越南乳製品及替代品市場

2025年，越南乳製品及乳製品替代品市場將迎來顯著改善，這得益於該國強勁的經濟復甦和消費者健康意識的提升。上半年的GDP成長刺激了消費支出，並激發了整個產業的創新。領先的乳製品公司積極應對，推出了一系列新產品，包括低糖產品和添加營養成分以增強免疫力和腸道健康的產品。

Euromonitor International的研究報告《越南乳製品及替代品市場》深入分析了越南乳製品及替代品市場，提供了無與倫比的區域洞察和理解。報告列舉了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售數據，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告清晰地闡述了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及它們在未來五年將如何發展，並進行了五年展望。

目標產品：嬰兒食品、乳製品、植物乳製品

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解乳製品和替代品市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布100個國家。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 2025 年乳製品和替代品：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 乳製品和乳製品替代品的未來會怎樣？

市場數據

免責聲明

資訊來源

越南嬰兒食品

關鍵數據結果

2025年的發展

• 越南經濟好轉帶動嬰兒食品零售小幅成長
• 雅培越南與 Vinamilk 激烈競爭嬰兒食品領導地位
• 嬰兒食品分銷轉向現代數位管道

前景與機遇

• 隨著越南經濟復甦，嬰兒食品需求預計將成長
• 健康嬰兒食品越來越受到更多知情父母的歡迎
• 社群媒體和零售電子商務推動都市區父母對嬰兒食品的接受

分類資料

越南奶油和醬料

關鍵數據結果

2025年的發展

• 奶油和塗抹醬推動越南經濟復甦
• 同安植物油在人造奶油市場佔據主導地位，但奶油市場的競爭卻較為分散
• 現代雜貨零售商和電子商務正在重塑分銷

前景與機遇

• 奶油勢頭強勁，人造奶油漸顯成熟
• 健康趨勢與飲食傳統結合
• 社群媒體推動越南奶油流行

分類資料

越南起司

關鍵數據結果

2025年的發展

• 經濟復甦助力乳酪產業
• Bel Vietnam 鞏固其在起司市場的主導地位
• 現代零售和餐飲服務推動越南乳酪分銷

前景與機遇

• 起司產品種類繁多，不僅限於塗抹醬
• 健康與保健創新提升加工起士性能
• 社群媒體推動起司在年輕消費者中的流行

分類資料

越南的乳製品飲料

關鍵數據結果

2025年的發展

• 越南牛奶革命由健康、保健和創新所驅動
• Vinamilk 領漲，Lof International Dairy Products 上漲
• 牛奶分銷向現代零售的轉型

前景與機遇

• 預測期內，健康趨勢將推動乳製品消費
• 功能性營養和清晰的標籤檢視有助於塑造這個類別
• 社群媒體在飲用乳中的作用日益增強

分類資料

越南優格和酸乳製品

關鍵數據結果

2025年的發展

• 優格受益於越南注重健康的乳製品熱潮
• Vinamilk 以科學主導創新引領潮流
• 小型本地雜貨店在需要冷藏的商品類別中面臨壓力

前景與機遇

• 預計優格在預測期內將繼續發展和成長
• 提高表現的健康和生活方式方面
• 社群媒體提升越南優格的知名度與受歡迎程度

分類資料

越南的其他乳製品

關鍵數據結果

2025年的發展

• 煉乳主導其他乳製品
• Vinamilk 透過高階定位和包裝創新鞏固優勢
• 便利商店和電子商務受益於消費行為和分銷基礎設施的變化

前景與機遇

• 都市化和經濟好轉帶動其他乳製品產業發展
• 健康趨勢對其他乳製品消費的影響有限
• 社群媒體鼓勵與其他酪農的互動

分類資料

越南的植物乳製品

關鍵數據結果

2025年的發展

• 植物來源乳製品滿足健康需求與創新
• Vinasoy 佔據主導地位，但 Vinamilk 重振植物奶
• 植物來源乳製品找到新的消費途徑

前景與機遇

• 健康和永續性趨勢下植物來源乳製品預計將成長
• 健康趨勢推動植物來源乳製品創新
• 社群媒體在消費者參與和新產品開發中發揮關鍵作用

分類資料

Dairy products and alternatives in Vietnam experienced a significant improvement during 2025, buoyed by the country's strong economic recovery and a renewed consumer focus on health. The first half of the year saw a notable GDP increase, which fuelled consumer spending and encouraged industry-wide innovation. Leading dairy companies responded by launching a range of new products, including items with reduced sugar and added nutrients for immunity and gut health. While cow's milk, particularly sh...

Euromonitor International's Dairy Products and Alternatives in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Baby food makes modest retail volume sales gains amidst economic improvements in Vietnam
• Abbott Vietnam competes fiercely with Vinamilk for leadership of baby food
• Baby food distribution shifts towards modern and digital channels

PROSPECTS AND OPPORTUNITIES

• Baby food is set for growth as Vietnam's economy rebounds
• Health-focused baby food to gain traction among increasingly knowledgeable parents
• Social media and retail e-commerce to help drive baby food adoption among Urban parents

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Butter and spreads rides Vietnam's economic recovery
• Tuong An Vegetable Oil dominates margarine while butter's competitive landscape is fragmented
• Modern grocery retailers and e-commerce reshape distribution

PROSPECTS AND OPPORTUNITIES

• Butter to gain momentum while margarine shows maturity
• Health trends meet culinary tradition
• Social media to fuel butter's rise in Vietnam

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cheese benefits from a rebounding economy
• Bel Vietnam consolidates its dominance in cheese
• Modern retail and foodservice are driving trends in cheese distribution in Vietnam

PROSPECTS AND OPPORTUNITIES

• Cheese to diversify beyond spreadable products
• Health and wellness innovation to drive processed cheese's performance
• Social media to garner popularity for cheese among young consumers

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Vietnam's milk revolution is being driven by health and wellness and innovation
• Vinamilk leads while Lof International Dairy Products rises
• Shift to modern retail in milk distribution

PROSPECTS AND OPPORTUNITIES

• Health trends to drive drinking milk products through the forecast period
• Functional nutrition and clear labelling to help shape the category
• Social media's role to grow in drinking milk products

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Yoghurt benefits from Vietnam's health-focused dairy boom
• Vinamilk leads with science-driven innovation
• Small local grocers under pressure in a category requiring refrigeration

PROSPECTS AND OPPORTUNITIES

• Yoghurt is set to continue to develop and grow in the forecast period
• Health and lifestyle aspects to drive performance
• Social media to push awareness and popularity for yoghurt in Vietnam

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Condensed milk reigns in other dairy
• Vinamilk consolidates dominance with premium positioning and packaging innovation
• Convenience stores and e-commerce are among the beneficiaries of changes in consumer behaviour and distribution infrastructure

PROSPECTS AND OPPORTUNITIES

• Urbanisation and an improving economy to boost other dairy
• Health trends to have a limited impact on other dairy consumption
• Social media fosters engagement with other dairy

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Plant-based dairy embraces health-orientated demand and innovation
• Vinasoy dominates but Vinamilk adds dynamism to plant-based dairy
• Plant-based dairy finds new paths to consumers

PROSPECTS AND OPPORTUNITIES

• Growth forecast for plant-based dairy amid health and sustainability trends
• Health trends to provide the momentum for plant-based dairy innovation
• Social media to play a key role in consumer engagement and new product development

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030