印度熱飲市場

2024年，印度熱飲市場持續蓬勃發展，這得益於充滿活力的年輕人口結構、快速的都市化以及穩定的經濟環境。由於咖啡館和自動販賣機的廣泛普及，咖啡已逐漸成為一種生活方式的飲品，其零售量和銷售額也隨之大幅成長。印度超過四分之三的咖啡銷售量仍來自南部各邦，而都市區仍是全國主要的消費族群。

本報告由Euromonitor International)對印度熱飲市場進行了分析。報告提供了 2020 年至 2024 年的最新零售數據，可協助您識別將推動成長的產業。該報告還列出了主要企業和主要品牌，並對影響市場的主要因素（例如立法、分銷、定價等）進行了策略分析。此外，該報告還對 2029 年市場變化進行了預測。

目標產品：咖啡、其他熱飲、茶

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解熱飲市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與企業和領導品牌
• 使用五年預測評估未來市場發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

• 2024 年熱飲整體情況
• 2024年的主要趨勢
• 競爭格局
• 零售發展
• 餐飲和零售部門
• 下一杯熱飲

市場數據

免責聲明

資訊來源

印度咖啡

關鍵數據發現

2024年的發展

• 年輕一代和對咖啡因的渴望推動了印度咖啡的繁榮
• 塔塔消費品公司專注於優質化，而雀巢和印度斯坦聯合利華則採取更全面的方法。
• 大宗商品價格上漲持續抑制消費需求

前景與機會

• 預計公司將透過整合前向供應鏈和利用電子商務平台來關注富裕消費者。
• 該咖啡製造商旨在透過不同的銷售管道實現產品多樣化，以支持當地的小型雜貨店。
• 咖啡文化的興起讓消費者可以嘗試不同的口味和形式

分類資料

印度茶

關鍵數據發現

2024年的發展

• 創新口味、多樣化形式和天然成分推動印度茶葉消費量
• 塔塔消費品利用實惠的價格和新產品的推出來有效應對日益成長的健康和保健趨勢
• 茶葉價格上漲持續影響公司盈利

前景與機會

• 主要企業將繼續關注健康和保健以及新的消費群組，作為預測期內的成長槓桿
• 企業繼續利用社群媒體的力量來推廣優質產品

分類資料

印度其他熱飲

關鍵數據發現

2024年的發展

• 在印度，年輕族群正在推動麥芽熱飲的流行
• 印度斯坦聯合利華憑藉其可及性和品牌/產品線延伸在競爭格局中佔據主導地位
• 透過電子商務對其他熱飲的需求將受到打擊

前景與機會

• 麥芽熱飲機可幫助緩解印度兒童營養不良問題
• 人們越來越關注營養和口味之間的微妙平衡，以及基於證據的行銷的必要性。

分類資料

Hot drinks in India continued to thrive in 2024, propelled by dynamic young demographics, rapid urbanisation and a stabilising economic climate. Coffee posted further strong retail volume and value growth rates, as it was increasingly seen as a lifestyle beverage, with visibility boosted by the proliferation of cafes and vending machines. While over three quarters of the country's coffee volume sales still originated from southern states, urban areas remained the main consumers nationally. Insta...

Euromonitor International's Hot Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trend
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Young demographic and the quest for caffeine drives a boom in coffee in India
• Tata Consumer Products focuses solely on premiumisation, whereas Nestle and Hindustan Unilever take a more holistic approach
• Rising commodity prices continue to curb consumer demand

PROSPECTS AND OPPORTUNITIES

• Companies are expected to focus on affluent consumers by integrating a forward supply chain and leveraging e-commerce platforms
• Coffee players aim to separate their product offerings across different sales channels to support small local grocers
• A rising cafe culture allows consumers to experiment with flavours and formats

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• India's tea consumption is on the rise, driven by the appeal of novel flavours, varied formats and natural ingredients
• Tata Consumer Products leverages affordability and new product launches to effectively cater to the growing health and wellness trend
• Tea inflation continues to impact the profitability of companies

PROSPECTS AND OPPORTUNITIES

• Key players to continue to focus on health and wellness and newer consumer groups as growth avenues in the forecast period
• Companies to continue to leverage the power of social media for their premium assortments

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A large young demographic underpins the popularity of malt-based hot drinks in India
• Hindustan Unilever dominates the competitive landscape on the back of accessibility and brand/product line extensions
• Demand for other hot drinks through e-commerce faces a setback

PROSPECTS AND OPPORTUNITIES

• Malt-based hot drinks players can help to alleviate India's child malnutrition problem
• Growing focus on the delicate balance between nutrition and palatability and the need for grounded marketing

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029