馬來西亞家電市場

預計2025年馬來西亞消費性電子產品銷售將略有下降，這反映了該行業的成熟度以及產品類型的差異化表現。由於生活方式的轉變、人工智慧功能和智慧家庭的融合，智慧型手機、穿戴式電子產品和無線耳機等細分市場實現了適度成長，而成像設備和車上娛樂系統系統等其他類別則因消費者偏好變化和產品類別飽和而持續下滑。

Euromonitor International的《馬來西亞消費電子市場》報告全面介紹了馬來西亞家用、可攜式和車載消費電子市場的規模和格局。報告提供最新的零售數據，幫助您識別推動成長的產業。該報告還甄選了主要企業和品牌，並對影響市場的關鍵因素進行了策略性分析，包括新產品開發、分銷和定價問題。報告也提供了市場未來可能的發展方向。

目標產品：電腦及周邊設備、車上娛樂系統、家用電器、可攜式電器

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解消費性電子市場
• 確定成長領域並確定變革的動力；
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

歐睿國際在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。公司憑藉其獨特的能力和對多元化市場的理解，能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 2025 年消費性電子產品：整體情況
• 2025年的主要趨勢
• 競爭格局
• 通路開發
• 家用電子電器的未來如何？

市場數據

免責聲明

資訊來源

馬來西亞電腦及周邊設備

關鍵數據結果

2025年的發展

• 2025年電腦及周邊設備將走向衰退
• 知名國際品牌引領此類別
• 實體店推動銷售，但電子商務持續成長勢頭

前景與機遇

• 預計家庭企業的需求將推動品類成長
• 電子競技和遊戲文化的流行可能會支持電腦價值的成長
• 具有長電池壽命的人工智慧筆記型電腦處於創新前沿

分類資料

馬來西亞的車上娛樂系統

關鍵數據結果

2025年的發展

• 車載系統和行動電話影響品類成長，車載娛樂面臨困境
• 知名品牌持續引領該類別
• 實體店仍占主導地位，電子商務保持穩定成長

前景與機遇

• 遷移至嵌入式系統導致前景黯淡
• 智慧型手機導航應用程式將減少對車載導航系統的需求
• 電商平台旗艦店提升用戶體驗，促進銷售

分類資料

馬來西亞家庭音響與電影

關鍵數據結果

2025年的發展

• 2025年家庭音響和戲院銷售量將下降
• 知名國際品牌持續引領品類銷售
• 家電和電子產品專賣店繼續佔據銷售主導地位

前景與機遇

• 年輕消費者生活水準的提高和串流習慣的改變可能有助於阻止該類別的下滑。
• 電子商務平台和全通路策略將在未來幾年推動家庭影片銷售
• 人工智慧將推動創新並塑造該產業的發展軌跡

分類資料

馬來西亞家庭影片

關鍵數據結果

2025年的發展

• 2025年家庭影片將大幅下滑
• 韓國品牌依然受歡迎，而中國品牌則以實惠的價格競爭
• 分銷領域仍由家電和電子產品專家主導

前景與機遇

• 蓬勃發展的住宅房地產市場將在預測期內支撐該類別的成長
• 串流服務將普及家庭觀影體驗
• 租賃訂閱使高級產品擁有者能夠負擔得起

分類資料

馬來西亞影像設備

關鍵數據結果

2025年的發展

• 由於可自由支配支出減少，影像設備銷售持續下降
• 運動攝影機在年輕消費者中越來越受歡迎，鞏固了 GoPro 的地位。
• 電子商務持續主導專業電子產品商店

前景與機遇

• 智慧型手機將繼續對影像設備構成持續威脅
• 街頭攝影和懷舊風潮的興起可能會刺激需求
• 人工智慧創新可能會讓運動攝影機對內容創作者更具吸引力

分類資料

馬來西亞的可攜式播放器

關鍵數據結果

2025年的發展

• 音樂串流習慣和遊戲文化推動了對無線揚聲器的需求
• 知名國際品牌引領品類銷售
• 商店型零售商仍因其高階品牌定位而受歡迎，而電子商務則提供更實惠的價格

前景與機遇

• 極簡主義趨勢和不斷提高的生活水準將在未來幾年內支持品類成長
• 數位閱讀文化和技術主導的創新有望推動電子閱讀器的成長
• 技術進步和設計創新將推動無線揚聲器的成長

分類資料

馬來西亞行動電話

關鍵數據結果

2025年的發展

• 全球不確定性下，價格實惠的中階智慧型手機銷售成長
• 三星領先，小米緊隨其後
• 家電和電子產品專賣店推動銷售，但電子商務正在快速成長

前景與機遇

• 經濟不確定性推動中價格分佈智慧型手機成長
• 網紅行銷和雲端遊戲將告知消費者如何與他們的裝置互動
• 高調的新產品發布將繼續推動該類別的成長

分類資料

馬來西亞的穿戴式電子產品

關鍵數據結果

2025年的發展

• 隨著馬來西亞人採取更健康的生活方式，智慧穿戴裝置推動成長
• 中國品牌以實惠的價格引領類別銷售
• 家電和電子產品專家佔據主導地位，價格競爭推動電子商務成長

前景與機遇

• 預計健康和保健趨勢將推動穩定成長
• 小米零售擴張標誌著其對該品類的更深層滲透
• 智慧戒指預示著個性化穿戴裝置的新時代

分類資料

馬來西亞無線耳機

關鍵數據結果

2025年的發展

• TWS的普及和生活方式的改變推動無線耳機的成長
• 中國品牌以多層次的產品線引領無線耳機市場
• 到 2025 年，電子商務將主導分銷格局並獲得發展勢頭

前景與機遇

• 生活方式和串流媒體習慣推動了中價格分佈無線耳機的需求
• 遊戲文化推動無線頭帶和 TWS 耳機的需求
• 開放式無線耳機預示著新一輪產品創新浪潮

分類資料

Volume sales of consumer electronics in Malaysia fell slightly in 2025, reflecting a maturing industry and mixed performance across product categories. While segments such as smartphones, wearable electronics, and wireless headphones recorded modest growth due to lifestyle shifts, AI-powered features, and smart home integration, other categories, including imaging devices and in-car entertainment systems, continued to decline due to changing consumer preferences and category saturation.

Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Decline for computers and peripherals in 2025
• Established international brands lead the category
• Physical stores lead sales, but e-commerce continues gaining traction

PROSPECTS AND OPPORTUNITIES

• Demand from home businesses set to aid category growth
• Popularity of e-sports and gaming culture could support value growth in computers
• AI-powered laptops with extended battery life are at the forefront of innovation

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• In-car entertainment struggles as in-built systems and mobile phones impact category growth
• Established brands continue to lead the category
• Brick-and-mortar stores remain dominant, while e-commerce maintains steady growth

PROSPECTS AND OPPORTUNITIES

• Shrinking prospects due to shift towards built-in systems
• Navigation apps on smartphones will reduce the requirement for in-car navigation
• Flagship brand stores on e-commerce platforms may enhance user experience and promote sales

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volume decline for home audio and cinema in 2025
• Established international brands continue to lead category sales
• Appliances and electronics specialists continue to dominate sales

PROSPECTS AND OPPORTUNITIES

• Higher standard of living and streaming habits of young consumers may help stem category decline
• E-commerce platforms and omnichannel strategies will support sales of home video in the years ahead
• Artificial intelligence will drive innovation and shape the category's trajectory

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steep decline for home video in 2025
• Korean brands remain popular, while Chinese brands compete by offering affordability
• Distribution landscape continues to be dominated by appliances and electronics specialists

PROSPECTS AND OPPORTUNITIES

• Buoyant residential property market to support category growth over the forecast period
• At-home cinematic experience via streaming services will gain traction
• Rental subscription set to offer affordable ownership in premium products

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Imaging devices continues to see decline as discretionary spending reduces
• Popularity of action cameras among young consumers solidifies GoPro's position
• E-commerce continues to gain ground on appliances and electronics specialists

PROSPECTS AND OPPORTUNITIES

• Smartphones will remain a persistent threat to imaging devices in the years ahead
• Rise of street photography and nostalgia trend may fuel demand
• AI-Powered innovation could elevate action camera appeal among content creators

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Music streaming habits and gaming culture drive demand for wireless speakers
• Established international brands lead category sales
• Brick-and-mortar retailers remain popular for premium brands positioning, while e-commerce offers affordability

PROSPECTS AND OPPORTUNITIES

• Minimalist trend and higher standard of living will support category growth in the coming years
• Digital reading culture and tech-driven innovation expected to propel growth of e-readers
• Technological advancements and design innovations will drive growth in wireless speakers

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordable mid-range smartphones make gains amid global uncertainties
• Samsung leads with Xiaomi following closely behind
• Appliances and electronics specialists lead sales, but e-commerce enjoys rapid growth

PROSPECTS AND OPPORTUNITIES

• Mid-range smartphones will drive growth amid economic uncertainty
• Influencer marketing and cloud gaming inform how consumers interact with devices
• High profile launches will continue to drive category growth in the years ahead

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart wearables drives growth as Malaysians adopt healthier lifestyles
• Chinese brands lead category sales with affordable price tags
• Appliances and electronics specialists hold sway while competitive pricing drives growth in e-commerce

PROSPECTS AND OPPORTUNITIES

• Steady growth predicted thanks to health and wellness trends
• Xiaomi's retail expansion signals deeper category penetration
• Smart ring signals a new era of personalised wearables

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• TWS popularity and lifestyle shifts drive wireless headphones growth
• Chinese brands lead wireless earphones with tiered offerings
• E-commerce dominates distribution landscape, gaining ground in 2025

PROSPECTS AND OPPORTUNITIES

• Lifestyles and streaming habits will drive demand for mid-range wireless headphones
• Gaming culture will drive demand for wireless headbands and TWS earbuds
• Open-ear wireless earbuds signal a new wave of product innovation

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030