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市場調查報告書
商品編碼
1856082
印尼家用電器市場Consumer Electronics in Indonesia |
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價格
簡介目錄
預計到2025年，技術創新、數位化程度提高以及都市區地區可近性的增強將推動印尼家用電器銷售成長。穿戴式電子產品、無線耳機和可攜式播放器等類別預計將實現特別強勁的成長，因為人工智慧（AI）和智慧家庭整合技術的進步提高了產品的功能性和對消費者的吸引力。
Euromonitor International發布的《印尼消費電子市場》報告全面分析了印尼家用、可攜式和車載電子產品市場的規模和格局。報告提供最新的零售數據，幫助您識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括新產品開發、分銷和定價問題。此外，報告還對市場未來發展趨勢進行了預測。
目標產品：電腦及周邊設備、車上娛樂系統、消費性電子產品、可攜式設備
數據範圍：市場規模（實際值和預測值）、企業市場占有率、品牌佔有率、分銷數據
為什麼要購買這份報告？
- 對家用電器市場的深入了解
- 確定成長領域並找出變革促進因素
- 了解競爭格局、主要市場參與企業和主要品牌
- 利用五年預測來評估市場預期發展趨勢。
Euromonitor International在市場研究報告、商業參考書籍和線上資訊系統出版領域擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，歐睿國際得以開發可靠的資訊資源，為策略規劃提供依據。
目錄
目錄和表格
執行摘要
- 2025 年消費性電子產品：整體情況
- 2025年主要趨勢
- 競爭格局
- 通路開發
- 家用電子電器的未來是什麼？
市場數據
免責聲明
資訊來源
印尼電腦及周邊設備
關鍵數據結果
2025年的發展
- 筆記型電腦銷售成長，但整個品類表現平淡。
- 華碩在電腦及周邊設備持續保持領先地位
- 價格競爭持續推動零售電子商務成長。
前景與機遇
- 隨著消費者生活方式的演變，筆記型電腦持續推動成長。
- 人工智慧推動電腦及周邊設備的產品創新
- 優質化和性能提升將是關鍵創新點。
分類資料
印尼車上娛樂
關鍵數據結果
2025年的發展
- 嵌入式系統在這個領域持續保持競爭力。
- Pioneer 在不斷萎縮的市場中繼續保持領先地位
- 零售電商在下滑品類中略有成長。
前景與機遇
- 車載娛樂需求持續下降
- 內建產品的便利性降低了售後產品的吸引力。
- 專注於高階市場和小眾需求的創新
分類資料
印尼家庭音響與電影
關鍵數據結果
2025年的發展
- 演講者預測，儘管品類下滑，但仍將實現成長。
- Polytron 以價格實惠和本地化服務為優勢。
- 線下零售對家庭音響仍然很重要，因為消費者希望測試音質。
前景與機遇
- 預計價格承受能力和消費者意識將影響市場前景。
- 條形音箱引領產品創新
- 對更智慧、更具沉浸感的音訊產品的需求日益成長
分類資料
印尼家庭影片
關鍵數據結果
2025年的發展
- 由於價格實惠，液晶電視持續推動成長。
- 中國品牌之間的競爭異常激烈
- 家用電器和電子產品專賣店仍然是主要管道
前景與機遇
- 中產階級的壯大推動了對寬螢幕智慧電視的需求。
- 對智慧功能日益成長的需求將重新定義家庭觀影體驗。
- 隨著中國品牌間競爭加劇，價值主導創新加速發展。
分類資料
印尼影像設備
關鍵數據結果
2025年的發展
- 智慧型手機持續阻礙影像設備的發展。
- 佳能憑藉旗艦創新保持領先地位
- 實體店對消費者仍然很重要。
前景與機遇
- 入門級相機緩解了市場下滑
- 人工智慧和混合成像技術推動創新
- 內容創作者專屬的創新推動了對小眾數位攝影機的需求。
分類資料
印尼可攜式播放器
關鍵數據結果
2025年的發展
- 無線揚聲器推動可攜式播放器市場成長
- 儘管面臨來自價格更低廉的替代品的日益激烈的競爭，主要參與企業仍保持領先地位。
- 便利性和價值驅動電子商務
前景與機遇
- 預計在預測期內，無線揚聲器市場將持續成長。
- 智慧功能在不斷發展的揚聲器市場中變得越來越普遍。
- 串流媒體文化和智慧整合推動了無線揚聲器的創新
分類資料
印尼行動電話
關鍵數據結果
2025年的發展
- 價格較親民的品牌推動了銷售量成長
- 傳音控股引領中國品牌重塑印尼智慧型手機市場
- 線下零售仍佔據主導地位，因為消費者更重視店內體驗。
前景與機遇
- 銷售成長預計將受到價格優勢、互聯互通和數位化融合的推動。
- 技術和價格因素推動了入門級智慧型手機的需求。
- 人工智慧整合有望成為產品創新的關鍵。
分類資料
印尼穿戴式電子產品
關鍵數據結果
2025年的發展
- 人們日益增強的健康意識推動了對穿戴式電子產品的需求。
- 小米在競爭激烈的穿戴式電子產品市場中保持領先地位
- 促銷活動持續推動零售電子商務成長。
前景與機遇
- 健康和生活方式趨勢將推動穿戴式電子產品的持續成長。
- 人工智慧和感測器技術的創新將增強個人化和健康監測能力。
- 下一代穿戴式裝置機遇
分類資料
印尼的無線耳機
關鍵數據結果
2025年的發展
- TWS耳機引領銷售量成長
- 小米憑藉具成本效益的真無線耳機產品引領無線耳機市場。
- 零售電子商務持續成長
前景與機遇
- TWS耳機推動無線耳機銷售量
- ANC主動降噪與智慧功能，帶來更佳的使用者體驗
- 其耐用性和與生活方式的融合將拓展其使用機會。
分類資料
簡介目錄
Product Code: CEID
Volume sales of consumer electronics are set to rise in Indonesia in 2025, supported by a combination of technological innovation, rising digital adoption, and expanding accessibility across both urban and rural areas. Growth is expected to be particularly strong in categories such as wearable electronics, wireless headphones, and portable players, where advances in artificial intelligence (AI) and smart home integration are enhancing product functionality and consumer appeal.
Euromonitor International's Consumer Electronics in Indonesia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Channel developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Laptops sees growth amid flat overall category performance
- Asus continues to lead in computers and peripherals
- Competitive pricing continues to drive growth of retail e-commerce
PROSPECTS AND OPPORTUNITIES
- Growth continues to be driven by laptops as consumer lifestyles evolve
- AI fuels product innovations in computers and peripherals
- Premiumisation and performance improvements will be key innovations
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
- Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
- Table 16 Sales of Computers by Category: Business Volume 2020-2025
- Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
- Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
- Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Built-in systems continue to compete with the category
- Pioneer continues to lead in a shrinking market
- Retail e-commerce sees slight growth in a declining category
PROSPECTS AND OPPORTUNITIES
- Ongoing decline in demand for in-car entertainment category
- Convenience from built-in products reduces attractiveness of aftermarket products
- Innovation focused on premium segments and niche demand
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Speakers sees growth amidst declining categories
- Polytron leads through affordability and local relevance
- Offline retail remains key for in home audio as consumers like to test sound quality
PROSPECTS AND OPPORTUNITIES
- Affordability and consumer awareness expected to shape the market outlook
- Soundbars lead in product innovation
- Increasing demand for smarter and more immersive audio products
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
- Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- LCD TVs continue to drive growth through affordability
- Stiff competition arising from Chinese brands
- Appliances and electronics specialists remains the leading channel
PROSPECTS AND OPPORTUNITIES
- Expanding middle class fuels demand for wide-screen smart TVs
- Increase in demand for smart features redefines home viewing experience
- Value-driven innovation accelerates as Chinese brands intensify competition
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2020-2025
- Table 54 Sales of Home Video by Category: Value 2020-2025
- Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
- Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
- Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
- Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
- Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
- Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
- Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Smartphones continue to hamper the growth for imaging devices
- Canon maintains leadership through flagship innovation
- Physical retail stores remain key for consumers
PROSPECTS AND OPPORTUNITIES
- Entry-level cameras cushion market decline
- AI and hybrid imaging drive innovation
- Innovation driven by content creators boosts niche digital camcorder demand
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
- Table 67 Sales of Imaging Devices by Category: Value 2020-2025
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Wireless speakers drive growth for portable players
- Leading players maintain leadership amid rising competition from more affordable alternatives
- Convenience and value driving e-commerce
PROSPECTS AND OPPORTUNITIES
- Wireless speakers to see continued growth over the forecast period
- Smart features gain ground in evolving speakers market
- Streaming culture and smart integration fuel innovation in wireless speakers
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2020-2025
- Table 78 Sales of Portable Players by Category: Value 2020-2025
- Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
- Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
- Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
- Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
- Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
- Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Volume growth driven by more affordable brands
- Transsion Holdings leads as Chinese brands reshape Indonesia's smartphone market
- Offline retail remains dominant as consumers prioritise in-store experience
PROSPECTS AND OPPORTUNITIES
- Volume growth is expected to be driven by affordability, connectivity and digital integration
- Technology and value fuel demand for entry-level smartphones
- AI integration expected to be the key for product innovations
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
- Table 89 Sales of Mobile Phones by Category: Value 2020-2025
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising health awareness fuels demand for wearable electronics
- Xiaomi maintains leadership in competitive wearable electronics market
- Promotions continue to drive retail e-commerce growth
PROSPECTS AND OPPORTUNITIES
- Health and lifestyle trends drive continued growth in wearable electronics
- AI and sensor innovation enhance personalisation and health monitoring
- Opportunities for next-generation wearables
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- TWS earbuds leads in volume growth
- Xiaomi leads the wireless headphones market with value-driven TWS offerings
- Retail e-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
- TWS earbuds driving volume growth for wireless headphones
- ANC and smart features elevate user experience
- Lifestyle integration and durability expand use occasions
CATEGORY DATA
- Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
- Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
- Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
- Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
- Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
- Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
- Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
- Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
- Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
- Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
- Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
