacies remain central to the path to quitting

PROSPECTS AND OPPORTUNITIES

• High smoking rates should sustain demand but category could face competition from Rx product
• Marketing and distribution will be key to growth
• New Anti-Tobacco Laws should provide a boost to sales

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN THAILAND

2025 DEVELOPMENTS

• Strict controls over the dispensing of sleep aids limits sales

PROSPECTS AND OPPORTUNITIES

• Regulation unlikely to change leaving little scope for development

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth fuelled by an ageing population and the impact of digital lifestyles
• Domestic brands retain the lead but imported brands showing strong potential
• Pharmacies dominate thanks to professional advice but e-commerce makes gains

PROSPECTS AND OPPORTUNITIES

• Evolving trends set to favour eye sales as population ages and pollution levels rise
• New product development expected to focus on standard eye care
• Bright outlook for eye care but players may need to adopt new strategies to stand out in the market

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady growth fuelled by demand for sticking plasters/adhesive bandages
• Jack Chia Industries and 3M continue to dominate but smaller players are finding success
• Different channels meet different needs

PROSPECTS AND OPPORTUNITIES

• Wound care set to benefit from consumers leading more active lives
• New product development and more variety could be key to success
• Demand could shift towards products with natural claims

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Vitamins thriving as consumers invest in their health
• Amway remains on top with its popular business model
• Distribution landscape evolving with new opportunities arising online and offline

PROSPECTS AND OPPORTUNITIES

• Vitamins still has plenty of room to grow
• New product development likely to be a key growth driver for vitamins
• New legislation and a focus on mental wellbeing set inform the market

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of dietary supplements benefiting from new product development and a focus on preventative health
• Well-established companies Amway and Mega Lifesciences retain the lead
• Pharmacies lead sales but e-commerce on the rise thanks to sales promotions

PROSPECTS AND OPPORTUNITIES

• Demographic and lifestyle factors expected to shape demand over the forecast period
• New product development and digital sales and marketing key to growth
• Consumers are expected to become more demanding with the FDA likely to tighten regulations

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising obesity rates and an ageing population are key growth drivers in 2025
• Amway leads but competition heats up with Thai Otsuka a standout success
• Pharmacies and e-commerce challenging the previous stronghold of direct selling

PROSPECTS AND OPPORTUNITIES

• Positive outlook for weight management and wellbeing
• The digital market is set to play a growing role in educating and informing consumers
• Thailand's FDA could look to tighten regulation

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• The audience for sports protein grows as consumers pursue healthier lifestyles
• Local brands looking to make inroads but VitaXtrong and Optimum Nutrition remain on top
• Health and beauty specialists and e-commerce remain key to growth

PROSPECTS AND OPPORTUNITIES

• Sales set to rise as the target audience expands and consumers pursue healthier lives
• New product formulations and digital marketing set to be the focus of innovation
• Stricter regulation could increase consumer confidence in sports nutrition

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Herbal/traditional tonics remains a key sales driver
• Competitive landscape benefits from new product development with Brand's leading the way
• Pharmacies remain the key point of sale but convenience stores benefit from impulse purchases

PROSPECTS AND OPPORTUNITIES

• Bright outlook for the category as consumers look for natural solutions to modern problems
• The digital market offers potential growth opportunities
• Thailand's government expected to tighten its regulation on some ingredients

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Paediatric vitamins and dietary supplements the key growth driver
• Players launch new products in response to growing market demand
• Pharmacies leads sales but e-commerce is playing a growing role in the market

PROSPECTS AND OPPORTUNITIES

• Bright outlook for the category as the focus shifts to preventative health
• Digital marketing set to be a key focus as players look to educate consumers
• Regulation on digital marketing could be tightened over the forecast period

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030