封面
市場調查報告書
商品編碼
1841503

馬來西亞消費者保健市場

Consumer Health in Malaysia

出版日期: | 出版商: Euromonitor International | 英文 108 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

馬來西亞人正面臨生活費用上漲的問題,消費者對2025年的價格敏感度仍然很高。政府的政策變化,例如從2025年7月起擴大銷售與服務稅(SST)以涵蓋更多商品和服務、今年下半年取消RON95汽油補貼以及調整電價,都導致必需品和非必需品的價格上漲。

Euromonitor International的研究報告《馬來西亞消費者健康市場》提供了國家層級市場規模和形態的全面指南。報告提供了2020年至2024年的最新零售數據,幫助您識別將推動成長的產業。 2029年的預測則揭示了市場未來發展方向。

目標產品:過敏護理、草藥/傳統產品、非處方藥、兒科消費者健康、運動營養、維生素和膳食補充劑、體重管理和健康

數據範圍:市場規模(實際和預測)、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告?

  • 詳細了解消費者健康市場
  • 確定成長領域並確定變革的驅動力
  • 了解競爭格局、主要市場參與企業和主要品牌
  • 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處,分析師網路遍布100個國家。憑藉其獨特的能力和對多元化市場的理解,公司能夠開發可靠的資訊資源,為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

  • 2025年消費者健康:整體情況
  • 2025年的主要趨勢
  • 競爭格局
  • 零售發展
  • 消費者健康的未來將會怎樣?

市場指標

市場數據

附錄

  • OTC註冊與分類
  • 維生素和膳食補充劑註冊和分類
  • 自我治療/自我護理與預防醫學
  • 轉變

免責聲明

定義

資訊來源

馬來西亞止痛藥

關鍵數據結果

2025年的發展

  • 馬來西亞人希望更快、更強地緩解疼痛
  • 全球公司和本地參與企業備受關注
  • 保健品和個人保養用品商店仍占主導地位

前景與機遇

  • 成長動能持續,主要由對乙醯胺酚和阿斯匹靈推動
  • 劑量方法的創新提高了快速起效的定位
  • 隨著成本壓力的增加,學名藥變得越來越受歡迎

分類資料

位於馬來西亞的咳嗽,感冒和過敏(花粉症)治療方法

關鍵數據結果

2025年的發展

  • 預防習慣維持穩定成長
  • 藥用糖果甜點仍然是弗利特伍德 Lofthouse 的暢銷產品
  • 隨著品類間競爭加劇,保健和個人保養用品店推動銷售

前景與機遇

  • 隨著草藥和傳統替代品的普及,鼻噴劑將推動未來成長
  • 預計腸外治療將擴大,特殊療法的投資也將增加
  • 功效仍然是關鍵的區別因素

分類資料

馬來西亞的消化器官系統藥物

關鍵數據結果

2025年的發展

  • 生活成本上升推動人們轉向學名藥
  • 利潔時保持領先,非專利逐漸擴大
  • 藥局在馬來西亞消化器官系統藥物分銷中佔據主導地位,消費者轉向隨時隨地購買

前景與機遇

  • 成本壓力推動對本地和非專利品牌的需求
  • 隨時隨地進行格式化,更加便捷
  • 草藥和傳統藥物透過進口不斷擴張

分類資料

馬來西亞的皮膚科醫生

關鍵數據結果

2025年的發展

  • 尿布疹治療的優質化正在支撐成長
  • Actavis 持續保持領先地位,Ego Pharmaceuticals 加速發展
  • 電子商務不斷擴張,藥局繼續引領潮流

前景與機遇

  • 尿布疹治療的優質化推動價值成長
  • 本地製造商受益於注重成本的消費者,但來自標準洗髮精的競爭威脅著脫髮治療產品的成長
  • 預計政策變化將使需求轉向藥局,但電子商務仍有進一步成長的潛力

分類資料

馬來西亞的NRT戒菸輔助品

關鍵數據結果

2025年的發展

  • 儘管銷量成長,但電子煙文化阻礙了成長
  • 強生領先,葛蘭素史克落後
  • 藥局仍是主要管道,電子商務也日益受到青睞

前景與機遇

  • 成本壓力導致前景嚴峻
  • 斑塊持續快速成長
  • 電子煙禁令或將推動尼古丁替代療法需求回升

類別指標

分類資料

馬來西亞助眠產品

2025年的發展

馬來西亞眼科護理

關鍵數據結果

2025年的發展

  • 數位生活方式需求維持穩定
  • Eye Mo 重塑形象,維持領先地位
  • 隨著分銷的擴大,便利商店的影響力正在增強

前景與機遇

  • 數位習慣維持對標準眼部保健的需求
  • 出於衛生和安全考慮,人們更喜歡管瓶包裝,而眼部保健品則構成競爭威脅
  • 監管變化可能有助於過敏性眼部護理

分類資料

馬來西亞的創傷護理

關鍵數據結果

2025年的發展

  • 自有品牌的成長加劇了創傷護理領域的競爭
  • 拜爾斯道夫保持領先地位,醫生檢查加速
  • 藥局仍然是購買創傷護理產品的首選管道

前景與機遇

  • 自有品牌的擴張可能會減緩整體價值的成長
  • 投資創新可提高吸引力
  • 自有品牌的成長和更實惠的價格

分類資料

馬來西亞維生素

關鍵數據結果

2025年的發展

  • 隨著消費者變得更加謹慎,價格促銷將會加大力度
  • 安麗保持領先地位,但 BioHealth 成長最快
  • 雖然藥局發展勢頭強勁,但保健品和個人保養用品商店仍然是主要管道

前景與機遇

  • 價格敏感度塑造消費行為
  • 發泡和咀嚼片產品推動創新,拓展便攜選擇
  • 在參與企業採取降價策略的情況下,免疫力和能量仍然是首要考慮因素

分類資料

馬來西亞營養補充品

關鍵數據結果

2025年的發展

  • 生活方式的改變推動了對多樣化產品的穩定需求
  • 馬來西亞消費者著重健康老化,USANA 繼續位居營養補充品市場榜首
  • 保健品和個人保養用品商店引領分銷,藥局發展勢頭強勁

前景與機遇

  • 精細定位增強益生菌和礦物質
  • 美容和細胞健康補充劑日益流行
  • 人口老化推動NMN及其組合產品

分類資料

馬來西亞的體重管理和健康

關鍵數據結果

2025年的發展

  • 生活成本上升將限​​制整個類別的成長
  • Nu Skin 領先,雅培擴張
  • 隨著現代雜貨零售業的發展,直銷依然強勁

前景與機遇

  • 能量飲料補充劑推動成長預測
  • GLP-1減重產品預期影響有限,國際經銷商仍佔據分銷主導地位
  • 在成本壓力下,折扣和捆綁銷售仍將發揮重要作用

分類資料

馬來西亞的運動營養

關鍵數據結果

2025年的發展

  • 馬來西亞對運動營養的需求依然強勁,支撐了兩位數的成長
  • 康寶萊保持榜首位置,LAC Global 上升最快
  • 保健品和個人保養用品店是主要管道,藥局也在擴大佔有率

前景與機遇

  • 細分和生活方式定位將推動成長
  • 植物蛋白和簡便食品預計還會進一步成長。
  • 補劑製造商進軍運動營養領域,通路轉向線上

分類資料

馬來西亞草藥/傳統產品

關鍵數據結果

2025年的發展

  • 文化影響力持續穩定成長
  • 三得利品牌以創新宣傳活動穩居榜首
  • 藥局和藥妝店擴大經營

前景與機遇

  • 本地原料具競爭力
  • 持續推出新產品將推動持續成長
  • 儘管有新規,文化遺產仍持續支撐需求

分類資料

馬來西亞兒科消費者健康

關鍵數據結果

2025年的發展

  • 優質化和補充劑確保強勁成長
  • GSK 保持領先地位,By-health 創下最快成長
  • 隨著電子商務的發展,與零售商的合作將促進分銷

前景與機遇

  • 補充劑仍然是關鍵促進因素
  • 軟糖和新形式有望流行
  • 隨著藥局管道的不斷擴大,咳嗽和感冒藥仍然很重要

分類資料

簡介目錄
Product Code: CHMY

Consumers remain highly sensitive to price levels in 2025, as Malaysians face a mounting cost of living. Government policy changes, including the expansion of the Sales and Services Tax (SST) to cover more goods and services from July 2025, the removal of RON95 petrol subsidies in the second half of the year, and adjustments in electricity tariffs all contribute to rising prices across essential and non-essential products.

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer health in 2025: the big picture
  • 2025 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

ANALGESICS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Malaysians demand faster, stronger pain relief
  • Global and local players share the spotlight
  • Health and personal care stores remain the go-to channel

PROSPECTS AND OPPORTUNITIES

  • Growth momentum will continue with acetaminophen and aspirin as key drivers
  • Dosage innovation enhances fast-relief positioning
  • Generics gain traction as cost pressures rise

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Preventative habits sustain steady growth
  • Medicated confectionery keeps Lofthouse of Fleetwood on top
  • Health and personal care stores leads sales, while cross-category competition intensifies

PROSPECTS AND OPPORTUNITIES

  • Nasal sprays to push future growth as herbal and traditional alternatives gain ground
  • Expected expansion of non-oral remedies and investment in variants for specialised use
  • Efficacy remains key differentiator

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Rising living costs fuel switch to generics
  • Reckitt Benckiser maintains lead, while generics gain ground
  • Pharmacies dominates distribution for digestive remedies in Malaysia, while consumers shift towards on-the-go formats

PROSPECTS AND OPPORTUNITIES

  • Cost pressures accelerate demand for local and generic brands
  • On-the-go formats boost convenience
  • Herbal and traditional remedies expand through imports

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Premiumisation in nappy (diaper) rash treatments supports growth
  • Actavis remains the leader as Ego Pharmaceuticals accelerates
  • Pharmacies continues to lead while e-commerce expands

PROSPECTS AND OPPORTUNITIES

  • Premiumisation in nappy (diaper) rash treatments to drive value growth
  • Local manufacturers benefit from cost-conscious consumers, while competition from standard shampoos threatens growth for hair loss treatments
  • Policy changes set to shift demand towards pharmacies, though e-commerce still holds potential for further expansion

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Vaping culture restrains growth despite rising sales
  • Johnson & Johnson leads while GSK loses ground
  • Pharmacies remains the primary channel, e-commerce builds traction

PROSPECTS AND OPPORTUNITIES

  • Challenging outlook under cost pressures
  • Patches to remain the fastest riser
  • Potential vape ban could shift demand back to NRT

CATEGORY INDICATORS

  • Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN MALAYSIA

2025 DEVELOPMENTS

EYE CARE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Digital lifestyles sustain steady demand
  • Eye Mo retains leadership with refreshed image
  • Convenience stores gains ground as distribution expands

PROSPECTS AND OPPORTUNITIES

  • Digital habits to sustain demand for standard eye care
  • Vial packaging will gain favour for hygiene and safety while eye health supplements represent competitive threat
  • Regulatory changes may support allergy eye care

CATEGORY DATA

  • Table 44 Sales of Eye Care by Category: Value 2020-2025
  • Table 45 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 47 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 48 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Private label growth intensifies competition in wound care
  • Beiersdorf retains lead while Dr.Check accelerates
  • Pharmacies continues as preferred channel for wound care purchases

PROSPECTS AND OPPORTUNITIES

  • Private label expansion likely to slow overall value growth
  • Investment in innovation will boost appeal
  • Wider affordability through private label growth

CATEGORY DATA

  • Table 50 Sales of Wound Care by Category: Value 2020-2025
  • Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Price promotions intensify as consumers become more cautious
  • Amway retains lead but By-health posts fastest growth
  • Health and personal care stores remains leading channel while pharmacies gains momentum

PROSPECTS AND OPPORTUNITIES

  • Price sensitivity shapes consumer behaviour
  • Effervescent and chewable formats to drive innovation while on-the-go options gain ground
  • Immunity and energy remain top priorities amid price-cutting strategies from players

CATEGORY DATA

  • Table 56 Sales of Vitamins by Category: Value 2020-2025
  • Table 57 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 58 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 59 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 60 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 61 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Lifestyle changes fuel steady demand across diverse products
  • USANA retains lead over dietary supplements in Malaysia as consumers focus on healthy ageing
  • Health and personal care stores leads distribution with pharmacies gaining pace

PROSPECTS AND OPPORTUNITIES

  • Sophisticated positioning will boost probiotics and minerals
  • Beauty and cellular health supplements gain appeal
  • Ageing population to drive NMN and combination products

CATEGORY DATA

  • Table 63 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 64 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 65 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 66 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 67 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 68 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Rising cost of living restrains overall category growth
  • Nu Skin leads while Abbott gains ground
  • Direct selling remains strong as modern grocery retail rises

PROSPECTS AND OPPORTUNITIES

  • Supplement nutrition drinks to lead forecast growth
  • GLP-1 weight loss products expected to have limited impact, while international direct sellers will maintain stronghold over distribution
  • Discounts and bundles will remain critical under cost pressures

CATEGORY DATA

  • Table 70 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Strong demand supports double-digit growth for sports nutrition in Malaysia
  • Herbalife retains lead while LAC Global rises fastest
  • Health and personal care stores as leading channel while pharmacies gains share

PROSPECTS AND OPPORTUNITIES

  • Segmentation and lifestyle positioning will drive growth
  • Plant-based protein and on-the-go formats set to expand further
  • Supplement players entering sports nutrition, while distribution shifts further online

CATEGORY DATA

  • Table 76 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 77 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 79 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 80 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Cultural influence sustains steady growth
  • Brand's Suntory retains lead with innovative campaigns
  • Pharmacies and medicine halls expand reach

PROSPECTS AND OPPORTUNITIES

  • Local ingredients offer competitive strength
  • Ongoing launches should sustain growth
  • Cultural heritage will continue to underpin demand as new regulation takes effect

CATEGORY DATA

  • Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Premiumisation and supplements ensure strong growth
  • GSK retains lead while By-health posts fastest growth
  • Retail collaborations drive distribution as e-commerce builds momentum

PROSPECTS AND OPPORTUNITIES

  • Supplements will continue as key growth driver
  • Gummies and new formats set to become more prevalent
  • Sustained relevance for cough/cold remedies amid pharmacy channel expansion

CATEGORY DATA

  • Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030