美國消費性電子產品市場

到2025年，美國家用電子產品的銷售量將略有下降，這一年被普遍視為該成熟產業回歸穩定的一年。價格分佈銷售量的成長很大程度上將更換產品壽命終止升級以及智慧型手機更換週期的推動，而蘋果和三星仍將佔據市場主導地位。

Euromonitor International的《美國消費性電子產品》報告全面介紹了美國家用、可攜式和車載消費性電子產品市場的規模和格局。報告提供最新的零售數據，幫助您識別推動成長的產業。該報告還甄選了主要企業和品牌，並對影響市場的關鍵因素（包括新產品開發、分銷和定價問題）進行了策略分析。報告還提供了市場未來發展趨勢的預測。

目標產品：電腦及周邊設備、車上娛樂系統、家用消費性電子產品、可攜式消費性電子產品

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解消費性電子市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與企業和領導品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格列表

執行摘要

• 2025 年家用電器：整體情況
• 2025年的主要趨勢
• 競爭格局
• 通路開發
• 家用電子電器的未來如何？

市場數據

免責聲明

資訊來源

美國家庭影片

關鍵數據結果

2025年的發展

• 到 2025 年，OLED 電視將推動家庭影片市場的成長
• 三星超越 TCL，在價格分化格局中領先
• 電子商務仍然是購買家庭影片的首選管道

前景與機會

• 由於關稅造成干擾，電視銷售預計將保持平穩
• OLED 電視將進一步成長，而 LCD 電視仍將受到預算有限的消費者的歡迎
• 8K、Mini LED 和 QLED 電視即將問世，人工智慧也將進一步發展

分類資料

美國影像設備

關鍵數據結果

2025年的發展

• 影像設備需求下降，但由於優質化仍具價值
• 2025年關稅將加劇價格波動並提高消費者謹慎度
• 電子商務和社群媒體銷售平台正在逐漸改變分銷

前景與機會

• 懷舊和美學情趣重新激發了人們對輕便型相機的興趣
• 預計數位攝影機將繼續面臨困境
• 人工智慧是成像設備發展的驅動力

分類資料

美國可攜式播放器

關鍵數據結果

2025年的發展

• 可攜式播放器的重要性下降，其衰落速度加快
• 亞馬遜在萎縮的可攜式播放器市場中保持領先地位
• 電子商務仍然是可攜式播放器的主要銷售管道

前景與機會

• Marshall 推出功能豐富的 Kilburn III，進一步提升了標準
• 創新讓無線揚聲器煥發生機
• 利基定位和策略目標的重要性。有聲書徹底改變了電子閱讀器。

分類資料

美國行動電話

關鍵數據結果

2025年的發展

• 到2025年，智慧型手機將推動行動電話市場的成長
• 蘋果保持領先，三星位居第二
• 電子商務仍然是最大的分銷管道

前景與機會

• 資費策略對行動電話的影響最大
• 行動電話正在採用人工智慧來增強其功能
• 隨著海外市場的不斷湧入，品牌希望利用穿戴式裝置作為附加價值

分類資料

美國穿戴式電子產品

關鍵數據結果

2025年的發展

• 穿戴式電子產品可望復甦但面臨短期壓力
• 在銷售壓力和價格上漲的背景下，智慧穿戴裝置佔據了大部分銷售額
• 電子商務仍然是穿戴式裝置銷售的基礎

前景與機會

• 人工智慧整合持續改變穿戴式裝置體驗
• 智慧戒指和新外形規格將推動下一波成長
• 穿戴式裝置的未來是專業化和個人化的

分類資料

美國無線耳機

關鍵數據結果

2025年的發展

• 無線耳機因價格差異暫時放緩
• 蘋果領先，摩托羅拉與施華洛世奇合作推出高階耳機
• 隨著大賣場和倉儲式商店的出現，電子商務成為主流

前景與機會

• 生活風格融合定義無線耳機的新時代
• 優質化趨勢持續影響類別趨勢
• 電池壽命和充電創新仍是熱點

分類資料

美國電腦及周邊設備

關鍵數據結果

2025年的發展

• 隨著人工智慧整合度的提高，銷量也增加
• 缺乏新進入者使得戴爾、惠普和蘋果保持領先地位
• 消費者對實體購物的興趣再次高漲，電子商務繼續引領分銷，而玩家則在最佳遊戲玩法上投入更多

前景與機會

• 儘管採取了破壞性干預措施，但未來成長前景仍受阻
• 隨著遊戲的影響力不斷擴大，預計匯率將因人工智慧的普及而進一步上升。
• NPU 和晶片組更新應支援未來的成長

分類資料

美國的車用娛樂系統

關鍵數據結果

2025年的發展

• 工廠系統和智慧型手機整合減少了銷售量
• 建伍在穩定的競爭環境中保持整體領先地位
• 數位優先將推動需求，電子商務將主導分銷

前景與機會

• 由於工廠系統的改進，預計產量將持續下降。
• 代際汽車保有率下降將進一步減少未來需求
• 小眾需求限制了對車上娛樂的支持

分類資料

美國家庭音響與電影公司

關鍵數據結果

2025年的發展

• 到 2025 年，家庭音響市場將持續下滑
• 索尼的品牌認知讓玩家保持整體領先地位
• 電子商務處於領先地位，但實體零售仍有空間

前景與機會

• 住房規模縮小和負擔能力問題繼續阻礙成長，但黑膠唱片的懷舊之情提供了一些緩解
• 來自東亞平價品牌的競爭以及關稅的影響及其後果可能會加劇這種情況。
• 製造商應努力提高尺寸和沈浸感

分類資料

Volume sales of consumer electronics in the US are declining slightly in 2025. The year is widely viewed as a return to stability for an industry that has reached maturity. Much of the volume growth in higher value segments comes from replacement purchases, either because products have reached the end of their lifecycle or as part of the established smartphone replacement cycle, where Apple and Samsung remain the leading players.

Euromonitor International's Consumer Electronics in USA report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

HOME VIDEO IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• OLED TVs drives growth in home video in 2025
• Samsung overtakes TCL to lead a landscape marked by polarisation in pricing
• E-commerce remains favoured channel for home video purchases

PROSPECTS AND OPPORTUNITIES

• Growth in televisions set to remain flat as tariffs create disruptive context
• OLED TVs will see further growth, while LCD options will remain popular with budget-strained consumers
• 8K, mini-LED, and QLED televisions on the horizon with AI set to expand

CATEGORY DATA

• Table 12 Sales of Home Video by Category: Volume 2020-2025
• Table 13 Sales of Home Video by Category: Value 2020-2025
• Table 14 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 15 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 16 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 17 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 18 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 19 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 20 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 21 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 22 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 23 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 24 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Imaging devices faces shrinking demand but hold values through premiumisation
• Tariffs fuel pricing volatility and consumer caution in 2025
• E-commerce and social media selling platforms slowly reshape distribution

PROSPECTS AND OPPORTUNITIES

• Nostalgia and aesthetic appeal will drive renewed interest in compact cameras
• Digital camcorders set to see persistent struggles
• AI as driving force behind the evolution of imaging devices

CATEGORY DATA

• Table 25 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 26 Sales of Imaging Devices by Category: Value 2020-2025
• Table 27 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 28 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 30 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 31 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 32 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 33 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 34 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Portable players faces accelerated decline as relevance fades
• Amazon maintains leadership in a shrinking portable players market
• E-commerce holds steady as the dominant channel for portable players

PROSPECTS AND OPPORTUNITIES

• Marshall raises the bar with feature-rich Kilburn III
• Innovation breathes life into wireless speakers
• Importance of niche positioning and strategic targeting, with audio books set to disrupt e-readers

CATEGORY DATA

• Table 36 Sales of Portable Players by Category: Volume 2020-2025
• Table 37 Sales of Portable Players by Category: Value 2020-2025
• Table 38 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 39 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 41 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 42 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 43 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 44 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 45 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 46 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smartphones drives growth in mobile phones in 2025
• Apple retains leadership with Samsung in second place
• E-commerce remains biggest distribution channel

PROSPECTS AND OPPORTUNITIES

• Tariff strategies will have biggest impact on mobile phones
• Mobile phones embrace AI and look to power its functionality
• Brands set to leverage wearables for added value as foreign entrants continue to permeate

CATEGORY DATA

• Table 47 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 48 Sales of Mobile Phones by Category: Value 2020-2025
• Table 49 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 50 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 51 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 52 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 53 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 54 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 55 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 56 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 57 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 58 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 59 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wearable electronics faces short-term pressures before forecast rebound
• Smart wearables accounts for most sales amid volume pressure and price gains
• E-commerce remains the cornerstone of wearable electronics sales

PROSPECTS AND OPPORTUNITIES

• AI integration will continue to transform the wearable experience
• Smart rings and new form factors set to drive next wave of growth
• The future of wearables is specialised and personalised

CATEGORY DATA

• Table 60 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 61 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 62 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 63 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 64 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 65 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 66 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 67 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 68 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 69 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 70 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wireless headphones sees temporary slowdown as pricing trends diverge
• Apple leads, and Motorola launches premium earbuds in collaboration with Swarovski
• E-commerce dominates as hypermarkets and warehouse clubs gain ground

PROSPECTS AND OPPORTUNITIES

• Lifestyle integration will define the next era of wireless headphones
• Push towards premium continues to shape category dynamics
• Battery life and charging innovation to remain competitive battlegrounds

CATEGORY DATA

• Table 71 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 72 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 73 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 74 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 75 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 76 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 77 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 78 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 79 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 80 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 81 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

COMPUTERS AND PERIPHERALS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volume sales rise amid increasing AI integration
• Lack of new entrants allows Dell, HP and Apple to maintain leadership
• E-commerce continues to lead distribution amid renewed interest in in-person shopping, while players invest more in optimal gameplay

PROSPECTS AND OPPORTUNITIES

• Future growth prospects hampered by despite disruptive interventions
• Increased AI adoption set to push replacement rates even more, as impact of gaming continues
• NPUs and chipset updates should support future growth

CATEGORY DATA

• Table 82 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 83 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 84 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 85 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 86 Sales of Computers by Category: Business Volume 2020-2025
• Table 87 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 88 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 89 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 90 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 91 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 92 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 93 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 94 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 95 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 97 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 98 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 99 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 100 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Factory-installed systems and smartphone integration drive decline in volume sales
• Kenwood maintains overall leadership within a stable competitive landscape
• E-commerce dominates distribution as digital-first drives demand

PROSPECTS AND OPPORTUNITIES

• Persistent decline forecast as factory systems improve
• Generational declines in car ownership will further undermine future demand
• Niche demand offers limited support for in-car entertainment

CATEGORY DATA

• Table 101 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 102 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 103 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 104 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 106 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 107 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 109 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 110 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Home audio continues its downward trend in 2025
• Sony's brand recognition ensures player maintains overall leadership
• E-commerce at the forefront, though store-based retail still has room to

PROSPECTS AND OPPORTUNITIES

• Smaller homes and pricing concerns continue to hamper growth, though nostalgia for vinyl may provide some relief
• Competition from affordable East Asian brands could revitalise the landscape pending tariff impact and fallout
• Manufacturers should look to improve sizing and immersion

CATEGORY DATA

• Table 112 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 113 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 114 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 115 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 117 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 118 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 119 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 120 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 121 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030