馬來西亞乳製品及替代品市場

2025年，馬來西亞乳製品及其替代品市場趨勢各不相同，以金額為準將持續成長，而零售量則略有下降，儘管其市場佔有率略高於食品服務通路。銷售額的成長源自於奶油和抹醬、起司和飲用乳等主要產品類型是所有人群日常消費的必需品。

Euromonitor International的《馬來西亞乳製品及替代品市場》報告深入分析了國家層面的市場情況，提供了無與倫比的區域洞察和理解。報告列舉了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售資料，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告清晰地闡述了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及在未來五年市場將如何發展等展望。

目標產品：嬰兒食品、乳製品、植物性乳製品

資料覆蓋：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解乳製品和替代品市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格列表

執行摘要

• 2025年乳製品及替代品：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 乳製品及其替代品的未來如何？

市場資料

免責聲明

資訊來源

馬來西亞嬰兒食品

關鍵資料結果

2025年的發展

• 人口變化限制馬來西亞嬰兒食品的成長
• Dutch Lady Milk Industries 在綜合競爭格局中保持領先地位
• 多種通路滿足不同消費者需求

前景與機會

• 出生率下降抑制市場成長前景
• 人們對功能性的興趣日益濃厚，推高了嬰兒食品的價值
• 參與企業尋求創新和擴張以保持競爭力

分類資料

馬來西亞奶油和抹醬

關鍵資料結果

2025年的發展

• 忙碌的生活方式和餐廳競爭阻礙了零售需求
• Upfield 在整合的競爭格局中鞏固領導地位
• 便利性和有競爭力的價格幫助小型本地雜貨店佔據主導地位。

前景與機會

• 預測期內零售需求面臨的進一步挑戰
• 健康和保健趨勢日益影響新產品的開發
• 參與企業的擴張策略與控制成本

分類資料

馬來西亞乳酪

關鍵資料結果

2025年的發展

• 加工起士仍然很受歡迎，但餐飲服務繼續推動整體需求
• Mondelez在日益激烈的競爭中保持領先地位
• 靠近社區有利於小型本地雜貨店

前景與機會

• 在停滯的類別中，參與企業尋求多元化其投資組合和消費機會
• 宣傳健康和保健益處將變得越來越活性化
• 更嚴格的監管可能會影響新產品的開發

分類資料

馬來西亞的乳製品飲料

關鍵資料結果

2025年的發展

• 健康觀念支持人們積極飲用乳製品
• Dutch Lady Milk 鞏固領先地位，Fresh Farm 進一步獲利
• 小型本地雜貨店在分銷領域佔據主導地位，餐飲服務受益於咖啡文化的興起

前景與機會

• 雖然前景樂觀，但糖稅上調可能會影響調味乳飲料
• 健康意識推動牛奶需求強勁
• 擴大本地生產和進一步投資的潛力

分類資料

馬來西亞優格和優格產品

關鍵資料結果

2025年的發展

• 飲用優格因其方便性和便攜性而銷售持續成長。
• Dutch Lady Milk Industries 的退出使主要公司受益
• 當地雜貨店和大型超級市場可滿足各種購物需求

前景與機會

• 縱享方面可能會阻礙更強勁的表現
• 健康和保健方面提供成長機會
• 糖稅上調或將影響飲用優格的未來發展

分類資料

馬來西亞的其他乳製品

關鍵資料結果

2025年的發展

• 其他乳製品在馬來西亞的零售和餐飲服務領域仍然是一個受歡迎的類別。
• Fraser & Neave Holdings 領先其他乳製品製造商
• 便利性和價格實惠幫助小型本地雜貨店佔據主導地位

前景與機會

• 成熟類別預計在預測期內將出現溫和成長
• 健康趨勢可能會影響其他乳製品產業
• 新產品開發著重於植物來源成分和特定的健康益處

分類資料

馬來西亞的植物乳製品

關鍵資料結果

2025年的發展

• 由於價格和知名度較低，利基類別的覆蓋範圍有限
• Fraser & Neave Holdings 在整合領域保持微弱領先
• 小型本地雜貨店和大型超級市場適合各種購物機會

前景與機會

• 預測期內，食品服務業對植物來源乳製品的前景看好
• 健康養生趨勢帶來新的發展機會
• 大豆進口關稅可能導致價格上漲，這是負面因素

分類資料

In 2025, dairy products and alternatives in Malaysia demonstrated mixed trends, with retail value sales continuing to grow while retail volume sales, which held a marginally higher share than the foodservice channel, recording a slight decline. The growth in value sales can be attributed to the essential nature of key dairy categories such as butter and spreads, cheese, and drinking milk products, which are consumed daily across all demographic segments. These products benefit from wide

Euromonitor International's Dairy Products and Alternatives in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demographic changes limit baby food's growth in Malaysia
• Dutch Lady Milk Industries retains leadership in consolidated competitive landscape
• Mix of distribution channels to satisfy different consumer needs

PROSPECTS AND OPPORTUNITIES

• Sluggish growth prospects in market with falling birth rates
• Rising interest in functionality set to drive up value of baby food
• Players look to innovation and expansion to remain relevant

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Busy lifestyles and foodservice competition hinder retail demand
• Upfield strengthens leadership in consolidated competitive landscape
• Convenience and competitive pricing support dominance of small local grocers

PROSPECTS AND OPPORTUNITIES

• Further challenges for retail demand over the forecast period
• Health and wellness trend to increasingly influence new product development
• Players' strategies to expand presence and manage costs

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Processed cheese remains popular option, but foodservice continues to drive overall demand
• Mondelez retains leadership amid increasing competition
• Proximity to communities favours small local grocers

PROSPECTS AND OPPORTUNITIES

• In stagnant category, players will look to diversify portfolios and consumption occasions
• Marketing health and wellness benefits likely to increasingly emerge
• More stringent regulations could influence new product development

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Healthy perception supports positive performance of drinking milk products
• Dutch Lady Milk strengthens leadership, while Fresh Farm makes further gains
• Small local grocers leads distribution, while foodservice benefits from rising coffee culture

PROSPECTS AND OPPORTUNITIES

• Positive outlook but sugar tax increase to potentially impact flavoured milk drinks
• Health and wellness awareness to strongly support demand for cow's milk
• Expansion and further investment in local production likely

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Drinking yoghurt continues to drive sales, favoured for its convenience and portability
• Major players benefit from exit of Dutch Lady Milk Industries
• Small local grocers and hypermarkets suited to different shopping occasions

PROSPECTS AND OPPORTUNITIES

• Indulgence aspect likely to hinder stronger performance
• Health and wellness aspect offers some growth opportunities
• Rise in sugar tax likely to impact drinking yoghurt's future development

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Other dairy remains popular category for both retail and foodservice in Malaysia
• Fraser & Neave Holdings strengthens convincing lead of other dairy
• Convenience and affordability support dominance of small local grocers

PROSPECTS AND OPPORTUNITIES

• Moderate growth predicted for mature category over the forecast period
• Health and wellness trend has potential to shape other dairy
• New product development to focus on plant-based and specific health benefits

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Niche category has limited reach due to pricing and lack of awareness
• Fraser & Neave Holdings retains slim lead of consolidated competitive landscape
• Small local grocers and hypermarkets appeal to different shopping occasions

PROSPECTS AND OPPORTUNITIES

• Foodservice offers greater prospects for plant-based dairy over forecast period
• Health and wellness trend offers new development potential
• Potential price hikes due to import tariffs on soybeans will be negative factor

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030