中國零嘴零食市場

2025年，中國零嘴零食市場規模將維持平穩溫和成長，整體零售額將以低個位數成長率成長。這一略微放緩的趨勢主要反映了更廣泛的宏觀經濟壓力，導致消費者減少了在零嘴零食產品上的可自由支配支出。

Euromonitor International的中國零嘴零食報告深入洞察國家層面的市場，提供獨家的在地洞察與理解。憑藉2020年至2024年的最新零售數據，我們甄選出主要企業、品牌和零售商，並評估消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。我們清楚地描繪了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及它們在未來五年將如何發展。

目標產品：糖果甜點、冰淇淋、鹹味小吃、甜味餅乾、點心棒、水果小吃

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解零嘴零食市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與企業和領導品牌
• 透過五年預測評估市場將如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

• 2025 年的點心：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 下一份小吃

市場數據

免責聲明

資訊來源

中國巧克力糖果甜點

關鍵數據發現

2025年的發展

• 盒裝商品推動成長，進而提高銷售額
• 到 2025 年，瑪氏將繼續保持領先地位，在口感和口味方面實現快速創新
• 折扣店成長最快，但電子商務佔銷售額的大部分

前景與機會

• 預計預測期內銷售額將放緩，從而鼓勵對健康和保健領域進一步投資
• 技術進步塑造發展
• 注重在地風味的創新

分類資料

中國膠

關鍵數據發現

2025年的發展

• 隨著參與企業抓住新的消費機會，口香糖銷售額上升
• 箭牌在口香糖市場佔據主導地位，並將在 2025 年繼續保持其在泡泡糖市場的主導地位
• 在中國，口香糖主要在超級市場銷售，因為超市認為口香糖能提供情感價值。

前景與機會

• 潛力有限，但預計進一步成長
• 參與企業可能會繼續專注於擴大消費場景

分類資料

中國糖果甜點

關鍵數據發現

2025年的發展

• 日益增強的健康意識影響著糖果糖果甜點的發展
• 廣東隊總成績領先，吉百利進步
• 當地的小雜貨店更喜歡在零售店銷售含糖糖果甜點。

前景與機會

• 隨著糖果糖果甜點的成熟，其成長預計將放緩
• 儘管生產方法不斷進步，但對高果汁含量的需求仍然存在
• 草本成分是新參與企業產品的核心

分類資料

中式甜餅乾、點心棒、水果零食

關鍵數據發現

2025年的發展

• 預計2025年成長將放緩
• 億滋國際維持整體領先地位
• 超級市場引領配送，點心棒電商表現突出

前景與機會

• 隨著競爭加劇以及對一口大小的零食和感官體驗的投資繼續推動成長，預測期內價值成長將會改善
• 巧克力製造商進入市場，專注於餅乾
• 政府衛生政策可能影響創新

分類資料

中式冰淇淋

關鍵數據發現

2025年的發展

• 2025年中國冰淇淋市場將改善
• 伊利保持全面領先地位，瑪氏業績持續成長
• 小型本地雜貨店讓位給現代零售商

前景與機會

• 冰淇淋的穩定成長預測
• 參與企業投資新的通路
• A2 蛋白產品亮相 ICE Cream，推出創新口味與獨特造型

分類資料

中國美味小吃

關鍵數據發現

2025年的發展

• 到 2025 年，鹹味零食市場將緩慢但穩定地成長
• 百事可樂位居榜首，而威龍品牌則升至品牌排名第二
• 超級市場是鹹味零食的首選銷售管道

前景與機會

• 預測期內，口味創新將推動成長
• 健康意識的提高刺激了對機能性食品的需求
• 國家健康指南影響鹹味零食的發展

分類資料

In 2025, snacks in China is maintaining stable but modest growth, with overall retail value expanding at a low single-digit rate. This somewhat muted trajectory primarily reflects broader macroeconomic pressures, which are leading consumers to reduce discretionary spending on snacks products.

Euromonitor International's Snacks in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales rise, with boxed assortments leading growth
• Mars remains overall leader and continues to expand in 2025, as texture and flavour innovation continues apace
• Discounters sees fastest growth while e-commerce accounts for most sales

PROSPECTS AND OPPORTUNITIES

• Sales set to slow during forecast period, prompting further investment in health attributes
• Tech advances shape development
• Innovation through focus on regional flavours
• Summary 2 Other Chocolate Confectionery by Product Type: 2025

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gum sees value sales rise as players invest in new consumption occasions
• Wrigley dominates chewing gum and retains stronghold over bubble gum in 2025
• Supermarkets accounts for most gum sales in China, with gum increasingly seen as offering emotional value

PROSPECTS AND OPPORTUNITIES

• Further growth forecast, though potential is limited
• Players likely to continue to focus on expanding consumption scenarios

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health awareness shapes development in sugar confectionery
• Guangdong leads overall, with Cadbury gaining ground
• Small local grocers preferred outlets for sugar confectionery purchases

PROSPECTS AND OPPORTUNITIES

• Sugar confectionery to see growth curbed by maturity
• Demand for high juice content will persist as production methods progress
• Chinese medicinal ingredients at the centre of new player's products
• Summary 3 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sluggish growth seen in 2025
• Mondelez maintains overall leadership
• Supermarkets leads distribution, with e-commerce standing out in snack bars

PROSPECTS AND OPPORTUNITIES

• Value growth to improve during forecast period as competition intensifies, with players investing in bite-sized snacks and sensory experiences
• Chocolate players enter with a focus on biscuits
• Government health initiatives may impact innovation

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Turnaround for ice cream in China in 2025
• Yili maintains overall leadership as Mars goes from strength to strength
• Small local grocers cede ground to modern retail

PROSPECTS AND OPPORTUNITIES

• Stable growth forecast for ice cream
• Players invest in new distribution channels
• A2 protein products, innovative flavours and unique shapes enter ice cream

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Low but steady growth for savoury snacks in 2025
• PepsiCo leads, while Weilong brand rises to second rank in brands
• Supermarkets as preferred channel for savoury snacks

PROSPECTS AND OPPORTUNITIES

• Flavour innovation to drive growth in forecast period
• Rising health consciousness spurs demand for functional variants
• National health guidelines will inform development in savoury snacks
• Summary 4 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030