菲律賓消費性電子產品市場

2025年，菲律賓消費性電子產品市場呈現以下特點：數位化加快、可支配收入不斷成長以及科技達人日益壯大。受消費者生活方式的轉變和對創新的高度重視的推動，主要類別產品需求強勁。遠距辦公與辦公室辦公室之間的轉變重新平衡了電腦需求，戴爾、華碩和宏碁等品牌推出的人工智慧筆記型電腦憑藉其更強大的生產力和安全功能，獲得了顯著的關注。

Euromonitor International的《菲律賓消費電子產品》報告全面介紹了菲律賓家用、可攜式和車載消費性電子機械市場的規模和格局。報告提供最新的零售資料，幫助識別推動成長的產業。本報告還識別了主要企業和品牌，並對影響市場的關鍵因素進行了策略性分析，包括新產品開發、分銷和定價問題。報告也預測了市場未來的發展方向。

目標產品：電腦及周邊設備、車上娛樂系統、家用消費性電子產品、可攜式消費性電子產品

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解消費性電子市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為策略規劃提供參考。

目錄

目錄和表格列表

執行摘要

• 2025年消費性電子產品：整體情況
• 2025年的主要趨勢
• 競爭格局
• 通路開發
• 家用電子電器的未來如何？

市場資料

免責聲明

資訊來源

菲律賓電腦及周邊設備

關鍵資料結果

2025年的發展

• 隨著需求的變化和擴大，追蹤區域銷售量成長
• 品類內競爭加劇
• 家電和電子產品專家繼續主導分銷市場

前景與機會

• 透過技術發展和強大的遊戲市場實現永續成長
• 人工智慧整合是現代筆記型電腦的新戰場
• 電腦和周邊設備的永續性日益重要

分類資料

菲律賓的車載娛樂系統

關鍵資料結果

2025年的發展

• 透過製造商的改進來理解售後市場的停滯
• 先鋒鞏固其在綜合競爭格局中的領先地位
• 專業零售商主導汽車資訊娛樂系統的經銷

前景與機會

• 利用人工智慧導航緩解馬尼拉大都會交通堵塞
• 透過網路安全創新提高安全性和信任度
• 抓住後座和多螢幕娛樂的機會

分類資料

菲律賓家庭音響與電影

關鍵資料結果

2025年的發展

• 儘管表現不佳，但消費者仍要求優質的沉浸式音訊體驗
• 大公司佔據主導地位，但小品牌也透過創新獲得關注
• 本地市場採用全通路分銷方式

前景與機會

• 家庭劇院和揚聲器系統繼續提供最動態的性能
• 無縫智慧家庭整合和人工智慧的採用將成為關鍵的購買因素
• 高品質聲音仍被視為創新的主要目標

分類資料

菲律賓家庭影片

關鍵資料結果

2025年的發展

• 隨著身臨其境型和個人化體驗需求的增加，智慧電視推動了成長
• 由於大公司的創新和小品牌的廉價產品，競爭加劇
• 全通路、社交商務、數位整合與分銷轉型

前景與機會

• 隨著傳統家庭視訊技術的逐漸衰落，LCD 和有機發光二極體電視將推動未來電視銷售
• 數位電視和智慧電視的進一步普及將受到供需雙方的推動
• 需要超越技術的創新，包括建立有效的品牌知名度

分類資料

菲律賓的診斷成像設備

關鍵資料結果

2025年的發展

• 數位攝影機在下滑的類別中依然表現強勁
• 影像設備的競爭格局仍然非常激烈
• 全通路客戶購買流程

前景與機會

• 智慧型手機對影像設備既構成威脅，也帶來機會
• 將人工智慧個人化融入成像設備將吸引愛好者和專業人士
• 社區建設被視為成像設備保持相關性的創新方法

分類資料

菲律賓的可攜式播放器

關鍵資料結果

2025年的發展

• 無線揚聲器推動品類成長
• 儘管中小型品牌實力雄厚，大公司鞏固其地位
• 全通路購物塑造消費行為

前景與機會

• 無線揚聲器持續成為串流媒體發展的關鍵驅動力
• 整合人工智慧和語音啟動以改善消費者體驗
• 除了技術，功能設計也推動成長

分類資料

菲律賓行動電話

關鍵資料結果

2025年的發展

• 消費者對行動電話的選擇日益兩極化
• 價格競爭與市場區隔加劇
• 全通路方法被視為最有效的分銷策略

前景與機會

• 儘管本地市場不景氣，行動電話仍是建立品牌忠誠度的策略途徑
• 人工智慧創新和細分消費者關注是未來發展的一部分
• 功能、設計和生態系統的融合將成為主要趨勢

分類資料

菲律賓的穿戴式電子產品

關鍵資料結果

2025年的發展

• 數位活動手錶和智慧型穿戴裝置將在2025年推動成長
• 華為技術鞏固了其領導地位，但小品牌也獲得了成長
• 全通路分銷策略不斷發展

前景與機會

• 智慧型穿戴裝置將推動未來類別的成長，但其他形式也存在機會
• 智慧型穿戴裝置預計將擁有個人化的設計和功能
• 在爭奪銷售佔有率時，定價策略非常重要

分類資料

菲律賓的無線耳機

關鍵資料結果

2025年的發展

• 受價格實惠、電子商務和年輕消費者的推動，TWS 耳機市場呈現爆炸性成長
• 隨著小品牌獲利，競爭加劇
• 全通路分銷策略改變採購流程

前景與機會

• 健身潮流引領未來，TWS耳機將引領潮流
• 優質化和先進的音訊功能預計將成為關鍵賣點
• 融合人工智慧和智慧功能的無線耳機

分類資料

In 2025, consumer electronics in the Philippines was marked by rapid digitalisation, rising disposable incomes, and an increasingly tech-savvy population. Major categories experienced robust demand, driven by evolving consumer lifestyles and a strong focus on innovation. The shift between remote and office-based work recalibrated computer demand, with AI-ready laptops from brands such as Dell, Asus, and Acer gaining significant traction due to their enhanced productivity and security features.

Euromonitor International's Consumer Electronics in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tracking local volume growth as demand shifts and expands
• Competition heightens within the category
• Appliances and electronics specialists continues to dominate distribution

PROSPECTS AND OPPORTUNITIES

• Sustaining growth through technological development and strong gaming market
• AI integration becomes the new battleground for modern laptops
• The increasing importance of sustainability within computers and peripherals

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Understanding aftermarket stagnation amid manufacturers' feature expansion
• Pioneer strengthens lead of consolidated competitive landscape
• Specialist retailers dominate distribution of car infotainment systems

PROSPECTS AND OPPORTUNITIES

• Leveraging AI navigation to combat Metro Manila's gridlock
• Elevating safety and trust through cybersecurity innovation
• Seizing opportunities in rear seat and multiscreen entertainment

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite category's weak performance, consumers search for premium, immersive audio experiences
• Major players dominate, but small brands also appeal through innovation
• Omnichannel approach to distribution observed in the local market

PROSPECTS AND OPPORTUNITIES

• Home cinema and speaker systems to remain the most dynamic performer
• Seamless smart home integration and AI adoption will be key purchase drivers
• High sound quality is still considered the main goal of innovation

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart TVs drive growth, driven by demand for immersive and personalised experiences
• Competition intensifies with innovation from leading players and affordable offerings by smaller brands
• Transforming distribution with omnichannel, social commerce, and digital integration

PROSPECTS AND OPPORTUNITIES

• LCD and OLED TVs to drive future sales following exit of older home video technology
• Further adoption of digital and smart TVs to be driven by both demand and supply sides
• Innovation beyond technology is needed, including building effective brand awareness

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital camcorders remains a dynamic performer in declining category
• Competitive landscape of imaging devices remains highly consolidated
• Omnichannel approach in customer purchase journey

PROSPECTS AND OPPORTUNITIES

• Smartphones present both threats and opportunities to imaging devices
• Embedding AI personalisation in imaging devices set to appeal to enthusiasts and professionals
• Community building is considered an innovative approach for imaging devices to stay relevant

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wireless speakers sole driver of category's growth
• Major players solidify positions, despite strength of smaller brands
• Omnichannel shopping shapes consumer behaviour

PROSPECTS AND OPPORTUNITIES

• Wireless speakers will remain key growth driver amid streaming evolution
• Integrating AI and voice activation to enhance the consumer experience
• Beyond technology, functional designs can help drive growth

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mobile phones sees rising polarisation in consumer choices
• Intensifying price competition and market segmentation
• Omnichannel approach deemed the most effective distribution strategy

PROSPECTS AND OPPORTUNITIES

• Mobile phones can strategically build brand loyalty despite stagnant local market
• AI innovation and segmented consumer focus as part of future development
• Functionality, design and ecosystem integration will be major trends

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital activity watches and smart wearables drive growth in 2025
• Huawei Technologies strengthens leadership, but smaller brands also make gains
• Omnichannel distribution strategies continue to evolve

PROSPECTS AND OPPORTUNITIES

• Smart wearables to drive future category growth, but other formats offer opportunities
• Personalisation in design and function expected among smart wearables
• Pricing strategies considered important when competing for volume share

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• TWS earbuds records explosive growth driven by affordability, e-commerce, and younger consumers
• Competition intensifies as smaller brands make gains
• Omnichannel distribution strategies reshape purchasing process

PROSPECTS AND OPPORTUNITIES

• Future momentum to be driven by TWS earbuds, with underlying fitness trend
• Premiumisation and advanced audio features are expected to be key selling points
• Wireless headphones set to embrace AI and smart features trends

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030