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市場調查報告書
商品編碼
1827057
印度電子市場Consumer Electronics in India |
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價格
簡介目錄
2025年，印度的電子產品經歷了從獨立設備到互聯技術生態系統的重大轉變。當地消費者青睞人工智慧驅動、設計精良的高級產品兼具理想與實用，且功能齊全。這種向優質化和技術進步的轉變推動了單位銷售和總銷售額的成長，而便利的資金籌措方案也促進了消費品的銷售。
Euromonitor International的印度電子市場報告全面介紹了國家層面家用、可攜式和汽車電子市場的規模和格局。報告提供最新的零售資料，幫助識別推動成長的產業。本報告還甄選了主要企業和品牌，並對影響市場的關鍵因素（包括新產品開發、分銷和定價問題）進行了策略分析。報告還提供了市場未來發展趨勢的預測。
目標產品：電腦及周邊設備、車上娛樂系統、家用電器、可攜式設備
資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料
為什麼要購買這份報告？
- 詳細了解消費性電子市場
- 確定成長領域並確定變革的驅動力
- 了解競爭格局、主要市場參與企業和主要品牌
- 使用五年預測來評估市場預期如何發展
Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為策略規劃提供資訊支援。
目錄
目錄和表格
執行摘要
- 2025年的電子產品：整體情況
- 2025年的主要趨勢
- 競爭格局
- 通路開發
- 家用電子電器的未來如何？
市場資料
免責聲明
資訊來源
印度電腦及周邊設備
關鍵資料結果
2025年的發展
- 隨著遠距工作成為常態，高階筆記型電腦越來越受歡迎。
- 人工智慧和本地製造業成長將帶來新進入者
- 以教育為重點的策略推動平板電腦需求
前景與機會
- 遊戲和創新計算將推動下一波成長
- 未來幾年，大型平板電腦將挑戰入門筆記型電腦
- 數位生態系統的整合可能會導致周邊設備的重組
分類資料
印度的車載娛樂系統
關鍵資料結果
2025年的發展
- 2025年從售後市場向OEM整合娛樂系統轉型
- 人工智慧語音助理在豪華汽車中的整合已成為標準
- 電動車的先進資訊娛樂系統超越了傳統的車載娛樂系統
前景與機會
- 5G賦能的雲端基礎娛樂與新聞系統帶來變革
- 整合多螢幕儀表板體驗將變得越來越普遍
- 自動駕駛汽車娛樂平台讓乘客在旅途中也能享受內容
分類資料
印度家庭音響與電影
關鍵資料結果
2025年的發展
- 2025年，條形音箱將繼續取代傳統的Hi-Fi 系統
- 杜比全景聲（Dolby Atmos）在家庭音響中廣泛採用
- 豪華住宅熱潮推動高階家庭音響需求
前景與機會
- 語音控制音訊系統將成為智慧家庭生態系統的核心
- 內容自適應音訊可根據觀看的內容調整聲音
- 遊戲相容性將成為家庭音響系統的重要功能
分類資料
印度家庭影片
關鍵資料結果
2025年的發展
- 傳統音訊系統演變為整合解決方案
- 高階 OLED 和 LCD 繼續推動品類銷售
- 電視品牌建立多通路覆蓋，爭取市場佔有率
前景與機會
- 智慧家庭整合將在未來幾年改變娛樂體驗
- 永續電子產品越來越受到有良知的消費者的關注
- 預測期內，租賃和訂閱模式可能會顛覆所有權模式
分類資料
印度影像設備
關鍵資料結果
2025年的發展
- 專業攝影師堅決抵制智慧型手機威脅
- SONY的崛起改變了印度影像設備的等級制度
- 到2025年，可換鏡頭系統將佔據主導地位
前景與機會
- 人工智慧攝影使專業攝影更加大眾化
- 內容創作經濟將在未來幾年重新定義相機製造商的優先事項
- 影像品牌超越傳統相機
分類資料
印度的可攜式播放器
關鍵資料結果
2025年的發展
- 2025年無線揚聲器性能將推動整體類別的成長
- 超當地語系化內容生態系統重塑價值提案
- 多功能設備反映印度家庭的共用使用
前景與機會
- 語音優先介面將在未來幾年改變可攜式電子設備的使用者體驗
- 擴增實境整合將帶來新的行動運算範式
- 本地製造生態系統促進創新和可負擔性
分類資料
印度行動電話
關鍵資料結果
2025年的發展
- 到2025年，將人工智慧融入各個價格分佈的智慧型手機的競賽將會爆發。
- 憑藉美觀、簡潔的格式，老牌品牌捲土重來
- 行動品牌從純線上轉向多通路銷售以促進銷售
前景與機會
- 折疊式將在未來幾年成為印度的主流
- 生態系統整合和設備協同加速
- 以二線和三線城市為中心的產品策略可以幫助參與企業獲得市場佔有率
分類資料
印度的穿戴式電子產品
關鍵資料結果
2025年的發展
- 由於本地消費者對基本款智慧型手錶失去興趣，預計到2025年穿戴式電子產品銷售量將下降
- 印度品牌仍處於領先地位，但重點轉向增強體驗
- 本地生產正成為同類企業的長期策略
前景與機會
- 品牌尋求超越硬體來創造長期價值
- 注重體驗，而不僅僅是功能
- 未來幾年，以健康為中心的穿戴式裝置將佔據中心地位
分類資料
印度的無線耳機
關鍵資料結果
2025年的發展
- 到2025年，高階功能將成為無線耳機的主流
- 新產品的推出提高品牌知名度，尤其是在線上管道
- 遊戲改變無線耳機產品設計
前景與機會
- 未來幾年，人工智慧將使聆聽比以往任何時候都更加個人化
- 耳機是提供音頻生態系統的橋樑設備
- 健康與保健成為音訊科技的主要趨勢
分類資料
簡介目錄
Product Code: CEIN
In 2025, consumer electronics in India saw a significant shift away from standalone devices toward interconnected technology ecosystems. Local consumers opted for premium, AI-powered, meticulously designed products that function harmoniously together, reflecting a blend of aspiration and practical requirements. This movement towards premiumisation and technological advancement fuelled growth not only in volume terms but also in overall value sales, with accessible financing options making the pr...
Euromonitor International's Consumer Electronics in India report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Channel developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premium laptops are on the rise as remote work becomes the norm
- Developments in AI and local manufacturing see new entrants emerge
- Education-first approach revitalises demand for tablets
PROSPECTS AND OPPORTUNITIES
- Gaming and creative computing will drive the next growth wave
- Large-format tablets will challenge entry-level laptops in the coming years
- Digital ecosystem integration will likely reshape peripherals
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
- Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
- Table 16 Sales of Computers by Category: Business Volume 2020-2025
- Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
- Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
- Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Transition from aftermarket to OEM-integrated entertainment systems in 2025
- AI-powered voice assistant integration in premium vehicles becomes the norm
- Electric vehicle-driven advanced infotainment adoption leaves traditional in-car entertainment behind
PROSPECTS AND OPPORTUNITIES
- 5G-enabled cloud-based entertainment ecosystems set to transform the landscape
- Integrated multi-screen dashboard experiences will become increasingly common
- Autonomous vehicle-ready entertainment platforms will enable passengers to enjoy content during journeys
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Soundbars continue replacing traditional hi-fi systems in 2025
- Dolby Atmos enjoys widespread adoption in home audio
- Luxury housing boom drives demand for premium home audio
PROSPECTS AND OPPORTUNITIES
- Voice-controlled audio systems will become a core part of smart home ecosystems
- Content-adaptive audio will tailor sound to what is being watched
- Gaming compatibility will be a key feature in home audio systems
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
- Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Traditional audio systems evolve into integrated solutions
- Premium OLEDs and LCDs continue driving category sales
- TV brands build multi-channel reach as they vie for share
PROSPECTS AND OPPORTUNITIES
- Smart home integration will transform the entertainment experience in the coming years
- Sustainable electronics will increasingly attract interest amongst conscientious consumers
- Rental and subscription models may disrupt ownership paradigms over the forecast period
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2020-2025
- Table 54 Sales of Home Video by Category: Value 2020-2025
- Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
- Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
- Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
- Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
- Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
- Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
- Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Professional photography stands firm against smartphone threat
- Sony's rise reshapes imaging devices hierarchy in India
- Interchangeable lens systems dominate sales in 2025
PROSPECTS AND OPPORTUNITIES
- AI-powered photography democratises professional imaging
- Content creation economy will redefine camera manufacturers' priorities in the years ahead
- Imaging brands set to expand beyond traditional cameras
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
- Table 67 Sales of Imaging Devices by Category: Value 2020-2025
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Wireless speakers' performance drives overall category growth in 2025
- Hyperlocal content ecosystems reshape value propositions
- Multifunctional devices reflect shared use within Indian homes
PROSPECTS AND OPPORTUNITIES
- Voice-first interfaces will transform portable electronics user experience in the years ahead
- Augmented reality integration will lead to new mobile computing paradigms
- Localised manufacturing ecosystem will boost innovation and affordability
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2020-2025
- Table 78 Sales of Portable Players by Category: Value 2020-2025
- Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
- Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
- Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
- Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
- Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
- Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- AI integration race visible across all smartphone price segments in 2025
- Legacy brands see a revival thanks to aesthetically appealing and uncluttered formats
- Mobile brands shift from online-only to multi-channel approach to boost sales
PROSPECTS AND OPPORTUNITIES
- Foldable format set to become mainstream in India in the years ahead
- Ecosystem integration and cross-device synergy will continue apace
- Tier-2 and Tier-3 city-centric product strategies may allow players to gain share
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
- Table 89 Sales of Mobile Phones by Category: Value 2020-2025
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Volume decline for wearable electronics in 2025 as local consumers lose interest in basic smartwatches
- Indian brands still lead, but focus shifts to enhanced experiences
- Local manufacturing is becoming a long-term strategy for category players
PROSPECTS AND OPPORTUNITIES
- Brands set to move beyond hardware to build long-term value
- Focus will be on experience, not just features
- Health-focused wearables are set to take centre stage in the years ahead
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premium features become more mainstream in wireless headphones in 2025
- New launches are driving brand visibility, especially in the online channel
- Gaming is reshaping the product design of wireless headphones
PROSPECTS AND OPPORTUNITIES
- AI set to make listening more personal than ever in the years ahead
- Earbuds are bridging devices to offer audio ecosystems
- Health is emerging as a significant trend in audio technology
CATEGORY DATA
- Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
- Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
- Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
- Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
- Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
- Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
- Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
- Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
- Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
- Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
- Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
