泰國乳製品及乳製品替代品市場

由於監管壓力和消費者偏好的變化，泰國乳製品產業正經歷轉型期。泰國食品藥物管理局(FDA) 收緊了「健康之選」標識產品的認證要求，對基準值。這迫使製造商改進產品，推出更健康的選擇，以保持競爭力。例如，Dutch Mill 有限公司在 2025 年推出了一款四合一飲料。

Euromonitor International的研究報告「泰國乳製品及替代品市場」深入分析了泰國市場，展現了無與倫比的區域洞察力和理解力。報告列舉了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售數據，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告清晰地闡述了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及它們在未來五年將如何發展，並進行了五年展望。

目標產品：嬰兒食品、乳製品、植物乳製品

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解乳製品和替代品市場
• 確定成長領域並確定變革的推動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，分析師網路遍布100個國家。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

摘要整理

• 2025 年乳製品和替代品：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 乳製品及其替代品的未來如何？

市場數據

免責聲明

資訊來源

泰式嬰兒食品

關鍵數據結果

2025年的發展

• 新晉父母越來越青睞優質功能性嬰兒食品
• 政府對加工嬰兒食品的監管更加嚴格
• 大賣場和超級市場是首選分銷管道

前景與機遇

• 出生率下降造成艱難的環境
• 父母越來越注重健康
• 推廣母乳哺育對配方奶粉品牌構成挑戰

分類資料

泰式奶油和塗抹醬

關鍵數據結果

2025年的發展

• 隨著消費者追求更高品質、更美味的產品，優質化趨勢正在不斷發展
• 人造奶油品牌正在採取不同的策略
• 超級市場和大賣場將佔主導地位，但奶油將透過電子商務零售商變得更加普及。

前景與機遇

• 自有品牌機會與優質化趨勢背道而馳
• 日益增強的健康意識需要創新
• 便利商店零售商可以幫助促進奶油消費

分類資料

泰國起司

關鍵數據結果

2025年的發展

• 起司在泰國文化中越來越受歡迎
• KCG Corp Co 以多層次投資組合成長，利基品牌站穩腳步
• 超級市場和零售電商都是有吸引力的管道

前景與機遇

• 起司價格兩極化滿足不同收入群體的需求
• 參與企業轉向滿足泰國消費者的健康需求
• 拓展新的包裝形式和分銷

分類資料

泰國的乳製品飲料

關鍵數據結果

2025年的發展

• 來自紐西蘭和澳洲的低價乳製品進口減緩了價值成長
• 集中格局催生新公司
• 電子商務受知名度提升推動，實體零售商佔主導

前景與機遇

• 隨著乳製品替代品越來越受歡迎，銷售成長放緩
• 健康趨勢推動功能性飲用乳的需求
• 關於更健康選擇產品的監管變化

分類資料

泰國優格和優格製品

關鍵數據結果

2025年的發展

• 優格仍然是泰國家庭的主食
• Yolida 成長強勁，Dutch Mill 繼續佔主導地位
• 通路偏向現代貿易

前景與機遇

• 擴大產品範圍的可能性
• 功能性產品需求不斷成長，推動品類發展
• 零售電子商務持續崛起

分類資料

泰國的其他乳製品

關鍵數據結果

2025年的發展

• 其他乳製品是泰國飲食和食品服務業的支柱
• 馬利集團1962有限公司發展動能進一步增強
• 電子商務平台日益普及

前景與機遇

• 該產品深植於泰國當地文化，預計成長前景看好。
• 泰國消費者想要更健康的選擇
• 包裝創新使產品更易於獲取和儲存

分類資料

泰國植物乳製品

關鍵數據結果

2025年的發展

• 植物奶的快速成長
• 其他植物奶品牌的崛起
• 零售電商平台的便利性吸引消費者

前景與機遇

• 隨著品類的擴大，該品牌瞄準了年輕一代
• 增強植物奶功能益處的不同方法
• 品牌找到接觸消費者的新方法

分類資料

The Thai dairy sector is entering a period of transformation, shaped by regulatory pressures and shifting consumer priorities. The Thai Food and Drug Administration (FDA) has tightened the requirements for products qualifying for the "Healthier Choice" logo, with more stringent thresholds on sugar and fat content. This has pushed manufacturers to reformulate their offerings and launch healthier variants to remain competitive. In 2025, for example, Dutch Mill Co Ltd introduced a 4-in-1 drinking y...

Euromonitor International's Dairy Products and Alternatives in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• New parents are increasingly drawn to premium functional baby food
• More government regulations imposed within processed baby food
• Hypermarkets and supermarkets are the preferred distribution channel

PROSPECTS AND OPPORTUNITIES

• Lower birth rates creates a challenging climate
• Parents are becoming more health-conscious
• Push to promote breastfeeding creates challenge for milk formula brands

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation trend evolves as consumers seek products with higher quality and flavour
• Margarine brands adopt very different strategies
• Supermarkets and hypermarkets dominate whilst butter gains traction via e-commerce retailers

PROSPECTS AND OPPORTUNITIES

• Private label opportunities at opposite polars to the premiumisation trend
• Rising health consciousness calls for innovation
• Convenience store retailers can help encourage butter consumption

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising popularity of cheese in Thai culture
• KCG Corp Co achieves growth with multi-tiered portfolio as niche brands gain a foothold
• Supermarkets and retail e-commerce are both appealing channels

PROSPECTS AND OPPORTUNITIES

• Price polarisation in cheese meets the needs of diverging income groups
• Players will pivot to meet the health concerns of Thai consumers
• New packaging formats and distribution to expand

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value growth slows as lower-priced milk products are imported from New Zealand and Australia
• New players emerge in concentrated landscape
• Physical retailers take the lead as e-commerce is driven by increased visibility

PROSPECTS AND OPPORTUNITIES

• Lower growth in value sales as dairy alternatives gain appeal
• Health consciousness drives demand for functional products within drinking milk products
• Changes in regulations regarding healthier choice products

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Yoghurt remains a staple in Thai households
• Dutch Mill continues to dominate as Yolida shows dynamic growth
• Distribution channels are skewed towards the modern trade

PROSPECTS AND OPPORTUNITIES

• Potential for expansion of product ranges
• Evolving need for functional products supports category development
• The continued rise of retail e-commerce

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Other dairy is a core product in Thai diet and foodservice
• Mali Group 1962 Co Ltd gains further traction
• Increasing popularity of e-commerce platforms

PROSPECTS AND OPPORTUNITIES

• Promising growth as products are embedded in local Thai culture
• Thai consumers are looking for healthier variants
• Packaging innovations enable better access and storage of products

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rapid growth of plant-based milk
• The rise of other plant-based milk brands
• Convenience of retail e-commerce platforms attracts shoppers

PROSPECTS AND OPPORTUNITIES

• Brands target younger generations as category expands
• Various approaches to enhance functional benefits in plant-based milk
• Brands will find new ways to appeal to consumers

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030