新加坡家電市場

預計到2025年，新加坡家電零售僅會小幅成長，這反映了該產業的成熟度以及不同類別表現的差異。由於人工智慧 (AI) 與智慧家庭的日益融合，穿戴式電子產品、無線耳機和可攜式播放器實現了強勁成長，其功能性也得到了提升，對科技型消費者的吸引力也隨之增強。

Euromonitor International的《新加坡消費電子市場》報告全面介紹了新加坡家用、可攜式和車載消費電子市場的規模和格局。報告提供最新的零售數據，幫助您識別推動成長的產業。該報告還甄選了主要企業和品牌，並對影響市場的關鍵因素（包括新產品開發、分銷和定價問題）進行了策略分析。報告也預測了市場未來的發展方向。

目標產品：電腦及周邊設備、車上娛樂系統、家用消費性電子產品、可攜式消費性電子產品

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解消費性電子市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格列表

執行摘要

• 2025 年消費性電子產品：整體情況
• 2025年的主要趨勢
• 競爭格局
• 通路開發
• 家電的未來

市場數據

免責聲明

資訊來源

新加坡電腦和周邊設備

關鍵數據結果

2025年的發展

• 不斷變化的偏好導致桌上型電腦市場下滑，尤其是在新加坡
• 即使有小眾參與企業出現，成熟品牌仍維持其地位
• 便利性和價值推動零售電子商務成長

前景與機會

• 儘管整體銷售下滑，筆記型電腦和高階顯示器仍然保持強勁
• 人工智慧和晶片的進步為未來的技術變革奠定了基礎
• 人工智慧驅動的個人化與效能，協助下一代產品創新

分類資料

新加坡的車載娛樂系統

關鍵數據結果

2025年的發展

• 智慧型手機和內建系統加速了車載娛樂的衰落
• 競爭格局分化反映售後市場需求萎縮
• 線下零售穩居第一，但電商零售的重要性逐漸凸顯

前景與機會

• 汽車保有量的下降意味著車載娛樂的持續衰落
• 嵌入式產品幾乎沒有為售後市場帶來顛覆的空間
• 利基創新瞄準的是日益萎縮的愛好者群體

分類資料

新加坡的家庭音響與戲院

關鍵數據結果

2025年的發展

• 改變本地對緊湊型智慧音訊解決方案的偏好
• 三星憑藉音訊和視訊產品的無縫整合贏得了市場佔有率，但 LG 正在逼近
• 隨著全通路策略的發展，零售電子商務不斷擴張

前景與機會

• 家庭音響和戲院仍為小眾類別
• 智慧整合和人工智慧將塑造產品開發的未來
• 黑膠唱片和條形音箱的創新帶來成長希望

分類資料

新加坡家庭影片

關鍵數據結果

2025年的發展

• 改變品味的形狀電視需求
• 競爭HESENSE的領導能力加劇
• 全通路塑造品牌分銷策略

前景與機會

• LCD 電視仍占主導地位，但 OLED 電視有望推動成長
• 智慧功能和無縫整合引領創新之路
• 透過優質功能的價值主導創新擴大您的影響力

分類資料

新加坡影像設備

關鍵數據結果

2025年的發展

• 隨著消費者偏好的改變，影像設備銷售持續下降
• 領導企業在萎縮的品類中努力維持銷售動能
• 隨著消費者融合線上和線下購物行為，零售電子商務變得越來越普遍

前景與機會

• 經濟逆風和消費者偏好的變化對未來銷售造成壓力
• 技術進步帶來利基成長機會
• 注重體驗、美學和利基吸引力的創新

分類資料

新加坡的可攜式播放器

關鍵數據結果

2025年的發展

• 無線揚聲器增強了可攜式播放器的活力
• 哈曼國際工業公司憑藉 JBL 在細分市場中保持領先地位
• 全通路購物塑造消費行為

前景與機會

• 智慧家庭和購買力推動成長
• 人工智慧驅動的聲音和設計創新
• 專注於設計主導的創新和智慧功能

分類資料

新加坡行動電話

關鍵數據結果

2025年的發展

• 由於消費者變得更加謹慎並等待更大的升級，智慧型手機銷售略有下降
• 蘋果保持領先，中國品牌不斷崛起
• 零售電子商務正在經歷動態成長，但全通路策略至關重要

前景與機會

• 經濟逆風中謹慎樂觀導致成長放緩
• 折疊式與人工智慧突破創新界限
• 設計、電池壽命和生態系統將決定下一波創新

分類資料

新加坡的穿戴式電子產品

關鍵數據結果

2025年的發展

• 智慧型穿戴裝置推動健康市場成長
• 現有領導者將獲得市場佔有率，而較小的參與企業將取得進步
• 隨著全通路策略的發展，零售電子商務不斷擴張

前景與機會

• 智慧型穿戴裝置預計將在 2030 年持續成長
• 期望技術能夠提高個人化和性能
• 塑造日常使用的創新與風格

分類資料

新加坡無線耳機

關鍵數據結果

2025年的發展

• TWS耳機推動成長，優質化塑造需求
• 儘管競爭加劇，蘋果仍維持領先
• 全通路策略正在改變消費者的購買行為

前景與機會

• 無線耳機，尤其是TWS耳機，成長前景光明
• 增強功能和日常使用的智慧功能集
• 人體工學設計與時尚的結合可能會推動創新

分類資料

In 2025, retail volume sales of consumer electronics in Singapore experienced minimal growth, reflecting industry maturity and divergent performances across categories. Wearable electronics, wireless headphones, and portable players saw robust growth, driven by advancements in artificial intelligence (AI) and smart home integration, which enhanced their functionality and appeal to tech-savvy consumers. Imaging devices and in-car entertainment systems, however, witnessed declines as consumers shi...

Euromonitor International's Consumer Electronics in Singapore report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Changing preferences drive decline for desktops in particular in Singapore
• Established brands hold their ground even as niche players emerge
• Convenience and value drive growth for retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Laptops and premium monitors to stay relevant despite overall decline
• AI and chip advances set the stage for future tech shifts
• Personalisation and performance to meet AI in the next wave of product innovation

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smartphones and built-in systems accelerate the decline of in-car entertainment
• Fragmented competitive environment reflects shrinking aftermarket demand
• Offline retail holds ground, while retail e-commerce slowly gains relevance

PROSPECTS AND OPPORTUNITIES

• Decline in car ownership signals a continued fall for in-car entertainment
• Built-in products leave little room for aftermarket disruption
• Niche innovations will target enthusiasts in a contracting category

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Local preferences shift towards compact and smart audio solutions
• Samsung gains share with seamless integration of audio and visual products, but LG draws closer
• Retail e-commerce gains ground as omnichannel strategies expand

PROSPECTS AND OPPORTUNITIES

• Home audio and cinema set to remain a niche category
• Smart integration and AI to shape future product development
• Innovation in vinyl and soundbars offers glimmers of hope for growth

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting preferences shape demand for televisions
• Stronger competition for the leaders from Hisense
• Omnichannel shapes brands' distribution strategy

PROSPECTS AND OPPORTUNITIES

• Momentum of OLED TVs set to drive growth, although LCD TVs will still dominate
• Smart features and seamless integration will lead innovation
• Value-driven innovation with premium features to expand reach

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Imaging devices sees continued decline amid shifting consumer priorities
• Leaders struggle to sustain sales momentum in a shrinking category
• Retail e-commerce gains ground as consumers blend online and offline journeys

PROSPECTS AND OPPORTUNITIES

• Economic headwinds and shifting consumer preferences to weigh on future sales
• Technological advancements offer niche growth opportunities
• Innovation to focus on experience, aesthetics, and niche appeal

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wireless speakers drives dynamism for portable players
• Harman International Industries maintains its lead with JBL in a fragmented category
• Omnichannel shopping shapes consumer behaviour

PROSPECTS AND OPPORTUNITIES

• Smart homes and spending power sustain growth
• AI-powered sound and design innovation to lead the way
• A focus on design-driven innovation and smart features

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of smartphones dip slightly, as consumers are cautious and wait for more significant upgrades
• Apple maintains its lead, while Chinese brands expand their reach
• Retail e-commerce sees dynamic growth, but omnichannel strategies are important

PROSPECTS AND OPPORTUNITIES

• Cautious optimism amid economic headwinds will drive slow growth
• Foldables and AI will push the frontiers of innovation
• Design, battery life, and ecosystem will define the next wave of innovation

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart wearables drives growth in a health-conscious market
• The established leaders expand their shares, but smaller players progress
• Retail e-commerce expands as omnichannel strategies evolve

PROSPECTS AND OPPORTUNITIES

• Smart wearables set to sustain growth through to 2030
• Technologies that enhance personalisation and performance expected
• Innovation and style expected to shape everyday use

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• TWS earbuds powers growth, while premiumisation shapes demand
• Apple maintains its lead even as the competition intensifies
• Omnichannel strategies reshape the consumer journey

PROSPECTS AND OPPORTUNITIES

• Growth outlook positive for wireless headphones, especially for TWS earbuds
• Smart features set to enhance functionality and everyday use
• Ergonomic design and fashion integration likely to drive innovation

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030