菲律賓零食市場

預計到2025年，菲律賓的零食銷售額將實現成長，這得益於通膨放緩以及現代和傳統零售通路需求的持續成長。儘管由於投入成本上升導致價格敏感度較高，但消費者仍在尋求價格實惠的高檔便捷零食，這支撐了糖果甜點和鹹味零食等品類的穩定零售額。

本報告研究了菲律賓零食市場，提供了2020年至2024年的最新零售銷售資料。報告還確定了領先的公司、品牌和零售商，並評估了消費者需求和銷售成長背後的主要趨勢和人口變化。

目錄

目錄和表格

執行摘要

競爭格局

• 通路開發
• 零食的走向

市場資料

免責聲明

來源

菲律賓巧克力糖果甜點

主要調查結果

2025年的發展

• 商店活動、行銷和促銷推動美元收入穩定成長
• Universal Robina Corp維持領先地位，Acor SAIC業績強勁成長
• 現代零售通路佔據主導地位，但小型本地雜貨店仍受到當地消費者的青睞

前景與機會

• 由於產品價格實惠且易於獲取，預計成長穩定
• 數位轉型推動巧克力糖果甜點的品牌參與與創新
• 在消費者偏好不斷變化的情況下，如何平衡健康趨勢與可負擔性

類別資料

菲律賓口香糖

主要調查結果

2025年的發展

• 泡泡糖創新乏力，口香糖零售額卻創下新高
• Wrigley Philippines Inc繼續保持領先地位，致力於創新和增加市場佔有率
• 小型本地雜貨店仍然是主要管道，而零售電子商務動力強勁

前景與機會

• 現代生活方式趨勢預期銷售額穩定
• 小型本地雜貨店將主導口香糖銷售，而零售電子商務仍將保持小眾地位
• 健康和保健趨勢為整個口香糖產業帶來了機會和挑戰

類別資料

菲律賓糖果甜點

主要調查結果

2025年的發展

• 藥用糖果甜點支撐零售額，棒棒糖推動成長
• Universal Robina Corp將在2025年繼續引領糖果甜點市場
• 當地雜貨店仍然是菲律賓糖糖果甜點的主要管道

前景與機會

• 預計產品範圍的持續擴大和促銷將支持成長
• 數位創新在分銷和消費者參與方面不斷擴展
• 產業夥伴關係關係將永續性努力融入糖果糖果甜點

類別資料

菲律賓甜餅乾、零食和水果零食

主要調查結果

2025年的發展

• 由於主要原料價格上漲，甜餅乾推動銷售成長
• Universal Robina Corp透過積極主動的合作和數位化參與引領產業發展
• 小型本地雜貨店仍然是主要管道，而零售電子商務經歷強勁成長

前景與機會

• 由於主要企業分銷和生產能力的擴大，預計將成長強勁
• 數位化預計將影響零售策略和消費者參與度
• 創新和永續性措施將推動健康零食的興起

類別資料

菲律賓冰淇淋

主要調查結果

2025年的發展

• 植物來源和衝動購買型霜淇淋將在2025年穩定成長
• Unilever RFM Ice Cream保持領先地位，Aice 成為最具活力的參與企業
• 冰淇淋分銷仍然由超級市場主導，小型本地雜貨店推動成長

前景與機會

• 預計 Ice 將在整個預測期內呈現穩定成長和策略創新
• 公司將透過定價和產品多樣化來增加冰淇淋的供應
• 品牌將利用本地創新和季節性需求

類別資料

菲律賓鹹味零食

主要調查結果

2025年的發展

• 實惠的價格和促銷活動推動鹹味零食銷量穩定成長
• Universal Robina Corp憑藉著提升產能和有針對性的創新保持領先地位
• 小型本地雜貨店仍然是主要管道，自有品牌超級市場和便利商店中擴張。

前景與機會

• 鹹味零食價格實惠和創新推動穩定成長
• 雖然實體店將引領潮流，但品牌將利用數位創新來推動參與
• 健康美味的零食選擇預計將推動銷售和消費者參與度

類別資料

Value sales of snacks in the Philippines are set to rise in 2025, driven by easing inflation and sustained demand across both modern and traditional retail channels. While elevated input costs has kept price sensitivity high, consumers have continued to seek affordable indulgences and convenient snack options, supporting steady retail sales in categories such as chocolate confectionery and savoury snacks. Retail volume growth has been further reinforced by improved supply chains, the expansion o...

Euromonitor International's Snacks in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady value growth is driven by in-store activations, marketing and promotions
• Universal Robina Corp retains the top spot while Acor SAIC records strong growth
• Modern retail channels lead, however, small local grocers have strong relevance to local consumers

PROSPECTS AND OPPORTUNITIES

• Steady growth is set to be driven by affordable and accessible offerings
• Digital transformation is set to drive brand engagement and innovation in chocolate confectionery
• Balancing wellness trends and affordability amid evolving consumer priorities
• Summary 2 Other Chocolate Confectionery by Product Type: 2025

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Chewing gum records retail value growth as bubble gum struggles to innovate
• Wrigley Philippines Inc continues to lead, improving its share with a focus on innovations
• Small local grocers continue to be the key channel, while retail e-commerce gains momentum

PROSPECTS AND OPPORTUNITIES

• Stable value sales are expected, driven by modern lifestyle trends
• Small local grocers will anchor gum sales while retail e-commerce will remain niche
• Health and wellness trends will create both opportunities and challenges across gum

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Medicated confectionery supports retail value sales while lollipops drive growth
• Sugar confectionary continues to be led by Universal Robina Corp in 2025
• Small local grocers remain the key channel for retail sales of sugar confectionary in the Philippines

PROSPECTS AND OPPORTUNITIES

• Growth is set to be supported by the continued expansion of product variety and promotions
• Digital innovations will expand within distribution and consumer engagement
• Industry partnerships will integrate sustainability initiatives into sugar confectionary
• Summary 3 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales growth is driven by sweet biscuits amid the rising price of key ingredients
• Universal Robina Corporation leads through active collaborations and digital engagement
• Small local grocers remains the key channel, while retail e-commerce records dynamic growth

PROSPECTS AND OPPORTUNITIES

• Steady growth is expected as key companies will expand distribution and production capacity
• Digitalisation is expected to shape retail strategies and consumer engagement
• The rise of healthier snacking is set to be supported by innovation and sustainability efforts

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth is driven by plant-based and impulse ice cream in 2025
• Unilever RFM Ice Cream retains its lead while Aice emerges as the most dynamic player
• Ice cream distribution remains led by supermarkets, with small local grocers driving growth

PROSPECTS AND OPPORTUNITIES

• Ice is set to showcase steady growth and strategic innovations across the forecast period
• Players are set to widen access to ice cream through value pricing and product diversification
• Brands are set to tap into localised innovation and seasonal demand

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady growth within savoury snacks is driven by affordability and promotions
• Universal Robina Corp maintains its lead through improved production capabilities and targeted innovation
• Small local grocers remain the key channel, while private label expands in supermarkets and convenience retailers

PROSPECTS AND OPPORTUNITIES

• Steady growth is set to be driven by affordability and innovation in savoury snacks
• While physical retail will lead, brands are expected to leverage digital innovation to drive engagement
• Healthier savoury snack options are expected to drive sales and consumer engagement
• Summary 4 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030