印尼乳製品及乳製品替代品市場

2025年，受健康意識增強、數位應用和消費習慣演變等因素的推動，印尼乳製品及替代品市場銷售額預計將實現強勁成長。當地消費者越來越尋求既能適應其快節奏生活方式，又能提供功能性益處的產品，例如高蛋白、益生菌和無乳糖產品。這種轉變在都市區千禧世代和Z世代中尤其明顯，他們選擇乳製品不僅出於以下原因，也是為了適應不斷變化的生活方式：

Euromonitor International的《印尼乳製品及替代品市場》報告深入分析了印尼市場在國家層面的狀況，提供了無與倫比的區域洞察和理解。報告列舉了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售資料，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告清晰地闡述了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及它們在未來五年將如何發展，並進行了預測。

目標產品：嬰兒食品、乳製品、植物性乳製品

資料覆蓋：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解乳製品和替代品市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為策略規劃提供參考。

目錄

目錄和表格列表

執行摘要

• 2025年乳製品及替代品：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 乳製品及其替代品的未來如何？

市場資料

免責聲明

資訊來源

印尼嬰兒食品

關鍵資料結果

2025年的發展

• 到2025年，政府措施將推動嬰兒食品成長
• Sarihusada 憑藉 SGM 品牌引領產業發展，Yummy Bites 經歷快速成長
• 便利商店是印尼購買嬰兒食品的首選管道

前景與機會

• 預測期內，嬰兒食品的價值預計將大幅成長
• 不斷增強的健康意識推動發展
• 更嚴格的監管和本地參與企業推動進步

分類資料

印尼奶油和塗抹醬

關鍵資料結果

2025年的發展

• 預計2025年奶油和塗抹醬成長將放緩
• Upfield 以廣受歡迎的藍帶品牌引領潮流
• 隨著便利商店不斷擴張，小型本地雜貨店仍然是首選管道

前景與機會

• 奶油和塗抹醬的強勁成長預測
• 功能性、植物來源和其他健康聲明預計在未來會變得更加普遍
• 日益嚴格的法規和社群媒體趨勢繼續影響進化

分類資料

印尼乳酪

關鍵資料結果

2025年的發展

• 儘管經濟狀況持續不確定性，但起司仍受益於消費者意識的增強
• 卡夫繼續大力投資促銷活動，保持領先地位。
• 超級市場在配送方面處於領先地位，但市場佔有率被便利商店蠶食

前景與機會

• 預計印尼起司價值將在預測期內大幅成長
• 健康與保健趨勢持續對品類發展產生重大影響
• 法規和認證鼓勵消費者做出更健康的選擇

分類資料

印尼的乳製品消費量

關鍵資料結果

2025年的發展

• 政府政策將使經濟成長放緩
• Ultrajaya 憑藉信任和創新舉措取得領先
• 小型本地雜貨店是最受歡迎的管道，電子商務成長最快

前景與機會

• 喝牛奶繼續受益於日益增強的意識
• 健康問題主導購買決策
• 宣傳活動仍然是成長的關鍵驅動力

分類資料

印尼優格和酸乳製品

關鍵資料結果

2025年的發展

• 交通便利性和可負擔性提高推動強勁成長
• Yakult領先，Heavenly Nutrition 動力強勁
• 優格銷售大部分來自直銷。

前景與機會

• 優格和優格製品預計將呈指數級成長
• 健康選擇不斷擴展
• 數位化參與對推動銷售變得越來越重要

分類資料

印尼的其他乳製品

關鍵資料結果

2025年的發展

• 預計2025年其他乳製品的價值成長將放緩，其中奶油預計將成長最快
• Frisian Flag 繼續在印尼其他乳製品類別中領先
• 隨著電子商務的不斷擴張，小型本地雜貨店仍將是主要的通路。

前景與機會

• 煉乳擴張，帶動其他乳製品進一步穩定成長
• 健康和保健問題將進一步影響發展
• 社群媒體是主要的成長動力

分類資料

印尼的植物乳製品

關鍵資料結果

2025年的發展

• 植物來源乳製品成長強勁
• Heinz仍處於領先地位，而燕麥片的銷售成長更為迅速。
• 2025年，小型本地雜貨店仍將是最大的通路

前景與機會

• 預計印尼植物來源乳製品在預測期內將持續強勁成長
• 植物奶受益於人們認知度的提高
• 風味創新將推動未來成長

分類資料

In 2025, dairy products and alternatives in Indonesia is recording strong value sales growth, driven by a combination of rising health consciousness, digital engagement and evolving consumption habits. Local consumers increasingly seek products that offer functional benefits, such as high protein, probiotics and lactose-free options, while also fitting into their fast-paced lifestyles. This shift is particularly evident among urban millennials and Gen Z, who embrace dairy not just for

Euromonitor International's Dairy Products and Alternatives in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Government efforts help push growth in baby food in 2025
• Sarihusada leads through its SGM brand as Yummy Bites enjoys rapid rises
• Convenience stores as favoured channel for baby food purchases in Indonesia

PROSPECTS AND OPPORTUNITIES

• Baby food faces strong value growth for forecast period
• Rising health awareness will drive development
• Tightened regulations and local players set to shape progress

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Butter and spreads sees slowed growth in 2025
• Upfield leads with popular Blue Band brand
• Small local grocers remains favoured channel as convenience stores continues to expand

PROSPECTS AND OPPORTUNITIES

• Further strong growth forecast for butter and spreads
• Functional, plant-based and other health claims set to become more prevalent
• Tighter regulations and social media trends will continue to impact evolution

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cheese benefits from rising consumer awareness despite ongoing economic uncertainty
• Kraft continues to lead, investing heavily in promotional events
• Supermarkets leads distribution though is ceding share to convenience stores

PROSPECTS AND OPPORTUNITIES

• Cheese will see strong value growth in Indonesia throughout the forecast period
• Health and wellness trends remain critical influences on category development
• Regulation and certification promote healthier choices among consumers

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Slowed growth sustained by government programme
• Ultrajaya leads, benefiting from trust and innovative efforts
• Small local grocers as most popular channel, with e-commerce rising fastest

PROSPECTS AND OPPORTUNITIES

• Drinking milk to continue to benefit from raised awareness
• Health concerns as central to purchasing decisions
• Digital campaigns will remain critical growth-builders

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Solid growth driven by increased accessibility and affordability
• Yakult leads while Heavenly Nutrition rises fastest
• Direct selling accounts for most sales in yoghurt

PROSPECTS AND OPPORTUNITIES

• Rapid rises predicted for yoghurt and sour milk products
• Healthy options continue to expand
• Digital engagement becomes increasingly important to push sales

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Other dairy sees slowed value growth in 2025, with cream rising fastest
• Frisian Flag continues to lead overall other dairy in Indonesia
• As e-commerce expands further, small local grocers remains primary distribution channel

PROSPECTS AND OPPORTUNITIES

• Condensed milk set to expand and help drive further steady growth for other dairy
• Health and wellness concerns will have increased impact on development
• Social media as critical growth driver

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Plant-based dairy records robust rises
• Heinz still ahead of the rest, with Float Oat seeing further growth
• Small local grocers remains biggest distribution channel in 2025

PROSPECTS AND OPPORTUNITIES

• Forecast period will see persistent strong growth for plant-based dairy in Indonesia
• Plant-based milk set to benefit from improved awareness
• Flavour innovation will help fuel future growth

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030