封面
市場調查報告書
商品編碼
1767037

越南的零嘴零食市場

Snacks in Vietnam

出版日期: | 出版商: Euromonitor International | 英文 71 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

2025年,越南零嘴零食市場規模將維持強勁成長勢頭,銷售量也將強勁成長,並呈現逐年改善的態勢。越南經濟預計將復甦,GDP將強勁成長,這將支撐這一成長勢頭。零嘴零食製造商正在抓住消費者偏好變化、新的消費機會以及日益成長的共用衝動消費頻率帶來的新機會。充滿活力的市場環境正在推動零嘴零食的發展。

Euromonitor International的研究報告《越南零嘴零食市場》深入分析了各國的市場狀況,並提供了獨家的在地洞察和理解。憑藉2020年至2024年的最新零售數據,我們甄選出主要企業、品牌和零售商,並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。我們清楚地描繪了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場,以及它們在未來五年將如何變化,並進行了預測。

目標產品:糖果甜點、冰淇淋、鹹味小吃、甜味餅乾、點心棒、水果小吃

數據範圍:市場規模(實際和預測)、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告?

  • 詳細了解零嘴零食市場
  • 確定成長領域並確定變革的動力
  • 了解競爭格局、主要市場參與企業和領導品牌
  • 透過五年預測評估市場將如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處,並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解,公司有信心開發可靠的資訊資源,為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

  • 2025 年的零嘴零食:整體情況
  • 2025年的主要趨勢

競爭格局

  • 通路開發
  • 下一份零嘴零食

市場數據

免責聲明

資訊來源

越南巧克力糖果甜點

關鍵數據發現

2025年的發展

  • 可可價格上漲將影響2025年巧克力糖果甜點的發展
  • 參與企業投資本地風味和創造性包裝
  • 全通路戰略日益盛行

前景與機會

  • 進展取決於可可價格和經濟復甦
  • 強調本地生產旨在吸引遊客,因為自有品牌繼續吸引注重成本的消費者
  • 基於健康和生活方式趨勢的產品和包裝創新

分類資料

越南膠

關鍵數據發現

2025年的發展

  • 預計2025年越南口香糖市場將溫和復甦
  • 箭牌以年輕人為中心的策略保持領先地位
  • 口香糖電商規模仍然較小

前景與機會

  • 泡泡糖銷量持續下滑,口香糖銷量預計進一步成長
  • 無糖口香糖潮流勢頭強勁
  • 消費者的選擇正進一步轉向更清潔、更環保的產品

分類資料

越南糖果甜點

關鍵數據發現

2025年的發展

  • 限量版和社群媒體趨勢將推動2025年糖果糖果甜點的成長
  • Perfetti 和 Bibica 取得總冠軍
  • 傳統零售仍是糖果甜點銷售的基礎

前景與機會

  • 創新推動越南糖果糖果甜點未來強勁成長
  • 數位行銷是成功的關鍵
  • 健康和保健趨勢推動產品營養擔憂

分類資料

越南甜餅乾、點心棒、水果小吃

關鍵數據發現

2025年的發展

  • 預計2025年經濟復甦將推動更強勁的成長
  • 億滋國際領先,本地企業受惠於較低的價格
  • 傳統零售商正在推動越南甜餅乾的銷售

前景與機會

  • 預計經濟復甦將強勁成長
  • 電子商務的影響預計將成長
  • 健康和奢侈品都影響創新

分類資料

越南冰淇淋

關鍵數據發現

2025年的發展

  • 消費者趨勢變化導致冰淇淋銷售回升
  • Kido 冰上總排名榜首,上升最快
  • 2025年小型本地雜貨店將維持通路主導地位

前景與機會

  • 越南冰淇淋的進一步成長預測
  • 新口味和創新推動發展
  • 加速的健康趨勢持續影響創新

分類資料

越南美味小吃

關鍵數據發現

2025年的發展

  • 鹹味小吃在各個年齡層都很受歡迎
  • 好麗友食品持續創新,引領潮流
  • 傳統零售通路推動鹹味零嘴零食銷售

前景與機會

  • 創新和慶典的魅力支撐著進一步的成長潛力
  • 零嘴零食公司正在利用線上管道提升形象
  • 專注於健康和保健屬性將塑造鹹味零食的未來

分類資料

簡介目錄
Product Code: SNVN

In 2025, snacks in Vietnam's snack is enjoying strong current value growth coupled with solid volume gains, marking an improvement compared to the previous year. This growth is underpinned by the country's forecasted economic recovery, driven by significant GDP expansion. Players in snacks are leveraging emerging opportunities stemming from evolving consumer preferences, new occasions for consumption and the increased frequency of shared impulse purchases. A dynamic market environment is stimula...

Euromonitor International's Snacks in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Snacks in 2025: The big picture
  • Key trends in 2025

Competitive Landscape

  • Channel developments
  • What next for snacks?

MARKET DATA

  • Table 1 Sales of Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Snacks by Category: Value 2020-2025
  • Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Snacks by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Rising cacao prices impact chocolate confectionery's progress in 2025
  • Players invest in local flavours and creative packaging
  • Omnichannel strategies become more prevalent

PROSPECTS AND OPPORTUNITIES

  • Progress depends on cacao prices and broader economic recovery
  • Focus on local production aims to attract tourists as private label continues to appeal to cost-conscious consumers
  • Product and packaging innovation informed by health and lifestyle trends
  • Summary 2 Other Chocolate Confectionery by Product Type: 2025

CATEGORY DATA

  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Chewing gum sees modest recovery in Vietnam in 2025
  • Wrigley maintains leadership with youth-focused strategy
  • E-commerce though remains small for gum

PROSPECTS AND OPPORTUNITIES

  • Further growth forecast for chewing gum as bubble gum continues to fall
  • Sugar-free gum trend set to accelerate
  • Consumer choices set to shift further towards cleaner and greener offerings

CATEGORY DATA

  • Table 25 Sales of Gum by Category: Volume 2020-2025
  • Table 26 Sales of Gum by Category: Value 2020-2025
  • Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Gum by Category: % Value Growth 2020-2025
  • Table 29 Sales of Gum by Flavour: Rankings 2020-2025
  • Table 30 NBO Company Shares of Gum: % Value 2021-2025
  • Table 31 LBN Brand Shares of Gum: % Value 2022-2025
  • Table 32 Distribution of Gum by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
  • Table 34 Forecast Sales of Gum by Category: Value 2025-2030
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Limited editions and social media trends drive growth in sugar confectionery in 2025
  • Perfetti and Bibica lead overall
  • Traditional retail remains the backbone of sugar confectionery sales

PROSPECTS AND OPPORTUNITIES

  • Innovation will drive future strong growth for sugar confectionery in Vietnam
  • Digital marketing as increasingly central to success
  • Health and wellness trends drive development amid concerns about product nutrition
  • Summary 3 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

  • Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
  • Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
  • Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Recovering economy supports stronger growth in 2025
  • Mondelez leads as local players benefit from low prices
  • Traditional retail anchors sweet biscuit sales in Vietnam

PROSPECTS AND OPPORTUNITIES

  • Robust rises forecast in rebounding economy
  • E-commerce impact set to strengthen
  • Both and health and indulgence will inform innovation

CATEGORY DATA

  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Ice cream sales rebound amid shifting consumer trends
  • Kido leads overall as Aice Rises Fastest
  • Small local grocers maintains channel dominance in 2025

PROSPECTS AND OPPORTUNITIES

  • Further growth forecast for ice cream in Vietnam
  • New flavours and innovations drive development
  • Accelerating health trends will continue to impact innovation

CATEGORY DATA

  • Table 69 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 70 Sales of Ice Cream by Category: Value 2020-2025
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
  • Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
  • Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Savoury snacks options remain popular among all ages
  • Orion Food leads through continued innovation
  • Traditional retail channels drive savoury snacks sales

PROSPECTS AND OPPORTUNITIES

  • Innovation and festive appeal support further growth potential
  • Players in savoury snacks use online channels to boost their image
  • Sharpening focus on health and wellness attributes will shape future of savoury snacks
  • Summary 4 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

  • Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030