中國的乳製品及替代品市場

2025年，中國乳製品及乳製品替代品的零售和銷售量均出現下降。嬰兒食品、乳製品和植物性乳製品的零售額均出現下降，其中嬰兒食品的銷售額略有下降，這主要是由於人口壓力和該類別的成熟度。2024年龍年的生育高峰，受傳統龍年吉年觀念的影響，暫時增加了出生人數，但這更像是一次小型嬰兒潮。

Euromonitor International的中國乳製品及替代品研究報告深入分析了國家級市場，提供了無與倫比的區域洞察和理解。報告列出了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售資料，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告清晰地闡述了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及它們在未來五年將如何發展，並進行了五年展望。

目標產品：嬰兒食品、乳製品、植物性乳製品

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解乳製品和替代品市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格列表

執行摘要

• 2025年乳製品及替代品：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 乳製品及其替代品的未來如何？

市場資料

免責聲明

資訊來源

中國嬰兒食品

關鍵資料結果

2025年的發展

• 嬰兒食品在整體下滑的情況下仍保持部分區域韌性
• 隨著利基市場的出現，領導者仍保持其地位
• 傳統非食品零售仍是信任的支柱

前景與機會

• 結構性變化造成市場兩極化
• 對機能性食品食品和有機食品的需求不斷增加
• 數位與科技創新：從通路管理到消費者忠誠度

分類資料

中式奶油和醬料

關鍵資料結果

2025年的發展

• 到2025年，奶油將推動整體成長
• Fonterra以廣受歡迎的主力品牌引領潮流
• 電子商務是購買奶油的首選管道

前景與機會

• 中國奶油和塗抹醬市場進一步成長預測
• 健康與保健創新的局限性
• 社群商務的重要性日益增加

分類資料

中國起司

關鍵資料結果

2025年的發展

• 起司表現持續下滑但改善
• 隨著Bel的不斷發展，Milkground 繼續保持領先地位
• 超級市場引領乳酪分銷

前景與機會

• 預測期內起司價格將進一步上漲
• 無添加趨勢加速
• Bel 致力於拓展消費機會

分類資料

中國的乳製品飲料

關鍵資料結果

2025年的發展

• 常溫牛奶的需求減少了牛奶消費量
• 2025年，Yili將引領產業發展，規模較小的企業也將獲得發展
• 超級市場引領飲用乳

前景與機會

• 原奶和奶粉推動成長
• 牛奶健康宣導日益增多
• ESL技術擴展，競爭加劇

分類資料

中國優格和酸乳製品

關鍵資料結果

2025年的發展

• 2025年優格和酸乳製品銷售量將大幅下降
• Yili是整體領導者，Le Pur Tech最具活力
• 超級市場仍為首選通路，折扣店成長最快。

前景與機會

• 飲用優格預計將進一步下滑
• 健康和保健趨勢影響發展
• 低熱量甜味劑可能更受歡迎

分類資料

中國的其他乳製品

關鍵資料結果

2025年的發展

• 隨著餐飲業的成長，預計到2025年其他乳製品的零售額將進一步下降
• 儘管競爭加劇，雀巢市場佔有率下降，但仍維持領先地位
• 超級市場成為主要通路，電商成長最快

前景與機會

• 預計其他乳製品的銷售量在預測期內將繼續下降
• 健康意識的提高將使參與企業致力於健康屬性
• 當地消費者更喜歡小包裝

分類資料

中國植物乳製品

關鍵資料結果

2025年的發展

• 興趣下降導致銷售額下降
• Hebei Yangyuan Zhihui引領中國植物來源乳市場
• 主要在超級市場購買的植物乳製品

前景與機會

• 植物奶的銷售量預計將會增加
• 以健康和保健趨勢為中心的創新
• 透過加強監管解決安全問題

分類資料

Overall dairy products and alternatives in China is recording falls in both retail value and volume sales in 2025. Baby food, dairy, and plant-based dairy are all in decline, with baby food seeing value sales slightly decrease primarily due to demographic pressure and category maturity. The dragon year baby bump in 2024 did bring temporary lift in birth numbers thanks to traditional beliefs about auspicious years, which include the Year of the Dragon; however, this was more of a mini baby boom t...

Euromonitor International's Dairy Products and Alternatives in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Baby food enjoys pockets of resilience amid broader decline
• Leaders hold ground as niche players rise
• Traditional non-grocery retail still anchors trust

PROSPECTS AND OPPORTUNITIES

• Structural shifts shape a polarised market
• Rising demand for functional and organic offerings
• Digital and technological innovation: from channel control to consumer loyalty

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Butter drives overall growth in 2025
• Fonterra leads with its popular Anchor brand
• E-commerce as preferred channel for butter purchases

PROSPECTS AND OPPORTUNITIES

• Further growth forecast for butter and spreads in China
• Limited innovation in terms of health and wellness
• Rising importance of social commerce

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Improved performance for cheese despite continued decline
• Milkground maintains leadership as Bel forges on
• Supermarkets leads distribution of cheese

PROSPECTS AND OPPORTUNITIES

• Cheese will see further rises during forecast period
• Free-from trends set to accelerate
• Bel focuses on expanding consumption occasions

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shelf stable milk drives drop in drinking milk
• Yili leads while smaller players gain greater ground in 2025
• Supermarkets leads distribution of drinking milk products

PROSPECTS AND OPPORTUNITIES

• Fresh milk and powder milk as key growth drivers
• Health claims become more prevalent in fresh milk
• ESL technology expands, intensifying competition

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Yoghurt and sour milk products suffers deep declines in 2025
• Yili leads overall, and Le Pur Tech enjoys greatest dynamism
• Supermarkets remains favoured channel, with discounters recording fastest growth

PROSPECTS AND OPPORTUNITIES

• Drinking yoghurt set to drive further decline
• Health and wellness trends impact development
• Low-calorie sweetener likely to become more prevalent

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Further falls for retail sales of other dairy in 2025, as foodservice sees growth
• Nestle leads despite share loss amid intensifying competition
• Supermarkets as main distribution channel, with e-commerce rising fastest

PROSPECTS AND OPPORTUNITIES

• Other dairy set to remain in decline for forecast period
• Rising health consciousness will prompt players to sharpen focus on wellness attributes
• Local consumers favour smaller pack formats

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales decline amid waning interest
• Hebei Yangyuan Zhihui leads overall plant-based dairy in China
• Plant-based dairy products purchased mainly in supermarkets

PROSPECTS AND OPPORTUNITIES

• Rising sales forecast thanks to plant-based milk
• Innovation to centre around prevailing health and wellness trends
• Tightened regulations will address safety concerns

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030