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市場調查報告書
商品編碼
1861193

新加坡消費者健康市場

Consumer Health in Singapore

出版日期: | 出版商: Euromonitor International | 英文 111 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

受新加坡人口老化以及人們對健康和預防保健日益成長的關注的推動,預計2025年新加坡消費者健康產品的銷售額將有所成長。維生素和營養補充劑在新加坡老齡化人口中仍蘊藏著巨大的成長潛力。抗衰老補充劑市場正在擴張,各大品牌紛紛推出針對細胞再生、關節活動度和心臟健康的產品。

Euromonitor International的研究報告《新加坡消費者健康市場》全面分析了新加坡的市場規模和格局。報告提供2020年至2024年的最新零售數據,協助您辨識推動市場成長的領域。報告也對2029年的市場發展趨勢進行了預測。

目標產品:過敏護理、草藥/傳統產品、非處方藥、兒童保健、運動營養、維生素和膳食補充劑、體重管理與健康

數據範圍:市場規模(實際值和預測值)、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告?

  • 對消費者健康市場的深入了解
  • 確定成長領域並找出變革促進因素
  • 了解競爭格局、主要市場參與企業和主要品牌
  • 利用五年預測來評估市場預期發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業參考書籍和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處,並在100個國家擁有分析師網路。憑藉其獨特的實力和對多元化市場的深刻理解,歐睿國際得以開發可靠的資訊資源,為策略規劃提供有力支持。

目錄

目錄和表格

執行摘要

  • 2025年消費者健康:整體情況
  • 2025年主要趨勢
  • 競爭格局
  • 通路開發
  • 消費者健康領域的下一步發展方向是什麼?

市場指標

市場數據

附錄

  • 非處方藥註冊和分類
  • 維生素和膳食補充劑的註冊和分類
  • 自我治療/自我護理與預防醫學
  • 轉變

免責聲明

定義

資訊來源

新加坡的止痛藥

關鍵數據結果

2025年的發展

  • 消費者意識的提高將有助於2025年的強勁成長。
  • 葛蘭素史克憑藉其著名的Panadol品牌,在整個止痛藥市場佔據領先地位。
  • 健康護理和個人保養用品商店在分銷方面佔據主導地位。

前景與機遇

  • 生活成本上升預計將增加對自有品牌藥和學名藥的需求。
  • 對更高療效和多樣化劑型的需求日益成長
  • 關節和肌肉疼痛解決方案將繼續受到關注,但遠距醫療的興起可能會限制該類別的整體成長。

分類資料

新加坡咳嗽、感冒和過敏(花粉症)治療方法

關鍵數據結果

2025年的發展

  • 消費者透過多樣化的產品組合選擇早期療育
  • 葛蘭素史克憑藉其廣泛的產品組合引領銷售業績。
  • 健康護理和個人保養用品商店受益於種類繁多的治療方法。

前景與機遇

  • 消費者擴大採用聯合治療方法以提高療效。
  • 預計各公司將投資於便利的包裝形式和預防措施。
  • 隨著霧霾程度加劇,預計對止咳貼和其他注射用藥物的需求將激增。

分類資料

新加坡的消化器官系統藥物

關鍵數據結果

2025年的發展

  • 生活方式相關的壓力是消化器官系統藥物銷售背後的關鍵促進因素。
  • Gaviscon品牌推動了利潔套件的成功
  • 消費者希望線上查詢國際品牌

前景與機遇

  • 預防消化不良和最佳化腸道健康的有效方法
  • 益生菌補充劑的良好前景可能會阻礙消化器官系統藥物的進一步成長。
  • 日益精密的體重管理產品可能對瀉藥構成競爭威脅。

分類資料

新加坡的皮膚科醫生

關鍵數據結果

2025年的發展

  • 到 2025 年,國際和國內企業將佔據高度分散的市場格局,消費者將面臨豐富的選擇。
  • 強生領跑,蒙迪製藥成長最快
  • 健康和個人保養用品商店可以從提供面對面諮詢服務中受益。

前景與機遇

  • 在穩定的競爭環境下,健康意識的提高和人口結構的變化預計將推動進一步成長。
  • 人口老化支撐了對藥用洗髮精和脫髮治療產品的穩定需求。
  • 擴大海外低成本選擇的管道

分類資料

新加坡的尼古丁替代療法戒菸輔助用品

關鍵數據結果

2025年的發展

  • 政府加強遏制青少年電子煙和吸煙文化
  • 強生公司以尼古丁口香糖(Nicorette)為主導產品,並受益於其廣泛的分銷網路。
  • 到2025年,藥局的市佔率將持續成長,並成為成長最快的通路。

前景與機遇

  • 隨著健康意識的提高,尼古丁戒煙輔助劑與諮詢結合,可望鼓勵消費者戒菸。
  • 品牌在提升品牌知名度方面將發揮越來越重要的作用。
  • 各國政府應透過實施全面的控煙策略,確保降低吸菸率。

類別指標

分類資料

新加坡的助眠產品

關鍵數據結果

2025年的發展

  • 忙碌、壓力大的生活方式推動了助眠產品的需求成長。
  • 以創新產品形式引領21世紀
  • 零售商的促銷和行銷活動確保了健康和個人護理用品商店在分銷管道中佔據主導地位。

前景與機遇

  • 睡眠不足的新加坡人可能會在整個預測期內確保對助眠產品的需求保持穩定,儘管成長可能有限。
  • 膳食補充劑帶來的競爭威脅及其替代方案
  • 預計當助眠產品與草藥和傳統膳食補充劑結合使用時,將會湧現更多創新產品。

分類資料

新加坡眼科護理

關鍵數據結果

2025年的發展

  • 長時間使用電子螢幕會促使人們使用眼部護理產品。
  • 跨國公司以多元化的產品線引領潮流
  • 強大的連鎖藥局網路擁有各式各樣的藥品。

前景與機遇

  • 隨著更多品牌透過創新來滿足不斷變化的生活方式,預計將實現強勁成長。
  • 管瓶產品越來越受到忙碌人士的青睞,這有望擴大近視預防解決方案的應用範圍。
  • 在預測期內,來自眼保健品的競爭將變得越來越重要。

分類資料

新加坡創傷護理

關鍵數據結果

2025年的發展

  • 先進創傷護理產品推動品類擴張
  • 參與企業拜爾斯道夫以創新行銷宣傳活動保持強大的市場地位。
  • 本地消費者正在網路上尋找進口品牌。

前景與機遇

  • 附加價值和更強的功效將推動未來的價值成長
  • 自有品牌拓展了產品開發
  • 預計在預測期內,液體和噴霧OK繃將激增。

分類資料

新加坡的維生素

關鍵數據結果

2025年的發展

  • 注重健康的消費者會服用維生素來增強免疫力。
  • 國際公司拜耳在維生素領域引領免疫健康定位。
  • 健康及個人保養用品商店擁有最豐富的品牌選擇,在分銷領域處於領先地位。

前景與機遇

  • 預計對增強免疫力和提升精力產品的需求將加速成長。
  • 環保意識的提高將使永續性問題更加突出,但價格承受能力仍然是關鍵問題。
  • 創新形式和口味是關鍵的差異化因素。

分類資料

新加坡的膳食補充劑

關鍵數據結果

2025年的發展

  • 極具競爭力的營養補充品將維持強勁的價值成長動能至2025年
  • 碎片化的市場格局導致激烈的價格競爭。
  • 健康護理和個人保養用品商店受益於優惠的定價政策。

前景與機遇

  • 健康意識的提高對預測期前景持樂觀態度。
  • 植物來源和純素營養補充劑,以及整體美容趨勢,將推動未來的成長。
  • 專注於以成分主導的研究和產品開發

分類資料

新加坡的體重管理與健康

關鍵數據結果

2025年的發展

  • 來自非直銷品牌的競爭加劇意味著寶貴銷售額的損失
  • 領先的經銷商,在減肥補充劑領域擁有豐富的專業知識
  • 透過差異化競爭的公司之間的直接銷售將主導分銷。

前景與機遇

  • 預計新加坡持續高企的肥胖率將在預測期內支撐需求。
  • 減重藥的研發可能會影響減肥補充劑。
  • 新加坡首個對抗肥胖的混合體重管理方案

分類資料

新加坡運動營養

關鍵數據結果

2025年的發展

  • 健康和永續性的考量推動了植物來源和純素運動營養品的成長。
  • Glanbia是銷量最高的運動營養品公司,而ONI Global則是成長速度最快的公司。
  • 健康和個人保養用品零售商受益於廣泛的門市網路。

前景與機遇

  • 領先的運動營養品牌重返新加坡,旨在提高人們對運動營養的認知。
  • 預計消費者將要求提供更精確的劑量,以滿足其個人營養需求。
  • 預計新加坡年輕人對純素和植物來源食品的需求將激增。

分類資料

新加坡草藥/傳統產品

關鍵數據結果

2025年的發展

  • 預計草本/傳統產品將在2025年強勁成長。
  • 與零售商合作使利口樂和ONI Global能夠快速成長
  • 這家領先的健康美容專業零售商提供種類繁多的產品。

前景與機遇

  • 由於消費者持續青睞具有文化特色的產品,預計未來一段時間市場前景樂觀。
  • 創新適應不斷變化的生活方式
  • 積極的新產品發布推動了整個品類的擴張。

分類資料

新加坡兒科消費者健康

關鍵數據結果

2025年的發展

  • 新的國家計畫旨在幫助小學生養成健康的生活習慣
  • 國際公司受益於強大的品牌知名度
  • 到2025年,醫療保健和個人保養用品零售商將主導分銷管道。

前景與機遇

  • 注重健康的父母將在預測期內推動需求成長。
  • 創新的產品形式將是關鍵的差異化因素。
  • 具有清晰細分和定位的產品的出現滿足了不斷變化的需求

分類資料

簡介目錄
Product Code: CHSG

Value sales of consumer health are rising in 2025, supported by Singapore's ageing population and greater focus on wellness and preventive health. Singapore's status as an increasingly ageing nation continues to create strong growth opportunities for vitamins and dietary supplements. Anti-ageing supplements are expanding, with brands targeting cell renewal, joint movement and heart health. NMN (nicotinamide mononucleotide) supplements, such as Tru Niagen and GreenLife, are gaining popularity for...

Euromonitor International's Consumer Health in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025

DISCLAIMER

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

ANALGESICS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Rising consumer awareness contributes to robust growth in 2025
  • GSK leads overall analgesics thanks to well-known Panadol brand
  • Health and personal care stores dominates distribution

PROSPECTS AND OPPORTUNITIES

  • Rising living costs set to drive stronger demand for private label and generics
  • Increased demand for improved efficacy and diversified formats
  • Solutions for joint and muscle pain will see continued interest, while rise of teleconsulting could curb overall category growth

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Consumers opt for early intervention through diverse product range
  • GSK leads sales performance with broad portfolio
  • Health and personal care stores benefits from wide variety of available remedies

PROSPECTS AND OPPORTUNITIES

  • Consumers increasingly combine several remedies to boost efficacy
  • Players anticipated to invest in convenient packaging formats and preventive remedies
  • Cough relief patches and other non-oral remedies set to surge amid rising haze levels

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Lifestyle-induced stress as major factor supporting sales in digestive remedies
  • Gaviscon brand drives success for Reckitt Benckiser
  • Consumers seek online access to international brands

PROSPECTS AND OPPORTUNITIES

  • Preventive approach to counter indigestion and optimise gut health
  • Positive outlook for probiotic supplements may hinder greater growth in digestive remedies
  • Increasingly sophisticated weight management products may pose competitive threat to laxatives

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Consumers spoilt for choice in 2025, with international and local players occupying highly fragmented landscape
  • J&J leads while Mundipharma rises fastest
  • Health and personal care stores benefits from offer of in-person advice

PROSPECTS AND OPPORTUNITIES

  • Further growth forecast with stable competitive landscape, driven by rising levels of health-consciousness and shifting demographics
  • Increasingly ageing population supports steady demand for medicated shampoos and hair loss treatments
  • Growing accessibility to low-cost options from abroad

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Government steps up effort to curb vaping and smoking culture among younger generations
  • Johnson & Johnson leads with Nicorette benefiting from broad distribution
  • Pharmacies gains greater share in 2025, rising fastest among distribution channels

PROSPECTS AND OPPORTUNITIES

  • Rising health consciousness set to see consumers quit smoking through combination of NRT smoking cessation aids and counselling
  • Brand will play increasingly important role in raising awareness
  • Government to ensure low smoking prevalence through implementation of comprehensive tobacco-control strategy

CATEGORY INDICATORS

  • Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Hectic, stressful lifestyles support growth for sleep aids
  • 21st Century leads with innovative product formats
  • Retailers' promotional and marketing activities ensure distribution dominance for health and personal care stores

PROSPECTS AND OPPORTUNITIES

  • Sleep-deprived Singaporeans will ensure steady demand for sleep aids throughout forecast period though growth may be limited
  • Competitive threat from dietary supplements as alternative solution
  • Sleep aids projected to see increased innovation as products combine with herbal/traditional dietary supplements

CATEGORY DATA

  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Prolonged screen time advances use of eye care products
  • Multinational players lead landscape with diversified product range
  • Strong network of chained pharmacies boasts broad in-store availability

PROSPECTS AND OPPORTUNITIES

  • Solid growth forecast as more brands innovate in line with changing lifestyles
  • On-the-go lifestyles will lead to greater preference for vial formats, while myopia control solutions are likely to expand
  • Competition from eye health supplements to become increasingly relevant in forecast period

CATEGORY DATA

  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Advanced wound care range pushes category expansion
  • Leading player Beiersdorf continues to maintain strong presence with innovative marketing campaigns
  • Local consumers seek imported brands online

PROSPECTS AND OPPORTUNITIES

  • Value-added benefits and stronger efficacy will help boost future value growth
  • Private label to see greater product development
  • Surge in liquid and spray plasters anticipated for forecast period

CATEGORY DATA

  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Health-conscious consumers rely on vitamins to boost immunity
  • International player Bayer leads vitamins with immune health positioning
  • Health and personal care stores leads distribution with largest brand assortment

PROSPECTS AND OPPORTUNITIES

  • Anticipated accelerated demand for immunity and energy-boosting benefits
  • Rising eco-awareness will push sustainability concerns further to the fore though affordability remains key concern
  • Innovative formats and flavours as key differentiators

CATEGORY DATA

  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Highly competitive dietary supplements maintains strong value growth in 2025
  • Fragmented landscape leads to intense price competition
  • Health and personal care stores benefits from favourable pricing policies

PROSPECTS AND OPPORTUNITIES

  • Rising health consciousness supports positive outlook for forecast period
  • Plant-based and vegan dietary supplements, along with holistic beauty trend, will fuel future growth
  • Sharpened focus on ingredients-led research and product development

CATEGORY DATA

  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Rising competition from non-direct-selling brands means falling value sales
  • Direct sellers lead with strong specialisation in weight loss supplements
  • Direct selling leads distribution with players competing through differentiation

PROSPECTS AND OPPORTUNITIES

  • Continued high rates of obesity in Singapore should support demand during forecast period
  • Development of weight loss drugs likely to impact weight loss supplements
  • First hybrid weight management approach to tackle obesity in Singapore

CATEGORY DATA

  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Health and sustainability concerns drive expansion of plant-based and vegan sports nutrition
  • Glanbia tops sales performance in sports nutrition while ONI Global rises fastest
  • Health and personal care stores benefits from extensive store networks

PROSPECTS AND OPPORTUNITIES

  • Re-entrance of major sports nutrition brands to Singapore to push visibility of sports nutrition
  • Consumers anticipated to demand more precise dosage for personal nutritional needs
  • Vegan and plant-based variants set to see surge in demand among younger Singaporeans

CATEGORY DATA

  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Solid growth seen for herbal/traditional products in 2025
  • Retailer collaboration enables rapid growth for Ricola and ONI Global
  • Leading health and beauty specialist retailers offer wide range of products

PROSPECTS AND OPPORTUNITIES

  • Bright forecast period as consumers continue to rely on culturally influenced products
  • Innovation in response to evolving lifestyles
  • Aggressive new product launches will drive overall category expansion

CATEGORY DATA

  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • New national scheme supports healthy habits among children at early primary stage
  • International players benefit from strong brand awareness
  • Health and personal care stores leads distribution in 2025

PROSPECTS AND OPPORTUNITIES

  • Wellness-focused parents will drive demand during forecast period
  • Innovative product formats to serve as key differentiators
  • Emergence of products with clear segmentation and positioning caters to changing needs

CATEGORY DATA

  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030