美國零嘴零食市場

2025年，美國零嘴零食零售額將呈現上升趨勢，但成長速度將較為溫和。這次持續放緩是繼2024年開始的急劇放緩之後的又一次放緩，扭轉了自新冠疫情爆發以來強勁的兩位數或接近兩位數的成長勢頭。 2024年價格明顯放緩，但消費者信心較為溫和。經濟不確定性將進一步阻礙2025年的市場表現。

Euromonitor International的研究報告《美國零嘴零食》深入分析了各個國家的市場，提供了無與倫比的區域洞察和理解。報告基於2020年至2024年的最新零售數據，甄選出主要企業、品牌和零售商，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告清晰地展現了健康與保健、永續性和疫情後復甦等關鍵趨勢如何塑造當今市場，以及這些趨勢在未來五年將如何發展。

目標產品：糖果甜點、冰淇淋、鹹味小吃、甜味餅乾、點心棒、水果小吃

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解零嘴零食市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與企業和領導品牌
• 透過五年預測評估市場將如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

• 2025 年的點心：整體情況
• 2025年的主要趨勢

競爭格局

• 通路開發
• 下一份小吃

市場數據

免責聲明

資訊來源

美國巧克力糖果甜點

關鍵數據發現

2025年的發展

• 價格持續上漲，零售量下降
• 好時尋求削減成本，而費列羅則投資本地生產
• 通貨膨脹促使美國人網路購物

前景與機會

• 價格上漲進一步阻礙了銷售成長
• 隨著成本上升，創新是關鍵
• 貿易爭端中小型品牌和新興品牌舉步維艱

分類資料

美國口香糖

關鍵數據發現

2025年的發展

• 健康意識的增強對銷售量有負面影響
• 瑪氏箭牌以創新為先
• 消費者繼續轉向價值驅動的管道

前景與機會

• 功能創新推動謹慎樂觀
• 泡泡糖的新穎性有限。
• 隨著需求的增加，功能性訴求將變得更加普遍

分類資料

美國糖果甜點

關鍵數據發現

2025年的發展

• 原創和創新推動糖果甜點的大眾行銷
• 強勁的品牌表現有助於頂級參與企業費拉拉糖果
• 社群媒體促進電子商務銷售

前景與機會

• 儘管成本壓力持續存在，但糖果甜點銷售量預計仍將成長
• 健康法可能鼓勵產品改進
• GLP-1的影響有限

分類資料

美國甜餅乾、點心棒和水果零食

關鍵數據發現

2025年的發展

• 2025年健康趨勢成長將放緩
• 策略聚焦核心品牌
• 注重價值的購物推動零售通路的成長

前景與機會

• 健康聲明和產品改進將在預測期內影響創新
• 有影響力的人和社群媒體行銷推動更多品牌參與
• 監管變化和 GLP-1 的使用正在改變零食偏好

分類資料

美國冰淇淋

關鍵數據發現

2025年的發展

• 智慧奢華與規劃消費推動冰淇淋的演變
• 聯合利華專注於美國的成長
• 超級市場引領潮流，便利商店面臨壓力

前景與機會

• ICE Cream 的進步伴隨著更多挑戰
• 可可價格為冰淇淋創新帶來壓力
• 需求減少：減重藥對冰淇淋銷售的潛在影響

分類資料

美味的美國小吃

關鍵數據發現

2025年的發展

• 鹹味零食子類別的需求變化
• 商務策略專注於發展核心品牌
• 削減成本和追求真實性意味著成長將跨管道多樣化

前景與機會

• 經濟不確定性持續影響需求
• 呼籲透明度和監管影響創新策略
• 西班牙裔和亞裔影響是成長和發展的關鍵

分類資料

In 2025, snacks in the US is posting an increase in retail current value sales though the rate of growth remains modest. This continued deceleration follows the sharp slowdown that began in 2024, reversing the robust double-digit or near double-digit increases recorded since the onset of the COVID-19 pandemic. Despite noticeable price slowdowns in 2024, consumer relief has been gradual. Economic uncertainty is further impeding market performance in 2025, reflecting persistent consumer concerns a...

Euromonitor International's Snacks in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Retail volumes fall amid persistent price rises
• Hershey strives to save costs while Ferrero invests in local production
• Inflation pushes Americans to shop online

PROSPECTS AND OPPORTUNITIES

• Rising prices to further undermine volume growth
• Innovation critical as costs increase
• Small, nascent brands will struggle amid trade disputes

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health awareness subverts volume sales
• Mars Wrigley leads with focus on innovation
• Continued consumer shift towards value-oriented channels

PROSPECTS AND OPPORTUNITIES

• Functional innovations drive cautious optimism
• Bubble gum faces only limited novelty
• Functional claims will become more prevalent in response to rising demand

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Novelty and innovation support volume sales for sugar confectionery
• Strong brand performances bolster leading player Ferrara Candy
• Social media boosts e-commerce sales

PROSPECTS AND OPPORTUNITIES

• Sugar confectionary should see volume sales rise despite persistent cost pressures
• Wellness legislation likely to prompt product reformulations
• Limited impact from GLP-1
• Summary 2 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Prevailing wellness trends slow growth in 2025
• Strategic focus on core brands
• Value-conscious shopping directs growth across retail distribution channels

PROSPECTS AND OPPORTUNITIES

• Health claims and product reformulations will inform innovation in forecast period
• Influencer and social media marketing set to further drive brand engagement
• Regulation changes and GLP-1 use reshape snack preferences

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mindful indulgence and measured spending drive ice cream's evolving landscape
• Unilever hones in on US growth
• Supermarkets lead while convenience retail struggles under pressure

PROSPECTS AND OPPORTUNITIES

• Ice cream faces further challenges to progress
• Cocoa prices to put the squeeze on ice cream innovation
• Melting demand: a potential effect of weight-loss drugs on ice cream sales

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand shifts across savoury snacks subcategories
• Business strategies zero in on core brand growth
• Growth disperses across channels amid cost-saving measures and the search for authenticity

PROSPECTS AND OPPORTUNITIES

• Economic volatility will continue to impact demand
• Calls for transparency and regulation influence innovation strategies
• Hispanic and Asian Influence as key to growth and development
• Summary 3 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030