美國乳製品及替代品市場

2025年，川普政府重新徵收關稅對美國經濟產生了複雜的影響，尤其對GDP成長、通膨和消費支出產生了影響。在2024年GDP成長率達2.8%之後，預計2025年經濟成長將放緩至1.6%。新的關稅增加了企業的生產成本，導致各種商品價格上漲。這種通膨壓力，加上本已謹慎的消費環境，正在抑制消費支出。

Euromonitor International的研究報告《美國乳製品及替代品市場》深入分析了各個國家的市場，提供了無與倫比的區域洞察和理解。報告列出了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售數據，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告清晰地闡述了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及它們在未來五年將如何發展，並進行了五年展望。

目標產品：嬰兒食品、乳製品、植物性乳製品

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解乳製品和替代品市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 2025 年乳製品及替代品：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 乳製品及其替代品的未來如何？

市場數據

免責聲明

資訊來源

美國嬰兒食品

關鍵數據結果

2025年的發展

• 物價維持穩定，但需求持續下降
• 自有品牌製造商投資優質化以搶佔市場佔有率
• 追求價值的消費者推動全通路銷售成長

前景與機會

• 出生率下降和經濟不確定性可能會抑制需求
• 健康趨勢對市場產生多種影響
• 不穩定的立法政策可能對市場產生負面影響

分類資料

美國奶油和塗抹醬

關鍵數據結果

2025年的發展

• 奶油具有更好的口感和更自然的形象
• 自有品牌佔據主導地位，品牌則著重差異化以贏得市場佔有率
• 現代雜貨零售商占主導地位，但電子商務的佔有率不斷擴大

前景與機會

• 高階市場和平價市場之間的競爭日益激烈
• 新口味和新形式有助於新產品開發
• 健康飲食趨勢和新法規為市場提供資訊

分類資料

美國起司

關鍵數據結果

2025年的發展

• 由於消費者青睞未加工乳酪，乳酪需求持續成長
• 卡夫亨氏公司敗給自有品牌
• 手工起司消費推動線上銷售

前景與機會

• 自有品牌吸引注重價格的消費者
• 健康與保健趨勢推動高階創新
• 消費者更喜歡傳統起司而不是植物來源起司

分類資料

美國的乳製品消費量

關鍵數據結果

2025年的發展

• 全脂乳製品的出現讓乳製品飲料煥發新生
• 自有品牌持續佔據銷售主導地位
• 由於價格高昂且產品選擇有限，便利商店陷入困境。

前景與機會

• 植物奶的競爭仍在持續
• 飲用乳復甦帶來新的成長機會
• 立法者考慮在學校重新引入全脂牛奶

分類資料

美國和優格產品

關鍵數據結果

2025年的發展

• 原味優格和優格產品受益於健康形象
• 希臘優格需求旺盛影響競爭格局
• 隨著電子商務和 DTC 銷售的成長，超級市場和批發俱樂部開始青睞功能性乳製品

前景與機會

• 健康與保健趨勢持續成為主要成長動力
• 監管變化推動低糖和潔淨標示優格的需求
• 優格創新超越早餐，滿足不斷變化的生活方式

分類資料

其他美國乳製品

關鍵數據結果

2025年的發展

• 成分透明度和對蛋白質的關注正在再形成其他乳製品
• 一個致力於推動創新的新品牌
• 超級市場和大賣場占主導地位，而數位管道則推動品牌忠誠度

前景與機會

• 供應鏈壓力與投入成本波動影響市場動態
• 蛋白質宣稱和功能性健康益處應推動優質化
• 數位整合提供了機會，但高成本可能會限制採用

分類資料

美國植物乳製品

關鍵數據結果

2025年的發展

• 消費者回歸傳統乳製品，銷售量下降
• 達能繼續引領植物來源乳製品銷售
• 儘管電子商務迅速擴張，超級市場仍繼續引領銷售

前景與機會

• 乳製品競爭仍然激烈
• 口味和質地是釋放植物來源乳酪和優格潛力的關鍵
• FDA 新指南旨在提高植物來源乳酪和優格的透明度

分類資料

In 2025, the reimplementation of tariffs by the Trump administration has had a mixed impact on the US economy, particularly regarding GDP growth, inflation, and consumer spending. After recording a GDP growth rate of 2.8% in 2024, economic expansion is expected to slow to 1.6% in 2025. The new tariffs have raised production costs for businesses, leading to higher prices for a wide range of goods. This inflationary pressure, combined with an already cautious consumer environment, has weakened hou...

Euromonitor International's Dairy Products and Alternatives in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Prices stabilise but demand continues to fall
• Private label producers invest in premiumisation to win share
• Value seeking consumers boost Omni-Sales Growth

PROSPECTS AND OPPORTUNITIES

• Falling birth rates and economic uncertainty could undermine demand
• Wellness trends set to have a mixed impact on the market
• Erratic legislative policy could negatively impact the market

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Butter benefits from better taste and natural image
• Private label leads while brands focus on differentiation to gain share
• Modern grocery retailers dominate but e-commerce wins share

PROSPECTS AND OPPORTUNITIES

• Competition to intensify between premium and value segments
• New flavours and formats could inform new product development
• Healthy eating trends and new regulation set to inform the market

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cheese continues to grow with consumers favouring unprocessed options
• Kraft Heinz Co loses ground to private label
• Consumption of artisanal cheese boosts online sales

PROSPECTS AND OPPORTUNITIES

• Private label set to win over price-sensitive consumers
• Health and wellness trend will boost premium innovations
• Consumers will continue to favour traditional cheese over plant-based options

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Drinking milk products finds new lease of life with full-fat options
• Private label continues to dominate sales
• Convenience stores underperform due to high prices and limited variety

PROSPECTS AND OPPORTUNITIES

• Competition with plant-based milk will continue
• The resurgence of drinking milk products presents new opportunities for growth
• Legislators are considering reintroducing full fat milk in schools

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Plain yoghurt and sour milk products benefit from healthy image
• High demand for Greek yoghurt influences the competitive landscape
• Supermarkets and wholesale clubs embrace functional dairy as e-commerce and DTC sales rise

PROSPECTS AND OPPORTUNITIES

• Health and wellness trend will remain the key growth driver
• Regulatory changes to boost demand for low-sugar and clean label yoghurt
• Yoghurt innovation expands beyond breakfast to meet evolving lifestyle behaviours

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ingredient transparency and focus on protein reshaping other dairy
• New brands looking to drive innovation
• Digital channels fuel brand loyalty while supermarkets and hypermarkets dominate

PROSPECTS AND OPPORTUNITIES

• Supply chain pressures and input cost volatility set to shape market dynamics
• Protein claims and functional health benefits should drive premiumisation
• Digital integration presents opportunities but high costs could limit uptake

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales decrease as consumers shift back to traditional dairy
• Danone continues to lead sales of plant-based dairy
• Supermarkets continues to lead sales despite e-commerce's rapid expansion

PROSPECTS AND OPPORTUNITIES

• Competition with dairy will remain intense
• Taste and texture key to unlocking the potential of plant-based cheese and yoghurt
• New FDA guidance targets clarity in plant-based cheese and yoghurt

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030