馬來西亞零嘴零食市場

2025年，受經濟壓力和消費者情緒變化的影響，馬來西亞的零嘴零食市場正經歷重組。主要促進因素是馬來西亞持續的低薪和就業不足，導致許多馬來西亞人可支配收入和儲蓄有限。這種經濟緊張局勢導致消費者行為更加謹慎，尤其是在購買零嘴零食等非必需品方面。同時，從2024年起，一些消費者出於政治和道德的考慮，開始避免購買西方品牌。

本報告提供了Euromonitor International)對馬來西亞零嘴零食市場的分析和預測。該報告基於 2020 年至 2024 年的最新零售數據，識別了主要企業、品牌和零售商，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告清晰地展現了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及它們在未來五年將如何變化。

目標產品：糖果甜點、冰淇淋、鹹味小吃、甜味餅乾、點心棒、水果小吃

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解零嘴零食市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與企業和領導品牌
• 透過五年預測評估市場將如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

• 2025 年的點心：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 下一份零嘴零食

市場數據

免責聲明

資訊來源

馬來西亞巧克力糖果甜點

關鍵數據發現

2025年的發展

• 通貨膨脹和優質化對巧克力糖果甜點的影響
• 隨著西方品牌受到嚴格審查，本土企業正搶佔市場佔有率
• 便利商店在巧克力糖果甜點成長中發揮關鍵作用

前景與機會

• 預計成長機會將來自增值
• 數位工具可望塑造市場
• 對健康和永續選擇的需求可能會激增

分類資料

馬來西亞口香糖

關鍵數據發現

2025年的發展

• 口香糖仍具有功能性吸引力，但泡泡糖銷量正在下降
• 箭牌以壓倒性優勢獲勝，各大公司鞏固領先地位
• 分銷將繼續優先考慮便利性和可及性

前景與機會

• 功能優勢可能是保持口香糖相關性的關鍵
• 數位工具可以為口香糖帶來新的好處
• 更健康、更永續的產品可能會受到青睞

分類資料

馬來西亞糖果甜點

關鍵數據發現

2025年的發展

• 創新和社群媒體讓糖果甜點煥發生機
• 競爭格局幾乎沒有變化
• 小型本地雜貨店佔據銷售主導地位，但市場佔有率正被便利商店蠶食

前景與機會

• 參與企業可以平衡奢華度和功能性來提高銷量。
• 網上銷售和行銷將在市場中發揮更重要的作用
• 健康和永續性問題可能會影響新產品的開發

分類資料

馬來西亞甜餅乾、點心棒和水果小吃

關鍵數據發現

2025年的發展

• 隨著消費模式的演變，銷售強勁成長
• 本地企業在市場中發揮更大作用
• 分銷格局不斷發展以適應當地消費習慣

前景與機會

• 隨著本土企業尋求擴大市場佔有率，預期銷售額將穩定成長
• 不斷發展的數位格局可能會影響這一類別的未來發展
• 注重健康的消費者更有可能尋求更健康的零食

分類資料

馬來西亞冰淇淋

關鍵數據發現

2025年的發展

• 冰淇淋正在興起，但消費者尋求更健康的選擇
• 競爭集中在少數主要參與企業之間
• 小型本地雜貨店佔據銷售主導地位，但便利商店和電子商務正在獲益

前景與機會

• 市場兩極化將導致銷售增加
• 新科技可以幫助冰淇淋的成長與發展
• 健康享受是冰淇淋的主要趨勢

分類資料

馬來西亞美味小吃

關鍵數據發現

2025年的發展

• 鹹味零食依然受歡迎，但消費者正在做出更健康的選擇
• 本地和區域企業利用西方品牌面臨的困境
• 小型本地雜貨店佔據銷售主導地位，但現代通路正在蓬勃發展

前景與機會

• 隨著市場的發展，鹹味零食前景光明
• 新技術有望改變遊戲規則
• 製造商必須適應日益成長的健康和永續性問題

分類資料

In 2025, Malaysia's snacks market is being reshaped by economic pressures and shifting consumer sentiment. A key driver is the country's persistently low wage levels and underemployment, which have left many Malaysians with limited disposable income and savings. This economic strain has led to more cautious spending behaviour, especially on non-essential items like snacks. At the same time, since 2024 some consumers have been avoiding buying Western brands sparked by political and ethical concer...

Euromonitor International's Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shrinkflation and premiumisation influencing chocolate confectionery
• Local players take a bite out of the market as Western brands come under scrutiny
• Convenience stores playing a key role in the growth of chocolate confectionery

PROSPECTS AND OPPORTUNITIES

• Growth opportunities expected to rest in adding value
• Digital tools expected to shape the market
• Demand likely to focus on healthy and sustainable options

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Chewing gum retains functional appeal but bubble gum sales decline
• Leading players consolidate their lead with Wrigley dominating
• Distribution remains focused on convenience and accessibility

PROSPECTS AND OPPORTUNITIES

• Functional benefits could be key to keeping gum relevant
• Digital tools could offer new benefits to gum
• Healthier and more sustainable products likely to attract attention

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovation and social media breathing life into sugar confectionery
• Little change in the competitive landscape
• Small local grocers dominate sales but lose share to convenience retailers

PROSPECTS AND OPPORTUNITIES

• Players could look to balance indulgence with functionality to push sales
• Online sales and marketing set to play a more prominent role in the market
• Health and sustainability concerns likely to inform new product development

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales see strong growth as consumption patterns evolve
• Local players taking on a greater role in the market
• Distribution landscape evolving in line with local consumption habits

PROSPECTS AND OPPORTUNITIES

• Sales set for steady growth with local players looking to win share
• The evolving digital landscape is likely to inform the category's future development
• Health-focused consumers likely to demand healthier snacks

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ice cream on the rise but with consumers seeking healthier options
• Competition remains consolidated among a few key players
• Small local grocers dominate sales but convenience stores and e-commerce making gains

PROSPECTS AND OPPORTUNITIES

• Market polarisation should help boost sales
• New technology can help support the growth and development of ice cream
• Healthy indulgence set to be the key trend in ice cream

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Savoury snacks retain their popularity but consumers are making healthier choices
• Local and regional players capitalising on the troubles facing Western brands
• Small local grocers dominate sales but modern channels making strides

PROSPECTS AND OPPORTUNITIES

• Bright outlook for savoury snacks as the market evolves
• New technology expected to reshape the market
• Manufacturers will need to adapt to the growing focus on health and sustainability

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030