菲律賓乳製品及替代品市場

在持續的通膨壓力下，菲律賓乳製品和乳製品替代品的銷售額預計將持續強勁成長至2025年。然而，嬰兒配方奶粉和奶粉等被視為必需品的產品已證明具有韌性，現有企業致力於成本控制策略和行銷努力來維持穩定的需求。

Euromonitor International的研究報告《菲律賓乳製品及替代品市場》深入分析了菲律賓市場，展現了無與倫比的區域洞察力和理解力。報告列舉了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售資料，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告清晰地闡述了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及它們在未來五年將如何發展，並進行了五年展望。

目標產品：嬰兒食品、乳製品、植物乳製品。

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解乳製品和替代品市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布100個國家。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 2025年乳製品和替代品：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 乳製品及其替代品的未來如何？

市場資料

免責聲明

資訊來源

菲律賓嬰兒食品

關鍵資料結果

2025年的發展

• 儘管出生率下降帶來壓力，但預計2025年嬰兒食品仍將保持正成長
• Mead Johnson Philippines以強大的品牌組合引領嬰兒食品市場
• 現代零售通路利用其品質和安全聲譽來主導分銷格局

前景與機會

• 「其他」嬰兒食品和已烹調嬰兒食品預計零售價格年複合成長率最高
• 注重消費者教育和社區參與，幫助品牌在競爭激烈的類別中脫穎而出
• 永續性由地方政府的嚴格執法和主要製造商的努力推動

分類資料

菲律賓奶油和塗抹醬

關鍵資料結果

2025年的發展

• 奶油透過策略品牌定位和烹飪趨勢激發消費者興趣
• Magnolia 持續投資於產品類別和消費者參與度
• 電子商務作為奶油和塗抹醬的通路持續成長

前景與機會

• 透過增加分銷、行銷和教育來振興該類別
• 全球價格波動，健康意識增強推動奶油需求
• 經濟壓力可能會影響預算友善模式的轉變

分類資料

菲律賓乳酪

關鍵資料結果

2025年的發展

• 起司受到品牌建立和On-Trade趨勢的支持
• 領先品牌Eden在2025年獲得強大的行銷支持
• 參與企業將投資於大型雜貨零售商和電子商務的商品行銷

前景與機會

• 加工起士預計將引領此類別
• 硬起司屬於小眾市場，但預計儘管面臨阻力，仍將穩定成長
• 永續性努力可能受到經濟問題的限制

分類資料

菲律賓的乳製品飲料

關鍵資料結果

2025年的發展

• 飲用乳將持續成長，到2025年，奶粉將引領潮流
• Nestle Philippines將在2025年繼續保持飲用乳領先地位
• 現代零售通路將取代傳統雜貨零售商

前景與機會

• 風味乳飲料受益於新產品的推出和便利性驅動的需求
• 常溫期牛奶和生牛奶的供應量和存在量增加。
• 隨著地方政府致力於提高國內乳製品生產能力，永續性將進一步融入企業營運

分類資料

菲律賓優格和優格製品

關鍵資料結果

2025年的發展

• 2025年，飲用優格將繼續引領市場
• Yakult Philippines公司致力於擴大其生產、分銷和消費群。
• 2025年，超級市場仍將是主要的通路，但電子商務將推動此類別的發展

前景與機會

• 預測期內，優格市場整體將發展和成長
• 優格產業競爭預計將加劇
• 參與企業利用數位能力接觸消費者

分類資料

菲律賓的其他乳製品

關鍵資料結果

2025年的發展

• 淡奶預計是2025年成長最快的類別
• Alaska Milk Corp利用強大的品牌知名度、價格談判能力和消費者參與度來主導市場
• 超級市場仍然是主要的通路，但電子商務繼續獲得發展動力

前景與機會

• 品牌夥伴關係在食品服務通路推廣其他乳製品
• 平價品牌的湧入可能會加劇價格競爭
• 適用於各種行銷和支付業務的數位化功能

分類資料

菲律賓的植物乳製品

關鍵資料結果

2025年的發展

• 「其他」植物奶持續成長動力
• 降價和更小的封裝提高了汽車側的性能
• 電子商務為植物來源乳製品製造商提供了令人興奮的新機會

前景與機會

• 「其他」植物奶繼續振興植物乳製品
• 餐飲服務仍是「其他」植物奶的重要市場
• 永續性仍然是品牌故事的重中之重

分類資料

Retail current value sales of dairy products and alternatives in the Philippines are projected to continue to rise at a strong rate over 2025, amid ongoing inflationary pressures. Nonetheless, the performance demonstrates the resilience of products seen as daily necessities, such as milk formula or powder milk. Efforts by incumbent players to focus on cost-containment strategies and marketing efforts support consistent demand.

Euromonitor International's Dairy Products and Alternatives in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Baby food continues to see positive growth in 2025, despite pressure from the downward trend in the birth rate
• Mead Johnson Philippines leads baby food with a strong brand portfolio
• Modern retail channels leverage a reputation for quality and safety to dominate the distribution landscape

PROSPECTS AND OPPORTUNITIES

• "Other" baby food and prepared baby food are projected to see the highest retail value CAGRs
• Focus on consumer education and community engagement to support brand differentiation within a competitive category
• Sustainability to be driven by tighter local enforcement and efforts by key manufacturers

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Butter piques consumer interest through strategic brand positioning and culinary trends
• Magnolia continues to invest in the category and consumer engagement
• E-commerce continues to develop as a distribution channel in butter and spreads

PROSPECTS AND OPPORTUNITIES

• Distribution expansion, marketing and education to provide a boost to the category
• Health-conscious shift to spur butter amid global price volatility
• Economic pressures may influence a shift toward budget-friendly formats

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cheese is supported by brand building efforts and on-trade trends
• The leading brand Eden enjoys strong marketing support in 2025
• Players invest in merchandising in large grocery retailers and e-commerce

PROSPECTS AND OPPORTUNITIES

• Processed cheese is expected to drive the category
• Hard cheese while niche, is expected to grow steadily amidst headwinds
• Sustainability efforts may be tempered by economic challenges

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Drinking milk products continues to expand, with powder milk leading the way in 2025
• Nestle Philippines continues to lead drinking milk products as the competition grows in 2025
• Modern retail channels gain on traditional grocery retailers

PROSPECTS AND OPPORTUNITIES

• Flavoured milk drinks to gain from the offer of new products and convenience-orientated demand
• Growing offer and presence of shelf stable milk and fresh milk
• Sustainability to be more integrated into business operations while local authorities seek to improve domestic dairy production capabilities

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Drinking yoghurt continues to shape the category in 2025
• Yakult Philippines focuses on expanding production, distribution and the consumer base
• Supermarkets remains the dominant distribution channel in 2025, but e-commerce adds dynamism to the category

PROSPECTS AND OPPORTUNITIES

• Development and growth is expected across yoghurt in the forecast period
• Stronger competition is to be expected within yoghurt
• Players leverage digital capabilities to reach consumers

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Evaporated milk is the most dynamic category in 2025
• Alaska Milk Corp leverages a strong brand name, price deals and consumer engagement to dominate
• Supermarkets remains the key distribution channel but e-commerce continues to gain ground

PROSPECTS AND OPPORTUNITIES

• Brand partnerships to boost other dairy in the foodservice channel
• Price competition may intensify with the influx of affordable brands
• Digital capabilities to be used for various marketing and payment operations

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• "Other" plant-based milk continues to gain momentum
• Price reductions and small packaging boost the performance of Oatside
• E-commerce offers new and exciting opportunities for plant-based dairy players

PROSPECTS AND OPPORTUNITIES

• "Other" plant-based milk to continue to add dynamism to plant-based dairy
• Foodservice remains a key avenue for "other" plant-based milk
• Sustainability remains at the forefront of brand narratives

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030