印尼零食市場

本報告研究了印尼的零食市場，提供了2020年至2024年的最新零售資料。報告還確定了領先的公司、品牌和零售商，並評估了消費者需求和銷售成長背後的關鍵趨勢和人口變化。

目錄

目錄和表格

執行摘要

• 2025年的零食：整體情況
• 主要趨勢（2025年）
• 競爭格局
• 通路開發
• 零食的走向

市場資料

免責聲明

來源

印尼巧克力糖果甜點

主要調查結果

2025年的發展

• 新產品的推出促進了巧克力糖果甜點成長的復甦
• 2025年，Ceres 將開始恢復其在2024年這個艱難的年份失去的部分市場佔有率。
• 便利商店擴大其分銷領先優勢，但零售電子商務在低基數下也表現良好

前景與機會

• 隨著製造商和消費者將注意力轉向更小的包裝尺寸，市場穩步成長
• 限量版和策略行銷有望促進成長
• 預計健康類新品發布將會增加

類別資料

印尼口香糖

主要調查結果

2025年的發展

• 由於消費者習慣的改變，預計2025年口香糖的價值和銷售量將持續下降
• Perfetti Van Melle保持主導地位，而Lotte Group則利用社交媒體和健康來增加銷售和市場佔有率
• 消費者仍然依賴小吃店購買口香糖，但便利商店和零售電商興起

前景與機會

• 由於價格上漲，口香糖價值略有增加，但銷售量預計仍將持續下降。
• 夥伴關係和社群媒體宣傳活動將成為吸引消費者的關鍵
• 需要滿足年輕消費者的需求

類別資料

印尼糖果甜點

主要調查結果

2025年的發展

• 軟糖和果凍在年輕人中尤其受歡迎，促進了成長
• 主要企業Yupi積極開發產品，擴大市場佔有率
• 便利商店成長強勁，但小型本地雜貨店仍占主導地位

前景與機會

• 儘管面臨糖價波動和競爭加劇等挑戰，但預計仍將實現成長
• 建立情感連結和提供體驗可以是吸引消費者的一種方式。
• 安全和健康對消費者來說可能很重要

類別資料

印尼甜餅乾、零食和水果零食

主要調查結果

2025年的發展

• Wafers 透過新品發布和社群媒體活動推動活力
• Mayora擴大領先優勢，但URC Indonesia在低基礎感受到了活力
• 小型本地雜貨店保持主導地位，而其他通路則佔據佔有率

前景與機會

• 滿足所有消費族群的需求，預計將實現強勁成長
• 需要將包裝、夥伴關係和產品發布進行良好結合
• 奢侈品與健康產品的關聯日益緊密

類別資料

印尼冰淇淋

主要調查結果

2025年的發展

• 創新和策略定價將推動2025年冰淇淋的成長，但成長速度將放緩
• Unilever在新品產品推出和消費者參與度方面保持領先，而Alpen Food Industry表現良好
• 便利商店憑藉其店鋪規模和產品選擇的多樣性而處於領先地位。

前景與機會

• 持續的成長動力顯而易見，尤其是那些以折扣價提供產品的不太知名的品牌。
• 優質化和口味創新預計將推動持續成長
• 多包裝冰淇淋因單價低廉而日益流行

類別資料

印尼鹹味零食

主要調查結果

2025年的發展

• 膨化零食維持強勁成長，品牌持續創新推動持續成長
• Garudafood 透過擴大產品陣容保持領先，而 Indofood 則憑藉創新產品取得優勢
• 便利商店和電子商務零售商提供便利和低價，從小型本地雜貨店搶佔市場佔有率。

前景與機會

• 鹹味零食新品牌和現有品牌的成長機會
• 品牌必須調整其產品、包裝和傳播方式以保持相關性
• 預測期內可能會更重視成年人

類別資料

In 2025, snacks in Indonesia is set to exhibit robust retail current value growth across the biggest categories, despite several macroeconomic challenges. The first half of the year was characterised by weakened consumer confidence and economic uncertainty, leading to cautious spending behaviour. Additionally, inflationary pressures and rising production costs posed significant challenges, compelling brands to carefully balance affordability with profitability. However, snacks is set to demonstr...

Euromonitor International's Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• New launches contribute to rebound to growth for chocolate confectionery
• In 2025, Ceres starts to recover some of the share lost in a difficult year in 2024
• Convenience stores extends its lead of distribution, but retail e-commerce also performs well from a low base

PROSPECTS AND OPPORTUNITIES

• Steady growth as manufacturer and consumer focus moves to smaller pack sizes
• Limited editions and strategic marketing set to contribute to growth
• An increasing number of launches expected to have a focus on health
• Summary 2 Other Chocolate Confectionery by Product Type: 2025

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Changing consumer habits drive continued value and volume decline for gum in 2025
• Perfetti Van Melle maintains its dominance, but Lotte Group leverages social media and health to see sales and share growth
• Consumers still value warung for purchasing gum, but convenience stores and retail e-commerce see a rising trend

PROSPECTS AND OPPORTUNITIES

• Volume decline set to continue for gum, despite price rises driving slight value growth
• Partnerships and social media campaigns will be important to engage with consumers
• A need to align with the demands of younger consumers

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gummies and jellies drives growth, as these are particularly popular among the younger population
• Leading player Yupi extends its share due to active product development
• Convenience stores rises strongly, although small local grocers continues to dominate

PROSPECTS AND OPPORTUNITIES

• Growth anticipated despite challenges of fluctuating sugar prices and rising competition
• Creating an emotional connection and offering experiences could be ways to attract consumers
• Safety and health and wellness likely to be important to consumers
• Summary 3 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wafers drives dynamism thanks to launches and social media activity
• Mayora extends its lead, but URC Indonesia sees dynamism from a low base
• Although small local grocers maintains its dominance, other distribution channels are taking share

PROSPECTS AND OPPORTUNITIES

• Robust growth anticipated by catering to all consumer groups
• The need to successfully combine packaging, partnerships, and product launches
• Premium and health-related products set to be increasingly relevant

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovation and strategic pricing drive growth in ice cream in 2025, although at a slower rate
• Unilever maintains its lead with launches and consumer engagement, while Alpen Food Industry performs well
• Convenience stores takes the lead due to widespread outlets and broad product range

PROSPECTS AND OPPORTUNITIES

• Continued growth momentum, particularly for less established brands with their discounted offerings
• Premiumisation and flavour innovation expected to contribute to continued growth
• Multipack ice cream set to see a rising trend due to the economical price per unit

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Constant brand innovation drives continued growth, with puffed snacks still performing well
• Garudafood expands its product range and maintains its lead, but Indofood excels with innovative products
• Convenience stores and retail e-commerce offer convenience and low prices, taking share from small local grocers

PROSPECTS AND OPPORTUNITIES

• Growth opportunities for new and existing brands in savoury snacks
• Brands will need to adapt their products, packaging, and communication to remain relevant
• The adult demographic likely to see a greater focus over the forecast period
• Summary 4 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030